Ardo

What Ardo does

Ardo medical AG is a privately held Swiss medical device company founded in 1995 and headquartered in Unterägeri, Switzerland, that designs, manufactures, and distributes products across the maternal-health continuum — from conception through breastfeeding and breast care, plus professional wound-care devices. Its consumer portfolio spans wearable and portable electric breast pumps (Ardo Melia, Ardo Alyssa hands-free, Ardo Alyssa Double), compact electric pumps (Ardo Calypso), manual pumps (Ardo Amaryll), the FERTI·LILY conception aid, supplemental nursing systems (Ardo SNS), nipple shields, breast pads, and lanolin-based care products. On the professional side, Ardo sells the plasma care® cold atmospheric plasma (CAP) device — a CE-certified Class IIa mobile medical device for wound treatment, dermatology, and podiatry — along with hospital-grade medical suction and breastfeeding equipment.

The company's underlying technology combines miniaturized electromechanical pump design (cable-free, in-bra form factors with integrated memory functions) with a proprietary cold-plasma generation platform. Distribution is dual-channel: direct-to-consumer e-commerce through six country-specific websites (Switzerland, Germany, Netherlands, UK, US, China) and a professional B2B channel for hospitals, midwives, lactation consultants, and dermatology/wound-care clinics, supported by a dedicated professional portal with order forms and request-an-offer flows. Marketing centers on the #ardomoms educational blog and community across Facebook and Instagram, and the brand consistently emphasizes "Swiss quality" and a family-company identity.

Ardo generates revenue primarily through one-time hardware sales (pumps, accessories, care products, and medical devices) plus recurring consumables such as pumpsets, storage bags, and care refills. Pricing is not publicly disclosed on consumer sites; the B2B professional channel operates on a quote-based model. The company employs 101–250 people, has no disclosed institutional funding or parent company, and operates as a family-owned Swiss entity with multi-decade operating history.

Name

Ardo

Legal name

Ardo medical AG

Website

https://ardo.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Ardo medical AG is a Swiss, family-owned medical device company (founded 1995) that designs, manufactures, and sells breast pumps, breastfeeding and breast care products, fertility aids, and a CE-certified cold plasma wound-care device, serving both mothers and healthcare professionals across Europe, the US, and China.

Ownership category

akta.pro rank

Product category

Maternal Health Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• Medical devices
• Breast pumps
• Maternal health products
• Breastfeeding accessories
• Cold plasma therapy

Headquarters

HQ city

Unterägeri

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Breast Pumps and Accessories: Sale of electric and manual breast pumps, pumpsets, breast shells, storage and transport products, spare parts, and accessories for breastfeeding mothers.
2. Breast Care Products: Sale of nipple care products including lanolin, compresses, nipple shields, breast pads, and breastfeeding aids.
3. Fertility Support Products: Sale of conception aids like FERTI·LILY for couples trying to conceive.
4. Medical Devices: Sale of plasma care® cold plasma therapy devices for wound treatment, dermatology, and podiatry applications.
5. Professional Healthcare Products: Medical suction devices and professional-grade breastfeeding equipment for healthcare facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ardo manufactures and distributes breast pumps (electric and manual), breastfeeding aids, breast care products, and fertility support devices for mothers and expecting parents. The company also produces professional medical devices including the plasma care® cold atmospheric plasma therapy system used in wound care, dermatology, and podiatry. Products are sold directly to consumers via country-specific e-commerce websites and through healthcare professional channels.

Product overview

Ardo is a Swiss medical technology company offering a comprehensive product portfolio for breastfeeding, pregnancy, and maternal care. The offering spans four main product categories: (1) Breastpumps including portable electric pumps (ardo melia, ardo alyssa hands-free, ardo alyssa double), compact electric pumps (ardo calypso), and manual pumps (ardo amaryll) with conversion kits; (2) Breastfeeding aids including supplemental nursing systems (ardo sns), milk collection cups (ardo kindestcup), nipple care products (ardo care compresses, ardo care balm, ardo care lanolin), nipple shields (ardo tulips), and breast pads (ardo day & night pads); (3) Fertility support through the FERTI·LILY conception aid; and (4) Professional medical devices including plasma care® cold plasma therapy system for wound treatment, dermatology, and podiatry. The portfolio also includes accessories for milk storage (ardo easy store, ardo bottle set), cleaning (ardo easy clean), and spare parts. Products are designed for both consumer (B2C) and healthcare professional (B2B) markets with a focus on Swiss quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Ardo Melia: Portable electric breast pump - no cables, no tubes, quiet and discreet
• Ardo Alyssa
• Ardo Calypso
• Ardo Amaryll
• FERTI·LILY
• plasma care®
• Ardo Care Lanolin
• Ardo Care Balm
• Ardo SNS
• Ardo kindestCup
• Ardo Tulips
• Ardomom Blog

Products and services

• ardo melia A portable electric breast pump with no cables or tubes, designed for quiet, discreet, and uncomplicated hands-free pumping. Available as double or single breast pump for breastfeeding mothers.
• ardo alyssa hands-free A high-quality portable electric breast pump with soft collectors worn directly in the bra for comfortable, hands-free expression. Compact with strap for optimal mobility, designed for breastfeeding mothers.
• ardo alyssa double A compact, easy-to-use double electric breastpump with automatic power pumping programme and integrated Memory Plus function for saving pumping history, designed for breastfeeding mothers.
• ardo calypso A compact electric breastpump for personal use with benchmarks for individual adaptability to meet mother's needs. Quiet, gentle, yet powerful for discreet expressing.
• ardo amaryll A manual breastpump preferred by mothers and healthcare professionals. Comfortable, efficient and safe with ergonomic rotating lever suitable for left and right-handed users.
• ardo sns (Supplemental Nursing System) A supplemental nursing system that allows feeding breast milk or supplemental nutrition directly at the breast. Ideal for premature babies, low milk supply, or sucking difficulties.
• ardo kindestcup A 3-in-1 versatile milk collector that serves as manual milk collector, attaches to breast to safely collect flowing milk, and functions as a breastfeeding-friendly feeding cup.
• ardo care compresses Breast compresses for natural care and support in treating sore, irritated or painful nipples during breastfeeding.
• ardo care balm A vegan nipple cream that soothes and calms dry, sensitive or sore nipples when breastfeeding, keeping skin soft and supple.
• ardo care lanolin Nipple cream made from 100% highly purified medical grade lanolin. Protects and cares for sensitive and dry nipples. Does not need to be wiped off before breastfeeding. Available in 10ml and 30ml sizes.
• ardo tulips

Quantifiable outcome

• Up to 12 months breast milk storage in Easy Store bags
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elvie: Premium wearable, hands-free breast-pump maker; competes head-to-head with Ardo Melia and Alyssa Hands-Free in the wearable/in-bra category with venture-backed scale and strong DTC brand.
• Willow Innovations: Wearable in-bra breast-pump company; directly comparable to Ardo's Melia and Alyssa Hands-Free, with US market lead in the wearable category.
• Medela: Swiss-headquartered global leader in breast pumps and breastfeeding accessories; the most direct competitor to Ardo across hospital-grade and consumer-grade pumps, with overlapping professional and D2C channels.
• Philips Avent: Mass-market breast pump and infant-feeding brand under Philips, competing with Ardo in portable and hands-free electric pumps across Europe, North America, and Asia.
• Spectra Baby: Direct-to-consumer breast-pump brand with strong US/e-commerce presence, competing with Ardo's Calypso and Alyssa electric pumps on price-performance and consumer reviews.
• Lansinoh Laboratories: Breastfeeding accessories brand (lanolin, nipple shields, breast pads, pumps); competes directly with Ardo's Care Lanolin, Tulips, and Day & Night pad lines plus pumps.
• neoplas med GmbH: German developer of cold atmospheric plasma (CAP) medical devices for dermatology and wound healing; the most direct technological peer to Ardo's plasma care® system.

Broad incumbents

• Evenflo Feeding: Large US baby-products incumbent with breast pumps among many categories; competes with Ardo in consumer pumps but lacks Ardo's professional-channel depth.
• Mölnlycke Health Care: Global wound-care medical-device and consumables player; provides comparability to Ardo's plasma care® push into professional wound-care channels, though Mölnlycke operates at much larger scale.

Regional players

• Pigeon (Pigeon Corporation): Leading Asian maternal and infant-care products company; comparable to Ardo in breast pumps and feeding accessories but anchored to Japan and broader APAC, complementing Ardo's limited Asian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ardomoms
• Instagraminstagram.com/ardomoms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ardo