Sóltún

What Sóltún does

Sóltún is an Icelandic for-profit healthcare services company providing a full continuum of elderly care. Founded in 2002 as Iceland's first privately operated nursing home, the company operates two nursing homes — Sóltún Reykjavík (92 individual apartments, expanding to 159 by 2027) and Sólvangur Hafnarfjörður (71 individual apartments plus 6 couple rooms, taken over from the government in 2019 after a competitive tender) — supplemented by Sóltún Heilsusetur (a rehabilitation centre offering 4-6 week fully-subsidised stays), Sóltún Heima (home care including personal hygiene, meal preparation, companionship, and the DigiRehab home exercise programme), and Dagdvöl (general and dementia-specialised day care). The company targets elderly individuals aged 67 and older, with referrals for nursing-home placement flowing exclusively through Iceland's public Færni- og heilsumatsnefnd committee. Approximately 700 individuals are on Iceland's national nursing-home waiting list, with over 100 specifically waiting for Sóltún.

The company's underlying technology stack is a multi-vendor welfare-technology layer rather than a proprietary platform. The Iðunn mobile app (Helix Health, integrated with the SAGA clinical record system) provides staff with real-time, on-device access to resident care information at Sólvangur. The TES call bell system at Sóltún Reykjavík routes resident calls directly to staff mobile devices and gives management service-delivery oversight. DigiRehab, designed by Danish physiotherapists, delivers individually tailored exercise kits via tablet-supported home visits. Operations are conducted under GDPR-aligned Icelandic data-protection law (No. 90/2018), and the company holds jafnlaunavottun (equal pay certification).

The business model combines regulated nursing-home pricing (equivalent to other Icelandic nursing homes, with pension income redirected to the provider), fully subsidised rehabilitation stays under Sjúkratryggingar Íslands, subsidised day care (1,619 ISK per day for general day care; 3,000 ISK monthly for dementia-specialised day training), and individually tailored home-care packages billed monthly. Sóltún operates as a privately held group under two Icelandic entities — Öldungur hf. (Sóltún Reykjavík) and Sóltún öldrunarþjónusta ehf. (Sólvangur) — plus the wholly-owned subsidiary Sólstöður ehf for international nurse recruitment. Service quality is measured through annual ESOMAR-compliant surveys, with 2026 results showing 97% resident and 89% family overall satisfaction.

Name

Sóltún

Legal name

Sóltún heilbrigðisþjónusta

Website

https://soltun.is

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sóltún operates two Icelandic nursing homes plus rehabilitation, home care, and day care services for elderly residents aged 67+. Founded in 2002 as Iceland's first private nursing home, the company is expanding Reykjavík capacity by 73% to 159 rooms by 2027.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (62161)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Elderly care services
• Nursing home care
• Home care services
• Elderly rehabilitation
• Day care elderly

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Sóltún heilbrigðisþjónusta operates a continuum of elderly care services in Iceland, including two nursing homes (Sóltún Reykjavík with 92 units and Sólvangur Hafnarfjörður with 71 units), a rehabilitation center (Sóltún Heilsusetur) offering 4-6 week subsidized stays, day care and dementia day training (Dagdvöl), and home care services (Sóltún Heima) including personal care, home nursing, and home exercise programs. The company delivers 24/7 nursing care with multidisciplinary teams of registered nurses, physiotherapists, occupational therapists, social workers, and doctors, supplemented by welfare technology such as the Iðunn app and TES call bell system.

Product overview

Sóltún is a healthcare services provider for elderly people operating a platform-plus-multiple-services model. The core offering consists of two nursing homes (Sóltún Reykjavík with 92 units and Sólvangur Hafnarfjörður with 71 units), supplemented by three additional service lines: Sóltún Heilsusetur for rehabilitation stays, Dagdvöl og dagþjálfun for day care and dementia training, and Sóltún Heima for home care services. Technology add-ons include the Iðunn mobile app (integrated with SAGA clinical system) and TES bell system. The organization was founded in 2002, expanded in 2019, and is currently undergoing expansion with 67 new nursing units planned for completion in 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Sóltún Reykjavík: Nursing home in Reykjavík with 92 residential units, expanding to 159 by 2027
• Sóltún Sólvangi
• Sóltún Heilsusetur
• Sóltún Heima
• Dagdvöl

Products and services

• Sóltún hjúkrunarheimili (Reykjavík) Nursing home in Reykjavík operational since January 2002, offering 92 individual apartments each with a private bathroom, plus hairdressing salon, podiatry clinic, physiotherapy, occupational therapy, outdoor hot tub and balcony. An expansion adding 67 new rooms is underway for completion in 2027, bringing the total to 159 rooms. Provides 24/7 nursing care, daily living assistance, dementia care, palliative care, and end-of-life care for elderly residents.
• Sólvangur hjúkrunarheimili (Hafnarfjörður) Nursing home in Hafnarfjörður established 1953, taken over by Sóltún in 2019. Offers 71 individual apartments (28 sqm each, private bathroom, small kitchenette) and 6 couple rooms. Apartments are arranged in residential-style households of 10-11 units sharing living rooms. Houses Sóltún Heilsusetur (rehabilitation), Sóltún Heima (home care), and two day care centres on the same property.
• Sólún Heilsusetur (Rehabilitation) Rehabilitation center offering 4-6 week stays for elderly aged 67+, fully subsidized by Sjúkratryggingar Ílands. Located in Hafnarfjörður (3rd and 4th floor of Sólvangur). Provides physical therapy, occupational therapy, health education, accommodation, meals, rehabilitation, and social activities in renovated spacious bright double rooms. Referral required via home nursing (heimahjúkrun) or health centre (heilsugæsla).
• Dagdvöl og dagþjálfun (Day Care and Specialized Day Training)

Quantifiable outcome

• 97% of residents and 89% of family members are satisfied overall with their nursing home (2026 survey)
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Prósent ehfminorImplementation/ SI/ Consulting Partner · 29 May 2026Prósent ehf is the independent market research company that conducts annual service surveys for Sóltún and Sólvangur nursing homes, measuring satisfaction among residents and family members. Surveys follow ESOMAR codes and Icelandic data protection law.
• Hlýja ehf (Helga Birna Pétursdóttir, dentist)minorImplementation/ SI/ Consulting Partner · 9 April 2025Helga Birna Pétursdóttir, dentist from Hlýja ehf, provides on-site dental services at Sóltún Sólvangi. Services are provided in a chair or in bed, designed for those who have difficulty accessing dental services at a clinic. She graduated from the University of Iceland Dental School in 2006 and has recently worked in Sweden serving nursing home residents.
• Sólstöður ehfminorStrategic or Co-development Partner · 20 November 2024Sólstöður ehf is a new company within the Sóltún group aimed at reducing the staffing shortage in the Icelandic healthcare system by assisting nurses from other countries to come to Iceland and work as nurses. Led by Einar Örn Ævarsson, previously with Xpat Relocation Services and Arion Bank.
• APSS CR (Association of Social Services, Czech Republic)minorStrategic or Co-development Partner · 1 October 2022Sóltún participated in the European-wide Erasmus+ funded project 'Recruiting and retaining the staff in social services' led by APSS CR. Partners included organisations from Czech Republic, Austria, Italy, Spain, and Greece. The 2-year project focused on best practices for recruitment, staff satisfaction, and reducing staff turnover in social services.
• Heimar fasteignafélagcoreStrategic or Co-development PartnerHeimar fasteignafélag is the property owner of Sóltúni in Reykjavík and is responsible for the 2025-2027 expansion project adding 3,500 sqm and 67 new nursing rooms. Ístak is the building contractor.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Aleris: Nordic healthcare and care provider owned by Triton, operating elderly care, specialist care, and diagnostics across Sweden and Norway. Comparable to Sóltún's diversified health-and-elderly-care model.
• Mehiläinen: Large Finnish private healthcare and social services group with elderly care homes, home care, and medical clinics. Comparable to Sóltún in operating private elderly care facilities in a publicly funded Nordic health system.
• Terveystalo: One of Finland's largest private healthcare service providers offering clinics, occupational health and broader health services. Overlaps Sóltún's rehabilitation service line and operates in a similarly reimbursement-driven Nordic health market.

Direct peers

• Ambea: Swedish-listed operator of elderly care homes, home services and special housing, with a strong presence across the Nordics. Directly comparable to Sóltún in providing facility-based nursing care with ancillary services under a welfare-funded reimbursement model.
• Humana: Nordic care company operating elderly care homes, personal assistance and home services across Sweden, Norway, Denmark and Finland. Highly comparable to Sóltún's combination of residential elderly care plus home-based support.
• Attendo: Leading Nordic private provider of care services for older people, operating nursing homes, home care and rehabilitation services across Sweden, Finland, Denmark and Norway. Closest publicly listed analogue to Sóltún's integrated elderly-care platform.
• Hrafnista: One of the largest private elderly care operators in Iceland with multiple nursing home and service home locations across the Reykjavík capital area. Operates the same nursing home / service apartment model and competes for the same Færni- og heilsumatsnefnd referrals as Sóltún.
• Norlandia Care: Nordic operator of residential elderly care, day care and home care services in Norway and Sweden. Comparable integrated elderly-care delivery model and welfare-tech orientation to Sóltún.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sóltún