OKC Fair Park
OKC Fair Park is a 501(c)(3) multi-venue event complex in Oklahoma City, operated by Oklahoma State Fair, Inc. since 1907, hosting 21+ events per month across horse shows, consumer expos, and entertainment, with revenue from venue rentals, sponsorships, catering, and ticketing.
- Company typePrivate
- Founded1907
- HeadquartersOklahoma City, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What OKC Fair Park does
OKC Fair Park is a multi-venue event complex in Oklahoma City, Oklahoma, operated as a 501(c)(3) nonprofit by Oklahoma State Fair, Inc. The site has hosted events since 1907 and includes the OG&E Coliseum, Bennett Event Center, and Super Barn, plus four full-size climate-controlled show arenas that anchor its "Horse Show Capital of the World" designation. The complex runs more than 21 events per month across consumer, equestrian, and entertainment categories and reported roughly 200,000 visitors in November 2025.
Revenue is generated through a diversified mix: venue and arena rentals for third-party event organizers, sponsorship and naming-rights deals (notably OG&E for the Coliseum and Tinker Federal Credit Union as a major partner, alongside CINCH, Pepsi, and Community Coffee), ticketing distributed through etix.com, in-house food and beverage via Impact Catering (scaled to 5,000-guest capacity) and Champions BBQ, and a 12%-commission nonprofit fundraising program. The operating model is asset-heavy and utilization-driven, monetizing fixed venue infrastructure through recurring bookings and ancillary services rather than software, licensing, or subscription revenue.
A multi-year capital expansion — the Gateway of Champions Promenade, targeted for mid-2027 — is underway, alongside the buildout of an in-house creative agency (Land Rush Agency) that extends production capability beyond the campus itself. As a nonprofit, OKC Fair Park does not raise equity or pursue exits; reinvestment is funded through operating cash flow, sponsor commitments, and program-related revenue.
OKC Fair Park firmographics
Firmographics- Name
- OKC Fair Park
- Legal name
- Oklahoma State Fair, Inc.
- Website
- https://okcfairpark.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- OKC Fair Park is a 501(c)(3) multi-venue event complex in Oklahoma City, operated by Oklahoma State Fair, Inc. since 1907, hosting 21+ events per month across horse shows, consumer expos, and entertainment, with revenue from venue rentals, sponsorships, catering, and ticketing.
- Ownership category
- akta.pro rank
OKC Fair Park industry classification
Industry- Product category
- Event Venue & Exhibition Services
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industries
- Festival Grounds & Fairgrounds Operations (MPAGALAH), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Family, Kids & Education Fairs (MPAGAFAH)
Keywords
Where OKC Fair Park is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OKC Fair Park business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Event Venue Rentals: The venue generates revenue by hosting events including concerts, livestock shows, trade shows, festivals, and corporate events. Facilities include the OG&E Coliseum, Bennett Event Center, and multiple show arenas.
- Sponsorship: Major sponsors (Tinker Federal Credit Union, OG&E, CINCH, Pepsi, Community Coffee, and others) pay for naming rights, branding, and promotional exposure at the venue and events.
- Catering & Food Services: Impact Catering provides in-house catering for events with plated and buffet options serving up to 5,000 guests. The food & beverage department also oversees concession stands and Champions BBQ.
- Ticket Sales: Tickets sold through etix.com for various events held at the venue including the annual Oklahoma State Fair.
- Naming Rights: The venue has opened naming rights opportunities for various facilities including the Gateway of Champions Promenade.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OKC Fair Park product offering
Product offeringCore offering
OKC Fair Park is a multi-venue event complex in Oklahoma City that rents its facilities to event organizers for concerts, livestock shows, trade shows, festivals, and corporate events. It also operates the annual Oklahoma State Fair and OK!TOBERFEST, sells consumer tickets through etix.com, and provides in-house catering (Impact Catering) and event marketing (Land Rush Agency) services. Additional on-site services include an RV Park, 24/7 security, feed and bedding for livestock, and 12 NanoLumens LED display screens in the Bennett Event Center.
Product overview
OKC Fair Park is a premier event venue complex operated by Oklahoma State Fair, Inc. (a 501(c)(3) nonprofit) in Oklahoma City. The offering consists of a multi-venue campus centered around the OG&E Coliseum, Bennett Event Center with LED signage, and Super Barn, along with the upcoming Gateway of Champions Promenade. The venue hosts the annual Oklahoma State Fair (since 1907) and OK!TOBERFEST, while providing year-round venue rental services including Impact Catering and Land Rush Agency marketing support. An on-site RV Park serves visitors. The venue is known as the 'Horse Show Capital of the World' with four full-size climate-controlled show arenas.
Differentiator
Problem solved
Functional benefit
Brands
- Land Rush Agency: In-house marketing operation for OKC Fair Park offering event promotion services, e-newsletter distribution, highway marquee, LED display screens, and social media management.
- Impact Catering
Products and services
- OKC Fair Park Venue Complex Multi-venue event complex in Oklahoma City featuring climate-controlled arenas, exhibition halls, and outdoor facilities for equine and livestock shows, concerts, conferences, and community events year-round.
- OG&E Coliseum Primary indoor arena at OKC Fair Park, hosting major concerts, rodeos, and equestrian events, with naming rights held by OG&E.
- Bennett Event Center Large exhibition facility equipped with 12 circular NanoLumens LED display screens for event signage, corporate sponsorships, and event promotions.
- Oklahoma State Fair Flagship annual event at OKC Fair Park featuring agricultural exhibitions, entertainment, midway rides, and concerts.
- OK!TOBERFEST Annual German-themed festival at OKC Fair Park featuring traditional food, entertainment, and cultural activities.
- RV Park On-site recreational vehicle parking facilities for visitors attending events at OKC Fair Park.
- Event Venue Rental Services Venue rental services for event planners including access to OG&E Coliseum, Bennett Event Center, Super Barn, and other facilities, paired with bundled catering (Impact Catering) and marketing support (Land Rush Agency).
- Impact Catering In-house catering service operated by the food & beverage department, offering plated and buffet-style dining for events up to 5,000 guests, along with concession stands and Champions BBQ.
- Land Rush Agency (In-House Marketing) In-house marketing operation providing event promotion services including e-newsletters, highway marquee advertising on I-44, LED screen promotions, and social media management for event organizers.
Quantifiable outcome
- $91 million economic impact for Oklahoma City from the annual State Fair
- +2 more outcomes
Companies that use OKC Fair Park
Customer profileSegments4 records
Ideal customer profiles4 records
OKC Fair Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OKC Fair Park partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major and contributing.
- Tinker Federal Credit UnionmajorMajor sponsor of OKC Fair Park, providing financial support and branding exposure at the venue.
- OG&E (Oklahoma Gas and Electric)majorMajor sponsor with naming rights to the OG&E Coliseum. Provides electrical and energy services for the venue.
- CINCHmajorMajor sponsor of OKC Fair Park events and branding.
- PepsimajorMajor sponsor providing beverage services and branding at the venue.
- Community CoffeemajorMajor sponsor of OKC Fair Park with coffee and beverage branding.
- Ron HoovermajorMajor sponsor with named facility/building sponsorship.
- ProfChoicemajorMajor sponsor of OKC Fair Park.
- TSET (Tobacco Settlement Endowment Trust)majorMajor sponsor contributing to venue operations and health initiatives.
- Jensen Tractor RanchmajorMajor sponsor with equestrian/livestock industry connection.
- Head CountrycontributingContributing sponsor providing food/barbecue products and branding.
- Schwabs MeatcontributingContributing sponsor providing meat products and branding.
- Fore WheelercontributingContributing sponsor (golf car provider).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
OKC Fair Park competitors and assessment
Company assessmentDirect peers
- Houston Livestock Show and Rodeo (NRG Park): Operates NRG Park in Houston and runs the Houston Livestock Show and Rodeo, a top-tier regional livestock/equine event with multi-arena capacity and major sponsorships. Directly comparable as a livestock + entertainment anchor in the same southern U.S. region.
- Tulsa State Fair: Operates Expo Square in Tulsa, Oklahoma — a competing fairgrounds venue within the same state. Most directly comparable geographic peer, competing for many of the same regional event organizers, equine/livestock shows, and sponsors.
- Minnesota State Fair: Operates the Minnesota State Fair and the year-round coliseum/event complex in Falcon Heights, with one of the highest-attended state fairs in the U.S. Comparable as a top-tier nonprofit state fair operator with diversified event programming.
- Iowa State Fair: Nonprofit operator of the Iowa State Fairgrounds in Des Moines, running an annual state fair plus year-round events in multiple arenas. Closely comparable as a 501(c)(3)-style nonprofit state fair complex with deep livestock programming.
- Indiana State Fairgrounds & Event Center: State-operated fairgrounds and event center in Indianapolis running the Indiana State Fair and a full calendar of consumer shows, concerts, and livestock events. Same multi-arena fairgrounds model with year-round venue rental monetization.
- State Fair of Texas (Fair Park): The State Fair of Texas operates Fair Park in Dallas, a 277-acre complex hosting the annual State Fair plus year-round events, concerts, and exhibitions. It is the most directly comparable peer — same model of a major state fair venue complex hosting multi-format events with sponsorship and naming-rights revenue.
- Florida State Fair (Florida State Fair Authority): Operates the Florida State Fairgrounds in Tampa, the site of the annual Florida State Fair plus year-round consumer shows, concerts, and livestock events. Comparable as a multi-venue state fair operator with diversified event revenue.
- National Western Stock Show: Runs the National Western Complex in Denver, a year-round livestock/agricultural event venue anchored by the annual National Western Stock Show. Directly comparable for the livestock/equine show venue niche that OKC Fair Park's 'Horse Show Capital' positioning targets.
- Kentucky State Fair & Exposition Center: Operates the Kentucky Exposition Center in Louisville, hosting the Kentucky State Fair and major equine events including the North American International Livestock Exposition. Comparable multi-arena livestock/events competitor with similar sponsorship and naming-rights model.
Others
- Freeman / Eventide (event-services peer): Freeman is a major event and brand experience services company that supplies production, AV, and event services to fairs and large venues. Comparable as an adjacent ecosystem participant in the same event-organization value chain, though not a direct venue competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
OKC Fair Park social profiles
Digital presenceOKC Fair Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
OKC Fair Park leadership team
Management profileNumber of profiles
OKC Fair Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OKC Fair Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OKC Fair Park
What does OKC Fair Park do?
OKC Fair Park is a multi-venue event complex in Oklahoma City that rents its facilities to event organizers for concerts, livestock shows, trade shows, festivals, and corporate events. It also operates the annual Oklahoma State Fair and OK!TOBERFEST, sells consumer tickets through etix.com, and provides in-house catering (Impact Catering) and event marketing (Land Rush Agency) services. Additional on-site services include an RV Park, 24/7 security, feed and bedding for livestock, and 12 NanoLumens LED display screens in the Bennett Event Center.
Is OKC Fair Park a public or private company?
OKC Fair Park is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was OKC Fair Park founded?
OKC Fair Park was founded in 1907. It employs 501 to 1,000 people.
Where is OKC Fair Park based?
OKC Fair Park is headquartered in Oklahoma City, United States, in the North America region.
How does OKC Fair Park make money?
Five revenue lines are on record. Event Venue Rentals are the primary driver. The others are sponsorship, catering & Food Services, ticket Sales and naming Rights.
Who are OKC Fair Park's main competitors?
Direct peers on record are Houston Livestock Show and Rodeo (NRG Park), Tulsa State Fair, Minnesota State Fair, Iowa State Fair, Indiana State Fairgrounds & Event Center, State Fair of Texas (Fair Park), Florida State Fair (Florida State Fair Authority), National Western Stock Show and Kentucky State Fair & Exposition Center. Freeman / Eventide (event-services peer) is listed as an others.
Does OKC Fair Park have an API?
No public API is recorded for OKC Fair Park.
What industry is OKC Fair Park in?
OKC Fair Park's product category is Event Venue & Exhibition Services. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of MPAGALAH, Festival Grounds & Fairgrounds Operations. Its NAICS code is 71311 and its SIC code is 7900.