Kinda Co.

Name

Kinda Co.

Legal name

Kinda Co.

Website

https://thekindaco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plant-based dairy alternatives

NAICS

Cheese Manufacturing (311513)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable) (AFAHABAD)

akta.pro secondary industries

Vegan/Allergen-Free Dessert Shops (THAFAGAL), Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF)

Keywords

• Plant-based cheese
• Dairy-free cheese
• Vegan cheese
• Cultured cashew cheese
• Vegan cheese subscription

Headquarters

HQ city

Weston-super-mare

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through thekindaco.com website where customers purchase individual cheese blocks, bundles, and subscriptions directly. Products include regular cheeses (£6.50-£7.50), limited editions, bundles, and the Cheese Club subscription (£24.95/month).
2. Wholesale Distribution: Wholesale supply to independent health food stores, supermarkets, and online retailers including Abel & Cole, Ocado, Planet Organic, and approximately 100+ stockists nationwide. Also available through food service wholesalers.
3. Education & Events: Revenue from cheesemaking classes both in-person (River Cottage, Made in Hackney, Kinda HQ) and online through KindAcademy online courses (Volume One: Quick Cheeses and Volume Two: Cultured Cheeses).
4. Cheese Club Subscription: Monthly subscription box (£24.95/month) delivering curated selections of cheeses including limited editions, new product samples, and featured small business partner products. Renews on the 12th of each month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kinda Co. manufactures and sells handmade cultured cashew-based vegan cheeses (year-round block cheeses and limited editions), curated bundles, and accessories direct-to-consumer via its website and through UK retail/wholesale partners. The company also operates a monthly Cheese Club subscription box and KindAcademy online cheesemaking courses. All cheeses are handmade from natural ingredients at the company's North Somerset vegan cheese kitchen.

Product overview

Kinda Co. is a UK-based vegan cheese company offering cultured cashew nut-based dairy-free cheeses. The product portfolio centers on block cheeses (Farmhouse, Smoked, Garlic+Chive, Summer Truffle, Blue, Chilli) available year-round, complemented by rotating Limited Edition flavors (Mozzalloumi, Italian Style, Greek Style, Margherita, Pesto Cheese, Maple Bacon, Pickle, Nacho Dip, Kindamite, Wild Garlic, Sun-dried Tomato, Strawberry Cheesecake). The company sells curated bundles (Cheeseboard Collection, Great Taste Award Winners Bundle), a monthly subscription service (Cheese Club), gift vouchers, accessories (Olive Wood Boards, Enamel Pins), and operates KindAcademy for online vegan cheesemaking education. All cheeses are handmade in North Somerset from natural ingredients and have won multiple Great Taste Awards.

Differentiator

Problem solved

Functional benefit

Brands

• KindAcademy: Online vegan cheese masterclass platform where customers can learn to make their own vegan cheese at home. Offers Volume One: Quick Cheeses and Volume Two: Cultured Cheeses courses.

Products and services

• Farmhouse The company's most popular flavour: a sharp cultured cashew cheese reminiscent of mature cheddar, suitable for sandwiches and cheeseboards. Sold as a 120g block.
• Garlic + Chive Double Great Taste Award-winning creamy and crumbly cultured cashew cheese with balanced fresh garlic and chives that melts well for spreading or cooking.
• Smoked Rich, smoky cultured cashew cheese made with hand-harvested Dorset Sea Salt and smoked water from Halen Mon; Great Taste Award-winning spreadable cheese with deep smoky flavours.
• Summer Truffle Smooth, rich cultured cashew cheese with black truffle flavour, finished with edible dried flowers from Aweside Farm; suited to melting into risotto or mashed potato.
• Blue (Spirulina) Mild and tangy vegan blue-style cheese made with spirulina for blue veins; less intense than traditional blue cheese and suited to cheeseboards and pear/walnut salads.
• Chilli Great Taste Award-winning smoky, spicy cultured cashew cheese with balanced heat from chilli and smoked paprika; suitable for spreading, melting into pasta, or burritos.
• Mozzalloumi
• Italian Style Hard Italian-style grated topping made from almonds as a vegan parmesan alternative; available in 80g, 500g, and 1kg sizes with a 9-month minimum shelf life.
• Greek Style Vegan Greek-style feta cheese for Mediterranean dishes, salads, and cheeseboards.
• Margherita (Limited Edition) Limited edition cultured cashew cheese with basil and red pepper flakes inspired by Margherita pizza flavours.
• Pesto Cheese (Limited Edition) Limited edition cultured cashew cheese blended with fresh basil and vegan pesto; slightly softer than other block cheeses.
• Maple Bacon (Limited Edition) Limited edition smoky, savoury, and slightly sweet cultured cashew cheese with vegan bacon pieces throughout; originally created for Cheese Club and released more widely due to popularity.
• Pickle (Limited Edition) Limited edition mature, savoury cultured cashew cheese with tangy pickle pieces added to the base and blended through.
• Nacho Dip (Limited Edition) Limited edition bold smoky dip with a spicy kick, designed as a dip for nachos and sweet potato wedges; approximately 200g.
• Kindamite Block (Limited Edition) Limited edition dairy-free version of the iconic Marmite-flavoured spread made with cultured cashews; rich, savoury spread for toast or pasta.
• Sun-dried Tomato (Limited Edition) Limited edition savoury, tangy cultured cashew cheese with sun-dried tomato and cheesy umami notes.
• Cheeseboard Collection Bundle of six 120g vegan cheeses (Farmhouse, Summer Truffle, Garlic + Chive, Smoked, Blue, Chilli) targeted at cheeseboard enthusiasts, priced at £38.00.
• Great Taste Award Winners Bundle Bundle of three award-winning vegan cheeses (Garlic + Chive, Smoked, Chilli) with Tracklements Caramelised Onion Marmalade and Clearspring gluten-free rice crackers, priced at £26.00.
• Cheese Club Monthly Subscription Monthly subscription box (£24.95/month, renews on the 12th) delivering a curated selection of at least four cheeses including limited editions, new product samples, and small business partner products; can be skipped, rescheduled, or cancelled.
• KindAcademy Online Courses Online vegan cheesemaking education courses (Volume One: Quick Cheeses and Volume Two: Cultured Cheeses) with full instructional videos, tips, troubleshooting, and access to a private community.
• In-Person Cheesemaking Classes In-person dairy-free cheesemaking workshops taught at River Cottage (Axminster, Devon), Made in Hackney (London), and at Kinda HQ (Weston-super-Mare).
• Kinda Co. Gift Voucher Digital gift voucher redeemable on thekindaco.com, available in denominations of £10, £25, £50, and £100.
• Summer Party Event In-person cheese tasting event held at The Alpaca, Islington featuring drinks, cheese-based snacks, sharing cheeseboards, and a Kinda Co. cheese to take home, priced at £15.00.

Quantifiable outcome

• 9 Great Taste Awards including 2-star award for Garlic + Chive and multiple 1-star awards for Smoked and Chilli varieties
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KindAcademycoreStrategic or Co-development Partner · 1 January 2021Online vegan cheese masterclass platform launched by Kinda Co. founder Ellie in 2021. Offers Volume One (Quick Cheeses) and Volume Two (Cultured Cheeses) courses with full instructional videos, tips, troubleshooting, and private community. Complements in-person teaching.
• River CottagecoreStrategic or Co-development PartnerPartnership for in-person dairy-free cheesemaking classes at River Cottage HQ in Axminster, Devon. Kinda Co. founder Ellie teaches artisanal skills courses at the renowned food education venue, expanding reach to food enthusiasts in the Southwest of England.
• Made in HackneycoreStrategic or Co-development PartnerCommunity food education partnership hosting vegan cheesemaking masterclasses at Made in Hackney's Liberty Hall location in London. Extends Kinda Co.'s educational reach to the London market.
• Abel & ColecoreChannel Partner/ Reseller/ DistributorPrimary online retail partner for Kinda Co. products. Stocks the full range of vegan cheeses for home delivery to customers across their delivery area.
• OcadocoreChannel Partner/ Reseller/ DistributorMajor online supermarket listing making Kinda Co. products available to Ocado's nationwide customer base, significantly expanding geographic reach.
• Suma, CLF, Essential Trading, Cotswold Fayre, Greencity WholefoodscoreChannel Partner/ Reseller/ DistributorWholesale distribution partners supplying Kinda Co. products to independent health food stores, farm shops, and food service businesses across the UK. Enable broad retail distribution without direct sales relationships.
• TracklementsminorGTM or Marketing PartnerArtisan condiment maker included in the Great Taste Award Winners Bundle. Provides Caramelised Onion Marmalade (210g) alongside Kinda Co. cheeses, creating a complementary tasting experience.
• ClearspringminorGTM or Marketing PartnerJapanese and organic food company providing Black Sesame and Tamari Rice Crackers (40g, Gluten Free) as part of the Great Taste Award Winners Bundle, complementing the cheese selection.
• Planet OrganiccoreChannel Partner/ Reseller/ DistributorMajor health food retailer with multiple London locations. Stocks Kinda Co. products both in-store and online (London deliveries only), providing premium retail presence.
• Better FoodscoreChannel Partner/ Reseller/ DistributorBristol-based chain of health food stores with all locations stocking Kinda Co. products, providing strong presence in the Southwest England market.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bute Island Foods (Sheese): UK-based vegan and dairy-free cheese manufacturer selling the Sheese range via independent health food stores, wholesalers, and food service. Closest direct peer to Kinda Co. on artisanal vegan cheese production and distribution through UK independent stockists.
• Honestly Tasty: UK-based artisan vegan cheese brand offering cashew and coconut-based alternatives including blue, cheddar, and brie styles. Closely comparable on small-batch artisan production and premium positioning within the UK vegan cheese market.
• Miyoko's Creamery: US-based premium cultured vegan cheese brand using traditional cheesemaking techniques on plant-based milks. Comparable to Kinda Co. on artisanal culturing process, premium positioning, and direct-to-consumer plus retail distribution model.
• Nush Foods: UK-based maker of plant-based cheese alternatives (almond-based) sold in major supermarkets. Direct UK peer to Kinda Co. in the premium vegan cheese category with overlapping retail channels.

Broad incumbents

• Violife: Violife (owned by Upfield) is the largest mainstream vegan cheese brand in the UK, sold across major supermarkets and food service. Most directly comparable to Kinda Co. on product category (vegan block, grated and sliced cheese alternatives) but operates at much larger scale and lower price points.

Peers

• Cathedral City Plant Based:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kindaco
• Xx.com/kinda_co
• Facebookfacebook.com/kindaco
• LinkedInlinkedin.com/company/kinda-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinda Co.