APIX

What APIX does

APIX-S.A. (Agence Nationale pour la Promotion de l'Investissement et des Grands Travaux du Sénégal) is the Republic of Senegal's national investment promotion agency, structured as a state-owned Société Anonyme under the Government of Senegal. Founded in 2000 and headquartered at 52-54 Rue Mohamed V in Dakar, the agency employs between 1,001 and 5,000 people and reports to the Conseil Présidentiel de l'Investissement (CPI), operating within the Plan Sénégal Émergent and Vision Sénégal 2050 framework.

The agency's core offering is the Guichet Unique (one-stop shop), which bundles administrative procedures — business registration, incentive regimes, economic zone access, land allocation, and customs guidance — into a single interface for investors. This is extended through specialized channels including the Guichet Diaspora for Senegalese returnees, Plateformes Locales d'Investissement (PLI) for sub-national coverage, and dedicated support for Special Economic Zones (Zones Économiques Spéciales). APIX also acts as maître d'ouvrage for major national infrastructure projects such as the Train Express Régional (TER), inaugurated at AIBD airport in July 2023.

APIX does not operate a commercial revenue model; services are provided free of charge to investors through public administration channels, funded by sovereign appropriations and partner-financed programs (World Bank PDTE, AFD €27M Saint-Louis programme). Customer segments span local entrepreneurs, SMEs, diaspora investors, and foreign direct investors across agriculture, hydrocarbons, mining, energy, digital, pharma, and tourism verticals. Strategic partnerships signed in 2025 with APO Group, SEN-PNA, SONACOS, Téléperformance, and IOM signal an active pivot into pharmaceuticals, BPO, agribusiness, and diaspora investment channels, coinciding with a 5x increase in FDI facilitated from USD 403M (2014) to USD 2.016B (2024).

Name

APIX

Legal name

Agence Nationale pour la Promotion de l'Investissement et des Grands Travaux du Sénégal

Website

https://investinsenegal.sn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

APIX-S.A. is Senegal's state-owned national investment promotion agency, operating a one-stop shop (guichet unique) in Dakar that bundles business registration, fiscal incentives, economic zones, and land access for foreign, local, and diaspora investors.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

International Affairs (92812), Executive, Legislative, and Other General Government Support (921)

SIC

International Affairs (9721)

akta.pro primary industry

Economic Growth, Trade & Private Sector Development Programs (BPADABAF)

Keywords

• Investment promotion agency
• One-stop shop services
• Foreign direct investment
• Economic zone management
• Business registration facilitation

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels7 records

Core offering

APIX-S.A. operates as Senegal's national single window (Guichet Unique) for investment promotion, providing investors with end-to-end support from opportunity identification through project realization. It facilitates administrative procedures for business creation, fiscal incentive regimes, land access, and special economic zone access. The agency also acts as project owner (maître d'ouvrage) for major national infrastructure works such as the Train Express Régional (TER), coordinating public-private investment in Senegal.

Product overview

APIX (Agence Nationale pour la Promotion de l'Investissement et des Grands Travaux du Sénégal) is Senegal's national investment promotion agency operating as a one-stop shop (Guichet Unique) for investors. The organization provides an integrated service platform that supports investors at every stage of their projects, from opportunity identification to realization. The core offering consists of the Guichet Unique central platform supplemented by specialized services including business creation assistance, economic zone management, land access facilitation, regional platforms, and diaspora investment services. APIX also provides comprehensive investor publications including guides, investment codes, and sector-specific documentation to support informed investment decisions. This is a unified government service platform rather than a modular software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Guichet Unique (One-Stop Shop) Centralized service platform that simplifies administrative procedures for investors, enabling business creation, fiscal incentive regimes, and land access through a single coordinated window. Targeted at local and international investors seeking to establish operations in Senegal.
• Création d'Entreprise Streamlined business creation service that guides investors through company registration and associated documentation with pragmatic and efficient support. Documented turnaround of three days for required documents (e.g., FADEL AGRO case).
• Zones Économiques Spéciales (ZES) Special Economic Zones offering fiscal incentives and optimized infrastructure for investment, including the Zone Franche Industrielle and other investment-ready zones across Senegal. Targeted at industrial and export-oriented investors.
• Accès au Foncier Land access facilitation service providing information and support for investors seeking land for commercial and industrial projects across Senegal.
• Plateformes et Bureaux Régionaux Regional platforms and offices providing local investment support across different regions of Senegal, extending APIX's single-window service beyond Dakar.
• Guichet Diaspora Dedicated service supporting Senegalese diaspora investors with tailored investment guidance and streamlined processes, including support for returning migrants in partnership with OIM.
• Plateformes Locales d'Investissement (PLI) Local investment platforms designed to facilitate investment at the regional and local level across Senegal, complementing the central Guichet Unique with on-the-ground presence.

Quantifiable outcome

• 5x increase in FDI over 10 years (from 403M USD to 2.016B USD)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and strategic.

• SEN-PNAmajorStrategic or Co-development Partner · 18 November 2025Partnership for pharmaceutical sovereignty, supporting the development of Senegal's pharmaceutical industry to reduce import dependence and establish a regional production and distribution hub.
• APO GroupcoreGTM or Marketing Partner · 4 September 2025Partnership agreement signed for media and communication support to promote investment opportunities in Senegal internationally.
• SONACOSmajorStrategic or Co-development Partner · 11 April 2025Historic protocol signed between APIX-S.A. and SONACOS for industrialization of the Southern Zone, supporting local value creation and economic development.
• TéléperformancestrategicStrategic or Co-development Partner · 3 April 2025Ongoing discussions for ambitious joint project related to business process outsourcing and customer experience services.
• OIM (International Organization for Migration)strategicStrategic or Co-development PartnerPartnership to support returning migrants with investment opportunities and business creation in Senegal.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ghana Investment Promotion Centre (GIPC): Ghana's statutory agency responsible for investment promotion, incentives facilitation, and investor servicing. Directly comparable to APIX as a West African national IPA targeting the same regional investor base.
• Rwanda Development Board (RDB): Rwanda's national investment promotion and economic development agency operating a one-stop shop model similar to APIX, attracting FDI and supporting business creation in Kigali. Directly comparable as a sub-Saharan African investment promotion authority competing for the same foreign investor pool.
• Nigeria Investment Promotion Commission (NIPC): Nigeria's federal agency for investment promotion, incentives administration, and aftercare services. Directly comparable to APIX as a West African national IPA with a one-stop mandate targeting both foreign and diaspora investors.
• CEPICI (Centre de Promotion des Investissements en Côte d'Ivoire): Côte d'Ivoire's one-stop shop for business creation and investment, run as a presidential initiative with similar mandates to APIX. Both francophone West African IPAs competing head-to-head for French, European, and pan-African capital.
• Ethiopian Investment Commission (EIC): Ethiopia's federal investment promotion authority managing incentives, sector restrictions, and foreign investment policy. Comparable to APIX as an African national IPA with a strong single-window service offering.
• Moroccan Investment Development Agency (AMDIE): Morocco's national investment promotion agency focused on attracting FDI into industrial acceleration, automotive, aerospace, and digital sectors. Comparable to APIX as a francophone African IPA serving as a regional investment gateway.
• Tanzania Investment Centre (TIC): Tanzania's one-stop facilitation centre for investors, coordinating licenses, incentives, and land access. Comparable to APIX as a sub-Saharan African IPA with a similar single-window mandate and sector focus on extractives and agribusiness.
• Kenya Investment Authority (KenInvest): Kenya's national investment promotion agency offering single-window services, investment incentives, and aftercare. Directly comparable to APIX as an African IPA targeting foreign and diaspora investors with similar service bundles.

Others

• UNCTAD Investment Promotion Section: United Nations body setting global standards and benchmarks (including the IPA Index) for national investment promotion agencies like APIX. Relevant as the policy/advisory counterpart rather than a direct competitor.
• World Bank Investment Climate Unit: Producer of the B-READY ranking and key financier (via PDTE) for Senegal's investment climate reforms. Adjacent comparator and partner ecosystem member that shapes the competitive context for APIX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/APIXSAofficiel
• YouTubeyoutube.com/@apixsaofficiel
• Facebookfacebook.com/apixsaofficiel
• LinkedInlinkedin.com/company/apix-sa-officiel
• Instagraminstagram.com/apix_s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APIX