Double Black

What Double Black does

Double Black, operating legally as DOUBLE BL OPS LLC, is a New York-based direct-to-consumer luxury streetwear brand founded in 2022 that designs and sells apparel blending mountain-sport performance with urban streetwear aesthetics under an "Experts Only" positioning. The product line is organized around two named collections — Après '83 (vintage ski-resort inspired track jackets/pants, shorts, ribbed tees, waffle knit polos) and High Altitude (technical alpine pieces including waterproof laminated corduroy ski jackets/pants, quilted vests/pants, half-zip pullovers, and Italian virgin wool beanies) — plus accessories (performance hats, corduroy trucker hats, classic beanie) and a standalone Experts Only Hoodie. The unit-priced catalog ranges from $35 accessories to $880 ski jackets and is sold exclusively through a Shopify-powered online storefront (doubleblacksport.com) with free US domestic ground shipping and international UPS shipping to roughly 28 countries.

The company has no proprietary technology; its competitive differentiation is brand- and design-led, anchored to premium materials (Italian virgin wool, merino wool, waterproof laminated corduroy, sherpa/nylon quilting), technical features (waterproof zippers, bungee closures, windproof laminates), and finished details (antique gold hardware, embroidered "Experts Only" branding, silicone patches). The business model is one-time unit sales to individual consumers, with marketing concentrated on Instagram, Facebook, LinkedIn, email newsletter, and a brand blog covering skiing culture and lifestyle content. Operations are founder-led by Joey Betesh, with no disclosed institutional funding, no wholesale or physical retail channels, and a 1–10 employee headcount. Supporting vendors include Shopify (commerce platform), UPS and USPS (shipping), Squarespace Audiences (advertising), and AccessiBe (accessibility compliance).

Name

Double Black

Legal name

DOUBLE BL OPS LLC

Website

https://doubleblacksport.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Double Black is a New York-based DTC luxury streetwear brand founded in 2022 that designs and sells mountain-to-city apparel and accessories through its Shopify storefront, shipping to roughly 28 countries under an "Experts Only" brand identity.

Ownership category

akta.pro rank

Product category

Luxury Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Luxury streetwear apparel
• Performance outdoor wear
• Ski and snowboard clothing
• Direct-to-consumer fashion
• Casual sportswear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Double Black generates revenue through direct-to-consumer e-commerce sales of luxury streetwear apparel. Products are sold at fixed price points with one-time purchase transactions. The company ships domestically within the United States (free ground shipping) and internationally to multiple countries via UPS.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Double Black is a luxury streetwear brand that designs and sells apparel and accessories blending mountain sport performance with urban streetwear aesthetics. The company sells directly to consumers through its Shopify-powered e-commerce storefront, offering hats, shorts, track pants, ribbed tees, polos, track jackets, hoodies, ski jackets, ski pants, quilted vests, half-zip pullovers, and beanies organized under the Après '83 and High Altitude collections. Products are priced from $35 for accessories up to $880 for premium ski jackets and ship globally to 25+ countries.

Product overview

Double Black Sport is a luxury streetwear apparel brand offering performance-oriented clothing that blends mountain sport aesthetics with urban style. The product portfolio centers on two main collections: the Après '83 Collection (10 items) featuring vintage ski resort-inspired pieces including track jackets, track pants, ribbed tees, shorts, and waffle knit polos; and the High Altitude Collection (11 items) offering technical alpine apparel such as ski jackets, ski pants, quilted vests, quilted pants, corduroy half-zip pullovers, and wool beanies. Additional accessories include performance hats (Alpine Performance Hat, Summit 5-Panel Athletic Hat), corduroy trucker hats, the Double Diamond Hat, Classic Beanie, and the Experts Only Hoodie. All products emphasize the 'Experts Only' brand ethos, combining performance fabrics with refined streetwear styling for outdoor adventures and city wear.

Differentiator

Problem solved

Functional benefit

Brands

• Après '83 Collection: A collection featuring vintage ski resort energy reimagined for everyday streetwear, including retro shorts, track jackets, track pants, ribbed tees, and waffle knit polos.
• High Altitude Collection

Products and services

• Alpine Performance Hat Lightweight, moisture-resistant six-panel athletic hat with adjustable bungee closure, designed for hiking, travel, training, and everyday wear; priced at $62.
• Sage Corduroy Trucker Hat

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Double Black online storefront. Handles payment processing, order management, and website infrastructure for direct-to-consumer sales.
• UPScoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for domestic and international order fulfillment. Offers multiple shipping options including ground, 2-day air, and overnight domestic delivery, plus worldwide expedited shipping.
• USPSminorChannel Partner/ Reseller/ DistributorDomestic ground shipping carrier option referenced in shipping policy. Free ground shipping offered for all US domestic orders.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Perfect Moment: Luxury ski-meets-fashion apparel brand with premium technical outerwear (ski jackets, pants, knits) priced similarly and sold DTC with global shipping. Direct conceptual match for Double Black's mountain-to-city positioning.
• Aimé Leon Dore: Premium New York-based streetwear label operating DTC with strong brand storytelling and selective distribution. Comparable AOV, audience, and aesthetic-driven positioning to Double Black.
• Kith: Premium multi-category streetwear brand with strong DTC e-commerce and elevated AOV, operating its own flagship retail and curated product drops. Comparable DTC operating model and premium positioning.
• Moose Knuckles: Canadian luxury outerwear brand blending technical winter performance with fashion-forward streetwear aesthetics at premium price points. Overlap with Double Black's après-ski and alpine outerwear categories.
• Nobis: Premium technical outerwear brand emphasizing weatherproof performance with elevated design language. Comparable AOV and DTC-plus-select-wholesale go-to-market structure.

Broad incumbents

• Patagonia: Iconic outdoor apparel brand with deep technical credibility in alpine performance. While positioned broader and lower-priced, Patagonia defines the technical-outdoor credibility Double Black's High Altitude collection references.
• Spyder: Established performance ski and outerwear brand with heritage in technical alpine apparel. Overlaps with Double Black's High Altitude collection but at broader price points and distribution.
• Burton: Industry-defining snowboard and ski apparel brand with broad category coverage and global distribution. Adjacent in performance outerwear though positioned at a wider price range than Double Black.
• Canada Goose: Global luxury performance outerwear leader with deep brand equity in technical parkas and alpine apparel. Relevant comparable for premium winterwear price architecture and international reach.
• Moncler: Italian luxury outerwear house and the benchmark for premium ski-inspired apparel at the high end. Anchors the price and brand-aspirational ceiling for Double Black's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/p/Double-Black-61553684274583
• LinkedInlinkedin.com/company/double-black-sport
• Instagraminstagram.com/doubleblacksport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Black