City Group

What City Group does

City Group is a privately held Bangladeshi conglomerate founded in 1972 and headquartered in Dhaka, operating through 40 sister concerns that span FMCG, animal feed, PET bottles, printing and packaging, shipbuilding, media, and healthcare. The group employs more than 15,000 people and sells through a portfolio of seven consumer brands led by TEER (edible oil, flour, spices, condiments), alongside Bengal, Natural, Jibon, Sun, Quick Bite, and Jelfy, serving mass-market Bangladeshi households and exporting to more than 23 countries. Founder and Chairman Fazlur Rahman has led the group since inception, providing multi-decade continuity.

The group's industrial footprint includes Rupshi Flour Mills, described as South Asia's largest flour mill, plus dedicated facilities for edible oil processing, PET bottle manufacturing, and packaging. Underlying technology is primarily industrial-scale food and packaging processing rather than software- or AI-driven. Distribution is anchored by an extensive retail network across Bangladesh; TEER was ranked the #1 food product brand in Bangladesh by Kantar Worldpanel in 2018, and the group has used sponsorships such as the TEER 'Go for Gold' programme to reinforce consumer affinity.

The business model is a diversified conglomerate structure that generates revenue through unit-based sales of mass-market consumer staples (oil, flour, spices, snacks) and complementary B2B and industrial revenue from PET bottles, printing and packaging, shipbuilding, and media. Capital deployment is heavy: Tk 10,000 crore has been deployed across operations, with an additional Tk 100 billion planned, primarily through three Bangladesh Economic Zones Authority (BEZA)-licensed economic zones — City (77.96 acres, 2019), Hoshendi (108 acres, 2022), and Purbagaon (93.02 acres, 2024) — signalling a deliberate pivot into industrial real estate alongside the consumer franchise.

Name

City Group

Legal name

City Group

Website

https://citygroup.com.bd

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

City Group is a privately held Bangladeshi conglomerate founded in 1972, operating 40 sister concerns across FMCG, packaging, shipbuilding, media, and healthcare with 15,000+ employees and seven mass-market brands led by TEER.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Cookies & Crackers (2052), Beverages (2080)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Consumer packaged goods
• Edible oil manufacturing
• Food and beverage processing
• FMCG brand portfolio
• Economic zone development

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods - Edible Oils: Sale of TEER and Sun branded edible oils including soybean oil, mustard oil, palm olein, and vanaspati through retail distribution across Bangladesh
2. Consumer Packaged Goods - Staples: Sale of flour, atta, semolina, rice, lentils, and sugar under TEER and Sun brands through mass market retail channels
3. Consumer Packaged Goods - Tea: Production and sale of tea under Bengal and Sun brands from company-owned tea gardens
4. Consumer Packaged Goods - Dairy: Distribution of milk powder and condensed milk under Bengal brand
5. Consumer Packaged Goods - Water: Production and sale of packaged drinking water under Jibon and Natural brands
6. Consumer Packaged Goods - Bakery and Snacks: Sale of biscuits, cookies, cakes, and rusks under Quick Bite brand and jelly candies under Jelfy brand
7. International Export: Export of food products and consumer essentials to 23+ countries across Asia, Europe, Middle East, and North America
8. Economic Zone Operations: Development and operation of economic zones providing industrial infrastructure to manufacturing tenants

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

City Group manufactures and sells a diversified portfolio of branded consumer packaged goods across Bangladesh, including edible oils, flour, atta, rice, lentils, sugar, tea, dairy products, packaged drinking water, biscuits, bakery items, and jelly candy under seven owned brands (TEER, BENGAL, Sun, Natural, Jibon, Quick Bite, Jelfy). The group also develops and operates three industrial economic zones providing manufacturing infrastructure to industrial tenants. Products reach consumers through an extensive Bangladesh retail network and an export division serving 23+ countries.

Product overview

City Group is a diversified Bangladeshi conglomerate established in 1972, operating as a multi-brand consumer goods manufacturer. The portfolio comprises seven distinct brands across essential consumer categories. TEER serves as the flagship brand covering edible oils, staples, and dairy. BENGAL focuses on tea and dairy products sourced from company-owned tea gardens. Natural and Jibon both produce purified drinking water using different technologies including reverse osmosis and advanced filtration. Sun offers staple foods including flour, rice, and cooking oils. Quick Bite provides baked snacks and bakery products. Candy (Jelfy) manufactures confectionery items. Additionally, the group operates three economic zones for industrial development.

Differentiator

Problem solved

Functional benefit

Brands

• TEER: Flagship brand of City Group with strong presence across essential consumer categories including edible oil, atta, flour, semolina, rice, lentils, sugar, and milk powder.
• Bengal
• Natural
• Jibon
• Sun
• Quick Bite
• Jelfy

Products and services

• TEER Edible Oils and Staples Flagship City Group brand offering edible oils (soyabean oil fortified with Vitamin A and rich in Vitamin E and K using Nutrients Retained Technology), flour, atta, semolina, rice, lentils, sugar, and milk powder for mass-market Bangladeshi households. Sold through retail distribution across Bangladesh.
• BENGAL Tea, Sugar, and Dairy Products Trusted City Group brand offering tea (sourced from company-owned tea gardens), sugar, milk powder, and condensed milk for Bangladeshi consumers. Processed using modern technology and carefully selected raw materials.
• Jibon Packaged Drinking Water City Group's pure drinking water brand produced using advanced separation technology, reverse osmosis membranes, ultraviolet sterilization, micron filtration, and ozone disinfection systems for Bangladeshi consumers.
• Natural Palm Olein and Drinking Water City Group's consumer essentials brand offering palm olein and drinking water produced using carefully selected raw materials and modern processing systems for Bangladeshi consumers.
• Sun Staple Foods City Group's staple foods brand offering atta, flour, soyabean oil, semolina, vanaspati, mustard oil, palm olein, rice, lentils, sugar, and tea products. Produced from carefully selected wheat and processed using advanced milling technology for Bangladeshi consumers.
• Quick Bite Bakery and Snacks City Group's baked snacks and bakery brand offering biscuits, cookies, cakes, rusks, and other convenient food products produced using carefully selected ingredients and modern baking technology for Bangladeshi consumers.
• Jelfy Jelly Candy City Group's heart-shaped jelly candy brand offering vibrant flavors including strawberry, orange, ripe mango, green mango, and tamarind, crafted using quality ingredients and modern confectionery processing technology for Bangladeshi consumers.
• City Economic Zone BEZA-licensed industrial economic zone spanning 77.96 acres in Rupshi, Narayanganj, providing industrial infrastructure, utility connections, and regulatory facilitation to manufacturing tenants, with expected employment of 3,000 in the first year and over 20,000 within five years.
• Hoshendi Economic Zone BEZA-pre-qualified industrial economic zone spanning 108 acres in Munshiganj, providing industrial infrastructure to manufacturing tenants with a Tk 10,000 crore initial investment and expected employment of 10,000 direct and 5,000 indirect jobs within the first three years of commercial production.
• Purbagaon Economic Zone BEZA-licensed industrial economic zone in Rupganj, Narayanganj spanning an initial 93.02 acres with planned expansion to 150 acres, providing industrial infrastructure to manufacturing tenants with a Tk 100 billion initial investment and approximately 10,000 expected jobs.
• Rupshi Flour Mills South Asia's largest flour mill and the world's second-largest stand-alone flour mill, operating under City Economic Zone and producing flour for City Group's branded consumer packaged goods portfolio.

Quantifiable outcome

• TEER ranked #1 food product brand in Bangladesh with Consumer Reach Point of 57
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship, moderate and minor.

• Bangladesh Economic Zones Authority (BEZA)coreStrategic or Co-development Partner · 5 March 2024License received for Purbagaon Economic Zone spanning 93.02 acres in Rupganj, Narayanganj with Tk 100 billion planned investment.
• Bangladesh Economic Zones Authority (BEZA)coreStrategic or Co-development Partner · 20 November 2022Hoshendi Economic Zone inaugurated with BEZA pre-qualification certificate. Zone spans 108 acres with Tk 10,000 crore initial investment.
• Bangladesh Economic Zones Authority (BEZA)coreStrategic or Co-development Partner · 3 April 2019City Group received license from BEZA to establish City Economic Zone on 77.96 acres of land in Rupshi, Narayanganj. BEZA provides regulatory facilitation and economic zone status enabling industrial development and tenant attraction.
• Bangladesh Archery Federation (BAF)flagshipStrategic or Co-development Partner · 23 October 2017Five-year performance-based sponsorship program 'TEER Go for Gold' with Tk 2.41 crore annual funding for 2019-20 season including Tk 72 lakhs for event management and Tk 1.61 crores for archer development. Includes talent hunt, training center development, and foreign coach recruitment for Tokyo Olympics preparation.
• Bangladesh Olympic AssociationmoderateStrategic or Co-development PartnerPartner in archery development program and venue provider for press conferences and events related to TEER Go for Gold initiative.
• Duronto TVmoderateGTM or Marketing PartnerMedia partner for 'TEER Little Chef' children's cooking competition show. Duronto TV telecasts the program reaching family and children audiences nationwide.
• Channel IminorGTM or Marketing PartnerBroadcast partner for 'TEER Advanced Kitchen' reality show, Bangladesh's first kitchen renovation-based TV program.
• Prothom AlomoderateGTM or Marketing PartnerJoint organizer of TEER Prothom Alo Krishi Award recognizing farmers, agricultural researchers, and scientists for contributions to the agricultural sector.
• iflixminorGTM or Marketing PartnerPartnership with Bengal Classic Tea for 'Ushnotar Notun Golpo' short film series, a storytelling initiative revolving around stories of love and bonding.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ITC Limited: Indian diversified conglomerate with major FMCG (staples, biscuits, snacks), agribusiness, hotels, and paperboards operations. Comparable as a large emerging-market diversified CPG and agri-business conglomerate with significant vertical integration.

Direct peers

• Bashundhara Group: Bangladeshi conglomerate with food processing, paper, real estate, and media operations. Competes with City Group in branded food categories and operates similar diversified conglomerate structure across consumer and industrial segments.
• Square Group: Bangladeshi conglomerate spanning pharmaceuticals, consumer goods, and food products. Operates comparable branded FMCG portfolio targeting Bangladesh mass-market consumers with similar distribution-driven business model.
• ACI Limited: Bangladeshi conglomerate operating across FMCG, pharmaceuticals, agribusiness, and consumer brands. Directly competes with City Group in branded staples and consumer food categories through similar retail distribution in Bangladesh.
• Meghna Group of Industries: Bangladeshi conglomerate producing edible oils, flour, and consumer staples under multiple brands. Directly competes with City Group's TEER and Sun brands in Bangladesh's branded edible oils and flour categories.
• Unilever Bangladesh: Subsidiary of Unilever producing soaps, personal care, and food products in Bangladesh. Competes with City Group across branded consumer staples in Bangladesh's modern and traditional trade.
• PRAN-RFL Group: Bangladeshi conglomerate producing juices, confectionery, dairy, bakery, and staple foods with extensive export presence. Operates a similarly diversified FMCG portfolio across multiple consumer brands and competes head-to-head with City Group in Bangladesh's mass-market retail channel.
• Nestlé Bangladesh: Subsidiary of Nestlé operating in Bangladesh across dairy, beverages, culinary, and confectionery. Competes with City Group's Bengal dairy, Jibon water, and Jelfy candy brands in the same retail channels.

Regional players

• Dabur India: Indian FMCG company in ayurvedic/natural consumer products, packaged foods, and beverages. Comparable as a South Asian branded consumer staples company with diversified brand portfolio serving mass-market consumers.
• Marico Limited: Indian FMCG company specializing in edible oils, hair care, and packaged foods. Operates a regionally comparable branded edible oils and consumer staples business in South Asian markets adjacent to City Group's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citygroup1972
• LinkedInlinkedin.com/company/citygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Group