SUGARSKY

Name

SUGARSKY

Website

https://sugarsky.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SUGARSKY is a small private e-commerce retailer based in Boise, United States, that sells headbands, hair accessories, hats, and apparel featuring printed designs directly to consumers via its online store.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Core offering

SugarSky is a direct-to-consumer online retailer of printed-design fashion accessories and apparel, including headbands, hair accessories, hats, and clothing. The business sells its own branded, graphically printed products to individual consumers via its e-commerce site at sugarsky.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Printed Headbands Branded, printed-design headbands targeted at individual consumers seeking graphic fashion accessories, sold direct-to-consumer through the SugarSky online store.
• Hair Accessories Branded hair accessories sold direct-to-consumer alongside SugarSky's headbands, hats, and apparel, distributed via the sugarsky.com online store.
• Hats Printed-design hats targeted at individual consumers, sold direct-to-consumer as part of SugarSky's accessory and headwear lineup via the online store.
• Printed Apparel Graphic/printed-design apparel coordinated with SugarSky's accessory line, sold direct-to-consumer to individual buyers through the online store.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• ASOS: ASOS is a major online apparel and accessories retailer offering headbands, hats, and printed apparel to a young female audience globally. It represents a much broader incumbent in the same DTC e-commerce channel.
• Anthropologie: Anthropologie sells curated headbands, hats, and apparel through both DTC and retail, targeting an overlapping feminine demographic with a slightly more premium positioning than SugarSky.
• Etsy: Etsy is a marketplace hosting thousands of small DTC headband, hair accessory, and printed apparel sellers. SugarSky effectively competes for the same organic search and buyer demand on Etsy, even though it operates its own storefront.
• Urban Outfitters: Urban Outfitters is a large multi-category apparel and accessories retailer with a strong headbands and printed accessories offering targeting the same demographic. While much larger and broader, it competes for the same wallet share.
• Scunci by Conair: Scunci is a mass-market hair accessories brand owned by Conair, competing in the same headband and hair accessory category as SugarSky but with national retail distribution and broader product range.

Direct peers

• Brandy Melville: Brandy Melville is a DTC apparel brand with a strong headbands and accessories subcategory, targeting the same teen/young-adult female demographic as SugarSky with a comparable single-item low-Average-Order-Value model.
• Kitsch: Kitsch is a beauty-adjacent accessories brand selling hair accessories, headbands, and lifestyle products online. It targets the same value-conscious millennial/Gen-Z female shopper as SugarSky and operates with similar DTC mechanics.
• Baublebar: Baublebar is a digitally native accessories brand selling hair accessories, jewelry, and fashion items via its own e-commerce site. Highly comparable business model and category focus to SugarSky.
• Lele Sadoughi: Lele Sadoughi is a direct-to-consumer brand specializing in premium printed headbands, hair accessories, and apparel — virtually the same core category as SugarSky, with overlapping customer demographic and price positioning.
• Ettika: Ettika is a DTC accessories brand offering headbands, hair clips, and fashion accessories targeted at a similar young female demographic. Comparable product mix, distribution model, and customer base to SugarSky.

Market position

Customer concentration

• LinkedInlinkedin.com/company/sugar-sky-pictures-llc-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUGARSKY