Lele Sadoughi
Lele Sadoughi is a New York-based, founder-led direct-to-consumer fashion accessories brand selling headbands, jewelry, hats, handbags, and related items through its own Shopify site, with a deep portfolio of licensed collaborations (The Met, Barbie, NFL, Marilyn Monroe, Panhellenic) and no disclosed external funding.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lele Sadoughi does
Lele Sadoughi is a New York-based, founder-led direct-to-consumer fashion accessories brand that designs and sells headbands, jewelry, hats, scarves, sunglasses, belts, handbags, hair accessories, and a small lifestyle tail (home accessories, pet collars, socks) through a Shopify storefront at lelesadoughi.com. The brand was founded in 2012 by Lele Sadoughi, who serves as Founder and Chief Creative Officer alongside Co-founder and Chairman Armand Sadoughi, and the company is privately held with no disclosed institutional backing.
Its core assortment is organized around signature silhouettes (knotted, flat, Bardot, and Alice headbands; crystal, pearl, and gold jewelry) supplemented by an unusually deep collaboration portfolio that functions as a sub-brand architecture: THE MET X LELE, LELE X LITTLE HOUSE ON THE PRAIRIE, MARCHESA X LELE SADOUGHI, BRITISH LIBRARY X LELE SADOUGHI, BARBIE X LELE SADOUGHI, LELE SADOUGHI X MARILYN MONROE, LELE SADOUGHI X NFL, EMBELLISHED BY SWAROVSKI, LIBERTY FABRICS, and LELE X PANHELLENIC (12+ sororities). Total active catalog is 867 SKUs, of which 612 are tagged as new arrivals and 83 sit within the dedicated collaborations collection. Pricing spans $3 entry-level accessories to $1,300+ luxury handbags and jewelry, with headbands typically $19-$195, earrings $29-$225, necklaces $29-$295, hats $39-$250, and handbags $69-$425.
The business model is one-time unit purchase DTC e-commerce with no subscription, supported by a 10% off first-purchase email/SMS capture, an affiliate program, organic social on TikTok and Instagram, and periodic earned media (a Jan 2026 Marie Claire feature on hat trends). Customer segments include fashion-conscious women as the primary cohort, plus gift buyers, special-occasion/hat enthusiasts, bridal shoppers, and the Greek life community. Distribution is exclusively the owned Shopify site (with global shipping and multi-currency), supplemented by occasional co-branded retail experiments such as the Nov 2025 Holiday Bow Bar at Drybar shops with Chloe Wine Collection. There is no disclosed AI, proprietary technology, app, or API surface; the brand competes on collaboration IP, design, and content rather than technology.
Lele Sadoughi firmographics
Firmographics- Name
- Lele Sadoughi
- Website
- https://lelesadoughi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lele Sadoughi is a New York-based, founder-led direct-to-consumer fashion accessories brand selling headbands, jewelry, hats, handbags, and related items through its own Shopify site, with a deep portfolio of licensed collaborations (The Met, Barbie, NFL, Marilyn Monroe, Panhellenic) and no disclosed external funding.
- Ownership category
- akta.pro rank
Lele Sadoughi industry classification
Industry- Product category
- Fashion Accessories
- NAICS
- Jewelry Retailers (45831), Jewelry Retailers (458310), Clothing and Clothing Accessories Retailers (45811), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
- akta.pro secondary industries
- Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI), Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where Lele Sadoughi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Lele Sadoughi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Product Sales: Direct e-commerce sales of fashion accessories including headbands, jewelry, hats, handbags, sunglasses, scarves, and hair accessories. Products are sold at various price points ranging from $3 to over $1,000. No subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide price range across product categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lele Sadoughi product offering
Product offeringCore offering
Lele Sadoughi is a direct-to-consumer fashion accessories brand that designs, sources, and sells a broad catalog of women's and kids' accessories — including headbands, jewelry (earrings, necklaces, bracelets, rings, brooches), hair accessories, hats, scarves, sunglasses, belts, handbags, and small home goods — through its own Shopify-based e-commerce site. The brand augments its core line with a large portfolio of licensed and co-branded collections (The Met, Barbie, Marchesa, Little House on the Prairie, British Library, Marilyn Monroe, Liberty Fabrics, NFL, Swarovski, and Panhellenic sororities).
Product overview
Lele Sadoughi is a fashion accessories brand offering a comprehensive portfolio of headbands, jewelry (earrings, necklaces, bracelets, rings, brooches), hair accessories (clips, scrunchies, bow barrettes), hats, scarves, sunglasses, belts, handbags, and home goods. The brand operates on a multi-sub-brand architecture featuring both core product lines and licensed collaborations including THE MET X LELE (Metropolitan Museum of Art), LELE X LITTLE HOUSE ON THE PRAIRIE, MARCHESA X LELE SADOUGHI, BARBIE X LELE SADOUGHI, EMBELLISHED BY SWAROVSKI, BRITISH LIBRARY X LELE SADOUGHI, LIBERTY FABRICS, LELE SADOUGHI X MARILYN MONROE, LELE X PANHELLENIC (Greek organizations), and LELE SADOUGHI X NFL (women's football fandom). The brand sells through its Shopify-based e-commerce platform with free shipping thresholds of $75 in the US and $250 internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Headbands Fashion headbands in multiple silhouettes (knotted, flat, Bardot, Alice, Emma, Gigi, Greta, Holly, Jessie) for women and children. The brand's signature category.
- Jewelry Jewelry collection including earrings, necklaces, bracelets, rings, and brooches in crystal, pearl, and gold materials.
- Clips & Scrunchies Hair clips, bow barrettes, and scrunchies in various materials and styles.
- Hats Hats including brimmed, bucket, baseball caps, pillbox, visor, and fascinator styles for various occasions.
- Scarves Fashion scarves in various patterns and materials for accessorizing.
- Sunglasses Eyewear including sunglasses in cat-eye, square, and other silhouettes.
- Belts Belts including chain belts, buckle belts, and leather belts with crystal and pearl embellishments.
- Handbags Handbags including tote bags and clutches for fashion and occasion use.
- THE MET X LELE Luxury collaboration collection with The Metropolitan Museum of Art featuring art-inspired accessories (Mondrian, Renoir, Klee designs).
- LELE X LITTLE HOUSE ON THE PRAIRIE Collaboration collection with the Little House on the Prairie classic TV series.
- MARCHESA X LELE SADOUGHI Collaboration with luxury fashion house Marchesa featuring embellished designs.
- BARBIE X LELE SADOUGHI Collaboration with Barbie featuring pink and playful designs.
- EMBELLISHED BY SWAROVSKI Products embellished with Swarovski crystals for extra embellishment and luxury appeal.
- BRITISH LIBRARY X LELE SADOUGHI Collaboration with the British Library featuring literary and archival prints.
- LIBERTY FABRICS X LELE SADOUGHI Collaboration with British heritage brand Liberty Fabrics featuring Liberty print accessories.
- LELE X PANHELLENIC Collaboration with Panhellenic organizations featuring Greek letter-inspired accessories and officially licensed sorority merchandise in chapter colors.
- LELE SADOUGHI X MARILYN MONROE Licensed collaboration with the Marilyn Monroe estate featuring Marilyn-inspired designs.
- LELE SADOUGHI X NFL Licensed NFL collaboration featuring team-branded headbands and accessories for women's football fandom.
- Home Decorative home accessories including napkin rings, gift boxes, and storage pouches.
- Collars Decorative collars and pet accessories.
- Socks Socks and hosiery accessories.
Companies that use Lele Sadoughi
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Lele Sadoughi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lele Sadoughi partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Chloe Wine CollectionminorHoliday Bow Bar partnership where Chloe Wine Collection partnered with Drybar shops to offer a combination of wine, designer bows, and gift wrapping. The experience included a Chloe Pinot Grigio pour, a designer Lele Sadoughi bow upgrade, and holiday gift wrapping in select cities.
- DrybarminorHoliday Bow Bar partnership at participating Drybar shops featuring Lele Sadoughi designer bow upgrades combined with Chloe Wine Collection wine pours and gift wrapping services.
- The Met (Metropolitan Museum of Art)coreTHE MET X LELE collaboration featuring products inspired by the museum's collections including Mondrian, Renoir, and Klee designs. Products include belt bags, scrunchies, earrings, and other accessories.
- Little House on the PrairiecoreLele Sadoughi x Little House on the Prairie collaboration featuring products inspired by the classic book series, including crystal headbands and eyelet trim headbands with prairie-inspired designs.
- MarchesacoreMARCHESA X LELE SADOUGHI collaboration featuring high-fashion accessories inspired by the luxury fashion house's aesthetic.
- British LibrarycoreBRITISH LIBRARY X LELE SADOUGHI collaboration featuring products inspired by historical manuscripts and library archives.
- Marilyn MonroecoreLele Sadoughi x Marilyn Monroe collaboration featuring pearl strand necklaces, film strip embellished tees, and show biz themed accessories.
- BarbiecoreBARBIE X LELE SADOUGHI collaboration featuring products inspired by the iconic doll's aesthetic and fashion heritage.
- Liberty FabricsminorCollaboration featuring Liberty of London fabrics in headbands and accessories, incorporating the brand's signature floral and artistic prints.
- NFL (Dallas Cowboys)coreLele Sadoughi x NFL collaboration featuring Dallas Cowboys branded headbands and accessories, leveraging the growing female NFL fandom market.
- SwarovskiminorEMBELLISHED BY SWAROVSKI collection featuring products adorned with Swarovski crystals for extra embellishment and luxury appeal.
- Greek Organizations (Kappa Kappa Gamma, Delta Delta Delta, Alpha Delta Pi, Chi Omega, etc.)corePartnerships with major sororities including Kappa Kappa Gamma, Delta Delta Delta, Alpha Delta Pi, Chi Omega, Kappa Alpha Theta, Pi Beta Phi, Zeta Tau Alpha, Alpha Chi Omega, Alpha Epsilon Phi, Delta Zeta, Kappa Delta, and Alpha Phi. Products include branded headbands, charm necklaces, stud earrings, and Riley bows in official chapter colors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lele Sadoughi competitors and assessment
Company assessmentDirect peers
- Lack of Color: Australian hat and accessories brand with global DTC shipping and celebrity following — comparable fashion-hat assortment, premium pricing, and trend-led capsule drops.
- Gorjana: California-based DTC jewelry and accessories brand (jewelry, bags, sunglasses) with a similar accessible-luxury price point and gift-driven merchandising — closely aligned product mix and customer profile.
- Clare V. LA-based accessories brand spanning handbags, small leather goods, hats, and jewelry — directly comparable multi-category lifestyle-accessories positioning, DTC-led model, and accessible-luxury price tier.
- BaubleBar: DTC fashion jewelry and accessories brand with broad assortment and frequent collabs (Disney, NFL, MLB) — directly comparable multi-category accessories model, licensed IP strategy, and price ladder spanning $20 to several hundred dollars.
- Eugenia Kim: Designer hat and accessories label with strong DTC and editorial presence, known for embellished statement hats and headwear — directly comparable premium headwear positioning and Derby/special-occasion assortment.
- Jennifer Behr: Luxury hair accessories and jewelry brand known for embellished headbands, barrettes, and bridal pieces — directly comparable category leadership, price ladder, and DTC-plus-bridal channel mix to Lele Sadoughi.
- Lelet NY: Premium embellished headband and hair accessory brand built around a single signature silhouette — a near-twin positioning to Lele Sadoughi's headband-led identity, serving the same fashion-conscious female customer at comparable price points.
- Slip Sleepwear: Premium silk hair accessories (scrunchies, pillowcases, headbands) DTC brand — comparable niche dominance in a hair-adjacent category, similar celebrity/influencer-driven GTM, and overlapping gift-giving use cases.
Broad incumbents
- Kendra Scott: Large multi-category lifestyle jewelry and accessories brand with significant DTC, retail, and wholesale footprint — comparable fashion-jewelry core and lifestyle expansion, but materially larger scale and broader channel mix.
- Maison Michel: Heritage luxury hat and hair-accessory maison within the Chanel ecosystem — comparable category focus on millinery and headwear, with significantly higher price positioning and broader incumbent distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lele Sadoughi social profiles
Digital presenceLele Sadoughi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lele Sadoughi leadership team
Management profileNumber of profiles
Profiles2 records
Lele Sadoughi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lele Sadoughi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lele Sadoughi
What does Lele Sadoughi do?
Lele Sadoughi is a direct-to-consumer fashion accessories brand that designs, sources, and sells a broad catalog of women's and kids' accessories — including headbands, jewelry (earrings, necklaces, bracelets, rings, brooches), hair accessories, hats, scarves, sunglasses, belts, handbags, and small home goods — through its own Shopify-based e-commerce site. The brand augments its core line with a large portfolio of licensed and co-branded collections (The Met, Barbie, Marchesa, Little House on the Prairie, British Library, Marilyn Monroe, Liberty Fabrics, NFL, Swarovski, and Panhellenic sororities).
Is Lele Sadoughi a public or private company?
Lele Sadoughi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lele Sadoughi founded?
Lele Sadoughi was founded in 2012. It employs 1 to 10 people.
Where is Lele Sadoughi based?
Lele Sadoughi is headquartered in New York, United States, in the North America region.
How does Lele Sadoughi make money?
One revenue line is on record: product Sales.
Who are Lele Sadoughi's main competitors?
Direct peers on record are Lack of Color, Gorjana, Clare V., BaubleBar, Eugenia Kim, Jennifer Behr, Lelet NY and Slip Sleepwear. Broad incumbents are Kendra Scott and Maison Michel.
Does Lele Sadoughi have an API?
No public API is recorded for Lele Sadoughi.
What industry is Lele Sadoughi in?
Lele Sadoughi's product category is Fashion Accessories. Its primary akta.pro industry code is CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods), with a secondary code of CRAAAJAI, Hair Accessories (Headbands, Clips, Scrunchies). Its NAICS code is 45831 and its SIC code is 5944.