Tanix TV Box
Shenzhen Oranth Technology, operator of the Tanix brand, is a privately-held OEM/ODM manufacturer of Android TV boxes, Google Certified streaming devices, IPTV Stalker Boxes, and development boards serving telecom operators, IPTV providers, and distributors worldwide.
- Company typePrivate
- Founded2014
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tanix TV Box does
Shenzhen Oranth Technology Develop Co., Ltd., operating the Tanix TV Box brand, is a privately-held Android TV box manufacturer founded in 2014 and headquartered in Shenzhen, China. The company designs, assembles, and sells streaming and set-top devices powered by Amlogic, Allwinner, and Rockchip SoCs across three brand families: Tanix (consumer Android TV boxes), KICKPI (Google Certified Android TV boxes and dev boards), and CooTV (IPTV Stalker Boxes supporting MAG, Stalker, and Xtream protocols). The product catalog includes roughly 18+ consumer TV box SKUs spanning budget 4K to 8K-capable premium models, 10 KICKPI development boards for embedded applications, plus a Terminal Management System (TMS) and digital signage player solutions targeting telecom operators, IPTV service providers, and commercial deployments.
The business is fundamentally an OEM/ODM contract manufacturer with a 12,000 sqm Shenzhen factory containing SMT and DIP assembly lines, supported by 30-40+ R&D engineers and a sales team with 10+ years of electronics experience. Revenue is generated via B2B hardware sales and customization services — PCBA design, software/firmware customization, UI/UX, branding, and packaging — with standard MOQs of 500 units and OEM/ODM custom runs starting at 1,000 units. Pricing is quote-based and not publicly disclosed; multi-year contracts support telecom and IPTV operator deployments.
Distribution is global, spanning Russian-speaking regions, Southeast Asia, the Middle East, South America, Africa, Europe, and North America, executed through direct sales (phone, email, WhatsApp, Telegram, Skype), the company's official website (tanixtvbox.com), and B2B trade platforms including Alibaba. Strategic technology partnerships cover chipset supply (Amlogic, Allwinner, Rockchip, Hisilicon) and streaming app certification (Google, Netflix, YouTube, Disney+, HBO Max). The company is founder/management-owned with no evidence of external VC/PE investment.
Tanix TV Box firmographics
Firmographics- Name
- Tanix TV Box
- Legal name
- Shenzhen Oranth Technology Develop Co., Ltd.
- Website
- https://tanixtvbox.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shenzhen Oranth Technology, operator of the Tanix brand, is a privately-held OEM/ODM manufacturer of Android TV boxes, Google Certified streaming devices, IPTV Stalker Boxes, and development boards serving telecom operators, IPTV providers, and distributors worldwide.
- Ownership category
- akta.pro rank
Tanix TV Box industry classification
Industry- Product category
- Consumer Electronics (Android TV Set-Top Boxes)
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Wholesale/White-Label Pay-TV Platform Operators (MPABAGAE)
- akta.pro secondary industries
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM), Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Tanix TV Box is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Tanix TV Box business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of Android TV boxes, IPTV boxes, OTT boxes, and Google Certified TV boxes to B2B customers including operators, distributors, and system integrators.
- OEM/ODM Customization Services: Customization services including PCBA design, software/hardware customization, boot animation, launcher customization, UI/UX design, branding, packaging, and firmware customization for electronic wholesalers, telecom broadcasters, and OTT/IPTV platform companies.
- Development Board Sales: Sale of KICKPI development boards (K1 MINI, K2B, K3B, K4B, K5C, K7, K8D, K9, K10B, K11C) based on Rockchip and Allwinner chipsets for embedded development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Model MOQ |
| Unit Pricing | Multi-year contract | TX5 Plus MOQ |
| Unit Pricing | Multi-year contract | TX5 Max MOQ |
| Unit Pricing | Multi-year contract | TX12 MOQ |
| Unit Pricing | Multi-year contract | Y4 MOQ |
| Unit Pricing | Multi-year contract | TX11 MOQ |
| Unit Pricing | Multi-year contract | TX13 MOQ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tanix TV Box product offering
Product offeringCore offering
Tanix TV Box is a Shenzhen-based OEM/ODM manufacturer of Android TV boxes, IPTV/OTT set-top boxes, Google Certified TV boxes, and digital signage players, powered by Amlogic, Allwinner, and Rockchip chipsets. The company offers comprehensive customization services spanning PCBA design, software/hardware customization, branding, packaging, and firmware, alongside its proprietary Terminal Management System (TMS) for operator-grade device and content management. Product lines span the Tanix consumer brand, the KICKPI Google TV brand, and the CooTV IPTV Stalker box brand.
Product overview
Tanix TV Box is a comprehensive Android TV box manufacturing business operated by Shenzhen Oranth Technology Develop Co., Ltd., established in 2014. The product portfolio centers on Android TV boxes and streaming devices across three main brands: Tanix (main brand), KICKPI (Google Certified devices), and CooTV (IPTV-focused devices). Tanix offers 18+ TV box models powered by Amlogic, Allwinner, and Rockchip chipsets, ranging from budget 4K devices (TX11, TX1) to premium 8K-capable boxes (TX7) and Google TV certified devices (KICKPI KP1, KP2, KP3). The CooTV sub-brand targets IPTV providers with MAG/Stalker protocol support. Complementing the core products are 10 KICKPI development boards for embedded applications, plus OEM/ODM customization services, Terminal Management System (TMS) for operators, and digital signage solutions. The company operates a 12,000 sqm factory in Shenzhen with SMT, DIP, and testing lines, offering full customization from PCBA design to branding and packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Tanix: Consumer Android TV box brand offering TV boxes powered by Amlogic, Allwinner, and Rockchip chipsets.
- KICKPI
- CooTV
Products and services
- Tanix W2 Android TV Box Android 11 TV box powered by Amlogic S905W2 quad-core processor with ARM Mali-G31 MP2 GPU. Supports 4K HDR playback, dual-band WiFi, and BT 5.0, available with 2GB/4GB RAM and 16GB/32GB/64GB storage.
- Tanix TX5 Plus Android TV Box Android 14 TV box with Amlogic S905A (S905X5M) chipset and ARM G310 V2 GPU. Supports 8K Ultra HD playback, DDR4 RAM (2GB/4GB), WiFi 5, HDR10+, and dual launcher system (Classic/Smart Mode).
- Tanix TX5 Max Android TV Box Premium Android 14 TV box with Amlogic S905X5 quad-core ARM Cortex-A55 CPU, ARM G310 V5 GPU, LPDDR5 RAM (2GB/4GB), WiFi 6 (802.11 ax), and RTC support.
- Tanix TX5 Android TV Box Android 14 smart TV box with Amlogic S905Y5 quad-core ARM Cortex-A55 CPU and Mali-G31 MP2 GPU. Features 4K Ultra HD playback, HDR10+, and dual-band WiFi (802.11 ac).
- Tanix TX4 Android TV Box Android 11 TV box powered by Amlogic S905X4 64-bit quad-core ARM Cortex A55 with Mali-G31 MP2 GPU. Supports AV1 hardware decoding, 4K HDR playback, USB 3.0, and dual-band WiFi.
- Tanix TX3 mini+ Android TV Box Compact Android 11 TV box with Amlogic S905W2 quad-core ARM Cortex-A35 processor. Features 4K decoding, dual-band WiFi (2.4G/5G), USB 3.0, and OTA upgrade capability in mini form factor.
- Tanix Y4 Android TV Box Android 11 TV box with Amlogic S905Y4 64-bit quad-core ARM Cortex A35 CPU and Mali-G31 MP2 GPU. Supports 4K HDR 10+, dual-band WiFi 6 (802.11 ax), and OTA updates.
- Tanix TX12 Android TV Box Android 11 TV box featuring Amlogic S905Y4 64-bit quad-core ARM Cortex A35 with ARM Mali-G31 MP2 GPU. Supports 4K HDR, Bluetooth 5.0, and dual-band WiFi.
- Tanix TX11 Android TV Box Budget Android 10 TV box with Allwinner H313 64-bit quad-core processor and G31 GPU. Features 4K decoding, dual-band WiFi, and compact design for IPTV/OTT applications.
- Tanix TX13 Android TV Box Android 14 smart TV box with Allwinner H618 64-bit quad-core ARM Cortex A53 CPU and Mali-G31 GPU. Features 4K UHD playback, Bluetooth voice control, and WiFi 6 support.
- Tanix TX7 8K Android TV Box 8K-capable Android TV box with Allwinner H728 64-bit quad-core ARM Cortex A55 CPU and ARM G57 MC1 GPU. Supports 8K video decoding and Android 14 OS.
- Tanix TX68 Android TV Box Android 14 TV box powered by Allwinner H618 64-bit quad-core ARM Cortex A53 with Mali-G31 GPU. Features WiFi 6, stable 24/7 operation design, and 4K HDR playback.
- Tanix TX1 Mini Android TV Box Mini Android TV box with Allwinner H313 quad-core ARM Cortex A53 processor. Features wall-mountable design, HDMI/AV compatibility, and compact 58x58x17mm form factor.
- Tanix TX2 Android TV Box Android 14 TV box with Allwinner H618 64-bit quad-core ARM Cortex A53 CPU and G31 GPU supporting OpenGLES/Vulkan. Features dual-band WiFi 6 and 4K decoding.
- Tanix TX3 Max Android TV Box Android 14 TV box featuring Allwinner H618 quad-core ARM Cortex A53 with Mali-G31 GPU. Supports 4K UHD playback, dual-band wireless, and multiple connectivity ports.
- Tanix TX6 Android TV Box Android 14 TV box with Allwinner H618 64-bit quad-core ARM Cortex A53 CPU. Features 4K@60FPS playback, USB 3.0, and Google Play Store access.
- Tanix TX6S Android TV Box Android TV box with Allwinner H618 processor, DDR3/LPDDR4 RAM (2GB/4GB), and eMMC storage (8GB-64GB). Features Bluetooth 5.0, USB 3.0, and 4K playback.
- Tanix TX6 Plus Android TV Box Android 14 4K streaming TV box with Allwinner H618 chipset, DDR3/LPDDR4 RAM (2GB/4GB), and 16GB eMMC storage.
- Tanix A3 Android TV Box Customizable Android TV box with Allwinner H313 quad-core ARM Cortex A53 processor. Features DDR3/LPDDR4 RAM (1GB/2GB), eMMC storage (8GB-64GB), and dual-band WiFi.
- Tanix TX66 Rockchip Android TV Box Rockchip-based Android TV box with RK3566 64-bit quad-core processor. Part of Tanix's diverse product range using Rockchip technology.
- Tanix TX8 Android TV Stick Android TV stick with Allwinner H313 processor. Compact streaming device for HDMI-enabled displays.
- Tanix TX9 Android TV Stick Android TV stick with Amlogic S905Y5 processor. 4K-capable streaming device with compact form factor.
- KICKPI KP1 Google Certified TV Box Google Certified Android TV box with Amlogic S905Y4 chipset. Features Google TV interface, voice control, and access to Google Play Store and streaming apps.
- KICKPI KP2 Google Certified TV Stick Google Certified Android TV stick with Amlogic S905Y4. Compact Google TV streaming device with voice remote.
- KICKPI KP3 Google Certified 4K TV Box Google Certified 4K TV box with Amlogic S905Y5 chipset. Features Google TV OS, voice control, and access to 400,000+ movies and shows.
- CooTV C1 IPTV Stalker Box IPTV Stalker box with Allwinner H313 quad-core ARM Cortex-A53. Features MAG protocol support, WiFi 6, DVR functionality, time-shift, and 4K decoding. Android 10 OS.
- CooTV C2 4K IPTV Stalker Box 4K Ultra HD IPTV Stalker box with Allwinner H618 quad-core ARM Cortex-A53. Features MAG/Stalker protocol support, WiFi 6, Android 12, DVR, time-shift, and voice remote.
- KICKPI Development Board Lineup Family of KICKPI development boards (K1 MINI, K2B, K3B, K4B, K5C, K7, K8D, K9, K10B, K11C) based on Rockchip and Allwinner chipsets for embedded development and IoT applications.
- OEM/ODM Customization Services Comprehensive customization services including PCBA design, software/hardware customization, boot animation, launcher design, UI/UX design, branding, packaging, and firmware customization for Android TV boxes. Targeted at electronic wholesalers, telecom broadcasters, and OTT/IPTV platform companies.
- Terminal Management System (TMS) IPTV and media content management system providing equipment management, user operation data support, and precise content recommendations for operators and distributors.
- Digital Signage Players Custom digital signage player solutions for retail stores, restaurants, corporate environments, and commercial deployments. Built on Tanix's Android TV hardware platform with 24/7 stable operation capability.
Quantifiable outcome
- Production facility spans 12,000 square meters with advanced assembly, packaging, testing, SMT, and DIP lines
- +2 more outcomes
Companies that use Tanix TV Box
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Tanix TV Box technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature5 records
Tanix TV Box partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and major.
- AmlogiccoreChipset partnership for TV box processors. Tanix utilizes Amlogic S905W2, S905X3, S905X4, S905X5, S905Y4, S905Y5, and S905A chipsets across product lines featuring quad-core ARM Cortex processors with Mali GPUs for 4K/8K streaming capabilities.
- AllwinnercoreChipset partnership for cost-effective TV box solutions. Products use Allwinner H313, H618, and H728 processors with Mali GPUs for mainstream and budget-friendly Android TV box deployments.
- RockchipcoreChipset partnership for development boards and advanced TV box solutions. KICKPI development boards and Tanix TX66 utilize Rockchip RK3566, RK3568, RK3562, RK3576, and RK3588S2 processors.
- GooglecoreGoogle Certified Android TV partnership. KICKPI brand products (KP1, KP2, KP3) are Google Certified, supporting Google Play Store, Google Assistant voice control, and Chromecast built-in with access to over 400,000 movies and shows.
- NetflixflagshipStreaming service partnership. Tanix and KICKPI boxes support Netflix TV Version for streaming content.
- YouTubeflagshipStreaming service partnership. Tanix and KICKPI boxes support YouTube 4K streaming.
- Disney+majorStreaming service partnership. Tanix boxes support Disney+ TV Version up to 720P streaming.
- HBO MaxmajorStreaming service partnership. Tanix boxes support HBO Max TV Version.
Scale indicators3 records
Recent moves2 records
Expansion highlights6 records
Tanix TV Box competitors and assessment
Company assessmentBroad incumbents
- Roku: Dominant streaming platform with Roku-branded players and Roku TV. Relevant comparator on consumer-facing streaming device economics and on the broader trend of integrated Smart TV experiences that threaten standalone boxes like Tanix's.
- NVIDIA (Shield TV): Premium Android TV set-top box serving gaming and high-end streaming use cases. Sits at the opposite end of the price spectrum from Tanix but is a relevant comparator on Android TV hardware and 4K/HDR feature benchmarking.
- Xiaomi (Mi Box / Mi TV Stick): Mass-market Chinese consumer electronics giant producing certified Android TV boxes and TV sticks. Competes with Tanix in retail channels at scale that Tanix cannot match, and increasingly in emerging markets that overlap with Tanix's distribution.
- Amazon (Fire TV devices): Fire TV Stick and Cube are the largest standalone streaming devices globally, leveraging Amazon's content and aggressive pricing. Represents the structural competitive ceiling for any third-party Android TV box ODM including Tanix.
Direct peers
- MXQ Technology: Shenzhen-based manufacturer of MXQ Android TV boxes and similar low-cost streaming devices. Competes with Tanix in the entry-level price tier through similar OEM/ODM channels to international distributors.
- Mecool: Shenzhen-based Android TV box OEM/ODM manufacturer offering Google Certified and uncertified set-top boxes using Amlogic chipsets. Directly comparable to Tanix on product category, chipset sourcing, B2B ODM model, and target telecom/operator customers.
- H96 (Shenzhen HTV Technology): Chinese Android TV box manufacturer offering H96 Max and similar models powered by Amlogic and Allwinner chipsets. Closely comparable to Tanix on product line breadth, chipset diversity, and B2B wholesale distribution model.
- Eny Technology (X96): Shenzhen OEM behind the widely-sold X96 line of Android TV boxes using Amlogic SoCs. Competes head-to-head with Tanix's uncertified mainstream SKUs in the budget B2B wholesale channel and on Alibaba.
- Himedia: Established Chinese Android TV box maker with both retail and ODM presence, historically focused on Amlogic-based media players. Comparable to Tanix on ODM model and IPTV/OTT operator customer base.
Others
- Google (Chromecast / Google TV): Owns the Android TV OS and Google TV platform that Tanix/KICKPI devices run on, and certifies the KICKPI line. Not a direct competitor but the gatekeeper whose certification and policy decisions materially shape Tanix's product roadmap and addressable market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tanix TV Box social profiles
Digital presenceTanix TV Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanix TV Box leadership team
Management profileNumber of profiles
Tanix TV Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanix TV Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanix TV Box
What does Tanix TV Box do?
Tanix TV Box is a Shenzhen-based OEM/ODM manufacturer of Android TV boxes, IPTV/OTT set-top boxes, Google Certified TV boxes, and digital signage players, powered by Amlogic, Allwinner, and Rockchip chipsets. The company offers comprehensive customization services spanning PCBA design, software/hardware customization, branding, packaging, and firmware, alongside its proprietary Terminal Management System (TMS) for operator-grade device and content management. Product lines span the Tanix consumer brand, the KICKPI Google TV brand, and the CooTV IPTV Stalker box brand.
Is Tanix TV Box a public or private company?
Tanix TV Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tanix TV Box founded?
Tanix TV Box was founded in 2014. It employs 1 to 10 people.
Where is Tanix TV Box based?
Tanix TV Box is headquartered in Shenzhen, China, in the Asia region.
How does Tanix TV Box make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are OEM/ODM Customization Services and development Board Sales.
Who are Tanix TV Box's main competitors?
Broad incumbents on record are Roku, NVIDIA (Shield TV), Xiaomi (Mi Box / Mi TV Stick) and Amazon (Fire TV devices). Direct peers are MXQ Technology, Mecool, H96 (Shenzhen HTV Technology), Eny Technology (X96) and Himedia. Google (Chromecast / Google TV) is listed as an others.
Does Tanix TV Box have an API?
No public API is recorded for Tanix TV Box.
What industry is Tanix TV Box in?
Tanix TV Box's product category is Consumer Electronics (Android TV Set-Top Boxes). Its primary akta.pro industry code is MPABAGAE, Wholesale/White-Label Pay-TV Platform Operators, with a secondary code of MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging). Its NAICS code is 334220 and its SIC code is 3651.