Hillside Shopping Centre

What Hillside Shopping Centre does

Hillside Shopping Centre is a single-location enclosed shopping mall located at 1644 Hillside Avenue in Victoria, British Columbia, Canada, operating under the legal entity Hillside Centre Holdings Inc. The property is professionally managed by BentallGreenOak (BGO), a global real estate investment manager, and houses more than 100 retail tenants and services anchored by national operators including Marshalls, SportChek/Atmosphere, Canadian Tire, Walmart, Shoppers Drug Mart, Dollarama, Thrifty Foods, and Bolen Books. The centre also operates a 600-seat food court with named F&B tenants (Tim Horton's, Subway, Local Pizza, Noodle Fans, Starbucks) and offers differentiated experiential and amenity features including the OceanWall — the first such installation in Canada — a free bike valet service, 11 SWTCH-operated EV charging stations, and a guest services desk handling stroller/wheelchair loans, gift cards, and lost-and-found.

The business model is anchored on retail tenant leasing as the primary revenue stream, supplemented by ancillary income from parking enforcement notices, EV charging fees ($1.25/hour plus a 10% service fee), gift card sales ($10–$500 denominations), and short-term or seasonal leasing arrangements including non-profit display spaces. Tenant mix is curated around general consumer, family, and non-profit segments, and the centre invests in community programming — Night of Lights (running since 2001, having raised over $1M for local non-profits), Sea Rangers Kids Club, Difference Makers (an ethical-retailer highlight program), and donation drives with partners such as Women in Need and Coats for Kids — to drive foot traffic and local loyalty. Sustainability is a stated priority, evidenced by BOMA Platinum certification, a 2022 Alveole rooftop beehive partnership, and reported recycling metrics (58,342 bottles collected, 17,500 litres of cooking oil recycled annually).

The mall's go-to-market motion is direct-to-consumer, relying on physical footfall supplemented by content marketing (blog, ShopTalk e-Newsletter), a digital offers platform (GetintheLoop), social media engagement, and event-driven community programming. Hillside is a privately held asset with no public revenue disclosure, no funded rounds, no subsidiaries, and no M&A activity in the provided data.

Name

Hillside Shopping Centre

Legal name

Hillside Centre Holdings Inc.

Website

https://hillsidecentre.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillside Shopping Centre is a privately held, single-location enclosed shopping mall in Victoria, BC, managed by BentallGreenOak, housing 100+ retail tenants anchored by Walmart, Canadian Tire, Marshalls, and Shoppers Drug Mart, with a 600-seat food court and the first OceanWall installation in Canada.

Ownership category

akta.pro rank

Product category

Retail Shopping Centre / Commercial Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Neighborhood Variety & Convenience Variety Stores (CRAGAJAC)

Keywords

• Retail property leasing
• Shopping centre management
• Commercial real estate
• Tenant leasing services
• Retail mall operations

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Tenant Leasing: Hillside generates primary revenue through leasing space to over 100 retail tenants including anchor stores (Marshalls, SportChek/Atmosphere, Canadian Tire, Walmart, Shoppers Drug Mart, Dollarama, Thrifty Foods, Bolen Books) and specialty retailers. Leasing options include permanent and temporary/seasonal placements.
2. Parking Enforcement: Free customer parking with 3-hour limit enforcement. Revenue generated through parking violation notices. EV charging stations charge $1.25/hour plus 10% service fee and applicable taxes.
3. Gift Cards: Sale of gift cards in denominations from $10 to $500, available for purchase online or at Guest Services. Cards accepted at all Hillside retailers.
4. Temporary Leasing & Sponsorships: Short-term occupancy agreements for non-profit organizations, special events, and seasonal displays. Non-profits require $3 million Comprehensive General Liability and $250,000 Risk Tenants Liability insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hillside Shopping Centre is a 100-store retail shopping mall in Victoria, BC that leases retail space to anchor tenants (Marshalls, SportChek/Atmosphere, Canadian Tire, Walmart, Shoppers Drug Mart, Dollarama, Thrifty Foods, Bolen Books) and specialty retailers. The centre generates revenue primarily through permanent and temporary leasing arrangements, supplemented by gift card sales, EV charging fees, parking enforcement, and event sponsorships. Managed by BentallGreenOak (BGO), the property also offers amenities including a 600-seat food court, the first OceanWall installation in Canada, free bike valet, EV charging stations, and community programs.

Product overview

Hillside Shopping Centre is a shopping mall in Victoria, BC with 100 shops and services. The core offering includes retail stores (Marshalls, SportChek, Canadian Tire, Walmart, Shoppers Drug Mart, Dollarama, Thrifty Foods, Bolen Books) and a 600-seat food court with Tim Horton's, Subway, Local Pizza, Noodle Fans & Starbucks. The centre features unique attractions like the OceanWall (first in Canada, a 12'X7' interactive marine life display), and offers services including Guest Services, Gift Cards, Bike Valet, and EV Charging Stations. Community programs include the Difference Makers program highlighting ethical retailers, Sea Rangers Kids Club, Night of Lights fundraising, Women in Need clothing donations, and Coats for Kids. The mall is managed by BentallGreenOak.

Differentiator

Problem solved

Functional benefit

Brands

• Difference Makers: A program at Hillside Centre that highlights retailers making a difference in the community, focusing on ethical values including community, charity donations, fair trade, cruelty-free, eco-friendly, and natural/organic materials.
• Night of Lights
• Sea Rangers Kids Club

Products and services

• Hillside Shopping Centre (Retail Mall) A shopping mall located in Victoria, BC offering 100 shops and services, including major anchor retailers such as Marshalls, SportChek/Atmosphere, Canadian Tire, Walmart, Shoppers Drug Mart, Dollarama, Thrifty Foods, and Bolen Books. Leases space to retail tenants under permanent and temporary arrangements.
• Food Court

Quantifiable outcome

• Over $1 million raised for community non-profits since 2001 through Night of Lights program
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BentallGreenOak (BGO)coreStrategic or Co-development PartnerBentallGreenOak is the property management company overseeing Hillside Shopping Centre operations. BGO manages all administrative functions, security, leasing, marketing, and maintains accessibility policies for the property. Contact email [email protected]. The company is committed to providing excellent service and accessibility in accordance with Canadian legislation.
• AlveoleminorStrategic or Co-development PartnerAlveole partnered with Hillside Centre in 2022 to convert the rooftop into honeybee habitat. The urban apiary program helps reconnect the community with nature and change perspectives on urban environments. The beehives are maintained on the shopping centre rooftop.
• Oaklands Community GroupminorStrategic or Co-development PartnerHillside Centre supports the Oaklands Community Group and the Forward 50 Oaklands Neighbourhood Plan, demonstrating commitment to local community development and neighbourhood initiatives.
• Women in Need (WIN)minorGTM or Marketing PartnerYear-round clothing donation partnership. Customers can pick up complimentary WIN bags at Guest Services, fill with gently worn clothing or fashion accessories, and return them to Guest Services 365 days a year. WIN is a registered charitable organization serving Victoria.
• Coats for KidsminorGTM or Marketing PartnerAnnual coat drive supporting Coats for Kids Victoria - a non-profit serving Victoria families for over 20 years. Hillside Centre contributes $1,000 annually and collects new and gently worn coats, scarves, and toques for children.
• Salvation ArmyminorOthersDonation recipient for unclaimed lost and found items. Items not collected after 30 days are donated to Salvation Army or other charitable organizations deemed appropriate.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ivanhoé Cambridge: Major Canadian institutional real estate investor with significant retail and shopping centre portfolio. Comparable as a large institutional owner of Canadian retail real estate with similar long-term hold strategies.
• RioCan REIT: Canada's largest retail REIT, owning a portfolio that includes enclosed shopping centres with anchor tenants like Walmart, Canadian Tire, and Shoppers Drug Mart — the same anchors as Hillside. Comparable by tenant profile and asset type at portfolio scale.
• Oxford Properties Group: Major Canadian institutional real estate investor with retail and mixed-use properties including shopping centres. Comparable as a large-scale institutional owner/operator in the Canadian retail real estate sector.
• Cadillac Fairview: One of Canada's largest owners, operators, and developers of retail and mixed-use properties. Comparable as a major Canadian mall operator with institutional management capabilities similar to BGO's role at Hillside.

Direct peers

• SmartCentres REIT: Canadian REIT focused on Walmart-anchored retail properties across Canada. Direct comparable given Hillside's Walmart anchor and similar enclosed retail format with everyday essentials tenants.
• Mayfair Shopping Centre: Another major enclosed shopping mall in Victoria, BC with comparable anchor mix including Walmart, Hudson's Bay, and Shoppers Drug Mart. Most directly comparable by geography, format, and tenant profile.
• Morguard REIT: Canadian REIT with a diversified portfolio of retail, office, and industrial properties including enclosed shopping centres. Mid-tier Canadian retail REIT comparable to Hillside's asset profile.
• Primaris REIT: Canadian REIT specializing exclusively in enclosed shopping malls with major Canadian anchor tenants. Highly comparable by asset class focus and tenant mix, providing a listed comp for Hillside's enclosed mall format.
• Crombie REIT: Canadian REIT anchored by grocery and pharmacy retailers including Sobeys and Shoppers Drug Mart (both Loblaw banners comparable to Hillside's Thrifty Foods and Shoppers Drug Mart). Similar grocery/pharmacy-anchored enclosed retail format.
• Westshore Town Centre: Enclosed shopping centre serving Greater Victoria (Langford), anchored by major retailers and offering similar mid-tier enclosed mall format. Geographic and format comparable to Hillside.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hillsidecentre
• LinkedInlinkedin.com/company/hillside-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillside Shopping Centre