SWAN Insurance

What SWAN Insurance does

Swan General Insurance Company Zambia Limited, operating as SWAN Insurance, is a privately-held general insurance company domiciled in Zambia and wholly owned by SWAN Mauritius, a financial services group with origins dating to 1855. The company provides a comprehensive suite of non-life insurance products organized across two segments: a personal lines portfolio ('For You') covering home, motor, travel, personal accident, and a women-driver-targeted motor product; and a commercial lines portfolio ('For Your Business') covering property risks, motor fleet, marine cargo and hull, accident and miscellaneous classes, performance and customs bonds, agriculture and livestock, and construction and engineering risks, totaling over 40 distinct product offerings. Distribution is conducted through a four-branch physical network in Lusaka (headquarters at Insurance Park), Kitwe, Chingola, and Livingstone, supplemented by phone, email, and website-based inquiry channels, with an online claims management platform supporting motor, fire/theft, general loss, third-party, and windscreen claims.

Revenue is generated through insurance premiums collected across both personal and commercial lines, with pricing structured as quote-based annual subscriptions reflecting coverage type, risk profile, and sum insured. In 2022, the company reported Gross Written Premium of ZMW 139,590,047, Net Premium Earned of ZMW 78,842,090, and Net Profit of ZMW 5,163,681, representing substantial growth from ZMW 66,691,200 in GWP in 2020. The Zambia entity is governed by a Board of four non-executive directors and led by a management team consisting of the CEO, HR Manager, Underwriting Manager, Claims Manager, Commercial Manager, and Head of Accounts, with group-level oversight provided by Group Chief Executive Louis Rivalland. SWAN positions itself within the parent group's broader strategy of offering non-banking financial solutions built on a 'pyramid of prosperity' concept spanning Protect, Provide, Progress, and Prosper pillars.

Name

SWAN Insurance

Legal name

Swan General Insurance Company Zambia Limited

Website

https://swanforlife.co.zm

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

11–50 employees

Short description

SWAN Insurance is a Zambian general insurer and subsidiary of SWAN Mauritius (est. 1855), offering 40+ personal and commercial insurance products across motor, property, marine, agriculture, and construction through a four-branch network.

Ownership category

akta.pro rank

Headquarters

HQ city

Lusaka

HQ country

Zambia

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Revenue generated through collection of insurance premiums from both personal and commercial lines of business. Premiums are collected across multiple insurance categories including motor, property, marine, travel, agriculture, and construction insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SWAN Insurance is a Zambian general insurance company that provides a comprehensive portfolio of personal and commercial insurance products through a physical branch network across Zambia. The company sells motor, home, travel, personal accident, property, marine, agriculture, construction and engineering, and bonds/guarantees insurance, and operates an online claims management portal for digital claims submission. It functions as the Zambian extension of SWAN Mauritius (parent company established in 1855).

Product overview

SWAN Insurance is a Zambian insurance company operating as an extension of SWAN Mauritius (established 1855). The company offers a comprehensive portfolio of insurance products organized across two main segments: personal lines (For You) covering Home Insurance, Car Insurance, Travel Insurance, Personal Accident, and Car Insurance for Her; and commercial lines (For Your Business) covering Property Risks, Motor Fleet, Accident & Miscellaneous Classes, Marine Risks, Bonds, Agriculture Insurance, and Construction and Engineering. The product portfolio includes over 40 distinct insurance products and sub-products ranging from core offerings like motor and home insurance to specialized coverages such as Fidelity Guarantee, Professional Indemnity, Directors and Officers Liability, Marine Cargo, Crop Insurance, and Contractors All Risks. The company also operates an online Claims Management Platform enabling digital submission of motor vehicle, fire, theft, general loss, third-party motor, and windscreen claims. SWAN positions itself as a full-service non-banking financial solutions provider focused on general insurance with emphasis on claims payment and risk management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Home insurance covering house owners and household contents against losses, damages, and theft, with liability coverage for accidents on the property. Designed for individual Zambian property owners and tenants.
• Car Insurance Motor vehicle insurance providing comprehensive coverage or third-party liability protection for individual drivers and vehicle owners.
• Travel Insurance Travel insurance protecting individuals and families against travel delays, cancellations, and unexpected medical expenses when traveling abroad.
• Personal Accident Insurance Coverage for accidental death or injury, providing compensation and financial protection to individuals and their families.
• Car Insurance for Her Specialized motor insurance product designed for women drivers, offering a 35% discount on coverage.
• Property Risks Insurance Commercial property coverage including fire, allied perils, loss of profits, office comprehensive, assets all risks, house owners, and house holders policies for businesses.
• Motor Fleet Comprehensive Fleet motor insurance covering business vehicles against loss or damage with third-party liability protection.
• Motor Full Third Party Third-party liability coverage for motor vehicles, protecting against death, disability, and property damage claims for commercial vehicle owners.
• Accident and Miscellaneous Classes Suite of commercial accident and miscellaneous insurance classes covering money, burglary, fidelity guarantee, employers liability, public liability, group personal accident, all risks, plate glass, goods in transit, professional indemnity, director and officer liability, and pensions fund trustees liability for businesses.
• Marine Insurance Marine insurance coverage comprising Marine Open, Marine Hull, and Marine Cargo policies for businesses shipping goods over waterways, land, and air.
• Bonds and Guarantees Suite of commercial bond and guarantee products including Customs Bond, Financial Guarantees, Performance Bond, Advance Payment Bond, and Bid Bond for business transactions and contractual obligations.
• Agriculture Insurance Commercial agriculture insurance covering crops, livestock, and general farming operations against unforeseen losses for Zambian farmers and agribusinesses.
• Construction and Engineering Insurance Suite of construction and engineering insurance products including Contractors All Risks, Electronic Equipment, Plant All Risks, Erection All Risks, Machinery Breakdown, Machinery Breakdown Loss of Profits, Boiler and Pressure Vessel, Deterioration of Stock, and construction-related bonds for contractors and engineers.
• Online Claims Management Platform Online claims submission platform enabling customers to lodge Motor Vehicle, Motor Fire Theft, General Loss, Third Party Motor, and Windscreen claims through a multi-step digital intake process.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hollard Insurance Zambia: Zambian subsidiary of South Africa's Hollard Group, offering personal and commercial general insurance products including motor, property, and liability cover. Directly competes with SWAN on the same product lines and customer segments, with a similar multi-channel distribution model.
• Madison General Insurance Company Zambia: One of the largest Zambian general insurers offering motor, property, marine, engineering, and agriculture insurance to both retail and corporate clients via a multi-branch network. Highly comparable as a multi-line P&C competitor operating in the same regulatory and distribution environment as SWAN.
• Mayfair Insurance Company Zambia: Zambian general insurance company underwriting motor, fire, accident, and miscellaneous classes for individual and corporate clients. A domestic peer operating in the same market with overlapping product mix and branch-led distribution.
• Lion Insurance Company Zambia: Zambian insurer offering general insurance products across personal and commercial lines. Comparable mid-sized domestic competitor targeting similar retail and SME segments with branch-based distribution.
• Cavmont Insurance Zambia: Zambian insurer operating under the Cavmont Capital Holdings group, providing general insurance products across motor, property, marine, and accident classes. A direct competitor in the same Zambian market with overlapping retail and commercial product offerings.
• Professional Insurance Corporation Zambia (PICZ): Local Zambian general insurer serving retail and corporate customers with motor, property, marine, and engineering cover. Comparable in scale and distribution model as a domestic general insurance carrier targeting the same Zambian customer base.
• Zambia National Insurance Corporation (ZNIC): State-owned Zambian general insurer underwriting personal and commercial lines including motor, fire, marine, and engineering. A direct competitor with the scale advantage of government backing, operating in the same regulatory and economic environment.
• Africa Unity Insurance Company Zambia: Zambian subsidiary of the pan-African Africa Unity group offering general insurance for personal and commercial lines. Comparable as a multi-line P&C insurer leveraging a wider African group footprint to compete in the Zambian market.

Broad incumbents

• Old Mutual Insurance Zambia: Zambian arm of the Old Mutual plc group offering general insurance alongside life assurance, pensions, and investments. Overlaps with SWAN on general insurance product lines but operates a much wider financial services portfolio through a global parent.
• Sanlam General Insurance Zambia: Zambian general insurance operations of the Sanlam group, a large South African financial services group. Competes with SWAN on motor, property, and commercial insurance but as part of a broader life, investment, and wealth management franchise supported by a major parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SWANZambia
• LinkedInlinkedin.com/company/swan-insurance-zambia
• Instagraminstagram.com/swan_zambia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWAN Insurance