Midaas Touch Events

What Midaas Touch Events does

Midaas Touch Events and Trade Fairs LLP is a privately held, Chennai-based Indian event management and digital marketing company founded in 2021. The business operates two complementary service lines. The first is a portfolio of seven B2B and B2C trade fair exhibitions — WAREMAT (warehousing and material handling), TOPACK (packaging), TOPLAST (plastics), AUTOROBOT (automation and robotics), IPAAF (poultry, animal feed, aquaculture, dairy), KITOGIF (kids, toys, gifts), and TOPRINT (printing and labelling) — staged at established Indian venues including Chennai Trade Centre, CODISSIA Trade Fair Complex in Coimbatore, Hitex Exhibition Centre in Hyderabad, and ADLUX International Convention Centre in Kochi. The second is an agency-style digital marketing offering covering web design and development, web hosting, SEO, software development, social media marketing, email and SMS marketing, digital analytics, and outdoor advertising placement. The company is led by Director Vivekanandhan D and operates with 1-10 employees.

Name

Midaas Touch Events

Legal name

Midaas Touch Events and Trade Fairs LLP

Website

https://midaastouch.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Chennai-based event management and digital marketing LLP that organizes seven B2B/B2C trade fair brands (WAREMAT, TOPACK, TOPLAST, AUTOROBOT, IPAAF, KITOGIF, TOPRINT) across Indian venues and offers web design, SEO, hosting, and software development services to clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Stall Bookings: Revenue from selling exhibition space and stall bookings to B2B and B2C exhibitors at organized trade fairs, events, and exhibitions. Space allocation subject to availability and organizer approval.
2. Sponsorship Packages: Sponsorship opportunities for exhibitors and brands to gain visibility at industry events including tiered sponsorship packages with branding benefits.
3. Digital Services: Digital marketing services including web design, web hosting, SEO, social media marketing, email marketing, SMS services, and software development offered as ongoing services to clients.
4. Branding Opportunities: Branding opportunities at events for exhibitors and corporate partners seeking visibility with event attendees.
5. Visitor Registration: Visitor pre-registration system captures attendee data for networking, business matching, and promotional communications.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Midaas Touch Events and Trade Fairs LLP organizes industry-specific B2B and B2C trade fairs, exhibitions, conferences, and seminars across India, including the WAREMAT, TOPACK, TOPLAST, AUTOROBOT, IPAAF, KITOGIF, and TOPRINT expos held at major Indian venues. The company also provides complementary digital marketing services including web design and development, SEO, social media marketing, email marketing, software development, web hosting, and domain booking. Revenue is generated primarily through exhibition stall bookings, sponsorship packages, and digital marketing service fees.

Product overview

Midaas Touch Events is a dual-purpose company offering B2B/B2C trade fair exhibitions and digital marketing services. The event portfolio includes seven specialized expo brands: WAREMAT (Warehousing & Material Handling), TOPACK (Total Packaging), TOPLAST (Total Plastics), AUTOROBOT (Automation and Robotics), IPAAF (Poultry/Aquaculture/Dairy), KITOGIF (Kids/Toys/Gifts), and TOPRINT (Printing/Labelling). These are organized at venues across India including Chennai Trade Centre, CODISSIA Trade Fair Complex, Hitex Hyderabad, and ADLUX Kochi. The digital marketing division provides integrated web services including web design/development, web hosting, SEO, software development, email marketing, social media marketing, and digital analytics. The two divisions operate as complementary service lines — digital marketing supports online presence while events drive physical B2B networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• WAREMAT – Warehousing & Material Handling Expo: Warehousing and Material Handling Expo
• TOPACK – Total Packaging Expo
• TOPLAST – Total Plastics Expo
• AUTOROBOT – Automation and Robotics Expo
• IPAAF – International Poultry, Animal Feed, Aquaculture and Dairy Expo
• KITOGIF – Kids, Toys and Gifts Expo
• TOPRINT – Total Printing and Labelling Expo

Products and services

• WAREMAT - Warehousing & Material Handling Expo A B2B trade fair focused on warehousing and material handling industries, bringing together exhibitors and visitors in this sector. Held at major Indian exhibition venues including CODISSIA Trade Fair Complex (Coimbatore) and Hitex Exhibition Centre (Hyderabad).
• TOPACK - Total Packaging Expo
• TOPLAST - Total Plastics Expo
• AUTOROBOT - Automation and Robotics Expo
• IPAAF - International Poultry, Animal Feed, Aquaculture and Dairy Expo
• KITOGIF - Kids, Toys and Gifts Expo
• TOPRINT - Total Printing and Labelling Expo
• Digital Marketing Services
• Web Designing and Development Services Professional website design and development services including static, dynamic, flash design, website redesign, e-commerce solutions, payment gateway integration, and custom web application development using PHP, HTML, DOT NET, WordPress, CodeIgniter, Java, Joomla, Android, and iOS.
• Search Engine Optimization (SEO) Services SEO services covering on-page optimization (keyword implementation, content optimization, meta tags, XML sitemaps) and off-page optimization (link building, article submission, directory submission, blog pinging, press releases).
• Email Marketing Services
• Web Hosting Services
• Software Development Services
• Social Media Marketing Services
• Digital Analytics Services
• Outdoor and Multi-Channel Advertising Services
• Domain Booking Services

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MSME (Ministry of Micro, Small and Medium Enterprises)minorOthersRegistered as MSME member, providing government recognition and potential access to MSME schemes and support programs for small and medium enterprises.
• IEIA (Indian Exhibition Industry Association)coreOthersIEIA Certificate of Membership. IEIA is the apex body for the exhibition industry in India, providing industry standards, networking opportunities, and professional development for exhibition organizers.
• SAMA AssociationminorOthersAssociation membership providing industry networking and collaboration opportunities within the advertising and marketing sector.
• Assocham (Associated Chambers of Commerce and Industry of India)coreOthersAssociated Chambers of Commerce and Industry of India membership. Assocham is one of the premier trade chambers in India, providing networking, policy advocacy, and business matching opportunities.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Koelnmesse India: Koelnmesse runs India editions of globally recognized trade fairs (e.g., Anuga FoodTec India, spoga+gafa India) targeting industrial and consumer goods. Comparable as a foreign Messe organizer with India presence targeting B2B exhibitor bases, though typically serving larger international brands.
• Messe Frankfurt India: German Messe Frankfurt operates industry-leading trade fairs worldwide and runs several India editions covering textiles, automotive, lighting, and consumer goods. Comparable as an established global exhibition organizer with India presence, though typically with bigger budgets and Western-anchor exhibitor bases.
• CII (Confederation of Indian Industry) — Events: CII runs industry exhibitions and partnership expos across manufacturing, automation, and agri-business sectors — directly mirroring verticals served by WAREMAT, AUTOROBOT, and IPAAF. Comparable as an institutional organizer with deep corporate membership but typically running fewer commercial trade-fair editions than Midaas Touch.
• Informa Markets (India): Informa Markets is the world's largest B2B exhibition organizer and operates multiple India trade shows across the same verticals Midaas Touch targets (warehousing, packaging, plastics, automation). Directly comparable as a B2B trade show organizer in India, but with vastly broader portfolio, deeper capital, and global sponsor relationships.
• RX (Reed Exhibitions) India: RX Global runs industry-specific B2B exhibitions across packaging, manufacturing, and technology verticals with India editions that overlap Midaas Touch's footprint (especially in packaging and automation). Large incumbent with global sponsor networks and deeper production capabilities.

Direct peers

• Exhibitions India Group: Exhibitions India is a domestic Indian organizer of B2B trade shows in packaging, printing, and franchise sectors — direct vertical overlap with TOPACK and TOPRINT. Similar scale and structure to Midaas Touch as an India-based industry-specific expo organizer.
• Hyve India (formerly ITE Group India): Hyve Group organizes industry-specific B2B trade shows across emerging markets including India, with verticals in manufacturing, packaging, and agriculture that overlap with Midaas Touch's portfolio (WAREMAT, TOPACK, TOPLAST, IPAAF). Most directly comparable in business model — focused industry expo organizer targeting similar SMB exhibitors.
• Laqshya Live / Event Capital: Laqshya's Event Capital division owns and operates large Indian live events and exhibitions including trade and consumer shows. Comparable as a domestic Indian exhibition and live-event company competing for venue slots, sponsors, and exhibitor mindshare in the same B2B/B2C trade-fair market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Xx.com/MidaasTouch_Mte
• YouTubeyoutube.com/@midaastouchevents
• Facebookfacebook.com/MidaasTouchEventsTradeFairs
• LinkedInlinkedin.com/company/midaastouch
• Instagraminstagram.com/midaastouchevent
• Pinterestin.pinterest.com/midaastouchevents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midaas Touch Events