bDigital
bDigital provides a cloud-based retail commerce and marketing platform that integrates with merchant POS systems to enable consumer identity management, targeted marketing campaigns, loyalty programs, and payment processing for retail merchants in Southeast Asia.
- Company typePrivate
- Founded2020
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What bDigital does
bDigital, operating under the legal entity Oriental Payment Group Limited, is a retail technology company that provides a cloud-based commerce and marketing platform for retail merchants in Southeast Asia. Founded in 2020 and headquartered in Hong Kong, the company operates regional offices in Manila and Bangkok, with technology operations in Europe and India. Its core product is the bCloud™ Commerce Platform, a software overlay that connects merchant point-of-sale (POS) systems to cloud services, enabling real-time exchange of consumer identity and payment information. The platform's central technical component is bCODE™, a unique customer identifier linked to a mobile phone that triggers basket verification and instantaneous campaign execution at checkout, complemented by the bCloud™ Console web dashboard for campaign management and reporting.
bDigital generates revenue through a mix of recurring platform subscriptions, transaction fees on marketing campaigns (K42 Campaigns) and SKU-specific rewards distribution, and payment processing from its 2023 acquisition of OCG Payments, a legacy Thai payments network that provides access to thousands of merchant touch points including King Power. Its go-to-market is sales-led, combining direct enterprise engagement with retail merchants and a channel partnership with M2Cash for Southeast Asia distribution. The company currently serves 9 retail brands, 1,000 stores, and 7,000 POS countertops in the Philippines, with sister networks in Thailand, and is led by Managing Director Jacky Tsang and COO Henry Louie.
bDigital firmographics
Firmographics- Name
- bDigital
- Legal name
- Oriental Payment Group Limited
- Website
- https://bdigital.network
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- bDigital provides a cloud-based retail commerce and marketing platform that integrates with merchant POS systems to enable consumer identity management, targeted marketing campaigns, loyalty programs, and payment processing for retail merchants in Southeast Asia.
- Ownership category
- akta.pro rank
bDigital industry classification
Industry- Product category
- Retail Commerce Technology
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- In-Store / In-Person BNPL (POS) (FSAKACAB)
- akta.pro secondary industry
- BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where bDigital is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
bDigital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform Services: Software overlay and integration services enabling merchants to connect their POS systems to bCloud for consumer identity and payment processing capabilities.
- Marketing Campaign Services: K42 campaigns allowing merchant partners and brands to create and manage high-impact marketing campaigns and activations, driving customer traffic, basket spend, and loyalty.
- Rewards and Voucher Distribution: Controlled-spend wallet enabling distribution of SKU-specific reward vouchers for corporate partners, employees, members, and beneficiaries.
- Payment Processing: Payment processing services through acquired OCG Payments legacy network in Thailand, with access to thousands of merchant touch points.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
bDigital product offering
Product offeringCore offering
bDigital provides the bCloud™ Commerce Platform, a software overlay that connects retail merchant POS systems to cloud-based services for consumer identity exchange, payment processing, and real-time marketing campaign execution. The platform combines proprietary bCODE™ customer identification, deep POS integration with instant basket verification, a controlled-spend wallet for SKU-specific reward vouchers, and payment processing through its acquired OCG Payments network in Thailand. It is sold to enterprise retail merchants seeking commerce and marketing capabilities beyond traditional POS systems.
Product overview
bDigital operates as a retail technology company providing a unified platform architecture centered on the bCloud™ Commerce Platform. The core platform connects merchant PoS systems via a software overlay, enabling consumer identity and payment information exchange. Key modules include bCODE™ (customer identifier), bCloud™ Console (campaign management dashboard), K42 Campaigns (marketing activation), and Rewards (SKU-specific voucher wallet). The company also acquired OCG Payments, a legacy Thai payments network, to expand its merchant touchpoints. The network spans 9 retail brands, 1000 stores, and 7000 countertops in the Philippines and Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- bCloud™: A retail commerce and marketing platform that connects merchants' PoS to facilitate consumer identity and payment information exchange.
- bCODE™
- bCloud™ Console
Products and services
- bCloud Commerce Platform A retail commerce and marketing platform sold to enterprise retail merchants that connects merchant POS systems via a software overlay to cloud-based services, facilitating consumer identity exchange, payment processing, and marketing campaign execution.
- OCG Payments Legacy payments network in Thailand, majority-owned by bDigital following its 2023 acquisition, providing payment processing services and access to thousands of merchant touchpoints including King Power.
Quantifiable outcome
- Drives customer foot traffic into stores
- +2 more outcomes
Companies that use bDigital
Customer profileSegments1 record
Ideal customer profiles1 record
bDigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
bDigital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- King PowerminorKing Power is a merchant touch point within the acquired OCG Payments network in Thailand. Access to thousands of touch points will be enhanced through bCode platform and connected services.
- M2CashcoreM2Cash serves as market partner for Southeast Asia, extending bDigital's market reach and providing local expertise for merchant acquisition and network development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
bDigital competitors and assessment
Company assessmentDirect peers
- Shopline: Hong Kong-headquartered, Asia-focused commerce platform enabling merchants across SEA and Greater China to run storefronts, marketing, payments and loyalty on integrated cloud rails — directly comparable to bDigital's bCloud™ commerce + marketing + payments stack for regional merchants.
- Toast: Vertical-specific POS + payments + marketing platform for restaurants with built-in loyalty and campaign tools; comparable feature architecture to bDigital's bCloud™ campaign and rewards modules, with similar integration depth to merchant systems.
- Clover (Fiserv): POS + payment-processing platform with a third-party app marketplace for marketing, loyalty and customer engagement; structurally similar to bDigital's overlay-on-POS integration model with bCloud™ and bCODE™.
- Lightspeed Commerce: Cloud-based POS + payments + commerce platform serving retailers and restaurants globally, including integrated loyalty, marketing campaigns and multi-location reporting — closely analogous to bDigital's bCloud™ Console and K42 campaign surface.
- Zettle (PayPal): PayPal-owned in-person payments and POS commerce solution offering card-present acceptance, commerce integrations and small-business tools across multiple geographies — closely analogous to the small-merchant, software-overlay-on-POS layer that bCloud™ provides to retailers.
Broad incumbents
- Block (Square): Block's Square product line offers merchants integrated POS hardware, payment processing, marketing/loyalty tools and small-business capital — the global benchmark for the layered commerce + payments stack that bDigital sells as bCloud™ + OCG Payments.
- Shopify: Broad commerce platform providing POS, payments, marketing and loyalty across online and offline retail; serves a wider audience than bDigital but converges on the same merchant value stack of commerce + marketing + payments.
Regional players
- OVO: Indonesia's leading consumer e-wallet and merchant payment network operating in close partnership with merchants and rewards programs across SEA; comparable to bDigital's SEA-focused wallet/rewards + payments ambitions via bCODE™ and Rewards.
- GCash (Mynt / Globe Fintech Innovations): Dominant Filipino consumer mobile wallet and payment network spanning millions of users and tens of thousands of merchant touchpoints; directly comparable to bDigital's Philippine network footprint (7000 countertops) and to its OCG Payments network role.
- Maya (PayMaya): Philippine digital wallet, payment processing and acquiring business serving consumers and merchants in the same PHL retail ecosystem where bDigital's bCloud™ network currently operates 1000 stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bDigital social profiles
Digital presencebDigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
bDigital leadership team
Management profileNumber of profiles
Profiles2 records
bDigital subsidiaries and ownership
Company hierarchySubsidiaries1 record
bDigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bDigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bDigital
What does bDigital do?
bDigital provides the bCloud™ Commerce Platform, a software overlay that connects retail merchant POS systems to cloud-based services for consumer identity exchange, payment processing, and real-time marketing campaign execution. The platform combines proprietary bCODE™ customer identification, deep POS integration with instant basket verification, a controlled-spend wallet for SKU-specific reward vouchers, and payment processing through its acquired OCG Payments network in Thailand. It is sold to enterprise retail merchants seeking commerce and marketing capabilities beyond traditional POS systems.
Is bDigital a public or private company?
bDigital is a private company. It is classified as unknown and is currently operating.
When was bDigital founded?
bDigital was founded in 2020. It employs 51 to 100 people.
Where is bDigital based?
bDigital is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does bDigital make money?
Four revenue lines are on record. Platform Services are the primary driver. The others are marketing Campaign Services, rewards and Voucher Distribution and payment Processing.
Who are bDigital's main competitors?
Direct peers on record are Shopline, Toast, Clover (Fiserv), Lightspeed Commerce and Zettle (PayPal). Broad incumbents are Block (Square) and Shopify. Regional players are OVO, GCash (Mynt / Globe Fintech Innovations) and Maya (PayMaya).
Does bDigital have an API?
No public API is recorded for bDigital.
What industry is bDigital in?
bDigital's product category is Retail Commerce Technology. Its primary akta.pro industry code is FSAKACAB, In-Store / In-Person BNPL (POS), with a secondary code of FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management). Its NAICS code is 522320.