Freak on a Leash

What Freak on a Leash does

Freak on a Leash is a direct-to-consumer e-commerce pet accessories brand targeting fashion-conscious pet owners drawn to alternative, rock, and metal subculture aesthetics. The brand is operated by Killer Merch LLC, a California-registered limited liability company headquartered at 20630 Plummer Street, Chatsworth, CA 91311, and distributes exclusively online through a Shopify-powered storefront (no physical retail, no marketplace presence, no mobile app). The portfolio spans approximately 33 SKUs across six product categories — Collars (6), Leashes (7), Harnesses (3), Toys (6), Clothing (9), and Accessories (4) — and is organized into four sub-brand collections: the Ashton Michael designer collaboration, the Neon Spikes and Stones Collection, the Crimson Collection, and the Gunmetal Collection. The technical stack is minimal and entirely off-the-shelf: Shopify hosts the storefront, and no proprietary software, APIs, mobile applications, or AI/ML features are disclosed.

The product mix is anchored in leather goods with industrial-luxury styling (spikes, studs, gunmetal hardware) and includes a small human apparel line (tees, hoodies) and a keychain/charm category. Pricing is unit-based, ranging from $10 for keychains to $90 for premium vests, with Ashton Michael collaboration SKUs typically priced 50-100% above standard SKUs (e.g., $70-$80 for a designer leather leash or denim dog vest). Revenue is generated entirely through one-time direct purchases from individual consumers, with shipping available to at least ten countries across North America, Europe, Asia-Pacific, and Africa.

The go-to-market motion is social-first (Instagram, TikTok), supplemented by email and organic search, with a strategy of using designer collaborations (Ashton Michael) and event partnerships (Sick New World Festival 2026) to drive brand visibility. The business shows no disclosed venture funding, no institutional investors, no named leadership team, and no reported headcount or revenue figures. Charitable giving through 15% of proceeds from a single product (Patch Denim Dog Vest) to Pup Culture Rescue and a relationship with Take Me Home are positioned as brand-building rather than core commercial drivers.

Name

Freak on a Leash

Legal name

Killer Merch LLC

Website

https://freakonaleash.com

Company type

Private

Operating status

Operating

Short description

Freak on a Leash is a direct-to-consumer e-commerce brand selling spiked, studded, and designer-collaboration pet accessories (collars, leashes, harnesses, toys, clothing) for fashion-conscious dog owners, operated by Killer Merch LLC on Shopify and shipping globally.

Ownership category

akta.pro rank

Product category

Pet Accessories

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

akta.pro secondary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Pet accessories
• Designer pet collars
• Dog leashes
• Pet fashion apparel
• Alternative pet wear

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail: One-time product sales through direct-to-consumer online storefront. Products include collars, leashes, harnesses, toys, clothing, and accessories for dogs and pet owners. Revenue generated through individual transaction purchases at various price points from $10 to $90.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Freak on a Leash is a direct-to-consumer e-commerce brand selling edgy, industrial luxury-styled pet accessories for dogs and pet owners, including spiked and studded leather collars, leashes, harnesses, plushies, toys, and apparel. The brand also offers themed collections (Crimson, Gunmetal, Neon Spikes and Stones) and a designer collaboration line with Ashton Michael, sold exclusively through its Shopify storefront.

Product overview

Freak on a Leash is an e-commerce pet accessories brand offering spiked, studded, and industrial luxury-styled products for dogs. The product portfolio centers on six core categories: Collars (6 products), Leashes (7 products), Harnesses (3 products), Toys (6 products), Clothing (9 products including dog apparel and human merchandise), and Accessories (4 products including keychains and charms). The brand operates through four sub-brand collections: the Freak On A Leash x Ashton Michael designer collaboration (9 items featuring premium leather and denim with fashion-forward designs), the Neon Spikes and Stones Collection (3 items with vibrant neon spikes and crystal embellishments), the Crimson Collection (5 items in a coordinated red color palette), and the Gunmetal Collection (10 items featuring gunmetal hardware). Notable individual products include the Leather Spike Collar ($24), Nylon Logo Leash ($28), Eyeball Plushie ($18), and Scorpion Plushie ($18). The brand emphasizes high-quality materials including genuine leather, premium hardware, and industrial styling inspired by music and alternative culture. All products are sold directly through the Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Freak on a Leash x Sick New World Red Chrome Leather Collar Limited edition adjustable black leather collar with red metal hardware, two rows of pyramid studs, custom metal Sick New World logo, and debossed FOAL logo with red edge paint detail. Targeted at alternative/metal subculture pet owners.
• Freak on a Leash x Ashton Michael Patch Denim Dog Vest Semi-stretchy denim dog vest in dark wash with multiple patches, contrast stitching, snap buttons, and gold hardware. Designed by fashion designer Ashton Michael as part of the collaboration collection.
• Freak on a Leash x Ashton Michael Black and Gold Leather Leash Black leather leash with matte gold painted edges, detachable handle with three D-rings, and detachable extension with metal lobster clip. Part of the Ashton Michael designer collaboration.
• Freak on a Leash x Ashton Michael Three Row Spike Leather Collar Leather collar with three rows of spikes, premium hardware, and debossed logo. Part of the Ashton Michael designer collaboration collection.
• Freak on a Leash x Ashton Michael Single Row Spikes Leather Collar Leather collar with single row of spikes, part of the Ashton Michael designer collaboration collection.
• Freak on a Leash x Ashton Michael Leather Strap Denim Dog Vest Denim dog vest with leather strap detailing, part of the Ashton Michael collaboration.
• Freak on a Leash x Ashton Michael Bandana (3-Pack) Set of three soft printed triangular bandanas with double-sided print featuring motorcycle leather jacket, FOAL Paisley, and black/red gradient designs. Part of the Ashton Michael collaboration.
• Freak on a Leash x Ashton Michael Leather Rope Toy Leather rope toy for dogs, part of the Ashton Michael collaboration collection.
• Leather Spike Collar Black leather collar with gunmetal hardware, hexagonal cone-shaped spikes, D-ring, flat round studs, and roller buckle. Available in Small, Medium, and Large sizes.
• Special Edition Spikes and Stones Leather Collar Special edition adjustable leather collar with gunmetal hardware, featuring metal logo emblem with mix of spikes, crystals, and pyramid studs.
• Green with Pink Stones Leather Collar Neon green adjustable leather collar with gunmetal finish, black metal circle emblem with fuchsia crystals, and black edge paint detail.
• Nylon Logo Leash Classic leash made with high-quality woven nylon, featuring easy-grip loop handle and sleek gunmetal hardware. Available in Small/Medium and Large/X-Large.
• Leather Logo Leash Leather leash with embossed logo, part of the Gunmetal Collection.
• Reflective Logo Leash Reflective leash with glow reflection effect for nighttime visibility, featuring repeating logo design. Available in Small/Medium and Large/X-Large sizes.
• Crimson Dog Harness Dog harness in crimson color, designed for durability and comfort with cohesive styling as part of the Crimson Collection.
• Crimson Nylon Leash Nylon leash in crimson color, part of the coordinated Crimson Collection accessories.
• Crimson Throwing Balls (3-Pack) Set of three throwing balls in crimson color, part of the Crimson Collection for coordinated pet ensembles.
• Crimson Rope Toy Rope toy in crimson color, part of the Crimson Collection for matching pet ensembles.
• Scorpion Plushie Short hair Velboa scorpion plush toy with red pincer and telson, head and abdomen stuffed with crinkle paper and squeaker. Available in Small (11 inches) and Large (17.25 inches).
• Eyeball Plushie Soft plush toy with internal squeaker, embroidered eyeball details, and Freak on a Leash logo. Made of 100% polyester, available in Small (5.5 inches) and Large (8.5 inches) diameters.
• Freak on a Leash x Ashton Michael Planchette Plushie Plush toy featuring a planchette design, part of the Ashton Michael collaboration collection.
• Black with Green Spikes Dog Hoodie Raglan hoodie in soft cotton fleece with vintage wash, distressed details, neon green lined hood with spikes, leash buttonhole, and kangaroo pocket.
• Freak on a Leash Logo Tee T-shirt featuring the Freak on a Leash logo, part of the brand's apparel line for humans.
• Freak on a Leash Dye Hoodie Cotton/polyester blend pullover hoodie with black/red custom dye and multi-color ink print featuring the Freak on a Leash design.
• Metal Collar Logo Charm Enamel leash logo emblem in gunmetal with red contrast detail and snap clip. Easy to attach on dog collar, available in Small (1.375 inches) and Large (2 inches).
• Rubber Collar Logo Keychain Rubber keychain featuring the collar logo design, can be attached to keys or bags.
• Collars Collection Spiked and studded leather dog collars featuring industrial luxury styling with genuine leather and premium hardware.
• Leashes Collection Dog leashes including nylon, leather, and reflective options with gunmetal hardware and logo branding.
• Harnesses Collection Dog harnesses designed for durability and comfort with coordinated styling options.
• Toys Collection Pet toys including plushies, rope toys, and throwing balls with edgy industrial designs.
• Clothing Collection Dog and human apparel including hoodies, t-shirts, and trucker hats with brand branding.
• Accessories Collection Keychains, charms, and decorative accessories featuring brand logo and industrial styling.
• Freak on a Leash x Ashton Michael Collection Designer collaboration collection featuring collars, leashes, vests, bandanas, and toys designed with fashion designer Ashton Michael. Incorporates premium leather, denim, and gold hardware with high-end fashion aesthetics.
• Neon Spikes and Stones Collection Collection featuring vibrant neon-colored spikes and crystal stone embellishments on leather collars and accessories.
• Crimson Collection Collection in rich crimson color palette including collars, leashes, harnesses, toys, and hoodies for coordinated pet looks.
• Gunmetal Collection Sleek and sophisticated collection featuring gunmetal hardware and premium materials including leather spike collars, nylon logo leashes, reflective leashes, and plush toys.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Sick New World FestivalminorGTM or Marketing Partner · 1 January 2026Limited edition collaboration with Sick New World Festival featuring Red Chrome Leather Collar. Products sold exclusively on website and at festival locations in 2026.
• Ashton MichaelcoreStrategic or Co-development PartnerFashion designer Ashton Michael collaborates with Freak on a Leash to create a premium line of pet accessories. Ashton Michael has dressed chart-topping artists including Beyoncé, Post Malone, and Machine Gun Kelly. The collection features designer dog vests, collars, leashes, bandanas, and toys with high-fashion aesthetic.
• Pup Culture RescueminorOthers501(c)(3) nonprofit organization based in Pasadena, CA. Female-led team dedicated to saving dogs and educating community on adoption. Freak on a Leash donates 15% of proceeds from Patch Denim Dog Vest sales to support their mission.
• Take Me HomeminorOthersAnimal rescue organization supported by Freak on a Leash. Focuses on animal rescue and medical services for low-income families.
• Killer Merch LLCcoreOthersWebsite host and operator providing e-commerce platform infrastructure through Shopify. Handles customer service, order fulfillment, and business operations from Chatsworth, CA location.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lupine Pet Products: Specialty manufacturer of collars, leashes, and harnesses with strong brand recognition in the pet accessories space. Comparable product category focus with a lifetime-guarantee differentiator rather than aesthetic positioning.
• Susan Lanci Designs: Premium designer pet accessories brand offering crystal-embellished collars, leashes, and harnesses. Directly comparable to Freak on a Leash on the premium/aesthetic-pet-accessory axis, with similar designer-positioned pricing and DTC plus boutique retail distribution.
• Wild One: Modern DTC pet accessories brand selling collars, leashes, harnesses, and toys through a Shopify-style storefront. Closely comparable business model (DTC-first, design-forward, premium positioning) targeting millennial/Gen-Z pet owners, though with a minimalist rather than subculture aesthetic.
• Blueberry Pet: Fashion-focused pet accessories brand with broad assortment of collars, leashes, harnesses, and apparel. Competes in the same fashion-forward pet accessories category with overlapping price points and a similar direct-to-consumer orientation.

Broad incumbents

• BarkBox: Subscription-driven DTC pet products company with super-premium 'Bark' brand (formerly BarkBox) covering toys, accessories, and treats. Comparable DTC orientation and premium pet positioning but with vastly larger scale and a subscription core.
• Chewy: Largest US online pet retailer carrying pet accessories, apparel, and toys. Comparable DTC-style shopping experience but with mass-market scale, fast delivery infrastructure, and broader assortment than any niche DTC brand.
• Petco: National specialty pet retailer carrying collars, leashes, harnesses, apparel, and toys across price points. Represents the broad-channel incumbent that Freak on a Leash competes against for share of pet accessory spend.

Emerging players

• Puppia: Fashion-forward pet harness and apparel brand with strong recognition in soft mesh harnesses. Overlaps with Freak on a Leash in the pet apparel/accessories category with comparable mid-premium price points, though with broader mainstream appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shopify
• TikToktiktok.com/@shopify
• Facebookfacebook.com/freakonaleashpets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freak on a Leash