Sick New World

What Sick New World does

Sick New World is a music festival brand operating in the nu-metal and alternative rock segment, running two annual events — one in Las Vegas in April and a second in Texas in October. The brand is operated under Live Nation Entertainment, which provides parent-level infrastructure across venue access, artist booking, and marketing distribution. Core products include multi-tier ticketing (General Admission through premium packages priced $339 to $1,610), on-site festival experience, mobile app for schedules and navigation, cashless wristband activation for payments, and premium hospitality packages delivered in partnership with Jampack.

The business model is a B2C live events model with primary revenue from ticket sales, supplemented by sponsor activation income (Rockstar Energy, Verizon), merchandise, premium hospitality packages, and group sales. Ticketing is processed via Front Gate Tickets. Attendees are individual consumers in the alternative rock and nu-metal subculture, with an emerging group/corporate booking channel. The technology stack is operational rather than data-led: ticketing, mobile app, and cashless payment infrastructure delivered through vendor partnerships rather than proprietary AI systems.

Sick New World competes within the destination music festival category and differentiates through genre curation (nu-metal/alt-rock heritage) rather than scale. The brand has expanded from a single Las Vegas event to a two-market portfolio within roughly one year, signaling a deliberate geographic scaling strategy under Live Nation's platform.

Name

Sick New World

Legal name

Live Nation Entertainment, Inc.

Website

https://sicknewworldfest.com

Company type

Private

Operating status

Operating

Short description

Sick New World is a music festival brand in the nu-metal and alternative rock segment, operating two annual festivals — Las Vegas in April and Texas in October — under Live Nation, serving fans of those genres through ticketing, hospitality, and on-site experiences.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Music festival events
• Live music festivals
• Alternative rock festival
• Festival ticket sales
• Nu-metal concerts

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: One-time ticket sales across multiple tiers (General Admission, GA+, VIP, Ultimate VIP) for festival admission. Pricing ranges from $339 (GA) to $1,610 (Ultimate VIP). Includes group discounts for 4-pack and 6-pack purchases.
2. Sponsorship and Partnerships: Partnership revenue from brand sponsors including Beatbox Beverages, Rockstar Energy, Verizon, White Claw, Electrolit, and other lifestyle brands. Sponsorship inquiries directed to [email protected].
3. Hotel and Hospitality Packages: Bundled hotel + ticket packages through third-party partner Jampack, starting at $719, including Dallas/Fort Worth hotel stays and festival tickets with commemorative items.
4. Ancillary Services: Additional revenue from locker rentals (via Tixr/Lock and Rock), wristband replacement fees ($20), official merchandise, food and beverage concessions, parking passes, and premium upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sick New World is a US-focused music festival brand operating two annual multi-stage festival events—Las Vegas (April) and Fort Worth, Texas (October)—centered on nu-metal and alternative rock artists such as System Of A Down, Deftones, and Slayer. The core product is tiered festival admission, ranging from General Admission ($339) to Ultimate VIP ($1,610), with premium tiers bundling amenities such as exclusive lounges, dedicated viewing, drink and meal vouchers, dedicated entrances, and concierge service. Complementary offerings include ticket + hotel bundles via Jampack, group experiences for 9+ attendees, digital wristband activation for entry, locker rentals, official merchandise, and a festival mobile app.

Product overview

Sick New World is a music festival brand operating two annual events: Las Vegas (April 25, 2026 at Las Vegas Festival Grounds) and Texas (October 24, 2026 at Texas Motor Speedway). The core product is festival admission tickets available in four tiers: General Admission (base access), GA+ (adds lounge and air-conditioned restrooms), VIP (adds preferred viewing and charging stations), and Ultimate VIP (full premium experience with dedicated entrance, meal/drink vouchers, and parking). The ticket ecosystem is supported by wristband activation for entry management, locker rental as an add-on service, and official merchandise. The Texas event also offers bundled Ticket & Hotel Packages through Jampack and group purchasing for 9+ attendees. The festival provides a companion mobile app for schedules, maps, and event information.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Admission Tickets Single-day festival admission to multi-stage performances by nu-metal and alternative rock artists at Las Vegas Festival Grounds and Texas Motor Speedway. Four tiers offer progressively enhanced amenities: GA includes festival access, food vendors, bars, official merch, and free water stations; GA+ adds a shaded lounge, air-conditioned restrooms, dedicated entry lane, and centralized locker rentals; VIP adds preferred main-stage viewing, charging stations, dedicated merch tent, and close-proximity lockers; Ultimate VIP adds elevated main-stage views, private cash bar with cocktail service, three drink vouchers, a meal voucher, merch t-shirt voucher, dedicated concierge team, complimentary locker, and premium parking pass.
• Ticket & Hotel Packages Bundled festival ticket and hotel stay package offered for the Texas festival through third-party partner Jampack, starting at $719. Includes 2-5 night stays at Dallas/Fort Worth hotels, official GA/GA+/VIP festival ticket, Sick New World Welcome Party access, commemorative patch, and luggage tag; an elevated option adds a commemorative album and mini-guitar.
• Group Experiences Concierge-managed ticket purchase service for large parties of nine or more attending the festival, with assistance in securing GA, GA+, or VIP tickets and optional premium hospitality options. Coordinated via a dedicated concierge email; does not include a group discount on tickets.
• Wristband Activation Digital wristband activation service for festival entry, providing smooth venue access and emergency safety features including emergency contact information. Includes lost wristband replacement for a $20 fee. Powered through Front Gate Tickets.
• Locker Rental Secure personal item storage service for festival attendees during the event, available via Lock and Rock on Tixr. Locker locations vary by ticket tier, with centralized rentals for GA+, close-proximity for VIP, and complimentary lockers for Ultimate VIP.
• Official Festival Merchandise Official Sick New World branded apparel and merchandise sold both at on-site festival merchandise locations and through the online store at shop.sicknewworldfest.com (Las Vegas and Texas collections).
• Festival Mobile App Official mobile application for festival attendees providing the festival map, daily schedule, merch catalog, and lost-and-found services.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Beatbox BeveragesminorGTM or Marketing PartnerBeverage sponsor for Sick New World Las Vegas. Brand logo displayed on festival website partners section.
• Civil RegimeminorGTM or Marketing PartnerSponsor partner for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• EargasmminorGTM or Marketing PartnerSponsor partner for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• ElectrolitminorGTM or Marketing PartnerHydration beverage sponsor for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• Freak On A LeashminorGTM or Marketing PartnerSponsor partner for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• Kavat CoffeeminorGTM or Marketing PartnerCoffee sponsor for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• Korn KoffeeminorGTM or Marketing PartnerCoffee merchandise brand sponsored by Korn for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• Phantom BrideminorGTM or Marketing PartnerBeverage partner (Belching Beaver) for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• Rockstar EnergycoreGTM or Marketing PartnerEnergy drink sponsor for both Las Vegas and Texas festivals. Major sponsor partner with prominent brand presence. Brand logo displayed on festival website partners section.
• Sunbelt RentalsminorGTM or Marketing PartnerEquipment rental partner for Texas festival. Brand logo displayed on festival website partners section.
• Velvet HammerminorGTM or Marketing PartnerMedia/merchandise partner for both Las Vegas and Texas festivals. Brand logo displayed on festival website partners section.
• VerizoncoreGTM or Marketing PartnerTelecommunications sponsor for both Las Vegas and Texas festivals. Major sponsor partner with significant brand presence. Brand logo displayed on festival website partners section.
• White ClawminorGTM or Marketing PartnerHard seltzer sponsor for Texas festival specifically. Brand logo displayed on Texas festival website partners section.
• Yerba MadreminorGTM or Marketing PartnerBeverage sponsor for Texas festival specifically. Brand logo displayed on Texas festival website partners section.
• JampackminorGTM or Marketing PartnerThird-party hotel package provider for Texas festival. Offers bundled hotel + festival ticket packages starting at $719 with 2-5 night stays.
• Lock and Rock / TixrminorGTM or Marketing PartnerLocker rental service provider for Texas festival. Provides secure item storage throughout the festival day via tixr.com platform.
• Front Gate TicketscoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Texas festival ticket sales. Processes ticket purchases, layaway plans, and wristband activations for festival entry.
• Front Gate Tickets (Wristband Activation)coreTechnology or IntegrationProvides digital wristband activation system for entry management and safety features including emergency contact capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonnaroo Music & Arts Festival: Long-running multi-genre US festival with established outdoor multi-day format. Comparable US outdoor festival economics and audience development approach, though broader genre scope.
• Lollapalooza: Major multi-genre festival also produced by C3 Presents under Live Nation. Operates at substantially larger scale and broader genre mix; produced by the same operator as Sick New World, making it a directly relevant benchmark.
• Austin City Limits Music Festival: C3 Presents-produced Texas-based multi-genre festival. Sister event under the same production company with overlapping Live Nation infrastructure and Austin/Texas regional audience.

Direct peers

• Aftershock Festival: Annual rock and metal festival held in Sacramento, CA, featuring similar legacy rock/metal headliners. Directly competes for the same nu-metal and alternative rock audience and sponsor pool.
• Riot Fest: Independent rock/punk/metal festival held annually in Chicago. Comparable in serving alternative/rock legacy audiences with tiered ticketing and strong sponsor relationships.
• Welcome to Rockville: Danny Wimmer Presents rock/metal festival held annually in Daytona Beach, FL. Comparable lineup profile (rock and metal legacy acts), single-day-plus format, and US-based outdoor venue model.
• Louder Than Life: Louisville, KY-based rock/metal festival by Danny Wimmer Presents. Same genre positioning, multi-stage outdoor format, and comparable tiered ticketing including VIP experiences.
• Sonic Temple Art & Music Festival: Rock-focused multi-day festival in Columbus, OH produced by Danny Wimmer Presents. Directly comparable in genre focus (rock/alternative/metal) and outdoor large-venue format.

Emerging players

• Knotfest: Heavy metal festival brand created by Slipknot. Directly targets the same nu-metal/metal fan demographic as Sick New World with strong genre authenticity, making it the closest genre-pure competitor.
• Inkcarceration Music & Tattoo Festival: Rock and metal festival in Mansfield, OH combining live music with tattoo culture. Competes in the same alt-rock/metal summer festival calendar and overlapping sponsor ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snwfest
• Facebookfacebook.com/sicknewworldfest
• Instagraminstagram.com/sicknewworld
• TikToktiktok.com/@sicknewworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sick New World