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More Than Money

Full company profile

uuid0069yt3

Namestring
More Than Money
Company typeenum
Private
Founded yearint
2007
Descriptiontext

More Than Money, doing business as MTM360, operates a cloud-based family stewardship technology platform aimed at high-net-worth families and the wealth advisors who serve them. The platform, accessible through the MTM360 Member Portal at mtm360.tech, provides a digital space for facilitated family conversations, perspective sharing, recognition of member contributions, and preservation of intergenerational knowledge — covering what the company frames as personal, social, and financial wealth. Functionally, it acts as a private repository and conversation layer intended to replace the dependence on memory alone for stewardship continuity across generations.

The core product, MTM360, is positioned as complementary to traditional financial planning and family office services rather than a substitute for them. Underlying technology is described generically as a cloud-based platform with a member portal; no proprietary AI, machine learning, or analytics capabilities are disclosed. Customer access is gated through a 'Request Access' call-to-action, suggesting a consultative onboarding process and a curated, high-touch experience rather than self-service sign-up.

Revenue is generated through what appears to be a subscription-based model with quote or invitation-style pricing appropriate for HNW family engagements. Distribution is hybrid: direct website intake for families and an indirect channel through wealth advisors and financial professionals who introduce client families to the platform. The company is privately held with no disclosed funding, headcount, revenue, or ownership structure.

Short descriptiontext

More Than Money (MTM360) operates a cloud-based family stewardship technology platform that enables high-net-worth families and their wealth advisors to facilitate intergenerational conversations and preserve family knowledge via a subscription-based, gated-access service.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSioux Falls, United States
HQ citystring
Sioux Falls
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
family stewardship technology, intergenerational wealth planning, family governance platform, wealth transition technology, family legacy software
Industry3 codes
1Family Governance & Next-Gen Advisory (Education, Family Councils)
CodeFSAAABAKPrimaryYes
2Next-Gen Education & Family Learning Programs
CodeFSAAADAMPrimaryNo
3Family Office Technology & Data (Portfolio, Reporting, Cybersecurity)
CodeFSAAADANPrimaryNo
NAICS code1 code
  • Other Individual and Family Services624190
SIC code2 codes
  • Investment Advice6282
  • Finance Services6199
Product category
Family Wealth Stewardship Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Platform Subscription
TypeSubscription Recurring
Description

MTM360 appears to operate on a subscription basis, providing families and their advisors access to the family stewardship technology platform. The gated 'Request Access' model suggests enterprise-level or private family office pricing.

morethanmoney360.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeSoftware
Software
Brand1 record
1MTM360 Member Portal
Description

A member portal for MTM360 platform users

morethanmoney360.com
Core offering1 text field

More Than Money provides MTM360, a cloud-based family stewardship technology platform that helps high-net-worth families have structured conversations about their shared future. The platform enables family members to share perspectives, recognize one another's contributions, and prepare next-generation decision makers for wealth transitions across personal, social, and financial dimensions. Access is gated through a private "Request Access" model, supplemented by partnerships with wealth advisors and financial professionals.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

More Than Money offers MTM360, a unified family stewardship technology platform. The core product is MTM360 itself, which provides facilitated conversations and digital infrastructure for families to shape their future together. An associated sub-product, the MTM360 Member Portal, provides registered family members with access to the platform. The offering focuses on personal wealth, social wealth, and financial wealth stewardship, helping prepare future decision makers and strengthening family participation across generations.

Product and service1 record
1MTM360
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Carta operates a private wealth and cap-table platform used by wealth managers and family offices. It overlaps with MTM360 in serving families and advisors managing private wealth, but is oriented toward equity/asset administration rather than family governance.

TypeBroad incumbent
Description

Orion provides wealth management technology for advisors and is used by many family-office practices. While Orion focuses on portfolio and practice operations rather than family governance, it serves the same HNW advisor channel that MTM360 depends on for distribution.

TypeDirect peer
Description

Tamarind is a back-office and reporting platform purpose-built for family offices. It is a direct peer in serving single-family offices with operational technology and shares MTM360's customer base of HNW families and family office professionals.

TypeBroad incumbent
Description

Addepar is a wealth management platform used by family offices and advisors for portfolio analytics and reporting. It overlaps with MTM360 as infrastructure for advisor-led family wealth engagement, but its focus is financial reporting rather than family stewardship conversations and next-gen governance.

TypeDirect peer
Description

Pitcairn is a multi-family office with deep focus on next-generation engagement, family governance, and heir preparation. It is a direct peer in the family stewardship and next-gen advisory space MTM360 targets, although delivered as a service rather than standalone software.

6Cascade Engineering
TypeRegional player
Description

Cascade is a family business and governance advisory that helps business-owning families with succession and continuity planning. It is comparable to MTM360 in the family governance and stewardship advisory space, with a more consulting-led delivery model and a regional orientation.

TypeDirect peer
Description

Foundation Source provides technology and services for private foundations, addressing governance, grantmaking, and continuity for wealthy families. It is directly comparable to MTM360 as a domain-specific stewardship technology platform serving HNW families on the non-investment dimensions of their wealth.

TypeBroad incumbent
Description

Bessemer Trust is a multi-family office providing investment management, wealth planning, and family governance services to ultra-HNW families. It represents the incumbent family-office service model that MTM360's technology seeks to complement or partially displace.

TypeBroad incumbent
Description

Vistra is a corporate services and family office platform providing entity management, accounting, and reporting for family offices. Like MTM360, it serves the operational and governance needs of single- and multi-family offices but focuses on entity administration rather than family conversations.

TypeEmerging player
Description

TruStage (and adjacent financial-planning platforms) provides financial planning tools aimed at households and families planning for generational transitions. It overlaps thematically with MTM360's next-generation preparation use case but with a mass-affluent rather than HNW focus.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

More Than Money

Family Wealth Stewardship SoftwareMoreThanMoney360.com

More Than Money (MTM360) operates a cloud-based family stewardship technology platform that enables high-net-worth families and their wealth advisors to facilitate intergenerational conversations and preserve family knowledge via a subscription-based, gated-access service.

What More Than Money does

More Than Money, doing business as MTM360, operates a cloud-based family stewardship technology platform aimed at high-net-worth families and the wealth advisors who serve them. The platform, accessible through the MTM360 Member Portal at mtm360.tech, provides a digital space for facilitated family conversations, perspective sharing, recognition of member contributions, and preservation of intergenerational knowledge — covering what the company frames as personal, social, and financial wealth. Functionally, it acts as a private repository and conversation layer intended to replace the dependence on memory alone for stewardship continuity across generations.

The core product, MTM360, is positioned as complementary to traditional financial planning and family office services rather than a substitute for them. Underlying technology is described generically as a cloud-based platform with a member portal; no proprietary AI, machine learning, or analytics capabilities are disclosed. Customer access is gated through a 'Request Access' call-to-action, suggesting a consultative onboarding process and a curated, high-touch experience rather than self-service sign-up.

Revenue is generated through what appears to be a subscription-based model with quote or invitation-style pricing appropriate for HNW family engagements. Distribution is hybrid: direct website intake for families and an indirect channel through wealth advisors and financial professionals who introduce client families to the platform. The company is privately held with no disclosed funding, headcount, revenue, or ownership structure.

More Than Money firmographics

Firmographics
Name
More Than Money
Website
https://MoreThanMoney360.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Short description
More Than Money (MTM360) operates a cloud-based family stewardship technology platform that enables high-net-worth families and their wealth advisors to facilitate intergenerational conversations and preserve family knowledge via a subscription-based, gated-access service.
Ownership category
akta.pro rank

More Than Money industry classification

Industry
Product category
Family Wealth Stewardship Software
NAICS
Other Individual and Family Services (624190)
SIC
Investment Advice (6282), Finance Services (6199)
akta.pro primary industry
Family Governance & Next-Gen Advisory (Education, Family Councils) (FSAAABAK)
akta.pro secondary industries
Next-Gen Education & Family Learning Programs (FSAAADAM), Family Office Technology & Data (Portfolio, Reporting, Cybersecurity) (FSAAADAN)

Keywords

  • Family stewardship technology
  • Intergenerational wealth planning
  • Family governance platform
  • Wealth transition technology
  • Family legacy software

Where More Than Money is headquartered

Location

Headquarters

HQ city
Sioux Falls
HQ country
United States
HQ region
North America

Markets served

More Than Money business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Platform Subscription: MTM360 appears to operate on a subscription basis, providing families and their advisors access to the family stewardship technology platform. The gated 'Request Access' model suggests enterprise-level or private family office pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

More Than Money product offering

Product offering

Core offering

More Than Money provides MTM360, a cloud-based family stewardship technology platform that helps high-net-worth families have structured conversations about their shared future. The platform enables family members to share perspectives, recognize one another's contributions, and prepare next-generation decision makers for wealth transitions across personal, social, and financial dimensions. Access is gated through a private "Request Access" model, supplemented by partnerships with wealth advisors and financial professionals.

Product overview

More Than Money offers MTM360, a unified family stewardship technology platform. The core product is MTM360 itself, which provides facilitated conversations and digital infrastructure for families to shape their future together. An associated sub-product, the MTM360 Member Portal, provides registered family members with access to the platform. The offering focuses on personal wealth, social wealth, and financial wealth stewardship, helping prepare future decision makers and strengthening family participation across generations.

Differentiator

Problem solved

Functional benefit

Brands

  • MTM360 Member Portal: A member portal for MTM360 platform users

Products and services

  • MTM360

Companies that use More Than Money

Customer profile

Segments2 records

Ideal customer profiles2 records

More Than Money technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

More Than Money partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

More Than Money competitors and assessment

Company assessment

Broad incumbents

  • Carta: Carta operates a private wealth and cap-table platform used by wealth managers and family offices. It overlaps with MTM360 in serving families and advisors managing private wealth, but is oriented toward equity/asset administration rather than family governance.
  • Orion: Orion provides wealth management technology for advisors and is used by many family-office practices. While Orion focuses on portfolio and practice operations rather than family governance, it serves the same HNW advisor channel that MTM360 depends on for distribution.
  • Addepar: Addepar is a wealth management platform used by family offices and advisors for portfolio analytics and reporting. It overlaps with MTM360 as infrastructure for advisor-led family wealth engagement, but its focus is financial reporting rather than family stewardship conversations and next-gen governance.
  • Bessemer Trust: Bessemer Trust is a multi-family office providing investment management, wealth planning, and family governance services to ultra-HNW families. It represents the incumbent family-office service model that MTM360's technology seeks to complement or partially displace.
  • Vistra: Vistra is a corporate services and family office platform providing entity management, accounting, and reporting for family offices. Like MTM360, it serves the operational and governance needs of single- and multi-family offices but focuses on entity administration rather than family conversations.

Direct peers

  • Tamarind: Tamarind is a back-office and reporting platform purpose-built for family offices. It is a direct peer in serving single-family offices with operational technology and shares MTM360's customer base of HNW families and family office professionals.
  • Pitcairn: Pitcairn is a multi-family office with deep focus on next-generation engagement, family governance, and heir preparation. It is a direct peer in the family stewardship and next-gen advisory space MTM360 targets, although delivered as a service rather than standalone software.
  • Foundation Source: Foundation Source provides technology and services for private foundations, addressing governance, grantmaking, and continuity for wealthy families. It is directly comparable to MTM360 as a domain-specific stewardship technology platform serving HNW families on the non-investment dimensions of their wealth.

Regional players

  • Cascade Engineering: Cascade is a family business and governance advisory that helps business-owning families with succession and continuity planning. It is comparable to MTM360 in the family governance and stewardship advisory space, with a more consulting-led delivery model and a regional orientation.

Emerging players

  • Emotomy / TruStage: TruStage (and adjacent financial-planning platforms) provides financial planning tools aimed at households and families planning for generational transitions. It overlaps thematically with MTM360's next-generation preparation use case but with a mass-affluent rather than HNW focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

More Than Money social profiles

Digital presence

More Than Money financial estimates

Financial estimate

Revenue estimate

Valuation estimate

More Than Money leadership team

Management profile

Number of profiles

More Than Money funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

More Than Money M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Than Money

What does More Than Money do?

More Than Money provides MTM360, a cloud-based family stewardship technology platform that helps high-net-worth families have structured conversations about their shared future. The platform enables family members to share perspectives, recognize one another's contributions, and prepare next-generation decision makers for wealth transitions across personal, social, and financial dimensions. Access is gated through a private "Request Access" model, supplemented by partnerships with wealth advisors and financial professionals.

Is More Than Money a public or private company?

More Than Money is a private company. It is classified as unknown and is currently operating.

When was More Than Money founded?

More Than Money was founded in 2007. It employs 11 to 50 people.

Where is More Than Money based?

More Than Money is headquartered in Sioux Falls, United States, in the North America region.

How does More Than Money make money?

One revenue line is on record: platform Subscription.

Who are More Than Money's main competitors?

Broad incumbents on record are Carta, Orion, Addepar, Bessemer Trust and Vistra. Direct peers are Tamarind, Pitcairn and Foundation Source. Cascade Engineering is listed as a regional player. Emotomy / TruStage is listed as an emerging player.

Does More Than Money have an API?

No public API is recorded for More Than Money.

What industry is More Than Money in?

More Than Money's product category is Family Wealth Stewardship Software. Its primary akta.pro industry code is FSAAABAK, Family Governance & Next-Gen Advisory (Education, Family Councils), with a secondary code of FSAAADAM, Next-Gen Education & Family Learning Programs. Its NAICS code is 624190 and its SIC code is 6282.

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