Spice Lounge Food Works

What Spice Lounge Food Works does

Spice Lounge Food Works Ltd is an Indian hospitality and lifestyle company publicly listed on the Bombay Stock Exchange, headquartered in Hyderabad, with a 101-250 employee footprint. The company operates a diversified portfolio spanning traditional restaurant and foodservice operations, an exclusive master franchise for the international QSR brand WingZone in India (with planned expansion into Bangalore, Hyderabad, and Chennai via high-street outlets and cloud kitchens), and the XORA World experiential entertainment platform, operated through its wholly-owned subsidiary Rightfest Hospitality LLP, which hosts large-scale cultural events and concerts featuring globally recognized artists and brands including Circoloco, DJ Black Coffee, Harris Jayaraj, and Ilaiyaraaja. The company is also integrating technology capabilities through its December 2025 acquisition of Singapore-based Prisha Infotech Pte. Ltd for USD 150,000, positioning digital and IT services as a supporting layer across operations.

The company's core technology consists of the XORA World platform, a curated multi-level immersive venue format (illustrated by a 50,000 sq. ft. deployment for the DJ Black Coffee event at Quake Arena, Hyderabad), combined with embedded IT services from Prisha Infotech. No proprietary AI/ML systems, named models, or patented technology are disclosed; technology is positioned as an operational enabler rather than a differentiated product layer.

The business model blends franchise economics (initial and ongoing fees from WingZone outlets across India), transaction-based revenue from large-scale experiential events (such as the Circoloco Mumbai 2026 event expecting 9,000+ attendees at Jio World Garden), traditional restaurant operations, and professional services revenue from the IT subsidiary. The company targets two primary consumer segments: urban Indian QSR consumers seeking international quick-service restaurant experiences and Indian experiential entertainment consumers seeking premium cultural and entertainment events. Reported Q3 FY25-26 consolidated revenue was ₹32.91 crore (down 37.34% YoY), though standalone metrics showed 55% YoY revenue growth and a 112.5% YoY net profit surge in Q3 FY26, with the company actively pivoting toward experiential entertainment as a higher-growth vertical.

Name

Spice Lounge Food Works

Legal name

Spice Lounge Food Works Ltd

Website

https://espicelounge.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Spice Lounge Food Works is an Indian hospitality company operating restaurants, the WingZone QSR master franchise for India, and the XORA World experiential events platform, serving urban Indian consumers seeking dining and premium cultural entertainment experiences.

Ownership category

akta.pro rank

Product category

Hospitality and Experiential Events

NAICS

Restaurants and Other Eating Places (72251), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Restaurant foodservice operations
• Franchise restaurant operations
• Experiential event hosting
• Quick service restaurant dining
• Cultural entertainment events

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Restaurant/Foodservice Operations: Traditional hospitality operations including owned restaurants, with focus on expanding through franchise model via WingZone master franchise rights in India.
2. Experiential Events: Revenue from hosting large-scale cultural events, concerts, and entertainment experiences through XORA World platform including DJ performances, music festivals, and cultural celebrations.
3. Franchise Fees: Initial and ongoing franchise fees from WingZone outlets in India, with expansion planned across major cities including Bangalore, Hyderabad, and Chennai.
4. IT Services: Digital capabilities and technology services from Singapore-based Prisha Infotech subsidiary, embedded into company operations to improve efficiency and customer experience.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Spice Lounge Food Works operates a hospitality and lifestyle business comprising restaurant and foodservice operations under the Spice Lounge brand, exclusive master franchise rights for the international QSR brand WingZone in India, and the XORA World experiential events platform hosting large-scale cultural concerts and global entertainment experiences. The company has acquired technology capabilities through Singapore-based Prisha Infotech and hospitality management via Rightfest Hospitality LLP to support its operations and expansion.

Product overview

Spice Lounge Food Works is a hospitality and lifestyle company operating a multi-product portfolio consisting of restaurant and foodservice operations enhanced by an experiential events platform. The core offering includes XORA World, a wholly-owned experiential platform acquired through Rightfest Hospitality, which hosts large-scale cultural events, concerts, and global entertainment experiences. The company has expanded into QSR franchising through WingZone (master franchise for India) and acquired technology capabilities through Prisha Infotech in Singapore to embed digital capabilities across operations. The company is pivoting toward high-growth experiential entertainment while maintaining foodservice footprint.

Differentiator

Problem solved

Functional benefit

Brands

• XORA World: Experiential and cultural platform hosting international music events, including Circoloco Mumbai 2026 and DJ Black Coffee performances

Products and services

• XORA World Experiential and cultural platform operated by wholly-owned subsidiary Rightfest Hospitality LLP, hosting large-scale cultural events, concerts, and entertainment experiences featuring internationally acclaimed artists and global brand events.
• WingZone India Master franchise rights for the international quick service restaurant (QSR) brand WingZone in India, operated through high-street outlets and cloud kitchens across Bangalore, Hyderabad, and Chennai.
• Spice Lounge Restaurants

Quantifiable outcome

• 405% return to investors over 2 years
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Harris JayarajmajorStrategic or Co-development Partner · 26 April 2026Composer Harris Jayaraj booked for Hyderabad show on April 26, 2026 through XORA World platform as company expands beyond traditional restaurant operations into curated cultural and lifestyle events.
• CircolococoreStrategic or Co-development Partner · 19 April 2026XORA World will host Circoloco Mumbai 2026 on April 19, 2026 at Jio World Garden, marking India's first entry into the global Circoloco circuit founded in Ibiza in 1999. Expected attendance of over 9,000 people.
• DJ Black CoffeemajorStrategic or Co-development Partner · 2 April 2026Internationally acclaimed DJ and Grammy Award-winning artist Black Coffee booked for India Tour performance on April 2, 2026 at Quake Arena, Hyderabad. Event occupies curated 50,000 sq. ft. multi-level immersive venue format as part of XORA World experiential platform.
• IlaiyaraajamajorStrategic or Co-development Partner · 1 January 2026Company plans a large-scale cultural celebration of Maestro Ilaiyaraaja's 50-year musical journey through XORA World platform for 2026.
• Prisha Infotech Pte. LtdcoreStrategic or Co-development Partner · 21 December 2025Acquired 100% stake in Singapore-based Prisha Infotech Pte. Ltd for $150,000 to enhance digital capabilities and support global expansion. The acquisition aims to embed technology deeply into the company's operations, improving efficiency and customer experience.
• WingZonecoreOEM/ Whitelabel/ Licensing Partner · 17 December 2025Acquired exclusive master franchise rights for WingZone in India to expand presence in the Indian QSR market. First outlet planned in Bangalore for January 2026, with expansion planned across Hyderabad and Chennai using high-street outlets and cloud kitchens.
• Rightfest Hospitality LLPcoreStrategic or Co-development Partner · 29 October 2025Acquired 100% stake in Rightfest Hospitality LLP which manages XORA World experiential platform. This acquisition supports the company's expansion into luxury hospitality and experiential entertainment sector.
• Blackstone Management LLCminorStrategic or Co-development Partner · 29 October 2025Company is evaluating acquisition of majority stake in Blackstone Management LLC as part of its expansion into luxury hospitality.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Westlife Development: Master franchisee for McDonald's in west and south India. Highly comparable as an Indian listed company that grew through master-franchise rights to an international QSR brand across high-street and mall formats.
• Devyani International: India's largest QSR franchise operator running KFC, Pizza Hut, Costa Coffee and other brands. Directly comparable to Spice Lounge's WingZone master-franchise model in India and its store-expansion-driven growth strategy.
• Sapphire Foods India: Franchisee operator of KFC, Pizza Hut, and Sri Lanka's Taco Bell. Directly comparable to Spice Lounge as a multi-brand QSR franchise operator in India pursuing rapid store expansion.
• Burger King India: Master franchisee for Burger King in India. Comparable as an Indian listed QSR franchise company expanding an international fast-food brand across high-street and mall formats.
• Jubilant FoodWorks: Indian master franchisee and operator of Domino's Pizza, Dunkin', and Hong's Kitchen. Directly comparable to Spice Lounge Food Works as a publicly listed Indian QSR franchise operator with multi-brand, multi-format expansion plans.
• Speciality Restaurants: Indian listed restaurant chain operating Mainland China, Oh! Calcutta, Sigree and other brands. Comparable to Spice Lounge's legacy restaurant operations and its pivot toward differentiated, branded food and hospitality experiences.

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company operating festivals, venues, and ticketing. Comparable to XORA World's experiential events business as a broad incumbent in the global live-events space where Spice Lounge is building a localized Indian platform.
• Zomato: India's largest food-tech and restaurant-discovery platform. Comparable to Spice Lounge as an Indian listed food-and-tech operator combining restaurant services with digital capabilities, though at vastly larger scale.

Emerging players

• Wow Momo Foods: Indian home-grown QSR chain operating more than 600 outlets across India and expanding internationally. Comparable to Spice Lounge as an emerging Indian QSR operator scaling a branded food concept across high-street and cloud-kitchen formats.
• BookMyShow (Big Tree Entertainment): India's leading ticketing and live-entertainment platform. Comparable to XORA World as a domestic emerging player in the Indian experiential events ecosystem where Spice Lounge is now hosting marquee international IPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spiceloungefoodworksltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spice Lounge Food Works