ParkLife Events

What ParkLife Events does

ParkLife Events is a Berkeley Heights, NJ-based live events producer that plans and runs community programming across four vertical categories: Culinary (powered by the Table & Banter team), Wellness (powered by Fieldhouse), Mixology, and Community events. It operates as the events arm of The Park, a multi-use venue complex owned by parent company The Connell Company, and uses the venue's branded sub-spaces (The Grove, The Lawn, Fieldhouse, Round Table Studios, Charm Bar) as staging locations. The business serves local Berkeley Heights residents and visitors with a mix of free community events (concerts, blood drives, watch parties) and paid ticketed experiences (culinary dinners at $65, fitness classes at $12–$15, creative workshops at $25).

The underlying technology stack is lightweight: the company runs on a BentoBox-powered website and e-commerce storefront for ticketing, gift card sales, and email capture, with no proprietary platform, mobile app, or API surface. Distribution is direct-to-consumer through the website and onsite at The Park, supplemented by organic social (Facebook, Instagram) and municipal partnerships (Berkeley Heights Recreation, Township of Berkeley Heights). The team is small (1–10 employees) and the culinary/wellness talent is sourced from credentialed NYC operators, which is the principal quality differentiator.

The revenue model is diversified across five streams: ticketed event sales, private event catering and experiential services (onsite and offsite), onsite food and beverage sales (including a Table & Banter food truck), craft and gift card sales, and gift card sales in $10–$200 denominations. Pricing is per-event/per-unit, with no subscription or recurring contract layer. The business is best understood as a venue-anchored experience operator whose economics are shaped by the parent company's real estate and brand infrastructure rather than by a scalable software or recurring-revenue model.

Name

ParkLife Events

Legal name

ParkLife Events

Website

https://parklifeevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ParkLife Events is a Berkeley Heights, NJ-based live events producer that plans and runs culinary, wellness, mixology, and community programming at The Park venue complex for local residents and private event clients. It operates as the events arm of The Connell Company.

Ownership category

akta.pro rank

Product category

Event Management & Hospitality

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

Keywords

• Community event planning
• Culinary event experiences
• Wellness fitness classes
• Private event catering
• Live entertainment events

Headquarters

HQ city

Berkeley Heights

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Ticket Sales: Primary revenue stream from paid ticketed events including culinary dinners ($65), fitness classes ($12-$15), creative workshops ($25), and entertainment experiences. Free community events drive engagement.
2. Private Event Catering & Experiences: Catering and event services for private gatherings including birthdays, corporate outings, bridal showers. Offers both onsite at The Park and offsite at customer locations with custom menus and coordination.
3. Food & Beverage Sales: Onsite food and beverage purchases during events including Table & Banter food truck, local wines, and beverages available for purchase at events.
4. Craft Materials Sales: Sale of jewelry materials and charms at craft events like Charm Bar Bash. Individual pricing varies based on customer selections.
5. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $200 for events and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ParkLife Events plans and produces live community events at The Park venue in Berkeley Heights, NJ, spanning four main programming pillars: Culinary Events (cooking classes, dinners, food tastings powered by Table & Banter), Wellness Events (fitness classes, yoga, meditation powered by Fieldhouse), Mixology Events (cocktail classes and tastings), and Community Events (concerts, watch parties, book clubs). The company also sells digital gift cards and provides private event catering and experience packages both onsite at The Park and offsite at customer locations.

Product overview

ParkLife Events is a community events platform operating at The Park in Berkeley Heights, NJ, organized into four main event categories: Culinary Events (powered by Table & Banter with chefs Brian Bistrong, Louis Bayla, Ashley Aquila, and Sheena Otto), Wellness Events (powered by Fieldhouse with fitness experts like Louis Silva and Cindy Whitting), Mixology Events (led by mixologist Rocco Petriello), and Community Events (including concerts, blood drives, and social gatherings). The platform offers ticketed admission to individual events (ranging from free to $65.00), private event catering services, and digital gift cards. Specific products include fitness classes like POUND and Zumba, dining experiences like the Summer Harvest Dinner, creative workshops like Charm Bar Bash and Budding Artists: Paint & Plant, entertainment events like Concerts in The Grove and Soccer Finals Watch Parties, and special events like the Blood Drive and book club gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• Table & Banter: Culinary and hospitality brand powering ParkLife's food events, led by chefs Brian Bistrong, Louis Bayla, Ashley Aquila, and Sheena Otto
• Fieldhouse
• The Park
• The Grove
• The Lawn
• Round Table Studios
• Charm Bar
• Grain & Cane
• Connell Grove LLC
• 200 Connell LLC
• Round Table Studios LLC

Products and services

• Culinary Events Food-focused events powered by the award-winning Table & Banter team, including interactive cooking classes, baking workshops, food tastings, and full culinary celebrations such as the Summer Harvest Dinner ($65.00). Targeted at culinary enthusiasts interested in cooking skills, food tastings, and locally sourced ingredients.
• Wellness Events Fitness and wellness programming powered by Fieldhouse, including sound bowl meditations, yoga, cardio kickboxing, pain relief seminars, POUND classes ($12.00), Zumba classes ($12.00), and nutrition workshops. Targeted at local residents seeking diverse fitness offerings and holistic health experiences.
• Mixology Events Hands-on cocktail experiences led by professional mixologists, featuring cocktail classes, tastings, and craft drink workshops such as the Charm Bar Bash. Targeted at adults seeking social entertainment and mixology experiences close to home.
• Community Events Free and ticketed social gatherings including summer concerts in The Grove, game nights, book club meetups, soccer watch parties, and community blood drives. Designed to bring local residents together for shared experiences.
• Private Events & Catering Private event catering and experience packages for birthdays, corporate outings, bridal showers, and special celebrations, available onsite at The Park or offsite at customer-preferred locations with custom menus and seamless coordination.
• Gift Cards Digital gift cards available in preset denominations of $10, $25, $50, $100, and $200 for purchase toward ParkLife events and experiences.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The ParkcoreStrategic or Co-development PartnerParkLife Events operates as part of The Park venue ecosystem in Berkeley Heights, NJ. The Park provides the venue infrastructure including The Grove, The Lawn, Fieldhouse, and Round Table Studios. ParkLife Events manages all community programming and events for the venue.
• The Connell CompanycoreStrategic or Co-development PartnerParent company that owns The Park venue. Committed to accessibility and website compliance. Responsible for accessibility feedback and inquiries via [email protected].
• FieldhousecoreStrategic or Co-development PartnerWellness brand powering ParkLife wellness events. Fieldhouse provides certified fitness trainers, nutritionists, and wellness programming including yoga, cardio kickboxing, sound bath meditation, and fitness classes.
• Table & BantercoreStrategic or Co-development PartnerAward-winning culinary team powering ParkLife culinary events. Led by Corporate Executive Chef Brian Bistrong. Provides food truck, Test Kitchen experiences, catering, and food/beverage pairing events. Team includes Executive Chef Louis Bayla, Director of Baking Operations Ashley Aquila, and Director of Bread Production Sheena Otto.
• New York Blood CenterminorStrategic or Co-development PartnerBlood drive partnership where NY Blood Center's Bloodmobile visits The Park for community blood donation events. Every donation supports lifesaving treatment for patients in need.
• Township of Berkeley HeightsminorGTM or Marketing PartnerPartnership for community events including World Cup Final Watch Party hosted on The Lawn. Township collaborates on festival-style community gatherings featuring local vendors and kids zones.
• Berkeley Heights RecreationminorGTM or Marketing PartnerConcerts in The Grove are part of the Berkeley Heights Recreation Summer Concert Series, a community partnership bringing free outdoor music to residents.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Topgolf: Topgolf operates venue complexes combining sports, food, and entertainment experiences for groups — a broader, larger-scale analog of venue-based experience entertainment at The Park.
• Punch Bowl Social: Punch Bowl Social operates entertainment-dining venues offering food, drinks, and social activities — broadly comparable as a venue-based experiential entertainment operator with multi-format programming.
• Splitsville Luxury Lanes: Splitsville combines dining with entertainment offerings (bowling, live events) at venue complexes — a larger-scale analog to ParkLife's combined venue-and-event-host model at The Park.

Others

• Tock: Tock provides reservation and ticketing infrastructure for restaurants and culinary experiences — an adjacent platform enabling curated dining events similar to ParkLife's ticketed culinary dinners.
• Eventbrite: Eventbrite provides the ticketing platform infrastructure for live events, similar to how ParkLife uses BentoBox for its event e-commerce. While not a direct competitor on curated programming, Eventbrite is an adjacent enabler in the live events stack.

Direct peers

• Airbnb Experiences: Airbnb Experiences provides a platform for booking curated local activities led by experts (chefs, fitness instructors, mixologists) — directly comparable to ParkLife's curated ticketed events led by chef and wellness talent in a specific local market.
• ClassPass: ClassPass aggregates fitness and wellness classes (POUND, Zumba, yoga, meditation) from local studios — comparable to ParkLife's Fieldhouse-powered wellness programming for local fitness enthusiasts.
• Cozymeal: Cozymeal offers in-person cooking classes and culinary experiences led by professional chefs, directly paralleling ParkLife's Table & Banter-powered culinary events at comparable price points and chef-led format.
• Goldstar: Goldstar is a ticketing marketplace focused on local experiences, dining, and entertainment — closely comparable to ParkLife's event-discovery and ticketing model for culinary and entertainment experiences.
• Fever: Fever operates a curated experiences marketplace offering ticketed events including culinary tours, mixology classes, fitness experiences, and immersive entertainment — directly parallel to ParkLife's ticketed culinary, wellness, and mixology programming model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThePark.NJ
• Instagraminstagram.com/Thepark.nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkLife Events