Trucking HR Canada

What Trucking HR Canada does

Trucking HR Canada (legal name: Trucking Human Resources Canada; operating also as RH Camionnage Canada) is a Canadian non-profit workforce development organization founded in 2012 and headquartered at 104-720 Belfast Road, Ottawa. It operates as the recognized national authority on workforce strategy for Canada's trucking and logistics sector, which employs roughly 750,600–800,000 people. The organization delivers an interconnected portfolio of programs and tools, including the Top Fleet Employers national recognition program (98 fleets recognized for 2026, 108 at the 12th annual gala in October 2025), monthly Labour Market Information reports, the Women with Drive initiative and Women's Leadership Accord (60 signatory organizations as of March 2026), a Learning Centre with 116+ downloadable HR and driver-training resources, a free HR Circle Check 15-minute assessment tool, an eLearning platform offering Workplace Harassment and Violence Prevention modules under tiered per-seat pricing from $3 to $10, the Career GPS pathway tool, and Career ExpressWay which administers the federally funded Student Work Placement Program offering up to $5,000 per placement.

Underlying technology consists of a sector-specific Learning Management System for tracking training compliance and refresher training alerts, a confidential digital HR diagnostic (HR Circle Check) producing customized reports, an LMI data publishing pipeline for monthly snapshots of employment and unemployment, and a content management system delivering the resource library — all served through a bilingual (English/French) website at truckinghr.com.

The business model is non-profit funding: revenue is generated through membership and program fees (Top Fleet Employers designation, Women's Leadership Accord signatory status), tiered per-seat paid training (eLearning, harassment prevention, driver training based on National Occupational Standards), and government grants administered in partnership with the Government of Canada (Sectoral Initiatives Program, Student Work Placement Program), Women and Gender Equality Canada, and the Government of Alberta. Distribution is via direct employer engagement, a self-serve website portal, annual events (Top Fleet Employers Awards Gala, Women with Drive Leadership Summit), and channel partnerships with provincial trucking associations (BCTA, STA, MTA), reaching trucking and logistics fleet operators, HR professionals, driver training schools, and government/industry stakeholders across all Canadian provinces and territories. Leadership consists of CEO Angela Splinter and COO Craig Faucette; headcount is reported at 1–10 employees.

Name

Trucking HR Canada

Legal name

Trucking Human Resources Canada

Website

https://truckinghr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Trucking HR Canada is a Canadian non-profit, founded in 2012 in Ottawa, that serves as the national workforce development authority for Canada's trucking and logistics sector through HR tools, training, recognition programs, and labour market intelligence for fleets and HR professionals.

Ownership category

akta.pro rank

Product category

Workforce Development Services (Trucking and Logistics HR)

NAICS

Human Resources Consulting Services (541612), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), HRIS, Payroll & HR Operations Systems Training (EDABAIAI), HRIS Administration & Data Management (BPAAAIAC)

Keywords

• Trucking HR services
• Workforce development programs
• Labour market research
• Commercial driver training
• Employer certification programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership and Program Fees: Trucking HR Canada operates as a non-profit organization. Revenue is generated through membership fees, program enrollment fees for the Top Fleet Employers certification, training seat purchases, and potentially government grants and partnerships. The organization provides many HR resources free of charge but generates revenue through training programs and employer certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Trucking HR Canada is a national non-profit workforce development organization that delivers HR solutions, labour market intelligence, training resources, and employer recognition programs exclusively for Canada's trucking and logistics sector. Its core paid services include the Top Fleet Employers HR certification program, paid eLearning training (such as Workplace Harassment and Violence Prevention), the Women with Drive initiative and Leadership Summit, the Women's Leadership Accord program, and Career ExpressWay access to government-funded student placements. These are supported by free resources including the Learning Centre (116+ HR tools), HR Circle Check assessment, Career GPS, Labour Market Information reports, and the Funds for Fleets government-incentives guide.

Product overview

Trucking HR Canada is a non-profit national workforce development organization offering a portfolio of interconnected products and services for Canada's trucking and logistics sector. The core offerings include the Top Fleet Employers recognition program, Labour Market Information (LMI) reports, Women with Drive initiative, and a comprehensive Learning Centre with HR Management, Regulations & Compliance, and Driver Training resources. Supporting tools include the free HR Circle Check assessment, Career GPS and Career ExpressWay programs, an eLearning platform with WHVP training courses, and the Funds for Fleets guide to government incentives.

Differentiator

Problem solved

Functional benefit

Brands

• Top Fleet Employers: National program recognizing trucking and logistics fleets that meet the highest standards of excellence in HR practices.
• Women with Drive
• Career GPS
• Career ExpressWay
• Learning Centre

Products and services

• Top Fleet Employers A national HR certification and benchmark program for Canadian trucking and logistics employers, recognized as the industry standard for HR excellence. Fleets undergo a rigorous annual assessment covering recruitment, HR management, compensation, performance management, development, and wellness, and earn a Top Fleet Employer designation upon meeting standards. Designed for HR leaders and fleet executives seeking to professionalize their HR practices and gain a recognized employer brand badge.
• Labour Market Information Reports Monthly labour market snapshots and research reports providing employment, unemployment, and workforce trend data specific to Canada's trucking and logistics sector, enabling evidence-based workforce planning for employers, industry associations, and government.
• Women with Drive National initiative to inspire employers and empower women to build careers in trucking and logistics, encompassing the Women with Drive Leadership Summit (annual, Toronto, 300+ attendees) and the Women's Leadership Accord program. Targets HR leaders, fleet executives, and DEI champions in the trucking and logistics sector who want to recognize and advance women in the workforce.
• Learning Centre Comprehensive online library of HR resources, tools, templates, and guides for trucking and logistics, organized into HR Management (50 resources), Regulations & Compliance (20 resources), and Driver Training (16 resources) collections, totaling 86+ dedicated resources plus additional tools. Designed for HR professionals, fleet managers, driver training instructors, and trucking employers across Canada.
• HR Circle Check Free, confidential 15-minute online assessment tool that evaluates HR practices for trucking and logistics employers across six key areas (recruitment, HR management, compensation, performance management, development, and wellness) and delivers a customized report within 3-5 business days with actionable insights. Targeted at HR leaders in Canadian trucking and logistics fleets.
• Career GPS Online career pathway tool that helps individuals explore and navigate career opportunities within Canada's trucking and logistics sector, providing guidance on roles, progression, and entry points. Targeted at prospective workers, students, and career changers.
• Career ExpressWay Recruitment and funding program that connects Canadian trucking employers with post-secondary students and provides access to the federally funded Student Work Placement Program (SWPP), offering up to $5,000 per student placement in wage subsidies. Targets HR leaders and recruiters at Canadian trucking fleets seeking student talent and government-funded incentives.
• eLearning / Workplace Harassment and Violence Prevention Training Online training platform delivering Workplace Harassment and Violence Prevention (WHVP) modules to employers, employees, and incident responders at federally regulated trucking and logistics employers in Canada. Sold on a per-seat basis with tiered volume discounts ranging from $10/seat (0-99 employees) down to $3/seat (2000+ employees), billed under multi-year contracts. Includes employee progress tracking, confidential records, refresher alerts, and electronic completion certificates.
• Driver Training Resources (National Occupational Standard-based) Structured collection of tools and resources to train and assess commercial transport truck operators, including curriculum frameworks and assessment guides aligned with National Occupational Standards (NOS). Designed for driver training schools, in-house fleet training programs, and instructor/mentor development.
• Funds for Fleets Online guide to federal and provincial government financial incentive programs available across Canada for trucking and logistics employers, consolidating workforce and training funding opportunities into a single navigation resource. Targeted at HR leaders, finance, and operations executives at Canadian fleets.

Quantifiable outcome

• 27% increase in women employed in trucking and logistics from 2016 to 2021 (26,235 additional women)
• +4 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Women and Gender Equality Canada (WAGE)coreStrategic or Co-development PartnerWomen and Gender Equality Canada provides funding support for THRC's Women with Drive initiative and the Women's Leadership Accord program, enabling the delivery of programs that advance gender equity in Canada's trucking and logistics sector.
• Women in Trucking (Fédération canadienne des femmes camionneuses / WTFC)coreStrategic or Co-development PartnerThe Canadian Women in Trucking Federation (WTFC) is an official project partner of the Women with Drive initiative, collaborating on programs to support, empower, and advance women in the trucking industry across Canada.
• Government of Canada (Sectoral Initiatives Program)coreStrategic or Co-development PartnerThe Government of Canada's Sectoral Initiatives Program (SIP) funds THRC projects, including the development of flexible workplace practice resources and other workforce development initiatives.
• Government of AlbertacoreStrategic or Co-development PartnerThe Government of Alberta provides partial funding for the HR Circle Check tool, supporting THRC's mission to provide free HR assessment resources to trucking and logistics employers.
• Provincial and National Trucking AssociationscoreStrategic or Co-development PartnerTHRC works closely with provincial and national trucking associations across Canada to develop National Occupational Standards, training resources, and to promote programs like Top Fleet Employers and Women with Drive to their member fleets.
• Government of Canada (Student Work Placement Program)coreStrategic or Co-development PartnerTHRC administers the federally funded Student Work Placement Program (SWPP) through its Career ExpressWay initiative, connecting trucking employers with post-secondary students and providing up to $5,000 per placement in wage subsidies.
• Insurance Companies, Safety Organizations, and Transportation PartnersminorStrategic or Co-development PartnerThese organizations collaborated with THRC and industry stakeholders to develop the National Occupational Standard (NOS) for commercial transport truck operators and associated training and assessment tools.
• Post-Secondary InstitutionsminorStrategic or Co-development PartnerTHRC connects trucking employers with local post-secondary institutions through its Career ExpressWay program, supporting student work placements and building pathways into the trucking and logistics sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canadian Trucking Alliance: National umbrella organization representing Canada's trucking industry on policy, safety, and workforce issues. CTA is the most direct peer to THRC because both serve as national-level trucking bodies, with overlapping member fleets (Bison, Canada Cartage, BCTA) and overlapping workforce/policy mandates.
• Truckload Carriers Association: US-based trucking industry association serving for-hire truckload carriers, with programs including awards, conferences, and HR/workforce resources. Comparable in mission to THRC's Top Fleet Employers program and sector-specific HR focus.
• Women in Trucking Association: Non-profit organization dedicated to encouraging the employment of women in the trucking industry, including its own Women in Trucking conference and award programs. Directly comparable to THRC's Women with Drive initiative and Women's Leadership Accord program.

Broad incumbents

• American Trucking Associations: US national trucking industry association providing advocacy, research, and workforce development across the broader US trucking sector. Comparable to THRC in mission (national workforce authority) and adjacent scope, but operates in the US market with a much larger association footprint.

Emerging players

• Geotab: Canadian-headquartered telematics and fleet management platform with significant trucking customer base and workforce/safety analytics products. Comparable to THRC as another Canadian trucking ecosystem player focused on fleet operations intelligence, though oriented toward vehicle data rather than HR data.
• WorkHound: Trucking-specific driver engagement and feedback software platform addressing driver retention and HR communication. Comparable because it targets the same trucking-HR pain points (driver retention, communication, workforce insight) as THRC's HR Circle Check and LMI tools, but delivers software rather than non-profit programming.

Others

• Future Skills Centre: Canadian-based workforce research and innovation organization focused on skills development and labour market research. Comparable as a Canadian non-profit workforce strategy body with similar research, grant-funded program delivery, and cross-sector employer engagement.
• Excellence in Manufacturing Consortium: Canadian non-profit consortium focused on workforce development, skills training, and HR best practices for the manufacturing sector. Comparable in operating model (non-profit HR/workforce development centre of excellence with government funding and member engagement) but serves manufacturing rather than trucking.

Regional players

• Ontario Trucking Association: Provincial trucking association in Canada's largest trucking province, providing HR resources, awards, and workforce programming to its members. Comparable to THRC's provincial-association channel relationships (BCTA, STA, MTA) and partial overlap with Top Fleet Employers members.
• Private Motor Truck Council of Canada: Canadian association representing private fleet operators (manufacturer-owned trucking), running its own awards and HR-oriented programs. Comparable to THRC in serving the Canadian trucking HR community, particularly the 'private/fleet services' Top Fleet category.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truckingHR
• YouTubeyoutube.com/channel/UCOxSgy0bJCyVo6w2BUK6o5g
• LinkedInlinkedin.com/company/trucking-hr-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trucking HR Canada