What Measure To Improve does

Measure to Improve (MTI) is a privately held, boutique sustainability consulting firm headquartered in Salinas, California, founded in 2014 by CEO Nikki Cossio. The firm exclusively serves the fresh produce industry, providing sustainability strategy, compliance reporting, third-party certification guidance, greenhouse gas emissions inventory development, Extended Producer Responsibility (EPR) packaging readiness, and waste diversion services to growers, shippers, processors, retailers, and industry associations. Its named customers include Taylor Farms, Duda Farm Fresh Foods, Fowler Packing, California Giant Berry Farms, Misionero, Generation Farms, the California Walnut Commission, California Walnuts, and the Cornell Soil Health Lab.

MTI operates as a 100% professional-services firm with no software or technology product; its core technology is specialized consulting expertise applied through customized engagements. The current service portfolio is organized around six core solutions (Sustainability Strategy, Compliance, Certification, GHG Emissions Inventory, EPR Readiness, and Waste Solutions) plus a deadline-driven Quick Start Compliance Solution launched in September 2025 to help operators meet THESIS and Walmart Project Gigaton reporting windows. The firm earns revenue through bespoke, quote-based consulting engagements, and holds B Corp certification from B Lab.

The go-to-market model is sales-led and partnership-driven, anchored by strategic relationships with the U.S. Department of Agriculture (USDA) and the International Fresh Produce Association (IFPA). Through the USDA Advancing Markets for Producers (AMP) Program, MTI provides financial incentives and technical assistance to up to 100 specialty-crop growers in California and Washington. Supporting channels include industry referrals, a monthly email newsletter, and direct consultation requests via the company website. With 1-10 employees, no disclosed external funding, and no M&A history, MTI operates as an independent, founder-led boutique.

Name

Measure To Improve

Legal name

Measure to Improve LLC

Website

https://measuretoimprovellc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Measure to Improve is a privately held, boutique sustainability consulting firm in Salinas, California that helps fresh produce growers, shippers, processors, and retailers with sustainability strategy, compliance reporting, third-party certification, GHG inventory, EPR packaging readiness, and waste diversion.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Product Sustainability & LCA/EPD (Eco-design, PCF) (EUAHAJAF)

Keywords

• Sustainability consulting
• Fresh produce sustainability
• Agricultural compliance services
• ESG advisory
• Carbon inventory services

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainability Consulting Services: Professional consulting engagements providing sustainability strategy, compliance, and certification support to fresh produce industry participants. Services include customized roadmaps, systems for data collection and reporting, and third-party certification guidance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Measure to Improve (MTI) is a sustainability consulting firm that helps fresh produce growers, shippers, processors, retailers, and industry associations design and implement sustainability strategies, compliance reporting systems, third-party certifications, greenhouse gas emissions inventories, Extended Producer Responsibility (EPR) readiness, and waste diversion programs. The firm delivers customized roadmaps, audit-ready data systems, and certification guidance tailored exclusively to the produce industry.

Product overview

Measure to Improve is a sustainability consulting firm for the fresh produce industry offering a suite of solutions organized into six core service areas. The portfolio includes Sustainability Strategy Solution (roadmap development in 8-10 weeks), Sustainability Compliance Solution (data collection and reporting systems), Sustainability Certification Solution (third-party certification support for Sustainably Grown, TRUE Zero Waste, B Corp), Greenhouse Gas Emissions Inventory Solution (emissions tracking for climate disclosure), Extended Producer Responsibility Solution (EPR packaging compliance), and Waste Solutions (landfill diversion improvement). Additionally, the Quick Start Compliance Solution provides targeted support for THESIS and Project Gigaton reporting deadlines.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainability Strategy Solution

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• International Fresh Produce Association (IFPA)coreStrategic or Co-development PartnerMTI partners with IFPA for the USDA Advancing Markets for Producers (AMP) Program, working together to support specialty crop growers in California and Washington. IFPA provides overall program oversight, coordination, and USDA reporting while MTI leads grower-facing implementation and support.
• United States Department of Agriculture (USDA)coreStrategic or Co-development PartnerMTI works through the USDA Advancing Markets for Producers (AMP) Program to support up to 100 growers in California and Washington with conservation practice implementation, measurement, and market connections.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• SCS Global Services: SCS Global Services runs third-party sustainability certification and auditing programs widely used across food and agriculture, including standards MTI helps clients prepare for (e.g., Sustainably Grown). Direct overlap with MTI's certification advisory work for produce buyers.
• SureHarvest: SureHarvest provides sustainability software and consulting specifically for the agricultural sector, including measurement and certification tools. It is one of the closest direct comparables to MTI given its produce/agriculture focus and sustainability advisory services.
• FairTrade USA: FairTrade USA runs a sustainability certification standard widely adopted across fresh produce supply chains. MTI's certification advisory work (including Sustainably Grown, TRUE Zero Waste, B Corp) overlaps with the type of standards-based support produce growers need to pursue FairTrade certification.
• Stewardship Index for Specialty Crops (SISC): SISC is a multi-stakeholder initiative that develops sustainability metrics specifically for specialty crop growers. Its produce-specific sustainability measurement focus is closely aligned with MTI's domain and supports the same buyer reporting use cases MTI addresses.
• Where Food Comes From: Where Food Comes From provides verification, certification, and sustainability services for the food and agriculture industry, including the SureHarvest platform. Comparable to MTI's produce sustainability verification and certification advisory work.
• FoodChain ID: FoodChain ID offers sustainability certification, ESG verification, and technical services across the food and agriculture value chain. Its certification and compliance support is directly comparable to MTI's Sustainability Certification Solution and reporting offerings.

Broad incumbents

• NSF International: NSF is a large incumbent that provides food safety, sustainability, and certification services across global supply chains. While much broader than MTI, NSF competes for the same produce buyer reporting and certification engagements at enterprise scale.
• Trinity Consultants: Trinity Consultants provides environmental, EHS, and sustainability advisory services to industrial clients. While not produce-specific, it competes in adjacent environmental compliance and sustainability reporting work and could encroach into MTI's territory as climate disclosure expands.
• ERM (Environmental Resources Management): ERM is a global environmental and sustainability consultancy with deep food and agriculture client work. It is a broader incumbent that competes for the same large shipper and retailer sustainability mandates MTI supports, particularly for GHG inventory and climate disclosure.
• Anthesis Group: Anthesis is a global sustainability consultancy that helps companies develop sustainability strategies, ESG reporting, and compliance programs. It overlaps with MTI's strategy, compliance, and GHG inventory offerings but operates at much broader scale and across multiple industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MeasureImprove_
• Facebookfacebook.com/measuretoimprovellc
• LinkedInlinkedin.com/company/measure-to-improve-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Measure To Improve