What Frive does

Frive (legal entity: Lions Prep Limited, founded 2016 in London) is a UK subscription meal-prep delivery company that produces and distributes chef-prepared, nutritionist-approved ready-to-eat meals made from 100% whole foods with no ultra-processed ingredients, artificial preservatives, or seed oils. Customers subscribe to weekly rolling plans (3-day from £35, 5-day from £52, 6-day from £60) or choose among specialized diet plans (High-Protein, Low-Carb, Low-Calorie, Balanced, Vegan, Vegetarian, Dairy-Free, Gluten-Free), with optional breakfasts and snacks. The platform is delivered through a self-serve website and native iOS/Android apps, with meals barcode-scannable into MyFitnessPal for calorie/macro tracking and weekly billing processed via Stripe.

The company operates a dual-channel go-to-market. On the consumer side it runs a product-led growth motion with SEO content, email, PR placements in GQ, Vogue, The Times, Glamour, Cosmopolitan and Women's Health, celebrity endorsements (Simon Pegg, Rita Ora, Olympian Niamh Emerson), and a customer loyalty scheme that rewards consecutive weeks. On the B2B side, the Frive for Work program sells workplace meal subscriptions to employers — named clients include Fulham FC, Harlequins, Powerday, Tilda Rice, and LoveHoney — with a separate affiliate and referral program supporting acquisition. Delivery covers mainland UK four days per week (Sunday, Monday, Wednesday, Thursday), excluding Scottish Highlands, Islands, and Northern Ireland. The company is founder-owned and bootstrapped (no disclosed funding), operating under 100% whole-food and no-UPF positioning with approximately 30% organic ingredients, and claims over 25 million meals delivered and a 4.5/5 Trustpilot rating across 10,900+ reviews.

Name

Frive

Legal name

Lions Prep Limited

Website

https://frive.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Frive is a London-based subscription meal-prep delivery company serving health-conscious UK consumers and corporate clients with chef-prepared, nutritionist-approved ready-to-eat meals made from 100% whole foods, distributed weekly via its website, mobile apps, and B2B workplace program.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)

akta.pro secondary industries

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Prepared meal delivery
• Meal prep subscription
• Healthy ready-to-eat meals
• Workplace meal programs
• High-protein meal plans

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Meal Plan Subscriptions: Weekly rolling subscription model where customers pay per week for meal plans (3-day, 5-day, or 6-day options). Plans renew automatically unless paused or cancelled. Customers can add optional breakfasts and snacks. Payment processed weekly via Stripe.
2. Frive for Work (B2B Workplace Meals): Corporate meal program where employers subsidize or fully fund employee meals. Weekly deliveries to workplaces with flexible funding options (fully funded, part-subsidized, or employee-paid benefit). Single supplier and invoice for HR/admin simplicity.
3. Loyalty Rewards Program: Frive Loyalty Scheme automatically enrolls customers upon first order. Rewards accrue based on consecutive weeks of deliveries. Customers earn percentage discount vouchers and free snacks redeemable against future orders.
4. Affiliate Program: Commission-based affiliate program where creators, bloggers, and influencers earn £10.50+ per new customer signup plus retention bonuses. 14-day cookie period with conversion rates over 5%. Monthly payouts via bank transfer or PayPal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Frive delivers chef-prepared, nutritionist-approved ready-to-eat meals on a subscription basis across mainland United Kingdom. Meals are made from 100% whole foods with no ultra-processed ingredients, portion-controlled to 400–650 kcal with balanced macronutrients and high protein (35–40g+), and delivered chilled four days per week ready to heat in under five minutes. The company also operates Frive for Work, a B2B workplace meal program for corporate clients.

Product overview

Frive operates as a subscription-based meal delivery platform offering chef-prepared, nutritionist-approved meals made from 100% whole foods with no ultra-processed ingredients. The core offering is the Meal Prep Delivery Service (formerly Lions Prep, rebranded in 2024) providing fresh, ready-to-heat meals delivered up to four days weekly. Customers choose from tiered subscription plans (3 Day, 5 Day, or 6 Day Meal Plans starting from £35/£52/£60 per week respectively) and can customize by dietary preference across High-Protein, Low-Carb, Low-Calorie, Balanced, Vegan, Vegetarian, Gluten-Free, and Dairy-Free plans. The ecosystem includes the Frive Mobile App, Frive for Work (enterprise workplace meals), Loyalty Programme, Affiliate Programme, and Referral Programme. Meals are barcode-scannable for MyFitnessPal integration and subscriptions can be paused, skipped, or cancelled anytime.

Differentiator

Problem solved

Functional benefit

Products and services

• Frive Meal Prep Delivery Service Subscription-based chef-prepared, nutritionist-approved ready-to-eat meal delivery service offering fresh meals made from 100% whole foods with no ultra-processed ingredients. Meals are delivered chilled (never frozen) up to four days per week and ready to heat in under 5 minutes. Targets health-conscious individual consumers across mainland UK.
• Frive for Work Dedicated B2B workplace meal program where employers subsidize or fully fund employee meals from a rotating chef-prepared menu. Employees order through a company-specific portal; employer controls volume, funding model (fully funded, part-subsidized, or employee-paid), and delivery schedule with a single supplier and invoice for HR simplicity. Corporate clients include Fulham FC, Harlequins, Powerday, Tilda Rice, and LoveHoney.
• Frive Mobile App (iOS & Android) Native mobile application available on Apple App Store and Google Play Store allowing customers to browse menus, manage subscriptions, edit meal plans, track deliveries, and access their account on the go. Includes Sign in with Apple and MyFitnessPal barcode integration.
• High-Protein Meal Plan Specialist meal plan featuring dishes with 35–40g+ of high-quality protein designed for training, recovery, and muscle gain goals. Approximately £7.99 per meal on the 6-meal plan.
• Low-Carb Meal Plan Meal plan with dishes under 500 calories featuring lean proteins, healthy fats, and lighter non-starchy carbohydrates for low-carb dietary goals.
• Low-Calorie Meal Plan Meal plan with balanced dishes under 600 calories designed to support steady energy, weight loss, and calorie-deficit goals.
• Balanced Meal Plan Meal plan with portion-controlled meals featuring an ideal macronutrient mix to support fat loss, muscle gain, and improved energy.
• Vegan Meal Plan Plant-based meal plan using 100% whole foods with pure plant proteins, fresh vegetables, and natural grains for balanced nourishment.
• Vegetarian Meal Plan Meal plan featuring healthy vegetarian dishes crafted to support health and fitness goals without meat products.
• Dairy-Free Meal Plan Meal plan made entirely without dairy using coconut-based alternatives for richness, suitable for those with lactose intolerance or dairy allergies.
• Gluten-Free Meal Plan Meal plan with dishes tested under 20ppm for coeliac safety, using naturally gluten-free ingredients or certified gluten-free components, cooked in a gluten- and dairy-free kitchen.

Quantifiable outcome

• 97% of customers say Frive is better than competitors
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Affiliate Creators & InfluencersminorGTM or Marketing PartnerOpen affiliate program for creators with engaged audiences aligned with Frive's healthy food values. Affiliates earn commission on new customer signups with retention bonuses and welcome gifts. Program includes content hub with creative assets and dedicated support.
• MyFitnessPalcoreTechnology or IntegrationIntegration partnership enabling all Frive meals to be barcode-scannable and fully compatible with MyFitnessPal for seamless calorie and macro tracking. Enables fitness-focused customers to log nutrition automatically.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prep Kitchen: UK prepared meal delivery service offering chef-cooked, ready-to-eat meals on a subscription basis. Most directly comparable to Frive on fresh ready-to-eat meals, weekly subscription, UK mainland delivery, and macro/calorie-conscious positioning.
• Gousto: UK-based meal kit and prepared food delivery company offering weekly recipe boxes and ready-to-eat meals. Directly comparable to Frive on subscription model, UK-only delivery, and weekly meal delivery cadence, with overlapping target customer (busy UK households seeking convenient meals).
• Mindful Chef: UK premium healthy meal kit brand with a strong fitness/nutrition positioning, similar to Frive's health-conscious, high-protein target audience. Comparable on UK DTC subscription model, healthy ingredient positioning, and partnership with PTs/athletes.
• HelloFresh: Global meal kit subscription leader operating in the UK with weekly recipe box deliveries. Comparable to Frive on subscription meal delivery to UK consumers, though differentiated by cook-at-home recipe kits rather than ready-to-eat meals.
• Fresh Fitness Food: UK fresh prepared meal delivery brand specializing in fitness-, macro-, and calorie-controlled meals. Highly comparable to Frive on target customer (fitness enthusiasts), macro-balanced menus, fresh (not frozen) delivery model, and UK focus.
• Detox Kitchen: UK premium prepared meal delivery service focused on healthy, chef-made meals. Comparable to Frive on UK DTC subscription model, chef-prepared positioning, and premium health-conscious target customer.
• The Pure Package: UK premium prepared meal delivery service focused on healthy, calorie-controlled meals delivered to homes. Comparable to Frive on UK DTC fresh prepared meals, calorie/macro-controlled positioning, and premium pricing tier.
• Fitness Chef: UK ready meal brand targeting gym-goers and fitness-focused consumers with high-protein, calorie-controlled meals. Comparable to Frive on macro/high-protein positioning, UK DTC model, and fitness-focused customer base.

Emerging players

• Huel: UK-based nutritional meal replacement and prepared food brand with a strong fitness and macro-tracking positioning. Comparable to Frive on health/macro-conscious customer base, UK origin, and MyFitnessPal-adjacent audience, though differentiated by powdered/RTD format rather than chef-prepared meals.
• Cook (Cook Trading Ltd): UK frozen prepared meal retailer with shops and online ordering of chef-made ready meals. Adjacent to Frive on chef-prepared UK meals, though differentiated by frozen (longer shelf life) versus chilled model and retail-channel mix.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/friveuk
• LinkedInlinkedin.com/company/friveuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frive