The Detox Kitchen
The Detox Kitchen is a UK-based direct-to-consumer healthy meal delivery service offering plant-rich, chef-designed meal plans and reset programs to health-conscious individuals, acquired by Calo in 2024 and now operating under the Calo brand.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Detox Kitchen firmographics
Firmographics- Name
- The Detox Kitchen
- Legal name
- CALO CATERING SERVICES LTD
- Website
- https://detoxkitchen.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- The Detox Kitchen is a UK-based direct-to-consumer healthy meal delivery service offering plant-rich, chef-designed meal plans and reset programs to health-conscious individuals, acquired by Calo in 2024 and now operating under the Calo brand.
- Ownership category
- akta.pro rank
The Detox Kitchen industry classification
Industry- Product category
- Healthy Meal Delivery Services
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Meal Prep & Subscription Virtual Kitchens (THAFAJAI)
Keywords
Where The Detox Kitchen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Detox Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Meal Plan Subscriptions: Recurring meal plan subscriptions with various tiers including daily meal plans, 3-day resets, and fridge fills. Customers subscribe to ongoing meal delivery programs with flexible plan options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Various meal plan tiers including daily plans, 3-day resets, and fridge fills |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Detox Kitchen product offering
Product offeringCore offering
The Detox Kitchen is a healthy meal delivery service that prepares and delivers fresh, plant-rich, chef-designed meals directly to customers' doors on a subscription or one-off basis. Offerings include daily meal plans (Greater London), 3-Day Reset intermittent fasting programs, soup cleanses, Fridge Fills, and extended reset programs, all marketed for gut health, weight management, energy, and overall wellbeing. The company operates under the legal entity Calo Catering Services Ltd following its acquisition by Calo and is transitioning to the Calo platform and app.
Product overview
The Detox Kitchen is a healthy meal delivery service offering daily meal plans and periodic reset programs. The core offerings include Daily Meal Plans delivered fresh to Greater London, 3-Day Reset intermittent fasting programs, Soup Cleanse (3-day soup and juice program with partner PRESS), and Fridge Fills (one-time meal deliveries). Add-on reset programs include the Ultimate Reset (20-day program) and All-Round Reset (10-day wellness program). The company has been acquired by Calo and is undergoing a rebrand, with meal plans transitioning to the Calo platform with approximately 30% price reductions and new app-based management features.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Meal Plans Fresh, daily-delivered meal plans with 50 daily menu options, customisable to exclude ingredients and swap meals. Delivered to Greater London areas with delivery management via the Calo app. Designed for health-conscious consumers seeking convenient, plant-rich nutrition.
- 3-Day Reset 3-day intermittent fasting meal plan designed by chefs in collaboration with Nutritional Therapist Phoebe Liebling. All food and drink delivered together on a chosen delivery date, available nationwide across the UK.
- Soup Cleanse A 3-day soup and juice cleanse created in partnership with PRESS (cold-pressed juicers). Available in Vegan or Protein options, delivered nationwide, designed to rest and reset the gut.
- Fridge Fills One-time delivery of fresh meals of choice, delivered all at once. Available nationwide in the UK for customers to stock their fridge with healthy options.
- Ultimate Reset 20-day intensive nutrition program featuring plant-rich meals and complimentary luxury wellbeing gifts, designed as a New Year reset program.
- All-Round Reset 10-day limited-edition nutrition and wellbeing program combining meal delivery with wellness gifts including aromatherapy products, positioned as a gentle September reset.
Quantifiable outcome
- Customer data migrated to Calo app for continued service
Companies that use The Detox Kitchen
Customer profileSegments2 records
Ideal customer profiles2 records
The Detox Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Detox Kitchen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CalocoreDetox Kitchen was acquired by Calo, a Bahrain-founded meal planning and subscription delivery platform. The acquisition represents Calo's first major expansion beyond the GCC region into the UK market. All operations have transitioned to the Calo platform with customers being migrated to Calo accounts. The same team of chefs and kitchen staff remain to maintain meal quality.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Detox Kitchen competitors and assessment
Company assessmentDirect peers
- Fresh Fitness Food: UK-based healthy meal delivery service also acquired by Calo in the same UK market expansion. Closest direct peer: similar D2C subscription model, London-based, nutrition-focused daily meal delivery, sharing data infrastructure under Calo.
- Mindful Chef: UK-based healthy meal kit delivery service focused on nutritionist-designed recipes and whole-food ingredients. Direct competitor for health-conscious UK consumers, though operating in meal-kit rather than fully-prepared meal category.
- Allplants: UK-based plant-based ready meal delivery service with nationwide reach. Direct competitor in the prepared plant-rich meal delivery category, offering frozen rather than fresh meals which differentiates on shelf life vs. quality trade-off.
- FieldDoctor: UK-based nutritionist-designed meal delivery service focused on health conditions and dietary requirements. Direct peer in the niche of nutrition-led prepared meal delivery, with smaller scale but comparable positioning around health outcomes.
- Daily Harvest: US-based subscription meal delivery service focused on plant-based, nutritionist-designed ready-to-blend and ready-to-eat meals. Comparable business model and wellness positioning but operates in US market.
Broad incumbents
- HelloFresh: UK market leader in meal kit and prepared meal delivery with national reach, large marketing budget, and significant scale advantages. Offers broader menu but less curated healthy/plant-rich positioning than Detox Kitchen.
- Gousto: Major UK meal kit delivery company with national reach and strong technology platform. Competes with Detox Kitchen for health-conscious UK consumers but offers meal kits rather than fully prepared meals.
- Cook: UK frozen ready meal manufacturer and retailer with national presence through supermarkets and own stores. Overlaps with Detox Kitchen on prepared meal category but at lower price point and via retail rather than subscription.
Regional players
- Riverford Organic Farmers: UK organic vegetable box and recipe kit delivery service with strong sustainability positioning. Comparable on ethical/whole-food ethos but operates in meal-kit/ingredient space rather than fully prepared meals.
Emerging players
- Calo: Parent company that acquired Detox Kitchen; Bahrain-founded meal planning and subscription delivery platform operating across GCC and now UK. Comparable business model and target customer, but emerging international expansion player rather than direct UK market competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Detox Kitchen social profiles
Digital presenceThe Detox Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Detox Kitchen leadership team
Management profileNumber of profiles
Profiles1 record
The Detox Kitchen funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Detox Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Detox Kitchen
What does The Detox Kitchen do?
The Detox Kitchen is a healthy meal delivery service that prepares and delivers fresh, plant-rich, chef-designed meals directly to customers' doors on a subscription or one-off basis. Offerings include daily meal plans (Greater London), 3-Day Reset intermittent fasting programs, soup cleanses, Fridge Fills, and extended reset programs, all marketed for gut health, weight management, energy, and overall wellbeing. The company operates under the legal entity Calo Catering Services Ltd following its acquisition by Calo and is transitioning to the Calo platform and app.
Is The Detox Kitchen a public or private company?
The Detox Kitchen is a private company. It is classified as corporate owned and is currently acquired.
When was The Detox Kitchen founded?
The Detox Kitchen was founded in 2012. It employs 11 to 50 people.
Where is The Detox Kitchen based?
The Detox Kitchen is headquartered in London, United Kingdom, in the Europe region.
How does The Detox Kitchen make money?
One revenue line is on record: meal Plan Subscriptions.
Who are The Detox Kitchen's main competitors?
Direct peers on record are Fresh Fitness Food, Mindful Chef, Allplants, FieldDoctor and Daily Harvest. Broad incumbents are HelloFresh, Gousto and Cook. Riverford Organic Farmers is listed as a regional player. Calo is listed as an emerging player.
Does The Detox Kitchen have an API?
No public API is recorded for The Detox Kitchen.
What industry is The Detox Kitchen in?
The Detox Kitchen's product category is Healthy Meal Delivery Services. Its primary akta.pro industry code is THAFAJAI, Meal Prep & Subscription Virtual Kitchens. Its NAICS code is 311991 and its SIC code is 2090.