Nidecker Group

What Nidecker Group does

Nidecker Group is a privately held, family-owned holding company founded in 1887 in the Swiss Alps, operating a portfolio of nine board sports brands across snowboarding and skateboarding. The portfolio includes heritage and specialty labels — Nidecker (the oldest European snowboard brand in operation, producing boards since 1984), Bataleon (holder of a granted patent on 3D board shapes that has shaped snowboard design for over 20 years), Jones Snowboards (founded by freeride legend Jeremy Jones, a 1% For The Planet member), Rome, and #YES on the snowboard side, and Etnies, Emerica, and éS on the skateboarding footwear and apparel side, alongside Thirtytwo for snowboard boots. The group does not sell products directly to consumers from its corporate site; instead, each brand operates its own e-commerce storefront while the group distributes wholesale to a global network of independent specialty retailers and resellers under territory-bounded partner agreements.

Technically, the company's differentiation is concentrated in physical product design and manufacturing expertise rather than software — board geometry innovations (Bataleon's patented triple-base 3D shapes), skate footwear engineering focused on support, durability, cushioning, and grip (éS), and high-performance freeride board and outerwear construction (Jones) using quality materials with eco-friendly initiatives. The group's intellectual property and brand equity, rather than digital platforms, form the core of its competitive position.

Commercially, Nidecker monetizes through two channels: (1) B2B wholesale to specialty retailers and resellers globally, with pre-season and replenishment ordering cycles and territorial restrictions on resale; and (2) direct-to-consumer sales via the nine individual brand websites. Pricing is not publicly disclosed and B2B terms are negotiated partner-by-partner. The group is supported by a global network of over 300 sponsored athletes across snowboarding, skateboarding, surfing, BMX, and MTB who serve as product testers, brand ambassadors, and community organizers; ESG initiatives such as Etnies' "Buy a Shoe, Plant a Tree" (over 2 million trees claimed) and Jones' 1% For The Planet membership are positioned as community- and brand-building investments rather than as standalone commercial programs.

Name

Nidecker Group

Legal name

Nidecker SA

Website

https://ndk.group

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Nidecker Group is a privately held, family-owned holding company that develops, operates, and accelerates nine board sports brands across snowboarding (Nidecker, Bataleon, Jones, Rome, #YES, Thirtytwo) and skateboarding (Etnies, Emerica, éS), selling globally through specialty retailers and direct-to-consumer brand websites.

Ownership category

akta.pro rank

Product category

Action Sports Equipment & Apparel

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Snowboard equipment
• Skateboarding footwear
• Board sports apparel
• Winter outerwear
• Snowboard bindings

Headquarters

HQ city

Rillé

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale to Retail Partners: Products sold wholesale to retail partners and resellers globally through pre-season orders and replenishment orders. B2B terms govern relationships with professional partners and resellers.
2. Direct-to-Consumer Brand Sales: Each brand operates its own e-commerce storefront selling directly to end consumers. Products available through brand websites including etnies.com, nidecker.com, jonessnowboards.com, bataleon.com, and others.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Nidecker Group is a family-owned holding company that develops, operates, and accelerates a portfolio of nine board sports brands spanning snowboards, skateboarding footwear, and apparel. The company's portfolio includes Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo, and #YES, with products sold via B2B wholesale to retailers globally and through direct-to-consumer brand websites.

Product overview

Nidecker Group operates as a portfolio company managing nine board sports brands spanning snowboarding and skateboarding: Bataleon (snowboards with patented 3D shapes), Emerica and éS (skateboarding footwear/apparel), Etnies (multi-discipline board sports footwear), Jones Snowboards (high-performance snowboarding gear), Nidecker (European snowboard heritage brand), Rome Snowboards (Vermont-based snowboarding), Thirtytwo (snowboard footwear), and #YES (backcountry freestyle snowboards). The group does not sell products directly to consumers through its corporate site; sales occur through individual brand websites and B2B ordering platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Bataleon: Snowboard brand known for revolutionary patented 3D board shapes, innovative binding solutions, and advanced boot program.
• Emerica
• éS
• Etnies
• Jones
• Nidecker
• Rome
• Thirtytwo
• #YES

Products and services

• Bataleon Snowboards Snowboards with patented 3D board shapes, innovative binding solutions, and advanced boot programs for riders of all styles.
• Emerica Skateboarding Footwear & Apparel Skateboarding footwear and apparel designed by skateboarders to withstand serious skateboarding abuse.
• éS Skateboarding Footwear & Apparel High-performance skateboarding footwear and apparel with innovations in support, durability, cushioning, and grip to minimize injury risk and maximize skate time.
• Etnies Board Sports Footwear & Apparel Board sports footwear and apparel brand supporting skateboarding, snowboarding, surfing, BMX, and MTB communities with environmental initiatives.
• Jones Snowboards High-performance snowboards, bindings, and winter outerwear made using highest quality materials with eco-friendly initiatives, including 1% For The Planet membership.
• Nidecker Snowboards European snowboard brand covering all snowboarding styles including freeriding, park laps, carving, snowsurfing, backcountry booters, and side hits.
• Rome Snowboards Snowboards based in Vermont, with innovative products and a community-driven culture.
• Thirtytwo Snowboard Boots Snowboard boots with innovations in technology, performance, comfort, and eco-friendly initiatives, all tested and approved by professional snowboarders.
• #YES Snowboards & Bindings Rider-driven, freestyle-focused snowboards and bindings specializing in backcountry freestyle, including NOW bindings and Lobster snowboards collaborations.

Quantifiable outcome

• Over 2 million trees planted through Etnies Buy a Shoe, Plant a Tree program
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 1% For The PlanetcoreStrategic or Co-development PartnerJones Snowboards is a proud member of 1% For The Planet, committing to environmental giving and sustainability initiatives as part of the brand's responsible manufacturing approach.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• K2 Sports: Diversified winter and action-sports brand offering K2, Ride, and Line snowboards plus K2 and Dalbello boots — directly competes with Nidecker Group's snowboard hardware and footwear brands across global markets.
• Rossignol Group: Historic French winter sports manufacturer with broad portfolio (skis, snowboards, boots, apparel). Competes with Nidecker Group across the snowboard and winter outerwear categories, particularly in Europe.
• Nike SB: Nike's skateboarding sub-brand is the largest competitive threat in skate footwear/apparel, leveraging Nike's global scale, athlete endorsements (e.g., Nyjah Huston), and marketing budgets against Nidecker's Etnies, Emerica, and éS brands.

Direct peers

• Capita Snowboards: Independent snowboard manufacturer known for premium, sustainably-made boards; competes directly with Nidecker, Jones, and Bataleon on snowboards, particularly in the freeride and all-mountain segments.
• Ride Snowboards: Snowboard and binding brand competing head-to-head with Bataleon, Nidecker, Jones, and Rome across park, all-mountain, and freeride categories with similar athlete-driven marketing approach.
• Vans (VF Corporation): The dominant skateboarding footwear brand, competing directly with Nidecker's Etnies, Emerica, and éS brands. Backed by VF Corporation, Vans has the scale and marketing budget that represents the principal competitive threat in skate shoes.
• Mervin Manufacturing (Lib Tech / GNU / Roxy): Independent snowboard manufacturer producing Lib Tech, GNU, and Roxy snowboards — direct competitors in snowboards and bindings to Nidecker Group's snowboard brands, sharing the independent/athlete-authentic positioning.
• DC Shoes: Long-established skateboarding footwear and apparel brand competing directly with Emerica, éS, and Etnies across skate shoes, apparel, and signature athlete product. Closely comparable in target customer and product category.
• Burton Snowboards: The largest and most iconic snowboard brand globally, competing directly with Nidecker's Nidecker, Bataleon, Jones, Rome, and #YES brands across snowboards, bindings, boots, and outerwear. Closest peer given category overlap and distribution model.
• Salomon (Amer Sports): French-rooted winter sports brand offering snowboards, boots, and bindings that compete directly with the Nidecker, Bataleon, Jones, and Thirtytwo portfolios, particularly in the European alpine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equip-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nidecker Group