YBR Group

What YBR Group does

YBR Group is a Singapore-headquartered, privately held boutique consulting firm founded in 2022 that targets enterprises facing complex, multi-stakeholder "wicked problems" in transformation-heavy industries — specifically airlines, telecommunications, manufacturing, and banking, finance and insurance (BFSI). The firm is led by CEO Theresa Tan, described as the first practitioner of PROSCI Change Management certification in Asia with 30 years of experience across Cap Gemini, Dell, ICUS, and Datacraft/Dimension Data/NTT (now NTT). The firm employs a small team (firmographic band 11–50) and operates with a single named direct contact ([email protected]).

The firm's offering is methodology-driven rather than technology-driven. Core service lines are Digital Transformation Adoption and Change Management, Change Management User Adoption Services, an AI adoption advisory branded "AI Beyond the Prompt" with a proprietary 6-phase process (Discover, Decide, Define, Develop, Deploy), "Learning in the Flow" workplace learning pedagogy, and Sustainability/ESG services that produce auditable reports aligned with GRI, TCFD, CDP, SASB, and IFRS/ISSB frameworks. The firm also maintains the registered trademark "YBR Transformation Artists Guild©" as a community brand for vetted transformation consultants. There is no software product, no API, no proprietary AI model, and no disclosed AI engineering capability; the technology surface is a WordPress website, a LinkedIn presence, and a content library ("The Change Navigator Logbook" newsletter series and PDF resources).

Commercially, YBR Group is a founder-led professional services firm. Pricing is opaque and quote-based across all engagement types; there is no disclosed subscription, self-serve motion, or published rate card. GTM is sales-led and content-augmented, leveraging Theresa Tan's personal brand, network, and thought-leadership PDFs for inbound lead generation, with conversion through a website contact form and direct email. Legal jurisdiction is dual: the website Terms of Use specify the prevailing law of the Netherlands, while operational privacy compliance is anchored to Singapore's Personal Data Protection Act 2012.

Name

YBR Group

Legal name

YBR-Group

Website

https://ybr-group.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

YBR Group is a Singapore-based boutique consulting firm that helps enterprises solve complex digital transformation challenges through change management, AI adoption advisory, and ESG/sustainability services, serving industries such as airlines, telecoms, manufacturing, and BFSI.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Digital Strategy & Transformation (BPAHAEAA), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Change management consulting
• AI adoption advisory
• Digital transformation services
• ESG sustainability consulting
• Organizational change management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: YBR Group operates as a professional services and consulting firm. Revenue is generated through advisory engagements, change management consulting, AI adoption consulting, and sustainability/ESG advisory services. No public pricing or subscription model is disclosed. The firm also publishes newsletters (The Change Navigator Logbook) as client education and thought leadership tools, suggesting a content-driven lead generation model for service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

YBR Group is a Singapore-based consulting firm that helps enterprises solve complex "wicked problems" through digital transformation. Its core offerings include digital transformation and change management consulting grounded in the PROSCI ADKAR framework, AI adoption advisory (AI Beyond the Prompt) covering a structured Discover-Decide-Define-Develop-Deploy methodology, and ESG/sustainability advisory including auditable ESG reporting aligned with global frameworks. Supporting offerings include Learning in the Flow workplace learning integration and the YBR Transformation Artists Guild community of consultants.

Product overview

YBR Group is a digital transformation and change management consulting firm that offers an integrated portfolio of advisory services. The core offerings include Digital Transformation Adoption and Change Management services, Change Management and User Adoption Services, and specialized AI consulting (AI Beyond the Prompt) that guides organizations through a five-step methodology (Discover, Decide, Define, Develop, Deploy). Supporting services include Learning in the Flow (workplace learning integration), Sustainability ESG Services (reporting, carbon footprint analysis), and the YBR Transformation Artists Guild (community for transformation consultants). The Change Navigator Logbook serves as a knowledge resource, while the AI Literacy and Trust Program and AI-Ready Data Lifecycle Management services complement the AI implementation methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Transformation Artists Guild©: YBR Transformation Artistry is the art of enhancing human capacities to solve complex wicked problems through technology. We seek to bring new ways of thinking and working with technology to build a better society based on the principles of sustainable development.

Products and services

• Digital Transformation Adoption and Change Management

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deloitte (Consulting): Deloitte's Human Capital and Transformation practices offer change management, AI, and ESG advisory services at global scale. Overlaps almost entirely with YBR's service lines as a much larger incumbent competing for the same enterprise transformation, AI, and ESG mandates.
• Capgemini Invent: Capgemini Invent is the digital innovation and transformation arm of Capgemini, where CEO Theresa Tan earlier worked. Comparable on digital transformation, AI, and enterprise change programs, but with globally scaled delivery, larger talent bench, and direct competition for the same enterprise buyers.
• Infosys Consulting: Infosys Consulting is the global enterprise transformation arm of Infosys with deep ASEAN and BFSI relationships. Overlaps on AI adoption, change management, and ESG services delivered to large enterprises across the same verticals YBR targets.
• Accenture: Accenture runs large-scale digital transformation, change management, and AI practices serving global enterprises across the same verticals as YBR. Significant overlap in service portfolio; competes for the same transformation-led enterprise mandates but at vastly greater scale.
• KPMG Advisory: KPMG's advisory practice provides ESG/sustainability reporting, digital transformation, and organizational change consulting to enterprise and financial services clients. Matches YBR closely on ESG advisory and transformation services across BFSI verticals.

Direct peers

• Slalom: Slalom is a US-based boutique transformation and technology consulting firm operating regionally with similar close-to-client delivery, practice areas in digital transformation, AI, and organizational change. Closely comparable in scale, GTM (relationship-led, senior practitioners), and service mix to YBR Group.
• Thoughtworks: Thoughtworks is a global technology consultancy with strong Asia-Pacific presence, focused on digital transformation, AI, and organizational change. Closely comparable in delivery model, regional footprint, and emphasis on complex enterprise programs.
• Wavestone: Wavestone is a European-origin boutique transformation and management consulting firm with comparable scale, close client engagement model, and practices in digital, AI, sustainability, and organizational transformation. Highly comparable boutique competitor for enterprise change work.
• Prosci: Prosci is the originator of the ADKAR change management framework that anchors YBR's practice, and sells advisory, certifications, and research into enterprise change management. Directly comparable on methodology, target buyer (enterprise transformation leaders), and category.

Emerging players

• Elixirr International: Elixirr is a fast-growing boutique consulting firm that has expanded internationally (including Asia-Pacific) and offers digital transformation, AI, and change services. Similar boutique positioning with a more aggressive acquisition-led growth model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ybr-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YBR Group