Heart O' the Hills

What Heart O' the Hills does

Heart O' the Hills Camp for Girls is a privately held, residential summer camp founded in 1953 that serves girls ages 6 through 16, plus a leadership development track (Heart LITe) for 17-18 year olds. The camp operates an all-inclusive tuition model covering meals, boarding, laundry, lessons, and activities, with term options ranging from a 2-week split term ($4,400) to an 8-week double term ($12,950), anchored by a 4-week full term at $6,750. Programming spans adventure, athletics, creative arts, horseback riding, performing arts, waterfront, evening activities, and field days, all delivered through small-group instruction by 60+ seasonal female staff in roles including counselors, wranglers, waterfront personnel, and program directors.

The go-to-market is direct-to-consumer: families apply and enroll through the CampInTouch portal on hohcamp.com, supplemented by phone-based payment arrangements and in-person tours. Marketing relies on a multi-channel social presence (Instagram, Facebook, YouTube, TikTok, X), website content, parent and alumni testimonials, and multi-generational word-of-mouth. The camp has no proprietary technology stack beyond standard administrative platforms; its competitive identity rests on 70+ years of accumulated traditions, songs, and community rituals that produce high emotional attachment and repeat enrollment across generations.

The business is currently in transition. For Summer 2026, Heart O' the Hills is relocating under new ownership to a 100+ acre site along the North Fork of the Guadalupe River in Hunt, Texas, between Camp Stewart and Camp Waldemar, with 1,800+ feet of riverfront. Newly constructed cabins, dining hall, and activity spaces are being built with safety-first design, while retaining heritage structures dating to the 1940s. The camp holds American Camp Association accreditation (in process at the new location) and a State of Texas youth camp license, and partners with the GTS Family and Friends Foundation to provide limited camperships to financially eligible families.

Name

Heart O' the Hills

Legal name

Heart O' the Hills Camp for Girls

Website

https://hohcamp.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart O' the Hills is a privately held, residential summer camp founded in 1953 serving girls ages 6-16 (plus 17-18 in a leadership track) with all-inclusive tuition, reopening Summer 2026 under new ownership at a 100+ acre Guadalupe River site in Hunt, Texas.

Ownership category

akta.pro rank

Product category

Children's Residential Summer Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Girls summer camp
• Residential camp programs
• Youth leadership development
• Outdoor adventure activities
• Horseback riding camp

Headquarters

HQ city

Hunt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Camper Tuition: Seasonal tuition fees charged per term. All-inclusive pricing covers meals, boarding, laundry, lessons, and all activities. Additional revenue from optional items such as camper uniforms, personal items, and transportation to/from camp.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Heart O' the Hills is a residential summer camp for girls ages 6–16 offering overnight stays in newly constructed cabins with meals, supervision, and a full activity program included in tuition. Programming spans adventure, athletics, creative arts, horseback riding, performing arts, waterfront, evening activities, and field days. A separate Heart LITe leadership development program is offered to 17–18 year olds, with all terms (4-week, 2-week split, 8-week double) sold as all-inclusive seasonal enrollments.

Product overview

Heart O' the Hills is a residential summer camp for girls ages 6-16 operating as a single, unified program with term options (4-week full term, 2-week split terms, and 8-week double term). The camp also offers a Heart LITe Program for 17-18 year olds as a leadership development track. Core programming includes diverse activity modules across Adventure, Athletics, Creative Arts, Horseback Riding, Performing Arts, Waterfront, Evening Activities, and Field Days, all included in tuition with no additional charges. The camp provides staff employment opportunities and is transitioning to a new location along the Guadalupe River for Summer 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp for Girls (Residential Program) Residential overnight summer camp for girls ages 6-16, offered as 4-week full term ($6,750), 2-week split terms ($4,400), and 8-week double term ($12,950). All-inclusive tuition covers lodging in newly constructed cabins, meals, laundry, lessons, and the full activity program. Parents enroll children through the CampInTouch portal on the website.
• Heart LITe Leadership Program 4-week leadership development program for young women ages 17-18 who are not yet eligible to serve as counselors. Participants gain responsibility by assisting counselors, teaching classes, and leading activities, priced at $3,375 (half the regular 4-week camper tuition).

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GTS Family and Friends FoundationminorOthersA 501(c)(3) foundation that provides limited camperships (scholarships) to eligible campers. The campership program helps families who demonstrate financial need to attend Heart O' the Hills.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camp Waldemar: Girls' summer camp in Hunt, Texas on the Guadalupe River — directly adjacent to Heart's new site between Camp Stewart and Heart O' the Hills. Operates the same multi-activity residential model for similar-age girls, competes for the same Texas Hill Country families.
• Camp Champions: Premier Texas Hill Country residential summer camp located in the same regional market as Heart O' the Hills. Multi-activity traditional program with similar pricing tier and family-anchored marketing motion targeting Texas and out-of-state families.
• Camp Pinecliffe: Traditional girls' residential summer camp operating an all-inclusive multi-activity program for similar age range; direct comparable within the established American girls' sleepaway camp category.
• Camp Mataponi: Established traditional girls' residential summer camp in Maine; same gender-specific, multi-activity, all-inclusive model serving similar age band. Comparable positioning within the broader traditional American girls' camp category.
• Camp Friendship: Traditional residential summer camp in Virginia offering a broad multi-activity program at similar price points and family-marketed positioning; comparable traditional sleepaway peer outside Texas.
• Camp Stewart for Boys: Boys' summer camp in Hunt, Texas on the Guadalupe River — sits between Heart O' the Hills and Camp Waldemar on the same stretch of riverfront. Same multi-activity traditional residential model, same Texas Hill Country market, sister camps operating in the same corridor.
• Camp Pinnacle: Established coed residential summer camp in North Carolina delivering traditional multi-activity programming with premium all-inclusive pricing; comparable category leader outside the Texas market.
• Camp Lonehollow: Texas Hill Country coed residential summer camp serving similar age group with traditional multi-activity programming. Competes for the same Texas family demographic as Heart O' the Hills.

Regional players

• Camp Cactus: Texas-based residential summer camp serving similar age range with comparable traditional outdoor programming; targets Texas families seeking sleepaway camp and competes for the same regional feeder market.
• YMCA Camp of the Hills: Texas Hill Country YMCA-affiliated summer camp offering traditional residential outdoor programming in the same regional market; competes for value-oriented Texas families with an adjacent (broader) coed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HeartOtheHills
• Facebookfacebook.com/HOHcamp
• Instagraminstagram.com/heartothehills
• Xx.com/heartothehills

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart O' the Hills