What Windy Nation does

Windy Nation Inc. is a privately held, direct-to-consumer e-commerce company headquartered at 1404 Fleet Avenue, Ventura, California, that manufactures and sells electrical cables, connectors, and related off-grid power components to DIY consumers, small commercial installers, and hobbyists. Founded in 2010, the company operates a Shopify storefront (windynation.com) with same-day fulfillment before 3pm PST, free 2-day shipping on most orders over $29.99, international UPS shipping, and in-person pickup at its Ventura warehouse.

The core product line spans welding and battery cable in gauges from 8 AWG through 4/0 AWG, constructed with 100% pure copper conductors and EPDM insulation under the proprietary Power-Flex brand, plus pre-assembled battery cables with tin-coated marine-grade lugs, SOOW/SJOOW multi-conductor portable power cables, terminals, heat shrink, and bundled DIY kits. The portfolio has expanded into adjacent categories including solar panels and kits, batteries (AGM and LiFePO4), inverters, charge controllers, portable power stations, linear actuators, and ANL fuses. The company holds certifications including UL62, ETL, SAE J1127, MSHA, NEC 400/NFPA 70, REACH, RoHS, CMRT, Prop 65, and FT-5, and self-describes as one of the nation's largest manufacturers of assembled battery cables in the USA.

Windy Nation generates revenue exclusively through one-time hardware sales at per-unit pricing ranging from roughly $10 to $3,725. Customer segmentation is horizontal across four use-case clusters: solar/renewable energy installers, automotive/marine enthusiasts, golf cart owners (notably EZGO models), and industrial/commercial users. Named commercial users are limited to small SMBs such as Un Plugged RVs (~200 RV installations per year). The company is founder-led by Joshua Antelman, has 1–10 employees, has not raised disclosed external funding, and supports customers through a self-service knowledge center, forums, and Okendo-powered product reviews.

Name

Windy Nation

Legal name

Windy Nation Inc

Website

https://windynation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Windy Nation is a Ventura, California-based DTC e-commerce company manufacturing pure copper welding and battery cables, SOOW/SJOOW portable power cables, terminals, and off-grid solar components for DIY consumers, solar installers, automotive/marine enthusiasts, golf cart owners, and small industrial buyers.

Ownership category

akta.pro rank

Product category

Electrical Cables and Connectors

NAICS

Other Communication and Energy Wire Manufacturing (335929), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

akta.pro secondary industries

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)

Keywords

• Battery cables
• Welding cable
• Solar equipment
• Electrical connectors
• Off-grid power

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Direct E-commerce: Windy Nation generates revenue through direct-to-consumer product sales via their e-commerce website. Products are sold as one-time purchases with no subscription component. The company offers a wide range of electrical cables, connectors, and solar equipment with varying price points from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Windy Nation manufactures and sells pure copper welding and battery cables (gauge sizes from 8 AWG to 4/0 AWG), pre-assembled battery cables with lugs and heat shrink, SOOW/SJOOW industrial portable power cables, and a range of solar equipment (panels, kits, batteries, inverters, charge controllers). The company also offers terminals, connectors, heat shrink tubing, ANL fuses, tools, power stations, and linear actuators primarily through its direct-to-consumer e-commerce website. It serves DIY solar/off-grid installers, automotive/marine enthusiasts, golf cart owners, and industrial users.

Product overview

Windy Nation is a direct-to-consumer e-commerce company specializing in electrical cables and renewable energy equipment. The product portfolio is organized into two main categories: (1) Electrical Cables including pure copper welding and battery cables in various gauges (8 AWG through 4/0 AWG), pre-assembled battery cables with connectors, SOOW/SJOOW portable power cables, welding cable kits with lugs and heat shrink, and terminals/connectors; and (2) Solar Equipment encompassing solar panels, solar panel kits, batteries (AGM and Lithium Iron Phosphate), inverters, charge controllers, and power stations. The company emphasizes USA manufacturing and offers products through its Shopify-powered e-commerce platform at windynation.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Copper Ultra Flexible Welding & Battery Cable (8 AWG to 4/0 AWG) Highly flexible industrial-grade pure copper electrical cable with EPDM insulation, rated for up to 600 volts and -50C to +105C, approved for welding or battery installation applications. Available in 8, 6, 4, 2, 1/0, 2/0, and 4/0 gauge sizes with black/red insulation, in various lengths from 2.5 to 400 feet. 4/0 gauge is 100% Made in the USA.
• Welding & Battery Cable Kits (with Lugs and Heat Shrink) Bundled DIY kits containing welding battery cable, 10 pieces of cable lugs, and 3 feet of black heat shrink tubing. Available in 4/0, 2/0, 1/0, 2, 4, 6, and 8 Gauge sizes with lengths ranging from 4 to 200 feet, designed for DIY battery cable projects.
• Pre-Assembled Battery Cables with Connectors (Inverter Cables) Pre-assembled battery cables with lug connectors and ring terminals, manufactured using a 6-ton pneumatic crimper with custom dies followed by heat shrink application. Available in 4/0, 2/0, 1/0, 2, 4, 6, and 8 Gauge with lengths from 9 inches to 25 feet.
• Aftermarket EZGO Golf Cart Battery Cable Kits Replacement golf cart battery cables for EZGO TXT, PDS, RXV, and Medalist models. Manufactured with ultra-flexible pure copper PowerFlex Battery Cable (SAE J1127 approved), featuring tin-coated marine-grade copper cable lugs and polyolefin heat shrink tubing.
• SOOW/SJOOW Portable Power Cable Versatile multi-conductor power cables designed for industrial applications including heavy equipment, construction machinery, motors and welding leads, portable lighting, battery chargers, shallow water immersion, and mining environments. Available in 3 or 4 conductor options with gauges from 6AWG to 16AWG. SOOW = Service Cord, Oil Resistant, Weather and Water Resistant. Approved to UL62, CSA, ETL, MSHA, NEC 400/NFPA 70, REACH, RoHS, CMRT, Prop 65, and FT-5 flame tested.
• Terminals & Connectors (Cable Lugs, Butt Splices, Top Post, Brass Terminals) Pure copper cable lug ring terminals (with and without heat shrink), tin-coated marine-grade terminals, butt splice connectors, top post battery terminals, and brass marine-grade battery terminal top posts for completing electrical connections. Available across 8 to 4/0 gauge sizes.
• Heat Shrink Tubing Protective heat shrink tubing for cable insulation and sealing electrical connections.
• Solar Equipment (Panels, Kits, Batteries, Inverters, Charge Controllers, Mounting Hardware) Complete solar power solutions including solar panels, solar panel kits, mounting hardware, batteries (AGM and Lithium Iron Phosphate), inverters, charge controllers, and PV solar cable and connectors for off-grid and renewable energy installations.
• Power Stations Portable power stations for off-grid power generation.
• Linear Actuators Linear actuator products for industrial and consumer applications.
• Protective Devices (ANL Fuses) ANL fuses and protective devices for electrical system safety.
• Tools (Hand Tools, Measurement, Electrical, Soldering) Hand tools, measurement equipment, electrical tools, and soldering supplies for cable installation and maintenance.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Goal Zero: Portable power stations and solar generators sold through DTC and retail. Directly overlaps with WindyNation's power stations category for off-grid and emergency-power buyers.
• Thunderbolt (welding cable): Welding and battery cable manufacturer selling flexible copper cable into the same automotive, marine, and welding installer market. Direct overlap with WindyNation's Power-Flex welding/battery cable SKUs.
• Renogy: DTC solar panel kits, charge controllers, inverters, and LiFePO4 batteries serving the same DIY off-grid and RV solar customer that WindyNation targets with its solar equipment vertical. Larger scale and brand awareness but overlapping product and channel.

Direct peers

• Wire And Cable Your Way: Direct-to-consumer retailer selling custom-cut battery cable, welding cable, and solar cable online with cut-to-length configurators. Closely comparable to WindyNation's DTC pure copper cable model and DIY solar/auto customer base.
• WesBell Electronics: Custom cut-to-length wire and cable manufacturer/distributor with online configurators for battery, welding, and hook-up wire. Direct comparability on cut-to-length pure copper cable and small-batch custom orders.
• Waytek Wire: DTC and B2B distributor of electrical wire, cable, and battery accessories serving automotive, marine, and industrial OEMs and installers. Highly comparable to WindyNation on product mix (battery/welding cable, terminals, tools) and on serving the same installer/DIY end market, though Waytek skews more B2B and broader catalog.
• Pacer Group: Manufacturer of marine-grade wire, battery cable, terminals, and lighting accessories for boatbuilders and marine installers. Comparable to WindyNation's marine battery cable and tin-coated copper lug product lines.
• Quick Cable: US manufacturer of battery cable, lugs, terminals, and battery accessories for automotive, marine, and industrial use. Direct competitor in the assembled battery cable category where WindyNation claims to be one of the largest US manufacturers.
• Del City: Wholesale and DTC distributor of wire, cable, terminals, and electrical accessories for automotive, marine, and industrial installers. Comparable catalog and customer base, skewing more B2B than WindyNation's pure DTC model.
• Ancor (Power Products): Leading brand of marine-grade wire and cable, terminals, and electrical products serving boatbuilders and marine retailers. Closely comparable to WindyNation's marine battery cable offerings with broader distribution into marine OEM channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/windynation
• Instagraminstagram.com/windynationinc
• Xx.com/windynation
• LinkedInlinkedin.com/company/windynation-inc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windy Nation