Name

Hidea Power Machinery Co.

Legal name

杭州海的动力机械股份有限公司

Website

https://hideapower.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Marine Outboard Motors

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Other Engine Equipment Manufacturing (333618)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ)

akta.pro secondary industry

Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL)

Keywords

• Outboard motors
• Marine propulsion systems
• Electronic fuel injection engines
• Two-stroke engines
• Four-stroke engines

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Outboard Motor Hardware Sales: Hidea manufactures and sells outboard motors ranging from 2.5HP to 200HP across multiple series including 2-stroke, 4-stroke, EFI, jet drive, and commercial durable models. Revenue is generated through direct sales and dealer/distributor channels globally with product sales as the primary revenue stream.
2. Spare Parts and Accessories: The company maintains a dedicated spare parts system (parts.hideapower.com) offering components including remote control boxes, fuel tanks, propellers, top cowlings, crankshaft assemblies, and other replacement parts for after-sales service and maintenance.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hidea Power Machinery Co. manufactures and sells outboard motors ranging from 2.5HP to 200HP across five main series: EFI Electronic Fuel Injection, two-stroke, four-stroke, commercial durable (ENDURO), and jet drive propulsion motors. The company operates intelligent manufacturing facilities in Hangzhou with an annual production capacity of 100,000 units, distributes products through a global dealer network across 80+ countries, and supplies spare parts and accessories through a dedicated parts portal.

Product overview

Hangzhou Hidea Power Machinery Co., Ltd. is a national specialized new 'little giant' enterprise specializing in outboard motor/舷外机 research, development, intelligent manufacturing, and service. The company offers a comprehensive product portfolio covering 2.5-200HP power range across five main product series: (1) EFI Electronic Fuel Injection series (EF200, EF175, EF150, EF130, EF115, EF100, EF60, EF50, EF40, EBF30, EBF25, EBF20) featuring advanced electronic fuel injection technology with ECU control, MAPCID precision technology, and NMEA2000 connectivity; (2) Two-stroke outboard motors (3F to 90F series) for commercial and recreational applications; (3) Four-stroke outboard motors (F2.5 to BF20) known for fuel efficiency and low emissions; (4) ENDURO Commercial Durable series designed for heavy-duty commercial operations with reinforced components; (5) Jet Drive series (JD30F, JD40F) for shallow water applications. The company also provides a complete range of spare parts and accessories. Annual design and production capacity reaches 100,000 sets, with products exported to over 80 countries and regions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20% fuel savings at cruising speeds compared to comparable products through EFI optimization
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Blue Sky Rescue (蓝天救援)coreStrategic or Co-development Partner · 23 May 2026Strategic partnership with Blue Sky Rescue, China's largest civil professional rescue organization with nationwide coverage and extensive volunteer network. Hidea provides official designated power equipment for international rescue challenges including the 2026 'Light Mission' Blue Sky Rescue International Challenge. The partnership includes joint training programs that have cultivated over 1,200 professional rescue personnel. Companies collaborate on water rescue, flood rescue, disaster relief and emergency rescue operations, with Hidea's technical team providing 24-hour on-site support during major rescue events.
• National Emergency Management System (全国应急管理系统)secondaryStrategic or Co-development Partner · 16 April 2026Visit and exchange with National Emergency Management System advanced model Wang Gang, who leads the National Dawn Rescue Alliance with 42 rescue teams nationwide. Wang Gang has participated in 1200+ major disaster rescue operations including Wenchuan earthquake and Nepal earthquake, successfully rescuing over 200,000 people. The exchange focused on emergency rescue equipment development and industry collaboration.
• China Extreme Sports AssociationsecondaryGTM or Marketing PartnerPartnership as official power equipment sponsor for the China Extreme Sports Championships, specifically providing power for rubber boat racing events. Hidea supplies outboard motors for the professional high-speed rubber boat racing (P750) and rescue rubber boat endurance challenges (P550) categories.
• European Dealer Network (荷兰、德国、西班牙等核心经销商)coreChannel Partner/ Reseller/ DistributorPartnership with 50+ core dealers from Netherlands, Germany, Spain and other European countries. Hidea hosts regular test drive events and dealer summits to build relationships, showcase products, and enable dealers to experience product performance firsthand. Dealers represent Hidea in their respective markets across Europe.
• Global Dealer/Distributor NetworkcoreChannel Partner/ Reseller/ DistributorDistribution partnerships with dealers and distributors spanning 80+ countries and regions across five continents. The network enables market coverage in Europe, America, Asia, Africa, Russia and other regions with local market expertise and customer relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mercury Marine (Brunswick Corporation): Mercury Marine is a US-based premium outboard motor manufacturer (parent Brunswick Corporation) with strong EFI, V6/V8, and now electric Avator lines. Direct competitor in mid- and high-horsepower EFI segments where Hidea positions its EF115-EF200 products.
• Honda Marine: Honda Marine is the marine propulsion division of Honda, focused on 4-stroke outboards with strong emissions and reliability positioning. Direct competitor in the 4-stroke recreational segment where Hidea's BF and EF series compete.
• Tohatsu Corporation: Tohatsu is a Japanese outboard motor manufacturer with broad 2-stroke and 4-stroke portfolios including EFI models. Closely comparable mid-market positioning and a similar multi-region distribution model to Hidea.
• Suzuki Marine: Suzuki Marine produces a comprehensive range of 2-stroke and 4-stroke outboards with strong EFI technology. Competes with Hidea in mid-power EFI segments globally, particularly in European and Asian recreational boating channels.
• Yamaha Motor (Outboard Motors Division): Yamaha is the global outboard motor market leader with a full 2.5HP-450HP product range and the deepest global dealer/service network. Directly comparable product portfolio across 2-stroke, 4-stroke, and high-thrust EFI segments, making it the most relevant competitor to Hidea's full-line strategy.
• Parsun Power Machine: Parsun Power is another major Chinese outboard motor manufacturer with a comparable 2-stroke/4-stroke/EFI product range and global export focus. The closest direct Chinese peer to Hidea, competing across similar power segments and channels.

Emerging players

• Vision Marine Technologies: Vision Marine Technologies is a Canadian/EU-focused electric boat and outboard propulsion company. Relevant comparable as Hidea expands into electric marine propulsion with the Easy1000 line.
• Torqeedo (DEUTZ AG): Torqeedo is a German specialist in electric marine propulsion acquired by DEUTZ, with deep technology lead in lithium-battery-powered outboards. Directly comparable to Hidea's new Easy1000 electric outboard launch.

Regional players

• Selva Marine: Selva Marine is an Italian outboard motor manufacturer focused primarily on European recreational markets with 2-stroke and 4-stroke portfolios. Comparable in mid-power segments and a relevant regional incumbent where Hidea competes in EU.

Broad incumbents

• BRP (Evinrude): BRP is a Canadian powersports conglomerate (Ski-Doo, Sea-Doo, Can-Am) that formerly manufactured Evinrude outboards before exiting the category in 2020. Relevant as a broad powersports incumbent that has signaled the strategic difficulty of outboard motor manufacturing at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hideaoutboards
• LinkedInlinkedin.com/company/hidea-outboard-motors
• Instagraminstagram.com/hidea_outboards

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidea Power Machinery Co.