Italie Deux

Name

Italie Deux

Legal name

IKEA Centres

Website

https://italiedeux.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Tenant Leasing: Italic Deux generates primary revenue by leasing retail space to boutiques, restaurants, and service tenants. The center hosts 100+ stores across fashion, beauty, electronics, home goods, food, and entertainment. Anchor tenants include IKEA City, Zara, UNIQLO, Sephora, Carrefour Market, and Boulanger. Gift card program drives cross-shopping across tenant base.
2. Parking Services (Indigo): Secure underground parking operated by Indigo with 1,500 spaces across 3 levels. Parking fees are charged per use, with monthly/yearly subscription options. Special promotion: 1 hour free parking for purchases of €60 or more, validated at the center's Level 2 reception.
3. Parking Rental Income: Ingka Centres owns and operates the parking facility, earning rental income from Indigo's sub-concession, in addition to direct parking revenue from transient visitors.
4. Théâtre Le 13e Art: 900-seat theater operated within the center, generating revenue from ticket sales for live performances including dance, theater, comedy, and musical shows. Programming includes events like NARCISSE, LA GRANDE VIE, CASSE-NOISETTE, and BLACK LEGENDS.
5. Hej!Workshop Coworking Space: Co-working space operated by Morning covering 3,000 m² with 300+ workstations across 3 floors. Revenue from flexible subscriptions (hourly, daily, weekly). Amenitized by IKEA for Business.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Italie Deux operates a multi-level shopping center in Paris's 13th arrondissement hosting 130+ retail tenants, restaurants, and services anchored by IKEA City. Beyond retail leasing, the center directly operates a 900-seat performing arts theater (Théâtre Le 13e Art), a 3,000 m² coworking space (Hej!Workshop), 1,500-space underground parking (Indigo), a multi-store gift card program, free WiFi, and tax-free shopping services for tourists.

Product overview

Italie Deux is a large shopping center in Paris featuring over 130 boutiques and restaurants. The center offers diverse retail categories including fashion (Zara, UNIQLO, Adidas, Cache Cache), beauty (Sephora, Aroma-Zone, Avril), home furnishings (IKEA City, Bricorama), electronics (Boulanger), and food retail (Carrefour Market). Entertainment includes Théâtre Le 13e Art with 900 seats and Hej!Workshop coworking space with 300+ workstations. Customer services feature free WiFi throughout, INDIGO parking with 1500 spaces, gift cards accepted at 100+ stores, and PLANET tax refund for international tourists. The center connects via metro lines 5, 6, and 7 at Place d'Italie station.

Differentiator

Problem solved

Functional benefit

Brands

• Théâtre Le 13e Art: A 900-seat theater venue within the shopping center, one of the largest performance spaces on Paris's Left Bank, featuring eclectic and multidisciplinary programming.
• Hej!Workshop

Products and services

• Théâtre Le 13e Art

Quantifiable outcome

• 130+ boutiques and restaurants in one center
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Théâtre Le 13e ArtcoreStrategic or Co-development PartnerItalic Deux hosts the Théâtre Le 13e Art, a 900-seat performing arts theater and one of the largest on Paris's Left Bank, within the center. The theater offers eclectic programming including dance, theater, comedy, and musical performances, drawing evening and weekend visitors who also shop and dine in the center. Programming includes shows like NARCISSE, BLACK LEGENDS, CASSE-NOISETTE, and HAROUN. The venue also has an intimate 120-seat space.
• Morning (Hej!Workshop)coreStrategic or Co-development PartnerMorning operates the Hej!Workshop coworking space within Italic Deux — 3,000 m² with 300+ workstations across 3 floors. This partnership extends the center's utility beyond traditional retail, attracting working professionals daily and creating a built-in daytime customer base for restaurants and stores.
• IKEA for Business (Hej!Workshop Interior)minorStrategic or Co-development PartnerIKEA for Business designed and furnished the Hej!Workshop coworking space, showcasing IKEA's business-to-business capabilities. The space demonstrates IKEA products in a real professional context.
• PLANET Tax FreecoreGTM or Marketing PartnerPLANET provides tax-free shopping services for international visitors at Italic Deux, enabling non-EU tourists to recover VAT (12% savings) on purchases over €100.01 made on the same day. This partnership directly supports tourist shopping revenue.
• Indigo (Parking)coreChannel Partner/ Reseller/ DistributorIndigo operates the 1,500-space underground parking at Italic Deux. Indigo manages hourly/daily parking fees as well as monthly and annual subscription programs. The parking entry is at 30 Avenue d'Italie, accessible 24/7.
• IKEA CitycoreStrategic or Co-development PartnerIKEA City Paris opened at Italic Deux in September 2024 (replacing former IKEA La Madeleine). The urban-format IKEA store offers 3,000+ takeaway items, inspiration areas, and a Swedish restaurant. IKEA City has direct parking access for customers loading large purchases. As Italic Deux's parent company's brand, IKEA serves as a major anchor tenant driving high footfall.
• Nearby Hotels (Tax-Free Tourism)minorGTM or Marketing PartnerItalic Deux partners with nearby hotels including Citadines Place d'Italie Paris (aparthotel), Ibis Paris Avenue d'Italie 13ème, and Hotel Kyriad Paris 13 - Italie Gobelins, making tax-free shopping particularly convenient for international hotel guests visiting the center.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Galeries Lafayette: Iconic French department store and destination retailer with flagship Haussmann store. Comparable as a Parisian retail destination combining shopping, dining, and cultural events, though operating on a department store model rather than multi-tenant leasing.
• Westfield (URW brand): Premium shopping destination brand under Unibail-Rodamco-Westfield. Comparable in positioning as a curated retail destination with entertainment and dining, though at much larger scale than Italie Deux.

Others

• Carrefour Property: Real estate arm of Carrefour Group, which operates Carrefour Market as a major anchor tenant at Italie Deux. Comparable as a retail property operator and ecosystem partner, though not a direct competitor.

Direct peers

• Apsys: French shopping center operator that developed and operates Beaugrenelle in Paris. Highly comparable as a Paris-based mixed-use retail destination operator, including F&B, entertainment, and services.
• Frey: French retail real estate developer focused on open-air shopping centers and retail parks. Comparable in asset class (retail destinations) and in operating French retail property assets.
• Unibail-Rodamco-Westfield: Largest European shopping center operator, owning flagship Westfield destinations including those in Paris. Directly comparable as a multi-use retail destination operator with mixed-use programming (retail, dining, entertainment, services).
• Socri: Family-owned shopping center operator with key Paris and regional French assets. Comparable as a French retail destination operator with multi-tenant retail and mixed-use positioning.
• Hammerson: European shopping center operator with luxury and premium destinations. Comparable in operating urban retail destinations and in repositioning toward mixed-use experiences including restaurants and leisure.
• Altarea: French retail real estate operator with shopping center assets across France. Comparable as a domestic French retail destination operator with significant retail and mixed-use exposure.
• Klépierre: Major continental European shopping center REIT with significant Paris exposure. Closely comparable in asset class (urban shopping centers), tenant mix, and capital-intensive operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/italiedeux
• Facebookfacebook.com/ItalieDeux
• LinkedInlinkedin.com/company/italie-deux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italie Deux