The Declutter Hub

What The Declutter Hub does

The Declutter Hub (legal entity: The Decluttering Consultancy) is a UK-based private partnership founded in 2018 by Ingrid Jansen and Lesley Spellman, headquartered in Welling, England. The company operates as a direct-to-consumer education, content, and coaching business serving individuals seeking to declutter and organize their homes, with ancillary corporate/workshop engagements. Its core offering is The Inner Hub, a tiered subscription membership (£49/month, £139/quarter, £499/annual; $59/$169/$599) that bundles a 30+ course library, live Q&A, private community (Hub Hangout), cohort sessions (Hub Huddles, Success Sessions, Monthly Momentum), and private coaching. Complementary revenue lines include standalone courses (PO Power Hour, Declutter Power Up), the published book "Reset Your Home" (print/ebook/audiobook) distributed via Amazon and Audible, and corporate talks.

The technology stack is commodity and non-differentiated: a WordPress-based website, ThriveCart for checkout, Stripe and PayPal for payments, ActiveCampaign for email, and Google Analytics for tracking. There is no proprietary platform, no API, no SDK, and no AI/ML capability disclosed. Distribution is achieved through a long-running podcast (400+ episodes), organic search, social media, and a regional partner network (The Clutter Fairy, Organise Your House) that extends in-person UK delivery. The business is bootstrapped with no external funding and a small team of 1–10, growing slowly around the founders' personal brand and methodology IP (the "Declutter Hub Method" / "Reset Your Home" system). Customer reach spans 1,000+ members and clients across the UK, USA, and Germany, indicating organic cross-border demand despite the UK-centric operational base.

Name

The Declutter Hub

Legal name

The Decluttering Consultancy

Website

https://declutterhub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Declutter Hub is a UK-based education and coaching business founded in 2018 that helps individuals declutter and organize their homes via a subscription membership, course library, book, podcast, and private coaching, serving 1,000+ members across the UK, USA, and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Welling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Inner Hub Membership Subscriptions: The primary revenue stream. Recurring monthly, quarterly, or annual subscription to The Inner Hub membership, providing access to the Reset Your Home Roadmap, 30+ courses, live Q&A sessions, co-working Success Sessions, Hub Hangout community forum, Hub Huddles, Dilemma Deep Dives, and Monthly Momentum sessions. Pricing varies by billing cycle: £49/£139/£499 per period in GBP, and $59/$169/$599 in USD.
2. Standalone Courses and Programmes: One-time purchase products sold through the Shop, including the PO Prosper Programme, PO Power Hour, Declutter Power Up, and Talks & Workshops. Lifetime access granted upon purchase. Non-refundable.
3. Published Book Sales: The co-authored book 'Reset Your Home: Unpack Your Emotions and Your Clutter, Step by Step' is sold in print, e-book, and audio formats via Amazon and Audible worldwide.
4. Private Coaching / One-to-One Sessions: One-to-one coaching calls and support offered to members and non-members as an additional paid service, beyond the scope of the standard membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Declutter Hub is a UK-based decluttering education and community platform that sells a paid online membership (The Inner Hub), a book, courses, workshops, and private coaching to help individuals declutter their homes and lives. Founded in 2018 by professional organizers Ingrid Jansen and Lesley Spellman, it combines structured training content with a supportive community and live coaching, and also delivers corporate talks and workshops.

Product overview

The Declutter Hub is a UK-based decluttering education and support platform founded by Ingrid Jansen and Lesley Spellman. The core product is The Inner Hub, a subscription-based membership programme offering structured decluttering education through self-study courses (Reset Your Home Roadmap, Course Library), live sessions (Q&A, Success Sessions, Dilemma Deep Dives, Monthly Momentum), and community features (Hub Hangout forum, Hub Huddles). The Reset Your Home System—covering Thought by Thought, Room by Room, and Day by Day approaches—underpins all content. Additional offerings include the Reset Your Home book (print/e-book/audiobook), the free weekly Declutter Hub Podcast, Discovery Calls, Private Coaching, standalone programmes (PO Power Hour, Declutter Power Up), and a clutter personality quiz. Membership is available in monthly (£49), quarterly (£139), and annual (£499) tiers with a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• The Inner Hub: The primary membership program offering online decluttering courses, Q&A sessions, success sessions, and community forum for members seeking structured decluttering guidance.
• The Declutter Hub Podcast
• Reset Your Home

Products and services

• The Inner Hub Paid online membership programme giving members access to a step-by-step decluttering course library, the Reset Your Home Roadmap, live Q&A and Success Sessions, community forums, and Hub Hangouts/Huddles. Targeted at individuals who want structured guidance and ongoing accountability to declutter their homes.
• Reset Your Home (Book) Published book co-authored by founders Ingrid Jansen and Lesley Spellman, providing a structured, room-by-room decluttering method. Sold directly via the Declutter Hub website to consumers seeking a self-paced book-based approach.
• PO Prosper Programme Flagship training programme associated with The Declutter Hub's professional organizing curriculum, designed to help participants build or systematize a decluttering practice. Sold as a standalone paid course offering.
• PO Power Hour Focused paid coaching session run as part of the Declutter Hub offering, providing concentrated one-to-one or small-group support on a specific decluttering challenge.
• Declutter Power Up Paid workshop/session product designed to give participants a focused boost on a specific area of decluttering as part of the broader Declutter Hub programme.
• Private Coaching One-to-one paid coaching with the founders for individuals who want personalized, hands-on decluttering support beyond the group membership.
• Talks and Workshops for Events Booked speaking engagements and workshops delivered by the Declutter Hub founders for corporate clients, conferences, and events, typically focused on workplace wellbeing, productivity, and decluttering.

Quantifiable outcome

• 1,000+ clients and members helped to declutter successfully
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Clutter FairycoreChannel Partner/ Reseller/ DistributorThe Clutter Fairy is a regional decluttering and organising service operated by Lesley's team. It covers Northwest England, the Midlands, and North Wales. The Declutter Hub website directs prospective in-person clients in these regions to The Clutter Fairy, functioning as a channel partner referral arrangement.
• Organise Your HousecoreChannel Partner/ Reseller/ DistributorOrganise Your House is a regional decluttering and organising service operated by Ingrid's team. It covers South East London and Kent. The Declutter Hub website directs prospective in-person clients in these regions to Organise Your House, functioning as a channel partner referral arrangement.
• TerraCycleminorOthersTerraCycle is referenced in podcast Episode 404 ('Avoiding Landfill when Decluttering with TerraCycle') as a recommended resource for disposing of items responsibly during decluttering, preventing them from going to landfill. Featured as a guest topic on the podcast rather than a formal commercial partnership.
• Get Organised HQminorOthersReferenced in podcast Episode 368 ('Organising tools that work with Get Organised HQ') as a guest topic covering organising tools. Featured as a podcast guest collaboration.
• A Place for EverythingminorOthersReferenced in podcast Episode 224 ('What are the latest storage trends with Simon Glanville from A Place for Everything') as a guest topic covering storage trends. Featured as a podcast guest collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/declutterhub
• YouTubeyoutube.com/channel/UCGlnRyFU7CRC70tabiKoBpw
• Facebookfacebook.com/declutterhub
• Instagraminstagram.com/declutterhub
• TikToktiktok.com/@declutterhub
• LinkedInlinkedin.com/company/declutterhub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Declutter Hub