Clutter Fairy

What Clutter Fairy does

Clutter Fairy is a Houston, Texas-based professional organizing company founded in 2007, operating as a privately held LLC. The business provides one-on-one organizing sessions for residential and office clients, delivered directly by owner Gayle Goddard, a Certified Professional Organizer and NAPO Golden Circle member. The service offering is supplemented by a recurring weekly webcast/podcast, a local meetup group (Houston Clutter Coaching), blog and newsletter content, and a Patreon-style content layer, giving the business a small digital footprint on top of its in-person core.

The company operates on a direct-to-consumer services model with multiple revenue streams: paid organizing sessions, package discounts, recurring subscription plans, and gift certificates branded as "Clutter Cash." Online booking, package bundling, and subscription pricing indicate a move toward more predictable revenue and lower customer-acquisition friction, but the underlying delivery model remains time-based, founder-led, and constrained to the Houston metro area. There is no proprietary software platform; the technology stack is limited to standard web, booking, podcast, and payment infrastructure.

Operationally, the business runs with 1-10 employees, no disclosed funding, no acquisitions or partnerships, and no AI/ML capability. Geographic expansion beyond Houston, multi-practitioner scaling, and any shift into enterprise/commercial contracts are not evidenced in the data. The business profile is that of a stable, founder-anchored micro-services firm whose principal assets are the owner's professional credentials, local reputation built over nearly two decades, and a modest content ecosystem supporting lead generation.

Name

Clutter Fairy

Legal name

The Clutter Fairy, LLC

Website

https://clutterfairyhouston.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Clutter Fairy is a Houston-based, founder-led professional organizing service founded in 2007, delivering one-on-one residential and office organizing sessions, a weekly webcast, and community meetups to individual and small-business clients in the Houston metro area.

Ownership category

akta.pro rank

Product category

Professional Home Organizing Services

NAICS

Personal and Laundry Services (812)

akta.pro primary industry

Room-by-Room Decluttering & Sorting (HSAFAKAB)

akta.pro secondary industries

General Home Decluttering & Sorting (HSAFAAAA), Closet Maintenance Plans & Periodic Refresh Services (HSAFABAJ)

Keywords

• Professional organizing services
• Home decluttering services
• Residential organizing
• Office organizing
• Clutter coaching

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Organizing Services: One-on-one professional organizing sessions for residential and office clients. Includes free initial assessments, billable organizing sessions, and ongoing support. Revenue generated through session fees and service packages.
2. Subscription Plans: Recurring subscription plans for ongoing organizing support and maintenance.
3. Gift Certificates: Clutter Cash Gift Certificates sold for gift-giving purposes.
4. Digital Content: Podcast (The Clutter Fairy Weekly), YouTube videos, and audio downloads available. Patreon support model for community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Clutter Fairy provides one-on-one professional organizing sessions delivered in clients' homes and offices across the Houston, Texas area, helping residential and commercial clients declutter and organize their spaces. The core offering is augmented by ongoing support subscription plans, gift certificates (Clutter Cash), a weekly live webcast and podcast called 'The Clutter Fairy Weekly,' educational blog and video content, a free community meetup group, and speaking engagements.

Product overview

The Clutter Fairy is a Houston-based professional organizing service offering one-on-one in-home and office organizing sessions as its core service, supplemented by an ongoing weekly webcast and podcast called 'The Clutter Fairy Weekly.' The company provides a portfolio of related offerings including a free community meetup group (Houston Clutter Coaching Meetup Group), subscription plans for ongoing support, discounted package bundles, gift certificates, educational blog content, newsletter articles, video/audio content, and speaking engagements. The service is delivered by certified professional organizer Gayle Goddard, who holds the Certified Professional Organizer® credential and is a member of the National Association of Professional Organizers (NAPO).

Differentiator

Problem solved

Functional benefit

Brands

• The Clutter Fairy Weekly: A weekly live webcast and podcast helping people clear their clutter, featuring Gayle Goddard as host and Ed Gumnick as producer
• Houston Clutter Coaching Meetup Group

Products and services

• One-on-One Organizing Sessions In-home and office professional organizing services delivered by a Certified Professional Organizer to help residential and commercial clients declutter, sort, and organize their spaces. Begins with a free initial assessment and is followed by billable organizing sessions.
• The Clutter Fairy Weekly (Podcast and Webcast) A weekly live webcast and podcast that addresses decluttering questions, shares organizing tools and techniques, success stories, seasonal suggestions, and timeless tips. Held Tuesdays at noon U.S. Central Time, drawing up to 100 live participants via Zoom and distributed through the website and YouTube.
• Gift Certificates (Clutter Cash) Standalone gift certificates that purchasers can buy for recipients, redeemable as credit toward any Clutter Fairy organizing service.
• Speaking Engagements Professional speaking services delivered to groups, organizations, and events seeking expert decluttering and organizing presentations and workshops.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAPO Houston (National Association of Professional Organizers)coreStrategic or Co-development PartnerActive member of NAPO Houston chapter. NAPO membership provides industry recognition, networking, and professional development opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Angi (formerly Angie's List/HomeAdvisor): Large home-services marketplace connecting consumers with local professionals including organizers, cleaners, and handymen. Comparable as a channel where Clutter Fairy-style services are bought and sold, though it does not deliver organizing services directly.
• TaskRabbit: On-demand platform for booking local task and home-organization help. Comparable as an alternative purchase path for residential decluttering work that competes with independent professional organizers on price and convenience.
• IKEA: Global home-furnishing retailer with a strong storage and organization product category. Comparable as a broad incumbent in the home-organization space; Clutter Fairy has previously partnered with IKEA Houston on organizing workshops, indicating direct overlap in customer education.
• Thumbtack: Local-services marketplace where consumers find and hire professionals across many categories including home organizing. Comparable as a competitive demand channel that influences how residential clients discover and purchase professional organizing services.

Direct peers

• Neat Method: National professional organizing company offering in-home organizing services across multiple U.S. metros. Directly comparable to Clutter Fairy in core service (residential/office decluttering) but operates at significantly larger scale with multiple markets and staff organizers.
• KonMari Media (Marie Kondo): Professional organizing and lifestyle brand built around the KonMari method. Comparable to Clutter Fairy in professional organizing service delivery and educational content, but operates a global media-and-consulting brand rather than a single local service.

Others

• The Container Store: National retailer specializing in storage and organization products. Adjacent rather than directly competitive — Clutter Fairy recommends and benefits from The Container Store's product ecosystem, and the retailer has historically partnered with organizers for in-store workshops.

Emerging players

• Shelterness: Digital home and organizing content brand covering decluttering tips, storage ideas, and lifestyle content. Comparable to Clutter Fairy Weekly as a content-driven organizing brand, though it monetizes through advertising rather than direct professional services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheClutterFairy
• YouTubeyoutube.com/user/clutterfairyhouston
• Facebookfacebook.com/TheClutterFairy
• LinkedInlinkedin.com/company/the-clutter-fairy
• Instagraminstagram.com/theclutterfairy
• Pinterestpinterest.com/theclutterfairy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clutter Fairy