Yolks
Yolks is a Canadian full-service breakfast, brunch, and lunch restaurant concept owned by Happy Belly Food Group, operating seven locations across BC, Ontario, and Quebec with 76 committed franchise units across nine provinces, built around scratch-made signature dishes and an asset-light franchising model.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yolks does
Yolks is a Canadian full-service breakfast, brunch, and lunch restaurant concept founded in 2012 by Chef Steve Ewing as a food truck in Vancouver, British Columbia. The brand operates a scratch-kitchen model built around signature items including Perfectly Poached™ eggs, house-made hollandaise, spicy house-made ketchup, and truffle lemon potatoes, with free-range eggs sourced from Coligny Creek Eggs in Abbotsford, BC. Yolks is a portfolio brand under Happy Belly Food Group Inc., which is executing an asset-light franchising strategy to scale the concept across Canada. Yolks runs every unit on a daypart-restricted schedule (7am–4pm) in 2,300–2,600 sq ft footprints designed for efficient buildout.
As of mid-2026, Yolks operates seven restaurant locations across British Columbia (Broadway, Davie, Hastings, Tsawwassen), Ontario (Bloor West Toronto, Glebe Ottawa), and Quebec (DDO, Dollard-des-Ormeaux), and has 76 contractually committed franchise units across 9 Canadian provinces, including 25 in Ontario and a 15-unit area development agreement in Alberta. The company monetizes through restaurant sales (dine-in, takeout, catering) and franchise fees/royalties of $25K–$75K per unit with total per-unit franchise investment of $350K–$900K. Additional revenue streams include catering services (minimum $400 order) and online gift card sales. Marketing relies on the yolks.ca website, an active Instagram presence, and content marketing through the brand blog, while online ordering is delivered through the Toast Tab platform.
The target customer base is horizontal: local residents, commuters, and travelers seeking quality breakfast and brunch, supplemented by corporate event planners for catering and multi-unit franchise investors for expansion. In June 2026, Yolks extended its menu into lunch (smash burgers, fried chicken sandwiches), bowls, and smoothie bowls, broadening ticket size beyond traditional breakfast. No public revenue, headcount by role, or same-store sales data is disclosed, and the company is privately held with no funding rounds reported in the available data.
Yolks firmographics
Firmographics- Name
- Yolks
- Legal name
- Yolks
- Website
- https://yolks.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yolks is a Canadian full-service breakfast, brunch, and lunch restaurant concept owned by Happy Belly Food Group, operating seven locations across BC, Ontario, and Quebec with 76 committed franchise units across nine provinces, built around scratch-made signature dishes and an asset-light franchising model.
- Ownership category
- akta.pro rank
Where Yolks is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Yolks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales: Revenue from breakfast, brunch, and lunch sales at company-owned and potentially future corporate locations
- Franchise Fees and Royalties: Initial franchise fees and ongoing royalties from franchisee network. Investment range: $350,000 to $900,000 total, with franchise fees between $25,000 and $75,000
- Catering Services: Corporate and event catering with minimum order of $400. Menu options include Breaky Sando's, Pancake Platters, The King's Buffet, and Chicken Waffle Deluxe
- Gift Cards: Gift card sales through online platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full-Service Breakfast, Brunch & Lunch Restaurant |
| Unit Pricing | Pay-as-you-go | Catering Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yolks product offering
Product offeringCore offering
Yolks is a Canadian breakfast, brunch, and lunch restaurant brand operating full-service locations that serve scratch-made dishes including Perfectly Poached™ eggs, eggs benedict, chicken and waffles, pancakes, and house-made hollandaise and condiments. The brand operates through a mix of company-owned and franchised restaurants across British Columbia, Ontario, and Quebec, supplemented by a corporate catering service and an asset-light franchise program with 76 contractually committed units across nine Canadian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Yolks Breakfast Restaurant Experience Full-service breakfast, brunch, and lunch restaurant concept serving scratch-made dishes including Perfectly Poached™ eggs, eggs benedict, chicken and waffles, pancakes, breakfast sandwiches, and an expanded lunch lineup of smash burgers, fried chicken sandwiches, salads, smoothies, and bowls. Open seven operating locations across BC, Ontario, and Quebec with daytime hours (typically 8am–3pm).
- Yolks Catering Breakfast and brunch catering service offering individually packed Breaky Sando's, Pancake Platters, the King's Buffet, and Chicken Waffle Deluxe options for offices, events, and special occasions. Minimum order of $400; 72-hour advance notice for small events and one week for larger gatherings.
- Yolks Franchise Program Asset-light franchising program for entrepreneurs and investors to open Yolks Breakfast locations across Canada. Total investment range of approximately $350,000–$900,000+, franchise fees of $25,000–$75,000, footprint of 2,300–2,600 sq ft, daily operations 7am–4pm. Includes site selection, training, supply chain, and marketing support. Development agreements active across BC, Alberta, Ontario, Quebec, and Atlantic Canada.
Quantifiable outcome
- Breakfast category outperforms traditional restaurant models with high customer frequency and strong margins
- +2 more outcomes
Companies that use Yolks
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Yolks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yolks partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
Yolks competitors and assessment
Company assessmentBroad incumbents
- White Spot: White Spot is a BC-based family restaurant chain serving breakfast, lunch, and dinner; comparable to Yolks in BC market overlap, full-service casual dining model, and locally-rooted brand positioning.
- IHOP: IHOP is a large US-headquartered breakfast and brunch franchise chain with Canadian presence; comparable to Yolks as a national-scale breakfast franchise serving similar menu categories, though much larger and broader.
- Denny's: Denny's is a US-headquartered family dining and breakfast chain with Canadian locations; comparable to Yolks in breakfast daypart and casual dining positioning, though operating at much larger scale.
- Tim Hortons: Tim Hortons is Canada's largest QSR chain with a dominant breakfast daypart; relevant peer given overlap in Canadian breakfast consumer demand, though operating at vastly larger scale and QSR format.
- Recipe Unlimited: Recipe Unlimited is a major Canadian multi-brand restaurant operator (parent of Harvey's, Swiss Chalet, etc.); comparable to Yolks as a Canadian restaurant consolidator with brand portfolio strategy similar to Happy Belly Food Group.
- A&W Canada: A&W Canada is a major Canadian QSR chain with a strong breakfast daypart offering; comparable to Yolks as a breakfast-emphasizing Canadian brand, though operating in QSR rather than full-service casual dining.
Direct peers
- De Dutch: De Dutch is a Western Canadian breakfast and brunch chain specializing in Dutch-inspired breakfast dishes; comparable to Yolks in geographic focus (BC, Alberta) and breakfast-specialist positioning.
- Cora's: Cora's is a Quebec-founded breakfast and brunch restaurant chain with strong Canadian presence; comparable to Yolks as a breakfast-specialist full-service chain targeting similar brunch enthusiast customer segments.
- Sunset Grill: Sunset Grill is a Canadian breakfast-focused franchise chain with multiple Ontario and Western Canada locations; directly comparable to Yolks in breakfast specialization, franchise growth model, and Canadian footprint.
- Eggspectation: Eggspectation is a Canadian breakfast and brunch restaurant chain offering a similar full-service breakfast menu; directly comparable to Yolks in daypart focus, customer base, and dish categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yolks social profiles
Digital presenceYolks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yolks leadership team
Management profileNumber of profiles
Profiles2 records
Yolks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yolks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yolks
What does Yolks do?
Yolks is a Canadian breakfast, brunch, and lunch restaurant brand operating full-service locations that serve scratch-made dishes including Perfectly Poached™ eggs, eggs benedict, chicken and waffles, pancakes, and house-made hollandaise and condiments. The brand operates through a mix of company-owned and franchised restaurants across British Columbia, Ontario, and Quebec, supplemented by a corporate catering service and an asset-light franchise program with 76 contractually committed units across nine Canadian provinces.
Is Yolks a public or private company?
Yolks is a private company. It is classified as corporate owned and is currently operating.
When was Yolks founded?
Yolks was founded in 2012. It employs 101 to 250 people.
Where is Yolks based?
Yolks is headquartered in Vancouver, Canada, in the North America region.
How does Yolks make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are franchise Fees and Royalties, catering Services and gift Cards.
Who are Yolks's main competitors?
Broad incumbents on record are White Spot, IHOP, Denny's, Tim Hortons, Recipe Unlimited and A&W Canada. Direct peers are De Dutch, Cora's, Sunset Grill and Eggspectation.
Does Yolks have an API?
No public API is recorded for Yolks.