Glowstick Entertainment
Glowstick Entertainment is a Dallas-based indie game studio founded in 2016 that develops and publishes horror video games, led by the Dark Deception franchise, distributed across PC, console, mobile, and Roblox storefronts.
- Company typePrivate
- Founded2016
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Glowstick Entertainment does
Glowstick Entertainment is a Dallas-based, privately held indie game studio founded in 2016 that develops and publishes horror-themed video games. The company's proprietary catalog is anchored by the Dark Deception franchise, which includes the original Dark Deception, Super Dark Deception, Dark Deception: Monsters & Mortals, and the Roblox adaptation Dark Deception: Hunted; the studio has also released the House and House 2 titles plus The Bagman. The company is led by founder and CEO Vincent Livings and operates with a 1-10 person team.
The studio distributes its titles globally through every major digital gaming channel: Steam, Epic Games Store, PlayStation Store, Xbox Store, Nintendo Switch eShop, Google Play, the Apple App Store, and Roblox. Revenue is generated primarily through one-time game purchases on these storefronts, supplemented by a horror-focused publishing arm that supports third-party indie horror developers via licensing and royalty arrangements. Marketing is driven by game trailers, an ambassador program for community building, and partner platform featuring.
Beyond game development and publishing, Glowstick has pursued strategic platform and technology adjacencies, including VR partnerships with HTC Vive and Meta (Oculus), an active public hiring page, and an ambassador program designed to scale community reach. A Dark Deception film adaptation has been referenced via Deadline coverage on the company website, indicating intent to extend the IP into adjacent media verticals. No funding rounds, revenue figures, or institutional ownership information are disclosed.
Glowstick Entertainment firmographics
Firmographics- Name
- Glowstick Entertainment
- Legal name
- Glowstick Entertainment
- Website
- https://glowstickentertainment.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glowstick Entertainment is a Dallas-based indie game studio founded in 2016 that develops and publishes horror video games, led by the Dark Deception franchise, distributed across PC, console, mobile, and Roblox storefronts.
- Ownership category
- akta.pro rank
Glowstick Entertainment industry classification
Industry- Product category
- Indie Horror Video Games
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Indie Game Studios (MPAFAAAC)
- akta.pro secondary industries
- Narrative/Adventure & RPG Game Studios (MPAFAAAL), Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Glowstick Entertainment is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Glowstick Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Video Game Sales: One-time purchase revenue from selling games through digital distribution platforms including Steam, Epic Games Store, PlayStation, Nintendo Switch, Xbox, and mobile app stores. Games are sold as one-time purchases with no subscription requirement.
- Horror Game Publishing: Publishing revenue from supporting and distributing third-party indie horror games through their platform and partnerships with major gaming platforms.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels3 records
Glowstick Entertainment product offering
Product offeringCore offering
Glowstick Entertainment is an indie game studio that develops and sells its own original horror video games (including the Dark Deception series, House series, and The Bagman) across PC, console, and mobile platforms, and also operates a horror-focused publishing program that supports and distributes third-party indie horror games through major digital storefronts.
Product overview
Glowstick Entertainment is an indie game studio specializing in horror games with original characters and storytelling. The company offers multiple horror game titles including the Dark Deception series (Dark Deception, Super Dark Deception, Dark Deception: Monsters & Mortals, Dark Deception: Hunted for Roblox), the House series (House, House 2), and The Bagman. The portfolio includes both standalone games and platform-specific releases distributed through major gaming storefronts.
Differentiator
Problem solved
Functional benefit
Products and services
- Dark Deception Original horror game in the Dark Deception series featuring original characters and dark storytelling; available on PC and other major platforms for individual horror game enthusiasts.
- Super Dark Deception Horror game in the Dark Deception franchise released across multiple platforms including mobile (iOS/Android) and console, targeting individual horror game fans.
- Dark Deception: Monsters & Mortals Multiplayer horror game in the Dark Deception universe released on console platforms for individual and group horror game players.
- Dark Deception: Hunted (Roblox) Free-to-play Roblox adaptation of the Dark Deception horror franchise targeting Roblox's younger demographic.
- House Original horror game from Glowstick Entertainment featuring the studio's unique storytelling approach, sold to individual horror game enthusiasts.
- House 2 Sequel horror game in the House series with a demo available, released for individual horror game fans.
- The Bagman Horror game released on Steam, sold directly to individual horror game enthusiasts as part of the studio's horror-focused portfolio.
- Horror Game Publishing Publishing service that supports and distributes third-party indie horror games through Glowstick's platform partnerships with major digital storefronts (Steam, Epic, PlayStation, Xbox, Nintendo). Aimed at independent indie horror developers seeking publishing support.
Companies that use Glowstick Entertainment
Customer profileSegments1 record
Ideal customer profiles2 records
Glowstick Entertainment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Glowstick Entertainment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Steam (Valve)corePrimary PC distribution partner with dedicated Steam curator page for Dark Deception series. Games sold through Steam's digital storefront reaching millions of PC gamers worldwide.
- Epic GamescorePC distribution partner for Dark Deception titles on Epic Games Store, expanding reach to users of that platform.
- Sony Interactive Entertainment (PlayStation)coreConsole distribution partner for PlayStation Store featuring Super Dark Deception and other titles.
- Microsoft (Xbox)coreConsole distribution partner for Xbox Store featuring Dark Deception titles for Xbox gaming community.
- NintendocoreConsole distribution partner for Nintendo Switch eShop with Super Dark Deception and The Bagman available on Switch.
- Roblox CorporationminorPlatform partnership for Dark Deception: Hunted, a free-to-play Roblox adaptation of the horror franchise targeting Roblox's younger demographic.
- Supermassive GamesminorNoted as a partner in horror gaming space; potential collaboration or mutual recognition within horror game development community.
- KonamiminorNoted as a partner; potential publishing or horror game industry collaboration with the publisher known for Castlevania and Silent Hill franchises.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Glowstick Entertainment competitors and assessment
Company assessmentDirect peers
- Puppet Combo: Solo/small-team indie developer of retro-style PS1-era horror games such as the Power Drill Massacre and Night Ripper series. Comparable as a small indie horror studio selling direct-to-Steam digital titles.
- Supermassive Games: UK-based developer of narrative horror titles such as Until Dawn and The Dark Pictures Anthology. Directly comparable indie-scale horror studio that has scaled into a multi-title franchise; listed as a Glowstick partner in the input data.
- Red Barrels: Montreal indie studio behind the Outlast horror franchise. Closely comparable small-team horror studio that has built a multi-title series spanning PC and console, with strong publishing relationships.
- Frictional Games: Swedish indie developer of the Amnesia and SOMA horror franchises. Comparable as a small indie horror studio with original IP, narrative focus, and PC-led distribution on Steam.
Broad incumbents
- Motion Twin: French indie developer of Dead Cells with multi-platform distribution and a player-first cooperative model. Comparable as a small-to-mid independent studio building original IP and selling across Steam, console, and mobile storefronts.
- Annapurna Interactive: Indie publisher known for narrative-led titles including 12 Minutes, Stray, and What Remains of Edith Finch. Comparable as a publisher supporting original narrative indie IP across console and PC storefronts.
- tinyBuild Games: Indie developer and publisher with horror titles including Hello Neighbor and Graveyard Keeper. Comparable multi-platform indie publisher with a horror-leaning catalog and Steam-first distribution.
- Behaviour Interactive: Canadian developer of Dead by Daylight, a multiplayer asymmetric horror franchise. Comparable as a multi-platform horror publisher with its own established horror IP spanning PC and console.
- Devolver Digital: Public indie publisher with a horror-heavy slate (Devotion, My Friend Pedro, Cult of the Lamb, Inscryption). Comparable as a multi-platform indie games publisher that supports small horror studios via marketplace relationships.
Emerging players
- Team Reptile: Dutch indie developer of Bomb Rush Cyberfunk and Lethal League. Adjacent small-team indie studio with an original-IP, multi-platform release strategy similar to Glowstick's marketplace-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Glowstick Entertainment social profiles
Digital presenceGlowstick Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glowstick Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
Glowstick Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glowstick Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glowstick Entertainment
What does Glowstick Entertainment do?
Glowstick Entertainment is an indie game studio that develops and sells its own original horror video games (including the Dark Deception series, House series, and The Bagman) across PC, console, and mobile platforms, and also operates a horror-focused publishing program that supports and distributes third-party indie horror games through major digital storefronts.
Is Glowstick Entertainment a public or private company?
Glowstick Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glowstick Entertainment founded?
Glowstick Entertainment was founded in 2016. It employs 1 to 10 people.
Where is Glowstick Entertainment based?
Glowstick Entertainment is headquartered in Dallas, United States, in the North America region.
How does Glowstick Entertainment make money?
Two revenue lines are on record. Video Game Sales are the primary driver. The others are horror Game Publishing.
Who are Glowstick Entertainment's main competitors?
Direct peers on record are Puppet Combo, Supermassive Games, Red Barrels and Frictional Games. Broad incumbents are Motion Twin, Annapurna Interactive, tinyBuild Games, Behaviour Interactive and Devolver Digital. Team Reptile is listed as an emerging player.
Does Glowstick Entertainment have an API?
No public API is recorded for Glowstick Entertainment.
What industry is Glowstick Entertainment in?
Glowstick Entertainment's product category is Indie Horror Video Games. Its primary akta.pro industry code is MPAFAAAC, Indie Game Studios, with a secondary code of MPAFAAAL, Narrative/Adventure & RPG Game Studios. Its SIC code is 7990.