Adstork Ad Network

What Adstork Ad Network does

Adstork Ad Network Limited is a privately held, UK-incorporated programmatic advertising network founded in 2018 and headquartered in Birmingham, England, with a secondary registered office in London. The company operates a self-serve platform at sys.adstork.com that connects advertisers and publishers across 195+ countries, claiming 5B+ daily impressions, 10K+ active publisher websites, and a four-figure count of active advertiser campaigns. Its inventory spans six ad formats — Banner, Native, Push, Popunder, Interstitial, and Video — and is monetized through CPM, CPC, CPA, and CPV pricing on the advertiser side and revenue-share payouts to publishers, supplemented by a Smart CPM / GPA Goal automated bidding tier. The technology stack combines an OpenRTB-compliant real-time bidding infrastructure with an ad server that layers AI-driven bid optimization, dynamic creative testing, traffic distribution, and anomaly/fraud detection on top of behavioral, contextual, and geo-data signals.

The business model is primarily a take-rate intermediary: Adstork earns commissions on ad transactions flowing between supply (publishers, RTB partners) and demand (advertisers). Distribution is hybrid — product-led growth through the self-serve signup and instant publisher approval, plus enterprise-field-sales motion for DSP/SSP integrations and high-touch advertisers served by an in-house team of 15+ dedicated account managers and 12+ developers operating on a 24/7 basis. The company is bootstrapped with no disclosed institutional investors or parent, registers GDPR and CCPA compliance for push-notification ad delivery, and monetizes its owned audience-development through an educational blog, multi-language site localization (English, Bengali, Turkish, Spanish), and organic social sharing. With 11-50 employees and no disclosed revenue, Adstork competes in the long tail of ad networks rather than against the dominant programmatic exchanges, on a value proposition centered on flexible self-serve tooling, transparent reporting, and fraud-filtered traffic quality.

Name

Adstork Ad Network

Legal name

Adstork Ad Network Limited

Website

https://adstork.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Adstork Ad Network is a UK-based, bootstrapped programmatic advertising network operating a self-serve platform that connects advertisers with publishers across 195+ countries via six ad formats, AI-powered real-time bidding, and OpenRTB-compliant integrations.

Ownership category

akta.pro rank

Product category

Digital Advertising Network

NAICS

Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

akta.pro secondary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Programmatic advertising network
• Digital ad network
• Real-time bidding platform
• Publisher monetization platform
• Self-serve ad serving

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising Network Commission: Adstork acts as an intermediary connecting advertisers with publishers, earning revenue through commissions on ad transactions. Advertisers pay for impressions (CPM), clicks (CPC), actions (CPA), or views (CPV), while publishers earn revenue from displaying these ads.
2. Publisher Monetization Fees: Revenue share model where publishers monetize their websites/apps through Adstork's ad formats. Publishers earn through CPM, CPC, or CPA models based on ad interactions on their platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Adstork Ad Network operates a global online advertising marketplace that connects advertisers with publishers through a self-serve platform supporting multiple ad formats (Banner, Native, Push, Popunder, Interstitial, and Video) and RTB/XML programmatic integrations. Advertisers create campaigns, configure audience targeting, set budgets, and bid on inventory via CPM, CPC, CPA, or CPV pricing models, while publishers monetize websites and apps through premium demand with high fill rates and competitive payouts. The platform is powered by proprietary ad server technology with AI-driven optimization, anti-fraud traffic validation, and OpenRTB-compliant real-time bidding infrastructure.

Product overview

Adstork Ad Network is a global performance advertising platform connecting advertisers with publishers through a comprehensive ad network ecosystem. The core offering centers on multiple ad formats (Banner, Native, Push, Popunder, Interstitial, and Video) available via a self-serve platform and RTB/XML programmatic integration. The platform provides DSP tools for advertisers with real-time bidding, AI-powered optimization, and advanced targeting capabilities, while publishers access monetization through high fill rates and multiple payout models. Additional modules include CPA Goal automation, a fraud prevention system, and analytics dashboard. The platform operates as a SaaS-based solution supporting CPM, CPC, CPA, CPV, and CPL pricing models across 195+ countries with 5B+ daily impressions.

Differentiator

Problem solved

Functional benefit

Products and services

• Banner Ad Format Standard display advertising format shown on websites and apps, providing visual banner advertisements across desktop and mobile inventory for advertisers and publishers.
• Native Ad Format Non-disruptive ad format that seamlessly integrates with website content, matching the look and feel of surrounding editorial content for higher engagement, available to advertisers and publishers.
• Push Ad Format Push notification ads delivered directly to users' devices in real-time, appearing even when users are not actively browsing, ensuring high visibility and engagement, with GDPR and CCPA-compliant consent flows.
• Popunder Ad Format Non-intrusive ad format appearing in a separate browser window behind the active window, displayed when users close the main tab, offering high conversion rates.
• Interstitial Ad Format Full-screen advertisements appearing between content transitions, commanding maximum visibility and offering high engagement rates with customizable timing and frequency controls.
• Video Ad Format Dynamic video advertising format supporting pre-roll, mid-roll, post-roll, and in-feed placements across web and mobile inventory with VAST-compatible delivery and dynamic creative optimization.
• Self-Serve Advertising Platform Web-based platform enabling advertisers to create accounts, set up campaigns, configure multi-dimensional targeting, set budgets, choose pricing models (CPM, CPC, CPA, CPV), and track performance in real time with AI-powered optimization and anti-fraud protection.
• Publisher Monetization Platform Platform for publishers to monetize website and app traffic through multiple ad formats (Banner, Native, Push, Popunder, Interstitial, Video) with real-time bidding integration, high fill rates, competitive payouts, and a minimum payout threshold around $50.
• RTB/XML Partnership Program Programmatic partnership enabling SSPs, DSPs, ad exchanges, and media buyers to integrate via OpenRTB standards or XML feeds for real-time bidding access to Adstork's ad inventory, with partner verification covering platform legitimacy, traffic quality, and compliance.

Quantifiable outcome

• Publishers can boost monetization by 30% compared to previous methods
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Media.net: Contextual ad network powering Yahoo/Bing demand for many publishers. Comparable as an alternative monetization path to Adstork, primarily competing on the publisher side.
• Taboola: Large-scale content-discovery and native ad platform with publisher-direct integrations and a programmatic exchange. Overlaps with Adstork's native and video formats but operates at materially greater scale and is publicly listed.
• Outbrain: Premium native/content-discovery ad network with strong publisher relationships across top-tier media. Comparable on native format and RTB access but skews to brand-direct rather than SMB performance.
• Google AdSense / AdMob: Default monetization for the long tail of web/app publishers; competes with Adstork for publisher inventory and advertiser spend via display, native, and video formats inside Google's auction.

Direct peers

• Clickadu: Popunder, push, and display ad network with self-serve platform and programmatic (RTB) integrations. Highly comparable on product breadth, target verticals, and small-to-mid publisher focus.
• MGID: Native ad network connecting advertisers with publishers via content recommendation widgets and programmatic native inventory. Comparable as a self-serve ad network focused on performance and global reach.
• PropellerAds: Long-running popunder, push, native, and interstitial ad network with self-serve onboarding and global reach. Direct competitor serving the same advertiser and publisher segments with overlapping format mix.
• Adsterra: Global ad network offering popunder, push, native, banner, interstitial, and video formats with a self-serve platform and RTB/XML integration. Closely comparable to Adstork on format breadth, audience model, and self-serve monetization flow.
• HilltopAds: Independent ad network emphasizing popunder, push, and direct-link formats with a self-serve platform and competitive payouts for publishers. Closely comparable challenger in the same niche.
• BuySellAds: Self-serve ad network and programmatic marketplace offering direct and RTB access to publisher inventory. Comparable on self-serve onboarding and dual advertiser/publisher focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adstorkN

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adstork Ad Network