Wushiland Boba

What Wushiland Boba does

Wushiland Boba is a US specialty beverage retailer operating authentic Taiwanese hand-shaken bubble tea under the Wushiland Boba trade name, with corporate operations held through Flying Fish USA Inc., a privately held California corporation. The brand traces its lineage to 50嵐 (Wu-Shih-Lan), a Taiwanese hand-shaken tea chain founded in 1994 in Tainan, and entered North America in January 2016 as OO Tea in San Diego before launching the Wushiland Boba flagship in San Gabriel in 2017. The company runs 25+ retail locations across California (concentrated in San Diego, Los Angeles, Orange County, the Bay Area, and Sacramento), Texas (Katy), and Pennsylvania (Pittsburgh near Carnegie Mellon University), with a heavy weighting toward premium Class-A mall co-tenancies including Westfield UTC, Westfield Century City, and The Shops at Santa Anita.

The core product is freshly brewed tea prepared daily as the base for hand-shaken beverages across categories including Brewed Tea, Milk Tea, Macchiato, Latte, Fresh Fruit Tea, and Caffeine-Free options, with customizable sweetness, ice levels, and toppings (boba, pearls, grass jelly, red bean). Recent menu additions include the Taro Latte Series (six SKUs launched March 2026) and the 160 oz Travel Box (June 2024) for group occasions. The technology layer is a proprietary iOS/Android mobile app for online ordering, loyalty rewards (1 point per $1 spent, 30 points = $3 discount, 50-point birthday gift), and e-gift card management, with the loyalty engine powered by Preferred Patron Loyalty LLC. Group ordering (50+ drinks at a 10% discount) is processed via Google Forms, and payroll runs on Toast Payroll. Distribution is direct-to-consumer through owned and franchise storefronts, a company-branded mobile app for in-store pickup, and select grocery channel partnerships including a 99 Ranch Market (大華超市) location in San Jose.

The business model combines single-serve retail beverage sales (primary revenue stream) with franchise fees and royalties (investment range $100K-$700K+, $200K-$500K+ net worth qualification), corporate and event group ordering, and bulk-format products (160 oz Travel Box). Marketing relies on Instagram and Facebook organic social, in-mall foot traffic, earned media coverage in outlets such as ETTV and WaCow Media, and app-based push promotions. The addressable customer base spans bubble tea enthusiasts (students, young professionals, families), corporate/event organizers needing bulk orders, and franchise operators in the US. The company is privately held with no disclosed external funding, no subsidiaries, and operates from Irvine, California with a corporate/legal presence in San Diego.

Name

Wushiland Boba

Legal name

Flying Fish USA Inc.

Website

https://wushiland-usa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Wushiland Boba is a Taiwanese-origin bubble tea chain operating 25+ retail stores across California, Texas, and Pennsylvania under Flying Fish USA Inc. The company sells hand-shaken tea beverages through company-owned and franchise mall locations, supported by a mobile app, loyalty program, and franchise expansion program.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail (Bubble Tea)

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAKAC

Bubble Tea (Boba) Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

SECONDARYTHAFAKAD

Specialty Tea Shops (Loose-Leaf, Tea Bars)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Bubble tea beverages
• Hand-shaken tea
• Specialty beverage retail
• Franchise restaurants
• Milk tea drinks

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Beverage Sales: Direct sales of bubble tea and hand-shaken beverages through company-owned and franchise retail locations. Revenue generated from individual drink purchases, toppings add-ons, and specialty seasonal offerings. Multi-location operations across California, Texas, and Pennsylvania.
2. Franchise Fees and Royalty: Franchise model generating initial franchise fees and ongoing royalty payments from franchise operators. Investment range of $100K-$700K+ based on territory and store size. Franchise application process requires $200K-$500K+ net worth verification.
3. Group Ordering (50+ drinks): Bulk order service for corporate events, parties, and gatherings. Orders of 50+ drinks receive 10% discount. Orders placed 3+ days in advance, with 2+ weeks advance notice for orders exceeding 50 cups.
4. 160 oz Travel Box: Bulk family-size packaging option for sharing - serves approximately 6-10 people. Made-fresh-to-order product for group occasions. Toppings available at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wushiland Boba sells authentic Taiwanese hand-shaken bubble tea and related beverages — including brewed tea, milk tea, macchiato, latte, fresh fruit tea, and caffeine-free options with toppings such as boba, pearls, grass jelly, and red bean — through company-owned and franchise retail stores in premium US shopping mall locations. The company also operates a proprietary mobile app for online ordering and loyalty rewards, a 50+ drink group ordering service, a 160 oz Travel Box for sharing, and a franchise program for store expansion.

Product overview

Wushiland Boba is a Taiwanese bubble tea brand originating from 50嵐, offering authentic hand-shaken tea beverages with various toppings such as boba, pearls, grass jelly, and red bean. The company operates a network of retail stores across the United States and provides multiple engagement channels including a mobile app, membership rewards program, and franchise opportunities. The product portfolio centers on core beverage offerings organized into categories: Brewed Tea, Milk Tea, Macchiato, Latte, Fresh Fruit Tea, and Caffeine-Free options. Recent additions include the Taro Latte Series and 160 oz Travel Box for group sharing. The company also offers bulk ordering services for events and a franchise program for store expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Shaken Bubble Tea Beverages Authentic Taiwanese hand-shaken bubble tea drinks built on daily fresh-brewed imported tea with customizable sweetness, ice level, and toppings including boba, pearls, grass jelly, and red bean. Available across six menu categories — Brewed Tea, Milk Tea, Macchiato, Latte, Fresh Fruit Tea, and Caffeine-Free — for individual consumers at company-owned and franchise retail stores.
• Taro Latte Series Six taro-based latte drinks combining rich taro flavor with tea and milk in regular and oat-milk variants, available at all Wushiland Boba locations except Katy, TX. Targeted at existing bubble tea customers seeking a new flavor profile in the Latte category.
• 160 oz Travel Box Bulk family-size packaging option serving approximately 6–10 people, with multiple popular drink flavors made fresh to order and toppings available at additional cost. Designed for group occasions with in-store pickup.
• Wushiland Mobile App Proprietary mobile application for iOS devices that enables online ordering, mobile payment, membership rewards points accumulation and redemption, e-gift card purchases, and store location finder. Available on the App Store and Android via onelink.
• Member Rewards Program Loyalty program powered by Preferred Patron that allows members to earn 1 point per dollar spent in-store or via the app, redeem 30 points for a $3 beverage discount, and receive 50 birthday gift points valid 30 days. Points expire one year from credit date.
• 50+ Group Order Service Bulk ordering service for corporate events, parties, and gatherings of 50 or more drinks at a 10% discount. Orders are submitted via Google Form, with confirmation by email and advance payment required.
• Wushiland Boba Franchise Program Franchise opportunity for opening Wushiland Boba retail stores in the United States, targeting South California, North California, Nevada, and other expansion states. Investment range $100K–$700K+ depending on territory and store size, with a mandatory training program and a $200K–$500K+ net worth requirement.

Quantifiable outcome

• 90%+ customer satisfaction implied by repeat business and loyalty program participation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 99 Ranch Market (大華超市)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Wushiland Boba operates a store location inside 99 Ranch Market in San Jose, California. This grocery store partnership provides visibility among Asian-American consumers and leverages existing foot traffic in ethnic grocery retail environments.
• Preferred Patron Loyalty LLCcoreTechnology or IntegrationThird-party loyalty program provider powering the Wushiland Boba Member Rewards Program. Handles points accumulation, redemption mechanics, birthday rewards, and account management functionality within the company's digital ecosystem.
• Flying Fish USA Inc.coreOthersLegal entity name and parent company of Wushiland Boba operations in the United States. Identified in Terms of Use and Privacy Policy as the controlling entity for US operations.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Kung Fu Tea: Largest US-based bubble tea chain with hundreds of locations. Directly competes with Wushiland Boba in the same product category (bubble tea, milk tea, fruit tea) and mall-based retail format, with similar target demographic of young Asian-American consumers and boba enthusiasts.
• Happy Lemon: Asian-origin bubble tea chain operating in US markets. Competes with Wushiland Boba on menu overlap (boba, milk tea, salt cheese tea) and mall-based retail positioning, particularly in California and major metropolitan areas.
• Tiger Sugar: Taiwanese-founded bubble tea brand famous for brown sugar boba. Operates mall-based retail locations across California and major US metros, directly competing for the same premium boba consumer as Wushiland Boba.
• Quickly: Established Taiwanese bubble tea franchise with multiple US locations. Directly comparable product offerings (boba, milk tea, fruit tea) and franchise expansion model targeting the same demographics as Wushiland Boba.
• Boba Guys: Premium US bubble tea chain focused on organic, high-quality ingredients with strong California presence. Competes directly with Wushiland Boba in higher-end malls and shopping districts, particularly in Northern California where Wushiland is expanding.
• The Alley: Taiwan-origin premium bubble tea chain with strong US presence including California. Competes directly with Wushiland Boba in the premium hand-shaken tea segment, with similar menu structure and mall-based positioning.
• Coco Bubble Tea: Global Taiwanese bubble tea chain with extensive US footprint. Offers direct head-to-head competition in the boba and milk tea category with similar pricing tier and mall/strip-mall retail format.
• Lollicup (Lollicup Fresh): California-founded bubble tea and coffee chain with established US presence. Compares directly to Wushiland Boba on category leadership in the Western US, boba-centric menu, and franchise-driven growth model.
• Share Tea: Taiwan-originated global bubble tea chain with significant US presence. Direct competitor offering comparable hand-shaken tea menu, premium pricing, and franchise model that targets the same Asian-American consumer segment as Wushiland Boba.

Regional players

• Tastea: California-based premium bubble tea chain primarily serving Southern California. Geographic overlap with Wushiland Boba's core California footprint and similar product positioning (tea-based drinks, customizable toppings), making it a strong regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WushilandBobaUSA
• Instagraminstagram.com/wushilandbobausa
• Xx.com/wslboba_pgh
• LinkedInlinkedin.com/company/wushilandbobausa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wushiland Boba