Pour Decisions
Pour Decisions Craft is a privately-held craft beverage retailer operating Bay Area storefronts that serve Vietnamese phin coffee, matcha, and rotating California craft beers alongside bakery items, with a Houston expansion underway and a corporate catering arm serving tech-campus events.
- Company typePrivate
- Founded2023
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pour Decisions does
Pour Decisions Craft is a privately-held craft beverage retailer founded in 2023 in San Jose, California, operating a multi-location concept that combines Vietnamese phin coffee, ceremonial matcha, specialty lattes, and a rotating wall of California craft beers (including pours from Russian River, Humble Sea, and BARE Bottle) alongside bakery items sourced from local independent partners such as Sweet Dragon Bakery, Eizel's Bakery, 111 Bakery, and Duc Huong. The company runs three Bay Area storefronts — San Jose (5700 Village Oaks Dr), Fremont (3530 Beacon Ave), and Mountain View (1040 Grant Rd) — each open daily from 7am with extended evening hours on weekends, and has announced a fourth location at 555 W 19th St in Houston Heights, Texas. The business also operates a corporate catering arm capable of scaling from small team standups to 3,000-drink campus events and claims trust from teams at Google, TikTok, and Facebook.
The core product is a unified retail experience rather than a software platform: the company discloses no proprietary technology, patents, or AI capabilities, and uses third-party Untappd for live tap-list display alongside a proprietary order-ahead storefront with a rewards program. Pricing follows a unit-pay-as-you-go model with non-alcoholic beverages at $3.75-$7.95, craft beers at $5-$10, and bakery items at $3.75-$8. Distribution is direct-to-consumer through physical storefronts plus online order-ahead for fast pickup, with corporate catering extending the addressable market into enterprise events. The company is bootstrapped with no disclosed venture capital or private equity backing and is led by an ownership team reflecting American, Vietnamese, and Mexican heritage, anchoring a brand position around diversity, family- and pet-friendly hospitality, and the unusual proposition of serving craft beer at 7am.
Pour Decisions firmographics
Firmographics- Name
- Pour Decisions
- Legal name
- Pour Decisions Craft
- Website
- https://pourdecisionscraft.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pour Decisions Craft is a privately-held craft beverage retailer operating Bay Area storefronts that serve Vietnamese phin coffee, matcha, and rotating California craft beers alongside bakery items, with a Houston expansion underway and a corporate catering arm serving tech-campus events.
- Ownership category
- akta.pro rank
Pour Decisions industry classification
Industry- Product category
- Specialty Coffee and Craft Beer Retail
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where Pour Decisions is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Pour Decisions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Beverage Sales: In-person sales of craft coffee, Vietnamese phin coffee, matcha, tea, and craft beer across three Bay Area locations. Customers visit storefronts for immediate consumption.
- Online Ordering: Order-ahead system via their own storefront for fast pickup, with rewards program to drive repeat business.
- Catering Services: Corporate and private event catering for coffee, matcha, and beer. Serves events ranging from small team standups to large campus events with up to 3,000 drinks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Non-alcoholic beverages |
| Unit Pricing | Pay-as-you-go | Craft Beer |
| Unit Pricing | Pay-as-you-go | Bakery items |
| Unit Pricing | Pay-as-you-go | Add-on cream flavors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pour Decisions product offering
Product offeringCore offering
Pour Decisions Craft operates brick-and-mortar retail storefronts selling Vietnamese phin coffee, ceremonial matcha, house-brewed teas, fruit lemonades, and a rotating tap wall of California craft beers, complemented by pastries and savory bites from local bakery partners. Revenue is generated primarily through in-person beverage and food sales, supplemented by an online order-ahead platform for fast pickup and a corporate and private-event catering service.
Product overview
Pour Decisions Craft is a single-location craft beverage brand offering a unified retail experience centered on Vietnamese phin coffee, ceremonial matcha, and rotating craft beer taps. The product portfolio spans Signature Phin Coffees (Traditional Coffee, Ube Cream, Salted Cream), Specialty Lattes (Peanut Butter Latte, Hawaiian Latte), Matcha Series (Banana Matcha, Mango Matcha), TeaLyfe Series (jasmine teas, Thai tea), Craft Beer (rotating taps from Russian River, Humble Sea, BARE Bottle), Bakery items from local partners, and Non-Caffeinated drinks. Supporting services include Catering (mobile event service for corporate and private events) and Online Ordering (web/mobile pickup with rewards program). Founded in San Jose in 2023, the company operates three Bay Area locations with a fourth opening in Houston.
Differentiator
Problem solved
Functional benefit
Products and services
- Pour Decisions Craft Retail Beverages In-store retail offering of Vietnamese phin coffee, ceremonial matcha, house-brewed jasmine and Thai teas, caffeine-free fruit lemonades, and a rotating tap wall of California craft beers (IPAs, stouts, lagers, ciders, seltzers) served daily from 7am across Bay Area locations for walk-in consumers and families.
- Catering Services
Companies that use Pour Decisions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pour Decisions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Pour Decisions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Sweet Dragon BakeryminorLocal independent bakery partner providing fresh banana bread and other baked goods for the menu. Located in Bay Area.
- Eizel's BakeryminorLocal independent bakery partner providing empanadas (Bolognese with bechamel, BBQ chicken), Korean garlic buns, and longganisa sausage bites.
- 111 BakeryminorLocal bakery partner providing the bacon, egg, and cheese croissant with Everything But The Bagel seasoning.
- Duc HuongminorLocal bakery partner providing the famous Dac Biet Banh Mi sandwich with BBQ pork, pork roll, pickled carrot, and jalapeño.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pour Decisions competitors and assessment
Company assessmentDirect peers
- Philz Coffee: Bay Area-born craft coffee chain with multiple retail locations and a focus on customized hand-poured coffee. Directly comparable as a multi-store Bay Area craft coffee operator serving similar customer segments, though without the craft beer component.
- Verve Coffee Roasters: California-based specialty coffee roaster and retail chain with Bay Area locations. Comparable as a craft coffee multi-unit operator with café formats and a similar product-led positioning.
- Sightglass Coffee: San Francisco craft coffee roaster and café operator with a strong brand identity, multi-location footprint, and focus on design-forward retail. Comparable as a craft coffee multi-store peer in the same Bay Area premium coffee category.
- Saint Frank Coffee: San Francisco-based craft coffee roaster and café chain with a premium positioning. Comparable as a Bay Area craft coffee multi-store operator serving a similar professional clientele.
- Réveille Coffee Co. Bay Area craft coffee chain with multiple café locations, known for a focus on hospitality and design. Comparable multi-store craft coffee operator targeting similar urban professional and remote-worker customers.
- Beer Box: San Jose-area craft beer and food venue that pairs rotating taps with food offerings. Closest direct analog in geography and concept, combining a craft-beer daypart with a food menu, though less coffee-focused.
Broad incumbents
- Blue Bottle Coffee: Large, well-capitalized craft coffee chain with a Bay Area origin and a national footprint. Comparable as a multi-store premium coffee operator, but at significantly greater scale and with broader geographic reach than Pour Decisions.
- Russian River Brewing Company: Highly regarded California craft brewery that supplies beer to Pour Decisions and operates brewpub locations. Comparable as a craft beer producer with a taproom/brewpub retail layer, but a much larger and more established operator.
- BARE Bottle Brewing Co. San Francisco craft brewery that supplies beer to Pour Decisions and operates its own taproom. Comparable in the Bay Area craft beer and taproom category, but a producer rather than a coffee-and-beer retail concept.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Pour Decisions social profiles
Digital presencePour Decisions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pour Decisions leadership team
Management profileNumber of profiles
Pour Decisions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pour Decisions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pour Decisions
What does Pour Decisions do?
Pour Decisions Craft operates brick-and-mortar retail storefronts selling Vietnamese phin coffee, ceremonial matcha, house-brewed teas, fruit lemonades, and a rotating tap wall of California craft beers, complemented by pastries and savory bites from local bakery partners. Revenue is generated primarily through in-person beverage and food sales, supplemented by an online order-ahead platform for fast pickup and a corporate and private-event catering service.
Is Pour Decisions a public or private company?
Pour Decisions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pour Decisions founded?
Pour Decisions was founded in 2023. It employs 1 to 10 people.
Where is Pour Decisions based?
Pour Decisions is headquartered in San Jose, United States, in the North America region.
How does Pour Decisions make money?
Three revenue lines are on record. Retail Beverage Sales are the primary driver. The others are online Ordering and catering Services.
Who are Pour Decisions's main competitors?
Direct peers on record are Philz Coffee, Verve Coffee Roasters, Sightglass Coffee, Saint Frank Coffee, Réveille Coffee Co. and Beer Box. Broad incumbents are Blue Bottle Coffee, Russian River Brewing Company and BARE Bottle Brewing Co.. Humble Sea Brewing Co. is listed as a peer.
Does Pour Decisions have an API?
No public API is recorded for Pour Decisions.
What industry is Pour Decisions in?
Pour Decisions's product category is Specialty Coffee and Craft Beer Retail. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 7224 and its SIC code is 5810.