Kalani

What Kalani does

Kalani is a Swedish direct-to-consumer apparel company specializing in sun-protective clothing with UPF 50+ ratings. Founded in 2016 in Stockholm by Sara Sandgärde and Linda Avenberg, the company targets health-conscious consumers seeking verified sun protection across women's garments, men's polos, hats, kids apparel, UV blankets, and complementary SPF 50 sunscreen. Products are constructed from premium Italian fabrics and manufactured in Portugal, with Oeko-Tex Standard 100 certification supporting the brand's safety positioning.

The business operates a Shopify-based DTC storefront and ships to more than 40 countries, with marketing presence on TikTok driving consumer acquisition. Pricing is positioned at the premium end of the sun-protective apparel category, with individual items ranging from approximately $59 to $129 USD. Anna Xavier joined as CEO in 2021, professionalizing operations originally run by the founders. The company also maintains a dermatologist partnership to validate efficacy claims.

Kalani is privately held with a headcount of 1–10 employees and has not disclosed external funding. The combination of niche category focus (UPF-rated apparel), premium pricing, vertically informed supply chain (Italian fabric, Portuguese manufacturing), and international DTC distribution defines its current operational scope. No financial metrics, customer counts, or revenue figures are publicly available in the input.

Name

Kalani

Legal name

Kalani AB

Website

https://kalanisunwear.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kalani is a Swedish DTC apparel brand selling UPF 50+ sun-protective clothing for women, men, and kids, manufactured in Portugal from Italian fabrics and shipped globally to 40+ countries.

Ownership category

akta.pro rank

Product category

Sun Protective Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• Sun protective clothing
• UPF 50 apparel
• UV protective fashion
• Resort and beachwear
• Premium direct-to-consumer

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: Kalani generates revenue through direct-to-consumer sales of sun protective apparel and accessories via their e-commerce platform. Products include UV polo shirts, sun hats, beachwear, blankets, sunscreen, and accessories. Sales are one-time transaction-based with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kalani is a premium Swedish brand that designs and sells sun protective apparel and accessories (women's, men's, and kids' collections, UV hats, UV blankets, sunscreen, and accessories) through its own direct-to-consumer e-commerce store. Its products use proprietary Italian high-tech patented fabrics with UPF 50+ protection that block 98% of UV rays and are Oeko-Tex Standard 100 certified, manufactured in Portugal under ethical working conditions.

Product overview

Kalani is a premium Swedish brand offering active, resort, and beachwear fashion with built-in sun protection UPF 50+. The product portfolio includes women's sun protective garments, men's Palma UV Polo Shirts, Bahamas UV Sun Hats, Kids & Junior collections, UV Blankets, Sun Mousse SPF 50, and accessories including Recycled Cotton Tote Bags and Gift Boxes. All products feature Italian high-tech patented fabrics that are wrinkle-free, soft, breathable, quick-drying, and certified according to Oeko-Tex Standard 100. Manufacturing is done in Portugal under ethical working conditions. The company was founded in Stockholm in 2016 and is led by CEO Anna Xavier.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Sun Protective Garments Sun protective clothing collection for women featuring UPF 50+ protection, made from Italian high-tech patented fabrics that are wrinkle-free, breathable, and quick-drying; designed for women seeking stylish UV-protective apparel for everyday, beach, and resort wear.
• Palma UV Polo Shirt Men's UV polo shirt with UPF 50+, long sleeves, front buttons, made from Italian coordinated fabrics (73% polyamide, 27% elastane/LYCRA®); available in New Navy, Grey, and Dark Blue for men seeking functional, stylish sun protection.
• Bahamas UV Sun Hat Wide-brimmed sun hat with UPF 50+ protection for face, neck, and ears; made from lightweight Italian fabrics with PE foam filling, available in Black, Navy, Nude, and Rose for women and men.
• Kids & Junior Sun Protective Products Sun protective apparel and accessories designed for children and juniors, featuring the same UPF 50+ protection as adult collections; targeted at families seeking safe, easy-care UV garments for newborns through older kids.
• UV Blankets UV protective blankets offering UPF 50+ sun protection for outdoor use at beaches and resorts, providing a portable shaded surface for adults and children.
• Sun Mousse SPF 50 Sunscreen product with SPF 50 protection, sold individually and as a bundle with UV visors; complements Kalani's apparel line for full sun protection.
• Kalani Recycled Cotton Tote Bag Eco-friendly tote bag made from 50% cotton, 30% recycled cotton, and 20% recycled polyester (500 x 370 x 120 mm, 280 g/m²); an accessory item aligned with Kalani's sustainability positioning.
• Kalani Gift Box Branded sleeve gift box with rigid construction (220 x 170 x 35 mm) made from 300 g white paper carton sleeve and 300 g black paper carton box; sold as a packaging accessory for gifting Kalani products.
• Kalani Gift Card Digital gift card available for purchase starting from $26.58 USD, redeemable on the Kalani e-commerce site for any product.

Quantifiable outcome

• UPF 50+ blocks 98% of harmful UV rays

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Dermatologists (collaborative partnership)coreStrategic or Co-development Partner · 1 January 2016Kalani partnered with dermatologists during product development to ensure their sun protective clothing effectively prevents and reduces sun-related skin damage. This collaboration informed the UPF 50+ protection technology in their fabrics.
• Fashion Designers (collaborative partnership)coreStrategic or Co-development Partner · 1 January 2016Kalani collaborated with fashion designers to create a collection that blends fashionable designs with UV-blocking technology, ensuring style and functionality in their products.
• Italian Fabric SupplierscoreStrategic or Co-development PartnerPremium Italian fabric suppliers providing high-tech patented fabrics with innovative, high-quality textile technology. These fabrics feature softness, durability, sustainability, and built-in UV protection.
• Portuguese Manufacturing FacilitiescoreImplementation/ SI/ Consulting PartnerAll Kalani garments are produced in ethical and environmentally friendly facilities in Portugal, ensuring safe and fair working conditions for workers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Vuori: Vuori is a US premium DTC activewear brand offering performance fabrics and a growing outdoor/resort line. It overlaps with Kalani in the premium direct-to-consumer athletic-resort apparel space and on fabric-quality positioning.
• Coola: Coola is a US premium mineral sunscreen and sun-care brand sold through DTC and clean-beauty retail channels. It overlaps with Kalani's Sun Mousse SPF 50 SKU in the chemical/topical sun-care category and represents a potential bundle or acquisition partner.
• Bananain: Bananain (蕉内) is a Chinese DTC apparel brand that has aggressively expanded into UV-protective ("冰皮防晒") sunwear and underwear. It is an emerging direct competitor in the UPF apparel category, particularly relevant to Kalani's expansion ambitions in Asia-Pacific.

Direct peers

• Sunday Afternoons: Sunday Afternoons is a US outdoor hat specialist offering UPF-rated sun hats and activewear accessories. Closely comparable to Kalani's Bahamas UV Sun Hat line in category (sun hats) and premium outdoor positioning.
• UV Skinz: UV Skinz is a US-based UPF 50+ sun protection apparel brand focused on swimwear, rash guards and family sun protection. Comparable to Kalani in its family-skewed positioning and sun-protection-first value proposition.
• Solbari: Solbari is an Australian premium UPF 50+ sun protection apparel brand selling dresses, shirts, rash vests and accessories via DTC globally. It mirrors Kalani's premium pricing, dermatology-led messaging and focus on fashionable UV-protective clothing for adults and children.
• Cabana Life: Cabana Life is a US sun-protective clothing brand offering UPF 50+ women's, men's and children's apparel and cover-ups. It is a direct peer in combining dermatology-validated UPF fabrics with a fashion-first, family-oriented assortment.
• Coolibar: Coolibar is a US-based pioneer of UPF 50+ sun protective apparel and hats for women, men and kids. It is the most direct comparable to Kalani in terms of category leadership, dermatology-backed positioning, and premium DTC distribution of UV-protective clothing.

Broad incumbents

• Uniqlo: Uniqlo is a global mass-market apparel incumbent that sells a broad UPF protection line across women's, men's and kids' categories at lower price points. It represents the incumbent competitive ceiling Kalani must defend against with its premium fabric positioning.
• Decathlon: Decathlon is a global sporting-goods retailer with proprietary UPF beachwear, swim and outdoor lines (Tribord/Quechua). It competes indirectly with Kalani on price and assortment breadth in sun-protective apparel for active families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kalanisunwear
• Instagraminstagram.com/kalanisunwear
• TikToktiktok.com/@kalanisunwear
• LinkedInlinkedin.com/company/kalani-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalani