China Digital Entertainment Expo & Conference

Name

China Digital Entertainment Expo & Conference

Legal name

China International Digital Interactive Entertainment Exhibition

Website

https://chinajoy.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

China Digital Entertainment Expo & Conference (ChinaJoy) operates China's flagship annual digital entertainment exhibition at Shanghai New International Expo Center, serving game publishers, IP holders, esports organizers, and consumer gaming audiences via B2B matchmaking and consumer entertainment halls.

Ownership category

akta.pro rank

Product category

Gaming & Digital Entertainment Events

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Digital entertainment expo
• Gaming industry events
• Esports tournaments
• Game developer conferences
• Entertainment exhibition

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Booth/Sponsorship Sales: Revenue generated from companies reserving exhibition booths and sponsorship packages at the event. Includes BTOB business negotiation halls and BTOC interactive entertainment halls.
2. Ticket Sales: Revenue from selling admission tickets to the public exhibition days (BTOC consumer entertainment section).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ChinaJoy organizes and operates China's largest annual digital entertainment exhibition at the Shanghai New International Expo Center. It sells exhibition booths, sponsorship packages, and conference tickets to game developers, publishers, and entertainment companies (BTOB) while selling public admission tickets to consumer attendees (BTOC). The event bundles game showcases, esports tournaments, anime concerts, creator meet-and-greets, and industry conferences (CGDC and CDEC) into a single multi-day showcase.

Differentiator

Problem solved

Functional benefit

Products and services

• BTOC Interactive Entertainment Hall (BTOC互动娱乐馆) Consumer-focused interactive entertainment exhibition hall featuring gaming experiences, digital entertainment showcases, cosplay, and live entertainment for general public attendees. The hall operates during the public exhibition days of ChinaJoy.
• BTOB Business Negotiation Hall (BTOB商务洽谈馆) Business-to-business exhibition hall designed for game developers, publishers, esports organizations, and digital entertainment companies to conduct partnerships, licensing negotiations, and commercial dealings.
• CGDC - China Game Developers Conference Professional conference for game developers featuring sessions with global creators sharing development insights, technical solutions, and industry knowledge. Ticketed access.
• CDEC - China Digital Entertainment Conference

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• PAX (Penny Arcade Expo): Consumer-facing gaming festival held multiple times annually across the US and Australia, focused on playable demos, esports, panels, and community meetups. Comparable as a consumer-first gaming expo in the same category as ChinaJoy's BTOC interactive entertainment hall.
• Gamescom: Europe's largest gaming event held annually in Cologne, featuring separate business (Gamescom Business) and consumer (Gamescom Opening Night Live, public halls) formats. Closest international structural analog to ChinaJoy's B2B/B2C model with major publisher reveals and esports finals.
• Tokyo Game Show: Japan's flagship annual gaming expo operated by CESA, featuring a near-identical BTOC/BTOB dual-hall structure (business days for industry, public days for consumers), major publisher booths, esports tournaments, and indie showcases. Comparable as the most direct geographic and structural peer to ChinaJoy within Asia.
• Taipei Game Show: Taiwan's flagship annual gaming expo with B2B and B2B/C zones targeting Greater China and Southeast Asian markets. Comparable as a regional Greater China peer competing for exhibitor marketing budgets across the Chinese-speaking world.
• G-Star: South Korea's largest annual gaming expo held in Busan, with BTB business halls and BTC consumer halls in the same format as ChinaJoy. Directly competes for East Asian exhibitor mindshare and Korean/Japanese publisher attention.
• Game Developers Conference (GDC): Annual industry-only conference in San Francisco with summits, tutorials, and an expo floor — closely comparable to ChinaJoy's CGDC (China Game Developers Conference) track. Comparable for the developer/professional segment that ChinaJoy targets via its BTOB halls and CGDC sub-event.

Broad incumbents

• SIGGRAPH: Long-running global conference on computer graphics and interactive techniques, with an expo floor showcasing real-time rendering, VR/AR, and game-engine technology. Comparable as a broader-incumbent digital entertainment and graphics-tech expo serving overlapping exhibitor and developer audiences.
• Comic-Con International: Iconic pop-culture convention spanning comics, film, TV, gaming, and anime with major publisher activations. Comparable as a broader-incumbent consumer pop-culture expo with overlapping attendee demographics (cosplay, IP fandoms) that intersect with ChinaJoy's anime and creator programming.

Others

• Reed Exhibitions (RX Global): One of the world's largest exhibition organizers operating 400+ events across dozens of industries. Comparable as ecosystem infrastructure — a peer/operator in the same trade-show organization business with comparable operational methodology, sales cycles, and venue logistics.

Regional players

• India Game Developer Conference (IGDC): Annual industry conference in Hyderabad for the South Asian game development ecosystem. Comparable as a regional emerging-market peer in the conference/expo format, though smaller in scale than ChinaJoy's BTOB halls.

Market position

Customer concentration

• Xx.com/ChinaJoy10
• Facebookfacebook.com/ChinaJoy-100064567006954
• LinkedInlinkedin.com/company/howell-international-trade-fair-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Digital Entertainment Expo & Conference