Boomer's Sportsbook

What Boomer's Sportsbook does

Boomer's Sportsbook is a Nevada-licensed independent sportsbook operator founded in 2024 by Joe Asher, the former CEO of William Hill US. The company offers retail and mobile sports wagering on NFL, NBA, NHL, MLB, and college football, with pricing positioned as player-friendly (105 odds vs. the standard 110) and a "local" alternative to corporate-owned operators such as Caesars, FanDuel, and DraftKings. Its mobile app (iOS/Android) and web platform run on IGT's PlaySports technology and require in-person registration at one of Boomer's partner casino locations, per Nevada gaming regulation.

The business operates on a transaction-fee revenue model, earning on the spread of retail and mobile wagers, supplemented by promotional acquisition tools including a first-deposit match up to $250. Distribution is anchored by 13 Nevada gaming-approved locations spanning Southern (Ellis Island, Casino Valle Verde, Silver Sevens, The Pass, Ojos Locos), Central (Mizpah Club), and Northern Nevada (Casino Fandango, Bonanza, Grand Lodge, Sierra Sid's, Four Jacks, Stockman's, The Commercial in Elko), with a stated target of 18 locations by the September 2026 NFL kickoff. Boomer's primary customer segment is local Nevada sports bettors seeking competitive pricing and local customer service via a Las Vegas-based call center.

Go-to-market is a channel-partner model: Boomer's does not own casinos but contracts with casino properties to operate sportsbooks inside them, often replacing William Hill's prior footprint (e.g., Silver Sevens). The company is privately held, headquartered at The Commercial Casino in Elko, and led by a senior team drawn from William Hill US, IGT, Circa Sports, and Caesars Digital. Cash deposits are enabled through PayNearMe at participating retailers, expanding the deposit channel beyond partner casino counters.

Name

Boomer's Sportsbook

Legal name

Boomer's Sports Book LLC

Website

https://betwithboomer.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Sports betting services
• Retail sportsbook
• Mobile wagering app
• Casino gaming
• Nevada gambling

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Wagering: Boomer's generates revenue through sports betting wagers placed by customers at retail locations and via mobile app. Customers fund wagering accounts and place bets on sporting events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boomer's Sportsbook operates a Nevada-licensed sports betting platform that accepts wagers on NFL, NBA, NHL, MLB, and college football through retail sportsbook counters and kiosks at partner casino properties, a mobile app for iOS and Android, and a web-based betting site. The company generates revenue from the house edge on wagers and differentiates through 105 pricing versus the standard 110, higher parlay payoffs, and lower margins than major operators. All digital wagering is delivered through IGT's PlaySports platform.

Product overview

Boomer's Sportsbook operates as a unified sports betting platform combining retail locations and digital channels. The core offering consists of a mobile sportsbook app (iOS/Android) and web platform (sportsbook.betwithboomer.com), both powered by IGT's PlaySports technology, supported by physical sportsbook counters and kiosks at partner casinos across Nevada. The platform enables in-person and mobile wagering on NFL, NBA, NHL, MLB, and college sports with fair pricing (105 vs. standard 110 odds pricing) and a player-first approach. The retail network spans Southern Nevada (Casino Valle Verde, Ellis Island, Ojos Locos, Silver Sevens, The Pass), Central Nevada (Mizpah Club), and Northern Nevada (Bonanza Casino, Casino Fandango, Four Jacks, Grand Lodge, Sierra Sid's, Stockman's, The Commercial).

Differentiator

Problem solved

Functional benefit

Products and services

• Boomer's Sportsbook Mobile App A mobile sports betting application available on iOS and Android that allows Nevada-located, 21+ users to wager on NFL, NBA, NHL, MLB, and college football, manage accounts, fund balances (including cash deposits via PayNearMe), and access promotions. Requires in-person registration at a Boomer's partner casino per Nevada gaming regulations and is powered by IGT's PlaySports platform.
• Retail Sportsbook Locations Physical sportsbook counters and self-service kiosks at partner casino properties across Southern, Central, and Northern Nevada where customers can register accounts, place wagers, and make cash deposits and withdrawals. Locations include The Commercial (Elko), Ellis Island (Las Vegas), Casino Valle Verde (Henderson), Silver Sevens, Ojos Locos, The Pass, Mizpah Club (Tonopah), Casino Fandango (Carson City), Bonanza Casino (Reno), Grand Lodge (Incline Village), Sierra Sid's, and Four Jacks (Jackpot).
• Boomer's Sportsbook Web Platform Web-based sports betting platform accessible at sportsbook.betwithboomer.com that offers pre-match and in-play wagering on major U.S. sports leagues (NFL, NBA, NHL, MLB, college football), live odds, and account management for Nevada-located, in-person-registered customers.

Quantifiable outcome

• Offers odds pricing at 105 vs standard 110, giving customers better returns

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Silver Sevens Hotel & Casino (Affinity Gaming)coreChannel Partner/ Reseller/ Distributor · 22 May 2026Boomer's Sportsbook will open a race and sportsbook at Silver Sevens Hotel & Casino near the Las Vegas Strip on June 1, 2025, replacing William Hill at the property. This is Boomer's 13th location approved by Nevada gaming regulators.
• Mizpah ClubcoreChannel Partner/ Reseller/ Distributor · 4 February 2026Boomer's Sportsbook expanding to Tonopah, Nevada following approval from Nevada Gaming Commission and pending Nye County licensing.
• Bonanza CasinocoreChannel Partner/ Reseller/ Distributor · 28 January 2026Boomer's Sportsbook seeking regulatory approval to take over sportsbook operations at Bonanza Casino in Reno. This marks Boomer's first entry into the Reno market.
• Casino FandangocoreChannel Partner/ Reseller/ Distributor · 25 August 2025Casino Fandango in Carson City partners with Boomer's Sportsbook as the first Northern Nevada venue. Opened September 1, 2025.
• Casino Valle VerdecoreChannel Partner/ Reseller/ Distributor · 4 August 2025Casino Valle Verde in Henderson, Nevada, opened Boomer's Sportsbook on August 4, 2025 as one of the initial launch locations.
• Ellis Island Casino & HotelcoreChannel Partner/ Reseller/ Distributor · 4 August 2025Ellis Island Casino & Hotel near the Las Vegas Strip opened Boomer's Sportsbook on August 4, 2025. This is part of a $35 million renovation at the property. Owner Gary Ellis called partnering with Joe Asher 'like being in the football business with the Kansas City Chiefs.'
• The Commercial CasinocoreChannel Partner/ Reseller/ Distributor · 1 August 2025The Commercial Casino in Elko is the headquarters and first retail location for Boomer's Sportsbook. Opened August 1, 2025 in a renovated space that was formerly a barbershop in the historic Commercial Hotel building.
• Stockmen's CasinominorChannel Partner/ Reseller/ DistributorStockmen's Casino in Fallon is mentioned as a related property. Joe Asher is a minority owner in Stockmen's Casino.

Scale indicators3 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Circa Sports: Circa Sports is the closest direct peer - an independent, Nevada-focused sportsbook founded by Derek Stevens in 2019 that has built a national reputation for higher limits, lower juice, and a player-first model. It operates multiple retail locations across Nevada and a mobile app, making its go-to-market and brand positioning highly analogous to Boomer's.
• Betfred Sports: Betfred Sports is a UK-based sportsbook operator with US Nevada retail operations and partnerships, offering comparable retail sportsbook services at partner casino properties. Its retail-with-partners model closely mirrors Boomer's channel partner distribution approach.
• Westgate SuperBook: Westgate SuperBook is one of Nevada's most iconic independent retail sportsbooks, famous as one of the largest and most respected books in Las Vegas. It competes for the same retail customer base with a multi-decade operating history, making it directly comparable in category and target market.

Broad incumbents

• FanDuel: FanDuel operates the leading US online sportsbook by market share with strong brand recognition among sports bettors. Like DraftKings, FanDuel is cited by Boomer's as a corporate-owned competitor that Boomer's distinguishes itself from through lower margins and better customer returns.
• DraftKings: DraftKings is the largest US online sportsbook operator with significant market share and brand recognition. While DraftKings' national mass-market strategy differs from Boomer's local Nevada focus, it competes directly for the same mobile betting handle and explicitly named in Boomer's competitive set.
• BetMGM: BetMGM is a major Nevada sportsbook operator with retail sportsbooks across MGM Resorts properties (Bellagio, MGM Grand, Mandalay Bay) plus a mobile app. As an incumbent Nevada sportsbook with nationwide brand recognition, it represents one of the principal competitive threats Boomer's explicitly positions against.
• Caesars Sportsbook: Caesars operates one of the largest Nevada sportsbook networks (built on the William Hill US operation that Boomer's CEO Joe Asher formerly led). Caesars offers both retail sportsbooks at its casino properties and a mobile app - the same dual retail/digital model Boomer's is deploying.

Regional players

• South Point Hotel, Casino & Spa (Sportsbook): South Point is a Las Vegas-locals-focused casino with a well-known independent-style sportsbook run by experienced bookmakers, serving a similar local bettor demographic. Its sportbook operations are comparable in retail operating philosophy and target market to Boomer's Las Vegas-area locations.
• Station Casinos / STN Sports: Station Casinos operates multiple Las Vegas-area casino properties with proprietary race and sports books, targeting local Nevada bettors across both Southern and Northern Nevada. It competes for the same local bettor segment and addresses the same local-casino sportsbook category.

Emerging players

• Hard Rock Bet: Hard Rock Bet (formerly Hard Rock Digital) is an emerging US sportsbook focused on local-brand identity, operating mobile sportsbooks in select states. It represents an emerging competitor pursuing a similar differentiated, brand-led approach to national sportsbook giants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/betwithboomer
• Facebookfacebook.com/betwithboomers
• LinkedInlinkedin.com/company/boomers-sportsbook
• Instagraminstagram.com/betwithboomer
• TikToktiktok.com/@betwithboomer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomer's Sportsbook