De Heus

What De Heus does

De Heus Sp. z o.o. is the Polish operating entity of the Dutch-founded De Heus animal nutrition group, active in Poland since 1991. It manufactures and distributes compound feed, premixes, concentrates, silage-management solutions, and specialty feeds (including a Non-GMO line) for cattle, poultry (broilers, layers, turkeys, ducks, geese), swine, horses, and minor species such as dogs, rabbits, fish and snails, through at least seven Polish feed mills and a sales/distribution network that includes 47 field advisors, authorized dealers (e.g., PHD Krzyżewska, PHU Fabisiak), physical sales points, and a B2B customer portal.

Its product offering is layered with proprietary nutritional programs — CORE 8 for turkeys, Defender for swine biosecurity, Energys for horses, Golpasz (retained as a sub-brand following the 2020 acquisition and merger of Golpasz S.A.), and the newly launched JAJLEPSZE premium laying-hen feed. Underlying technology consists of the FeedExpert platform with its RobotExpert module (ingesting data from any milking-robot brand to optimize dairy feeding) and the Margin Monitor Milk tool developed by De Heus Netherlands R&D; the company is also deploying its DHP warehouse/production application groupwide, with DHP 3.0 planned for end-to-end process integration.

Commercially, De Heus runs a B2B feed-plus-advisory model: quote-based, volume- and formulation-dependent pricing through its own advisor channel and authorized distributors, supplemented by complementary business services (grain procurement coordination, livestock financing, farm insurance). End customers are predominantly Polish family farms across dairy, beef, broiler, layer, turkey, swine and horse segments, with multi-generational relationships in some cases exceeding 20 years. The 2020 acquisition of Golpasz S.A. consolidated a domestic competitor and added the Golpasz cattle and poultry brand to the portfolio.

Name

De Heus

Legal name

De Heus Sp. z o.o.

Website

https://deheus.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

De Heus Sp. z o.o. is the Polish subsidiary of the Dutch De Heus animal nutrition group, manufacturing compound feed, premixes and concentrates for Polish livestock farmers across cattle, poultry, swine, horses and other species, sold through seven-plus feed mills, 47 field advisors and authorized distributors.

Ownership category

akta.pro rank

Product category

Animal Nutrition & Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Milk Replacers, Colostrum & Neonatal Nutrition (HLAMAHAJ)

Keywords

• Animal feed production
• Livestock nutrition solutions
• Premixes and concentrates
• Feed mixes
• Nutritional consulting services

Headquarters

HQ city

Leczyca

HQ country

Poland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Feed and Premix Sales: Core revenue from production and sale of animal feed, including premixes, concentrates, complete feed mixes, milk replacers, and specialty products for various animal species (cattle, poultry, swine, horses, rabbits, fish, dogs).
2. Nutritional Consulting Services: Advisory services provided by field nutrition and business advisors supporting farmers with feeding strategies, farm management, and business optimization.
3. Grain Procurement Services: Business solutions including grain procurement coordination, livestock financing, and farm insurance services that complement core feed business.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

De Heus produces and sells animal feed products including complete feed mixes, premixes, concentrates, and milk replacers for cattle, poultry, swine, horses and other species. It pairs feed manufacturing with on-farm nutritional advisory services and digital farm-management tools, operating through direct field advisors and a distribution network across Poland.

Product overview

De Heus Animal Nutrition operates as a comprehensive animal feed and nutrition solutions provider, offering a portfolio of feed products organized by animal species (cattle, poultry, swine, horses, and other species) and product type. The core product portfolio includes feed mixes (Mieszanki paszowe), premixes, concentrates, silage management, Non-GMO feed options, and special products. Key sub-brands include Golpasz (cattle/poultry) and Defender (swine), while Energys serves the horse market. The company also provides advanced digital tools including FeedExpert platform with RobotExpert module for automated milking farm management and Margin Monitor Milk (MMM) for profitability analysis. The product ecosystem integrates nutritional solutions with farm management advisory services, reflecting the 'Feed for Food' concept where feed quality directly influences final food product quality (like JAJLEPSZE eggs or CORE 8 turkey nutrition program).

Differentiator

Problem solved

Functional benefit

Brands

• Golpasz: Feed brand for cattle and poultry under De Heus
• Energys
• Defender
• CORE 8
• JAJLEPSZE

Products and services

• Mieszanki paszowe (Feed mixes) Complete feed mixtures formulated for various animal species including cattle, poultry, and swine, providing balanced nutrition for optimal growth and production. For commercial and family farmers.
• Premiksy (Premixes) Concentrated mixtures of vitamins, minerals, and trace elements added to base feeds to ensure complete and balanced nutrition for livestock.
• Koncentraty (Concentrates) High-density nutritional concentrates designed to be mixed with grains and other feed ingredients to create complete rations for livestock.
• Golpasz Feed brand of animal nutrition products for cattle and poultry, originally from Golpasz S.A. which De Heus acquired and merged.
• Defender Specialized swine nutrition program focused on health and biosecurity, part of the pig feeding solutions for swine farmers.
• Energys Horse nutrition brand including feed products and the Energys EquiCare Club membership program for horse owners and equestrian enthusiasts.
• JAJLEPSZE Specialized feed for laying hens that produces JajLepsze eggs, a differentiated egg product with enhanced quality attributes, connecting feed production to final food quality.
• CORE 8 Modern turkey nutrition program with properly proportioned ingredients adapted to individual life phases of turkeys, supporting antibiotic-free turkey production across all growth phases.
• FeedExpert (with RobotExpert module) Comprehensive feeding management program that retrieves and analyzes data from milking robots of all brands, enabling cycle-based performance monitoring and data-driven nutritional optimization for dairy farms.
• Margin Monitor Milk (MMM) Tool for calculating milk production profitability, developed by De Heus Netherlands R&D, helping dairy farmers monitor production margins and benchmark results against other farmers.
• Nutritional Consulting Services Advisory services provided by field nutrition and business advisors supporting farmers with feeding strategies, farm management, and business optimization.
• Business Solutions (Grain Procurement, Livestock Financing, Farm Insurance) Business services including grain procurement coordination (skup zboz), livestock financing (kredytowanie zywca), and farm insurance (ubezpieczenie ferm) that complement the core feed business for farmers.
• Zywienie bez GMO (Non-GMO feed) Feed products manufactured without genetically modified organisms, meeting consumer demand for non-GMO animal products.

Quantifiable outcome

• Dairy cow production increased from 9-10 thousand liters to over 12 thousand liters per cow annually after facility modernization with De Heus feeding program
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DeLavalcoreTechnology or IntegrationTechnology partnership for robotic milking integration. De Heus advisors work with DeLaval V 300 robotic milking systems and use data from these robots in their RobotExpert analysis program. Joint farm events and training sessions are conducted for farmers considering automated milking.
• Rada Gminy MieściskominorOthersLocal government partner for CSR project 'Od ziarenka do bochenka' (From Grain to Loaf) including creation of eco-classroom and educational paths at Mieścisko school.
• OSP MieściskominorOthersLocal volunteer fire department partner in Mieścisko CSR project for educational activities.
• Stowarzyszenie Koło Gospodyń Wiejskich BukowiankiminorOthersWomen's village community association partner in Bukownica CSR project creating educational-recreational zone.
• PHU FabisiakcoreChannel Partner/ Reseller/ DistributorAuthorized De Heus distributor in the Grabów nad Prosną region, partner in CSR projects supporting local agricultural community.
• PHD KrzyżewskacoreChannel Partner/ Reseller/ DistributorDe Heus distributor partner in Krzynowłoga Mała region, involved in local community projects including Eco Orchestra music education initiative.
• Mleczarnia ChorzeleminorOthersLocal dairy in Chorzele, partner in Eco Orchestra project supporting local music education and community facility renovation.
• Stowarzyszenie Rozwoju Wsi TrygortminorOthersLocal development association partner in Trygort Dream Kitchen project for culinary education and healthy eating habits.
• Koło Gospodyń Wiejskich w TrygorcieminorOthersWomen's village community group partner in Trygort Dream Kitchen project for culinary workshops.
• LelycoreTechnology or IntegrationRobotic milking system provider. Smolińscy family selected Lely robots for their new 200-head facility, representing a key technology partnership for automated dairy farming.
• ZottminorOthersMilk processor that collects and processes milk from Kretek family farm with high quality parameters (3.9% fat, 3.55% protein).

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skotan S.A. Skotan was a Polish feed and agricultural company historically operating in animal nutrition in Poland. Comparable as a domestic Polish feed market participant with overlapping product categories in cattle, poultry, and swine feed.
• Royal Agrifirm Group: Royal Agrifirm Group is a Dutch cooperative offering animal feed, premixes, and nutritional solutions for cattle, poultry, and swine. Closely comparable as a European multi-species feed producer with cooperative ownership and integrated advisory services.
• ForFarmers: ForFarmers is a European feed manufacturer offering total feed solutions for ruminants, swine, poultry, and horses — directly overlapping De Heus's portfolio and customer base, with comparable field advisory and premix/concentrate offerings across multiple European markets.
• Josera (part of ERBER Group): Josera is a premium pet food and specialty feed manufacturer operating across Central Europe. Comparable in product mix (premium/specialty feeds, premixes) and overlapping geographic presence in Poland and neighboring markets.
• Biofaktory / Trouw Nutrition Polska: Trouw Nutrition Polska is the Polish entity of Nutreco, producing premixes and specialty animal feed in Poland. Directly comparable as a Poland-based feed manufacturer competing head-to-head with De Heus Polska across all major livestock species.
• Agromarket (Polish feed player): Agromarket is a Polish agricultural inputs distributor and feed supplier serving Polish farmers. Directly comparable as a domestic Polish feed competitor with overlapping customer base in the Polish livestock market.

Regional players

• DLG Group (Denmark): DLG Group is one of Northern Europe's largest agricultural cooperatives producing compound feed, premixes, vitamins, and specialty products. Comparable as a multi-species feed manufacturer with cooperative ownership model and similar advisory-driven customer relationships.

Broad incumbents

• Cargill Animal Nutrition: Cargill's animal nutrition division is one of the world's largest feed manufacturers, offering premixes, complete feed, and nutritional services across livestock species. Directly comparable as a multi-species feed producer with global R&D and broader geographic reach than De Heus Poland.
• Nutreco (Trouw Nutrition): Nutreco is a global animal nutrition leader with its Trouw Nutrition brand offering premixes, specialty feed, and nutritional solutions across species. Competes directly with De Heus in the premix and complete feed market in Poland and Europe.
• Provimi (Cargill subsidiary): Provimi is Cargill's premix and animal nutrition brand operating globally, including Central Europe. Directly comparable to De Heus in premix formulation, species specialization, and advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/de-heus-polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Heus