Josera
Josera petfood GmbH is a German Super Premium dry pet food manufacturer producing nutrition products for dogs, cats, and horses across 20+ European country markets, serving consumers via e-commerce, pet retail, and veterinary clinics.
- Company typePrivate
- Founded-
- HeadquartersKleinheubach, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Josera firmographics
Firmographics- Name
- Josera
- Legal name
- Josera petfood GmbH
- Website
- https://josera.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Josera petfood GmbH is a German Super Premium dry pet food manufacturer producing nutrition products for dogs, cats, and horses across 20+ European country markets, serving consumers via e-commerce, pet retail, and veterinary clinics.
- Ownership category
- akta.pro rank
Josera industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Josera is headquartered
LocationHeadquarters
- HQ city
- Kleinheubach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Josera business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet Food Sales: Josera generates revenue through the sale of Super Premium pet food products for dogs, cats, and horses. Products are sold through direct consumer channels (website) and retail/veterinary distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No tiered pricing structure observed on public website |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Josera product offering
Product offeringCore offering
Josera develops, manufactures, and markets Super Premium dry pet food and nutritional products for dogs, cats, and horses, with a multi-decade specialization in species-appropriate recipes. The portfolio includes specialized formulas such as hypoallergenic, grain-free, senior, anti-hairball, monoprotein, and sensitive-stomach varieties, all produced without genetic engineering, artificial additives, wheat, or soy, and never tested on animals. Distribution is conducted through the company's own e-commerce storefront, pet retail stores, and veterinary clinics across Europe.
Product overview
Josera is a German specialist in Super Premium petfood with over 80 years of experience, offering a comprehensive portfolio of dry and wet food products for dogs and cats. The dog food range includes specialized formulas such as BALANCE (senior formula), CHICKEN & RICE (digestibility), DUCK & POTATO (grain-free), FESTIVAL (gravy-based for picky eaters), HYPOALLERGENIC (cereal-free for intolerances), and LAMB & RICE (monoprotein). The cat food range includes CATELUX (anti-hairball), CULINESSE (salmon/poultry gourmet), DAILYCAT (grain-free poultry), MARINESSE (fish-based/sensitive), NATURECAT (energy/grain-free), and SENSICAT (sensitive stomach). The company also offers veterinary products and horse feed, all manufactured in Germany with a focus on quality, digestibility, and compatibility without genetic engineering, animal testing, or artificial additives.
Differentiator
Problem solved
Functional benefit
Products and services
- BALANCE (Dog Food) The low-fat and low-protein dry food with chicken & rice for older dogs. A Super Premium senior dog formula focused on balanced nutrition for ageing dogs.
- CHICKEN & RICE (Dog Food) The easily digestible dry food for adult dogs with chicken and rice. A Super Premium adult dog formula optimized for digestibility.
- DUCK & POTATO (Dog Food) The grain-free dry food for adult dogs with duck & potato. A Super Premium grain-free adult dog formula.
- FESTIVAL (Dog Food) The gluten-free dry food with salmon & chicken in a delicious gravy for picky dogs. A Super Premium formula for picky eaters with gravy format.
- HYPOALLERGENIC (Dog Food) The hypoallergenic dry food without cereals for dogs that are prone to intolerances. A Super Premium cereal-free formula for dogs with sensitivities.
- LAMB & RICE (Dog Food) The gluten-free dry food for adult dogs with lamb as monoprotein. A Super Premium monoprotein formula for adult dogs.
- CATELUX (Cat Food) Cat food for cats that are true gourmets and prone to hairball formation. A Super Premium dry food formulated for hairball control.
- CULINESSE (Cat Food) Cat food with delicious salmon and poultry protein for real gourmets. A Super Premium gourmet cat food formula.
- DAILYCAT (Cat Food) Grain-free cat food for cats that love poultry. A Super Premium grain-free cat food formula.
- MARINESSE (Cat Food) Cat food for cats that love fish or have intolerances. A Super Premium fish-based and sensitivity-friendly cat food formula.
- NATURECAT (Cat Food) Grain-free cat food for cats with bundles of energy. A Super Premium high-energy grain-free cat food formula.
- SENSICAT (Cat Food) Cat food for finicky cats with sensitive stomachs. A Super Premium cat food for sensitive digestion.
- Veterinary Products Specialized pet food products designed for veterinary use and animals with specific health needs, distributed through veterinary clinics.
- Horse Feed Super Premium nutrition products for horses under the Josera brand.
Quantifiable outcome
- 218,900 examination parameters tested per year in accredited laboratory
- +1 more outcomes
Companies that use Josera
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Josera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Josera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ERBACHER food family groupcoreJosera operates as part of the ERBACHER food family group which includes: Josera GmbH, Josera petfood GmbH, foodforplanet GmbH, Erbacher Food Intelligence GmbH, Josera Erbacher GmbH & Co. KG, and Greensale GmbH & Co. KG. Personal data may be shared within this corporate group for contract fulfillment purposes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Josera competitors and assessment
Company assessmentBroad incumbents
- Purina (Nestlé): Nestlé Purina is the world's largest pet food company with a broad portfolio spanning premium, functional, and veterinary nutrition (Pro Plan, ONE, Bella). Comparable to Josera as a scale incumbent covering all price tiers and channels, including specialized and veterinary formulations.
- Royal Canin (Mars Petcare): Royal Canin, owned by Mars Petcare, is a global leader in premium and breed/lifestage-specific pet nutrition including veterinary diets. Directly comparable to Josera in Super Premium positioning, species/breed-specific formulation philosophy, and veterinary channel distribution.
- Hill's Pet Nutrition (Colgate-Palmolive): Hill's is a major global premium pet food brand owned by Colgate-Palmolive, with a strong veterinary channel presence and a focus on therapeutic/specialized diets. Highly comparable to Josera in veterinary-led, science-backed premium positioning.
Direct peers
- PLB (Pure Life Balance) / PLB Petfood: PLB produces German-made premium natural pet food including grain-free and hypoallergenic dry recipes. Comparable to Josera as a German specialty brand with overlapping functional and natural product lines.
- ACANA / ORIJEN (Champion Petfoods): Champion Petfoods produces ACANA and ORIJEN premium and grain-free dry kibble for dogs and cats, including region-specific and protein-forward recipes. Directly competes with Josera in the European premium and grain-free dog/cat kibble segment.
- Wolfsblut (Healthfood24): Wolfsblut is a German premium pet food brand focused on species-appropriate, grain-free, and high-meat recipes for dogs and cats. Directly comparable to Josera as a German-headquartered premium pet food brand with overlapping SKUs and channel mix.
- Specific (Dechra): Specific is a European veterinary pet food brand offering therapeutic and condition-specific diets distributed primarily through veterinary clinics. Comparable to Josera's VET products line in the clinical/veterinary nutrition channel.
- GranataPet: GranataPet is a German premium pet food brand emphasizing natural ingredients, grain-free recipes, and specialized functional nutrition for dogs and cats. Comparable to Josera as a German specialty brand in the premium/natural dry food category.
Regional players
- Bewi Dog (Bewital agri): Bewital is a German pet food manufacturer producing dry and wet food for dogs and cats under brands like Bewi Dog, Bewi Cat, and Belcando. Comparable to Josera as a German mid-sized manufacturer of Super Premium dry kibble distributed across European markets.
- Mera Dog / Mera Petfood: Mera is a German family-owned pet food manufacturer producing dry kibble for dogs and cats. Comparable to Josera as a German-headquartered mid-sized pet food manufacturer with similar heritage and Super Premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Josera compliance and trust
Trust signalCompliance5 records
Josera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Josera leadership team
Management profileNumber of profiles
Profiles1 record
Josera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Josera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Josera
What does Josera do?
Josera develops, manufactures, and markets Super Premium dry pet food and nutritional products for dogs, cats, and horses, with a multi-decade specialization in species-appropriate recipes. The portfolio includes specialized formulas such as hypoallergenic, grain-free, senior, anti-hairball, monoprotein, and sensitive-stomach varieties, all produced without genetic engineering, artificial additives, wheat, or soy, and never tested on animals. Distribution is conducted through the company's own e-commerce storefront, pet retail stores, and veterinary clinics across Europe.
Is Josera a public or private company?
Josera is a private company. It is classified as corporate owned and is currently operating.
When was Josera founded?
Josera was founded in -1.
Where is Josera based?
Josera is headquartered in Kleinheubach, Germany, in the Europe region.
How does Josera make money?
One revenue line is on record: pet Food Sales.
Who are Josera's main competitors?
Broad incumbents on record are Purina (Nestlé), Royal Canin (Mars Petcare) and Hill's Pet Nutrition (Colgate-Palmolive). Direct peers are PLB (Pure Life Balance) / PLB Petfood, ACANA / ORIJEN (Champion Petfoods), Wolfsblut (Healthfood24), Specific (Dechra) and GranataPet. Regional players are Bewi Dog (Bewital agri) and Mera Dog / Mera Petfood.
Does Josera have an API?
No public API is recorded for Josera.
What industry is Josera in?
Josera's product category is Pet Food Manufacturing. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat), with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2000.