Thinkit
ThinkIt, Inc. operates a casual gaming platform of over 100 licensed slot games distributed through Facebook, mobile apps, and its website, monetizing via real-money virtual currency and virtual goods sales to social and mobile casual gamers.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Thinkit does
ThinkIt, Inc. is a Cyprus-incorporated, privately held casual gaming company that operates a platform of more than 100 licensed slot-style games targeted at social media and mobile users. The product portfolio combines proprietary titles (e.g., "More Gold Diggin'" with HD True 3D Cascading Reels and a 15x free-spins multiplier; "Mamma Mia!" with a Wild Locking mechanic) with a broader licensed content library sourced primarily from BetSoft Gaming, including titles such as True Illusions, At The Copa, Under The Sea, Slots Angels, Black Gold, Lost, Madder Scientist, Exterminator, Mr Vegas, and Ned and His Friends. Distribution occurs via Facebook-integrated social gaming, dedicated mobile applications, and the company's thinkit.com website, with an emphasis on touch-screen-optimized 3D gameplay across device classes.
The company's revenue model is built on virtual currency and virtual goods monetization. Players purchase coins, cash, or points with real money, and can also acquire digital in-game items, either purchased outright or exchanged for virtual currency. The Terms of Service confirm that all sales are final and non-refundable, and that virtual items hold no real-world redemption value. ThinkIt positions itself in the social-casual gaming segment, restricting its service to users aged 21 and older (with a minimum age of 13 and parental consent required under 18), consistent with norms in the social casino vertical. The company targets two overlapping primary segments — social media gamers accessing content via Facebook and mobile casual gamers seeking HD-quality touch-optimized experiences.
Founded in 2012, ThinkIt operates as an independent entity with no disclosed venture capital, private equity backing, parent company, or acquisitions. The website copyright spans 2012–2019, indicating active operations through that period. Management team, headcount, and revenue figures are not publicly disclosed, and no API, SDK, integrations, or AI/ML capabilities are referenced in available material. A single general contact email is the only operational contact point provided.
Thinkit firmographics
Firmographics- Name
- Thinkit
- Legal name
- ThinkIt, Inc.
- Website
- https://thinkit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThinkIt, Inc. operates a casual gaming platform of over 100 licensed slot games distributed through Facebook, mobile apps, and its website, monetizing via real-money virtual currency and virtual goods sales to social and mobile casual gamers.
- Ownership category
- akta.pro rank
Thinkit industry classification
Industry- Product category
- Social Casino Gaming
- NAICS
- Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Thinkit is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Thinkit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Virtual Currency Sales: Players purchase virtual in-game currency (coins, cash, points) with real money to use within ThinkIT's casual games. Currency can be used to acquire virtual goods and enhance gameplay experience.
- Virtual Goods Sales: Sale of virtual in-game digital items that can be purchased for real money or virtual currency. These items enhance gameplay but cannot be redeemed for real world value.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Thinkit product offering
Product offeringCore offering
Thinkit operates a casual gaming platform that licenses and distributes over 100 slot and casino-style games from third-party content providers such as BetSoft Gaming, delivering them through social media (Facebook), mobile, and web channels. Players purchase virtual in-game currency (coins, cash, points) and virtual goods with real money to access and enhance gameplay across HD True 3D graphics titles. The platform targets social media and mobile gamers seeking casual entertainment experiences enriched by psychological reward systems.
Product overview
ThinkIT operates as a casual gaming technology company offering a platform of over 100 licensed slot games. The product portfolio includes both proprietary-developed games (More Gold Diggin', MAMMA MIA!) and a licensed collection of diverse slot games (including True Illusions, At The Copa, Under The Sea, Slots Angels, Black Gold, Lost, Madder Scientist, Exterminator, Mr Vegas, Ned and His Friends). The company delivers games through web-based and mobile platforms with HTML5 support, featuring HD True 3D graphics and various game mechanics like Cascading Reels and Wild Locking features. ThinkIT also offers virtual currency and virtual goods as part of the gaming experience.
Differentiator
Problem solved
Functional benefit
Products and services
- More Gold Diggin' A 5 reel, 25 line Cascading Reels slot game featuring HD True 3D graphics and a free spins mode with up to a 15x multiplier. Targeted at casual social and mobile slot-style gaming audiences.
- MAMMA MIA! A slot game featuring a WILD LOCKING mechanism that allows players to lock wild icons in place for increased chances to win, part of the licensed slot collection.
- True Illusions Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- At The Copa Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Under The Sea A slot game featuring an underwater theme with HD True 3D graphics and part of Thinkit's licensed game collection on the platform.
- Slots Angels Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Black Gold Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Lost Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Madder Scientist Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Exterminator Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Mr Vegas Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- Ned and His Friends Part of Thinkit's collection of over 100 licensed slot games delivered through the social and mobile gaming platform.
- ThinkIT Mobile Apps Mobile gaming platform enhanced for touch screen action, providing a casual slot gaming experience across diverse mobile devices while preserving HD graphics quality.
Companies that use Thinkit
Customer profileSegments2 records
Ideal customer profiles2 records
Thinkit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Thinkit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BetSoft GamingcoreThinkIT has licensed a collection of over 100 unique and diverse games from BetSoft Gaming, including popular titles like More Gold Diggin', Mamma Mia!, Mr. Vegas, and many others. These games feature HD True 3D graphics and are integrated into ThinkIT's casual gaming platform for distribution through social media and mobile channels.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Thinkit competitors and assessment
Company assessmentOthers
- BetSoft Gaming: BetSoft Gaming is ThinkIT's core content licensor and supplier of the HD True 3D slot library. It is an ecosystem supplier rather than a competitor, but its roadmap directly determines ThinkIT's catalog.
Broad incumbents
- Pragmatic Play: Pragmatic Play is a large multi-vertical iGaming supplier producing slot, live casino, and bingo content. It is an incumbent alternative to BetSoft for slot content licensing.
- Light & Wonder: Light & Wonder (formerly Scientific Games) owns a broad iGaming and social casino portfolio including SciPlay. It represents the larger incumbent landscape against which small social casino operators like ThinkIT compete for player attention.
- NetEnt: NetEnt (now part of Evolution) is a tier-1 slot and casino content supplier. It is comparable as a potential alternative content licensor and as a benchmark for premium slot production values.
Direct peers
- Playtika: Playtika is one of the largest social casino operators (Slotomania, House of Fun, Caesars Slots). It directly competes with ThinkIT in the free-to-play social slot space using virtual currency monetization across mobile and web.
- SciPlay: SciPlay (Scientific Games / Light & Wonder subsidiary) develops social casino games such as Jackpot Party Casino. It competes directly with ThinkIT in the social slots vertical.
- Zynga: Zynga operates social casino games (Hit it Rich, Wizard of Oz Slots) and broader casual social games on Facebook and mobile. Its social slots business overlaps ThinkIT's catalog and Facebook-led distribution model.
- Product Madness: Product Madness, an Aristocrat subsidiary, specializes in social mobile slot games like Slotmania. It is a direct competitor in the social casino slot category with comparable virtual currency mechanics.
- Big Fish Games: Big Fish Games operates social casino titles (Big Fish Casino) across mobile and Facebook with virtual currency and chips. It targets the same casual social slot player that ThinkIT serves.
Emerging players
- High 5 Games: High 5 Games develops and distributes slot content for both real-money and social casino. It overlaps with ThinkIT in the social slot content ecosystem and is a potential content or distribution partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Thinkit social profiles
Digital presenceThinkit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinkit leadership team
Management profileNumber of profiles
Profiles1 record
Thinkit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinkit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinkit
What does Thinkit do?
Thinkit operates a casual gaming platform that licenses and distributes over 100 slot and casino-style games from third-party content providers such as BetSoft Gaming, delivering them through social media (Facebook), mobile, and web channels. Players purchase virtual in-game currency (coins, cash, points) and virtual goods with real money to access and enhance gameplay across HD True 3D graphics titles. The platform targets social media and mobile gamers seeking casual entertainment experiences enriched by psychological reward systems.
Is Thinkit a public or private company?
Thinkit is a private company. It is classified as unknown and is currently operating.
When was Thinkit founded?
Thinkit was founded in 2012. It employs 1 to 10 people.
Where is Thinkit based?
Thinkit is headquartered in Chicago, United States, in the North America region.
How does Thinkit make money?
Two revenue lines are on record. Virtual Currency Sales are the primary driver. The others are virtual Goods Sales.
Who are Thinkit's main competitors?
BetSoft Gaming is listed as an others. Broad incumbents are Pragmatic Play, Light & Wonder and NetEnt. Direct peers are Playtika, SciPlay, Zynga, Product Madness and Big Fish Games. High 5 Games is listed as an emerging player.
Does Thinkit have an API?
No public API is recorded for Thinkit.
What industry is Thinkit in?
Thinkit's product category is Social Casino Gaming. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 713290 and its SIC code is 7990.