Miyazaki Nichinichi Shimbun

What Miyazaki Nichinichi Shimbun does

Miyazaki Nichinichi Shimbun-sha (宮崎日日新聞社) is a privately-held regional newspaper company founded in 1940 in Miyazaki City, Japan, publishing the dominant local daily for Miyazaki Prefecture. The company operates a print newspaper with approximately 200,000 copies in circulation and an estimated 71% market share within the prefecture, distributed through a network of 102 local sales offices (販売所) and sub-branches across Nobeoka, Miyakonojo, Nichinan, Takachiho, Hyuga, and other cities. Core revenue is generated through print subscriptions (3,900 yen/month standard, 1,980 yen/month student rate, 5,520 yen/month for out-of-prefecture mail delivery), advertising sales, and an expanding portfolio of digital and community services.

The company has built a multi-product platform on top of its core newsroom, anchored by the Miyanichi DIGITAL web platform and the recently launched Miyanichi Viewer (November 2025), which provides digital newspaper page viewing for out-of-prefecture readers. Adjacent product lines include the Makogoro Anshin Network (elderly safety monitoring leveraging the delivery network), Meba-e early childhood education, GRACE women's membership club, Miyanichi Net Research (market research), the Employment Navigator recruitment portal, and the Junior Programming Award. Printing is handled at the Sadowara Center (completed 2002), which also functions as a second headquarters for business continuity purposes.

Distribution is direct-to-consumer via the sales office network, supplemented by digital self-serve channels and event-driven community engagement (art exhibitions, music competitions, go tournaments, youth programming contests). The company is independently owned, with no parent company, no PE/VC backing, and no publicly traded shares. It has received dual Kurumin Certifications (2015, 2019) from the Ministry of Health, Labour and Welfare as a childcare-supporting company, the first in Miyazaki's information and communications industry.

Name

Miyazaki Nichinichi Shimbun

Legal name

宮崎日日新聞社 (Miyazaki Nichinichi Shimbun-sha)

Website

https://the-miyanichi.co.jp

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Miyazaki Nichinichi Shimbun-sha is a privately-held regional newspaper company founded in 1940, publishing the dominant local daily for Miyazaki Prefecture, Japan, with ~71% market share and 200,000 copies in circulation distributed through 102 local sales offices and digital platforms.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Daily news subscriptions
• Newspaper advertising
• Digital news platform
• Community journalism

Headquarters

HQ city

Miyazaki

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Newspaper Subscription: Core revenue from newspaper subscription fees distributed through a network of local sales offices. Monthly subscription at 3,900 yen for standard delivery within Miyazaki Prefecture.
2. Advertising: Revenue from print advertising in the newspaper, including article-based ads, information notices, and classified advertising. Rates vary by size and placement.
3. Digital Subscriptions: Revenue from Miyanichi DIGITAL membership and Miyanichi Viewer services for out-of-prefecture readers.
4. Mail Subscription: Mail delivery service for out-of-prefecture readers at 5,520 yen per month (including shipping).
5. Event Sponsorships and Programs: Revenue from organizing and sponsoring cultural, sports, and educational events, including corporate sponsorships for programs like the Kyushu Electric Group Miyazaki Children's Art Competition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Miyazaki Nichinichi Shimbun publishes a daily local newspaper for Miyazaki Prefecture with a circulation of approximately 200,000 copies, delivering print and digital news to subscribers across 102 local sales offices. The company operates the Miyanichi DIGITAL online platform, the Miyanichi Viewer digital newspaper service for out-of-prefecture readers, print and digital advertising sales, and complementary community services including an elderly welfare monitoring program (Makogoro Anshin Network), a women's membership club (GRACE), and a market research service (Miyanichi Net Research).

Product overview

Miyazaki Nichinichi Shimbun operates a digital newspaper platform (宮崎日日新聞DIGITAL) as its core product, supplemented by Miyanichi Viewer for out-of-prefecture readers, the Miyazaki Employment Navigator job portal, Net Research survey service, and community-focused programs including the Makogoro Anshin elderly welfare monitoring service, Meba-e early childhood education, Junior Programming Award, GRACE women's club, and Health Longevity Notebook. The company also organizes various events including art exhibitions, music competitions, and sports tournaments.

Differentiator

Problem solved

Functional benefit

Products and services

• Miyazaki Nichinichi Shimbun (Print Newspaper) Daily print newspaper covering Miyazaki Prefecture local news, politics, economics, sports (including high school baseball), culture, and community events. Delivered to subscribers' homes daily within Miyazaki Prefecture at 3,900 yen/month.
• Miyanichi DIGITAL

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and moderate.

• 宮崎県情報産業協会 (Miyazaki Information Industry Association)coreStrategic or Co-development Partner · 5 September 2025Co-organizer of the Miyazaki Junior Programming Award, promoting ICT education and workforce development among elementary school students in Miyazaki Prefecture.
• 宮崎市ICT企業連絡協議会 (Miyazaki City ICT Companies Liaison Council / Miyazaki IT Plus)coreStrategic or Co-development Partner · 5 September 2025Co-organizer of the Miyazaki Junior Programming Award, supporting ICT education initiatives in partnership with local ICT companies.
• 学校法人 宮崎総合学院 (Miyazaki Sogo Gakuin)moderateGTM or Marketing Partner · 5 September 2025Special sponsor (特別協賛) of the Miyazaki Junior Programming Award, supporting youth programming education.
• 宮崎大学 (Miyazaki University)moderateStrategic or Co-development Partner · 5 September 2025Cooperating organization (協力) for the Miyazaki Junior Programming Award, providing technical expertise and judging support.
• 都城工業高等専門学校 (Natsuo College of Technology)moderateStrategic or Co-development Partner · 5 September 2025Cooperating organization for the Miyazaki Junior Programming Award, supporting technical aspects of the competition.
• 宮崎県 (Miyazaki Prefecture)coreStrategic or Co-development PartnerCo-organizer of the Miyazaki Comprehensive Art Exhibition (みやざき総合美術展), the largest public art exhibition in the prefecture.
• 宮崎県立美術館 (Miyazaki Prefectural Museum of Art)coreStrategic or Co-development PartnerCo-organizer and venue provider for the Miyazaki Comprehensive Art Exhibition.
• 宮崎県内の企業・団体 (Miyazaki Prefecture Companies and Organizations)moderateGTM or Marketing PartnerParticipating companies in the Miyazaki Employment Navigator 2027 job fair, connecting local companies with job-seeking students.
• UMKテレビ宮崎 (UMK TV Miyazaki)moderateGTM or Marketing PartnerCo-organizer of Tom and Jerry Exhibition at Miyazaki Prefectural Museum, scheduled for February-March 2026.
• 共同通信社 (Kyodo News Agency)moderateTechnology or IntegrationNews content provider and collaboration partner for national and international news coverage.
• 日本棋院県連合会 (Japan Go Association Miyazaki Branch)moderateStrategic or Co-development PartnerCo-organizer of amateur Go competitions including the Miyazaki Amateur Honinbo Tournament.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kobe Shimbun: Regional daily serving the Kobe/Hyogo area. Operates the same subscription + advertising + digital + community-event model with multi-channel distribution and digital extension similar to Miyanichi.
• Oita Godo Shimbun: Major regional daily in Oita Prefecture (neighboring Kyushu). Operates with the same subscription + advertising + digital + community-event model, making it one of the closest operational and geographic comparables to Miyazaki Nichinichi Shimbun.
• Kochi Shimbun: Regional daily serving Kochi Prefecture. Operates with an analogous regional newspaper model — print + digital subscriptions, advertising, and community programs — and is similar in scale and rural/prefecture-focused character.
• Ehime Shimbun: Regional daily serving Ehime Prefecture in Shikoku. Comparable scale, scope, and business model — local news, subscription delivery, advertising, and digital — to Miyazaki Nichinichi Shimbun.
• Shizuoka Shimbun: One of Japan's larger regional dailies, serving Shizuoka Prefecture. Comparable on business model (subscription, advertising, events, digital) and product breadth, though at the larger end of the regional-paper scale.
• Kumamoto Nichinichi Shimbun: Regional daily newspaper serving Kumamoto Prefecture with similar subscription, advertising, and event-sponsorship business model. Directly comparable as a Kyushu-based local paper with multi-decade history, digital platform, and strong in-prefecture share.

Broad incumbents

• Chunichi Shimbun: Major regional newspaper group serving the Chubu region with extensive digital and broadcast affiliates. Overlaps with Miyazaki's business model in subscription publishing and digital news, but operates at much larger scale and broader portfolio.
• Hokkaido Shimbun: Largest regional newspaper in Japan, serving Hokkaido. Same fundamental business model (daily print, digital subscriptions, advertising), but at significantly greater scale and geographic breadth, serving as a broader incumbent comparison.
• Asahi Shimbun: National general-interest daily with significant digital presence. Overlaps with Miyanichi on national/international news distribution and digital subscription model, but competes broadly across all prefectures rather than dominating one.

Others

• Kyodo News: National and international wire service whose NEWSMart platform Miyazaki Nichinichi Shimbun participates in. Kyodo is a content partner/supplier to regional papers like Miyanichi rather than a direct competitor, making it a key ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/miyanichi
• YouTubeyoutube.com/@MiyanichiTV
• Facebookfacebook.com/miyanichi
• Instagraminstagram.com/miyanichi_epress
• LinkedInlinkedin.com/company/miyazaki-nichinichi-shimbun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miyazaki Nichinichi Shimbun