What Catches does

Catches is a London-based B2B technology company founded in 2024 that builds RealFit, a physics-based generative AI platform for fashion e-commerce virtual try-on. Its product generates garment-accurate digital twins and fit simulations so online shoppers can preview how clothing drapes and fits before purchase, addressing one of the highest-friction conversion barriers in apparel e-commerce. The platform is built natively on NVIDIA's compute stack — CUDA, Omniverse, and the Newton Physics Engine — and was publicly launched at NVIDIA GTC 2026, with luxury label AMIRI as its first named deployment partner.

Under the hood, RealFit combines generative AI with physics simulation to model fabric behavior, body geometry, and garment fit at a fidelity targeted at luxury and mainstream fashion e-commerce brands. The company reports a 10% conversion uplift and 20–30x ROI per brand customer from its embedded try-on experience, positioning the product as a measurable revenue-recovery tool for retailers facing high return rates.

Catches sells through an enterprise field-sales motion targeting fashion e-commerce brands, with an OEM/embedded licensing model designed to integrate RealFit into retailer checkouts and PDPs. The company is backed by luxury-industry investors including LVMH's Antoine Arnault and Natalia Vodianova Arnault, operates a London headquarters with a New York office, and is led by co-founder and CEO Edward Voyce.

Name

Catches

Website

https://catches.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Catches builds RealFit, a physics-based generative AI virtual try-on platform for fashion e-commerce brands, built on NVIDIA CUDA, Omniverse, and Newton Physics Engine. Founded in 2024 in London, it sells via OEM/embedded licensing to luxury and mainstream apparel retailers, with AMIRI as its first deployment partner.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B Technology Licensing: CATCHES licenses its RealFit virtual try-on technology to fashion e-commerce brands. The company generates revenue by charging brands for access to its AI-powered sizing and fit simulation platform, deployed as an embedded solution on partner websites.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels2 records

Core offering

Catches develops and licenses RealFit, a physics-based generative AI technology for fashion e-commerce that creates digital twins of shoppers from their body measurements and photographs. The platform enables online shoppers to visualize how garments will fit, drape, and move on their own bodies before purchase, and is deployed as an embedded solution directly on partner fashion brand websites.

Product overview

Catches offers a single unified product called RealFit — a physics-based generative AI virtual try-on technology for fashion e-commerce. The platform enables shoppers to generate digital twins from their measurements and photos, allowing them to visualize how garments will fit, drape, and move on their bodies before purchase. RealFit is deployed directly on partner fashion brand websites (such as AMIRI) and aims to reduce fit-related returns and increase purchase conversions.

Differentiator

Problem solved

Functional benefit

Products and services

• RealFit

Quantifiable outcome

• Reduces fit-related product returns
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• AMIRIflagshipStrategic or Co-development Partner · 16 March 2026AMIRI is the first fashion brand to deploy CATCHES' RealFit technology on its website. The luxury label enables shoppers to generate digital twins and visualize how garments fit and move on their own bodies before purchase, reducing fit-related returns and increasing purchase confidence.
• NVIDIAcoreTechnology or IntegrationNVIDIA provides the technology foundation for RealFit, including CUDA platform, Omniverse, and Newton Physics Engine. RealFit was introduced at NVIDIA GTC 2026, leveraging NVIDIA's AI infrastructure for physics-based garment simulation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metail: Metail offers virtual try-on and garment visualization technology for fashion retailers. It competes directly with Catches in creating shopper avatars and visualizing apparel fit on personal bodies for e-commerce.
• True Fit: True Fit is a fashion fit and sizing recommendation platform used by major apparel retailers and footwear brands. It directly competes with Catches' RealFit in addressing fit-related returns and conversion optimization for fashion e-commerce.
• 3DLOOK: 3DLOOK offers AI-powered body scanning and measurement solutions for fashion and apparel brands. It competes directly with Catches in creating digital avatars and fit predictions for online apparel shopping.
• WANNA: WANNA provides AR-based virtual try-on technology focused on luxury fashion, footwear, and accessories. It directly competes with Catches' RealFit in providing immersive try-on experiences for premium fashion brands.
• Vue.ai: Vue.ai provides AI-powered product recommendation, visual search, and virtual try-on solutions for fashion e-commerce brands. It is a direct competitor to Catches, targeting the same enterprise fashion customer base with similar B2B SaaS licensing.
• Bold Metrics: Bold Metrics provides AI-driven sizing and fit recommendations for apparel brands using body measurement data. It is a direct competitor to Catches, targeting the same fit-prediction use case for fashion e-commerce.
• Perfitly: Perfitly is a virtual fitting room solution that lets shoppers visualize apparel fit on personalized avatars. It competes directly with Catches in the B2B virtual try-on segment for fashion e-commerce.

Emerging players

• Obsess: Obsess creates AR/3D immersive shopping experiences and virtual stores for fashion and beauty brands. It is an emerging adjacent player competing with Catches for brand technology budgets focused on immersive digital shopping experiences.

Broad incumbents

• Zalando: Zalando is a major European fashion e-commerce platform that has built its own virtual try-on capabilities, reportedly achieving 40% returns reduction. As a broad incumbent with proprietary technology, it represents both a customer alternative and a potential competitor to Catches' offering.
• Nike Fit: Nike has built proprietary AI-powered fit technology (Nike Fit) into its direct-to-consumer e-commerce platform. As a global fashion/athletic incumbent with internal virtual try-on capabilities, it represents a benchmark for in-house solutions versus Catches' licensed offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catches

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catches