Knitting for Olive
Knitting for Olive is a bootstrapped Danish direct-to-consumer e-commerce brand, founded in 2015, that designs timeless knitting patterns and sells sustainable premium yarns to hobbyist knitters and parents globally via a multi-language Shopify storefront and B2B wholesale portal.
- Company typePrivate
- Founded2015
- HeadquartersFrederiksberg, Denmark
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Knitting for Olive does
Knitting for Olive ApS is a privately-held, bootstrapped Danish company founded in 2015 and headquartered in Frederiksberg, Denmark, operating under the Knitting for Olive trade name. The company designs and sells timeless knitting patterns alongside a curated line of sustainable, ethically-sourced premium yarns through a direct-to-consumer Shopify e-commerce storefront localized into seven European languages. Its product catalog spans digital and physical knitting patterns for adults and children (sweaters, cardigans, tops, dresses, accessories) and yarn variants including Merino, Pure Silk, Cotton Merino, Heavy Merino, Soft Silk Mohair, Compatible Cashmere, and No Waste Wool, complemented by knitting accessories and digital gift cards.
The business runs on a standard Shopify technology stack with Weglot for multi-language localization and Cloudflare for security and performance, with no proprietary technology layer disclosed. Revenue is generated through one-time purchases of patterns and unit sales of yarn, with a FIRSTUS25 discount code offering free shipping on first orders to drive new customer acquisition. The go-to-market is primarily DTC via the company's own storefront and Instagram, supplemented by email marketing; a dedicated B2B wholesale portal (b2b.knittingforolive.com) extends distribution to stocking retailers. International shipping is supported globally with documented exclusions for a small set of countries.
Knitting for Olive serves a horizontal segmentation of individual hobbyist knitters as the primary segment and parents/caregivers who knit for children as a secondary segment. The company has no external investors, parent company, or subsidiaries, and no disclosed headcount, financial metrics, funding history, or leadership team in the available data, limiting visibility into scale.
Knitting for Olive firmographics
Firmographics- Name
- Knitting for Olive
- Legal name
- Knitting for Olive ApS
- Website
- https://knittingforolive.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Knitting for Olive is a bootstrapped Danish direct-to-consumer e-commerce brand, founded in 2015, that designs timeless knitting patterns and sells sustainable premium yarns to hobbyist knitters and parents globally via a multi-language Shopify storefront and B2B wholesale portal.
- Ownership category
- akta.pro rank
Knitting for Olive industry classification
Industry- Product category
- Hand Knitting Patterns and Yarn
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF)
- akta.pro secondary industry
- General Fabric & Textile Stores (CRALADAA)
Keywords
Where Knitting for Olive is headquartered
LocationHeadquarters
- HQ city
- Frederiksberg
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Knitting for Olive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Knitting for Olive generates revenue through direct e-commerce sales of knitting patterns and sustainable yarn products. Patterns are sold as one-time purchases (digital downloads or physical products), while yarn products are sold by unit. The company offers free shipping worldwide on first orders using discount code FIRSTUS25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Knitting Patterns |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Knitting for Olive product offering
Product offeringCore offering
Knitting for Olive designs and sells digital knitting patterns for adults and children (sweaters, cardigans, tops, accessories, dresses, skirts, jumpsuits, pants) and supplies a line of premium sustainably sourced yarns (Merino, Pure Silk, Cotton Merino, No Waste Wool, Heavy Merino, Soft Silk Mohair, Compatible Cashmere) along with knitting accessories and gift cards, all sold through its own e-commerce platform with worldwide shipping.
Product overview
Knitting for Olive is a knitting patterns and premium yarn company offering a curated collection of digital knitting patterns paired with complementary yarn products. The core offering consists of downloadable knitting patterns for adults and children (including sweaters, cardigans, tops, accessories, dresses, skirts, and more) sold alongside premium ethically-sourced yarns such as Merino, Pure Silk, Cotton Merino, No Waste Wool, Heavy Merino, Soft Silk Mohair, and Cashmere. The company also offers knitting accessories including needles and wires. Products featured on the homepage include the Barbroe Top, Poppy Sweater, Deep Valley Sweater, Audrey Cardigan, Martha Sweater, and Christmas Morning Tunic.
Differentiator
Problem solved
Functional benefit
Products and services
- Knitting Patterns Digital knitting patterns for adults and children covering sweaters, cardigans, tops, accessories, dresses, skirts, jumpsuits, rompers, pants, and tights, sold as perpetual one-time licenses via the company's online store.
- Yarn Premium, sustainably sourced knitting yarn sold by unit in multiple lines: Merino, Pure Silk, Cotton Merino, No Waste Wool, Heavy Merino, Soft Silk Mohair, and Compatible Cashmere.
- Knitting Accessories Knitting tools including needles, wires, and other essential accessories used to complete knitting projects.
- Gift Cards Digital gift cards available in various denominations that can be redeemed on patterns, yarn, and accessories in the online store.
Companies that use Knitting for Olive
Customer profileSegments2 records
Ideal customer profiles3 records
Knitting for Olive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Knitting for Olive partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Knitting for Olive competitors and assessment
Company assessmentDirect peers
- Hobbii: Hobbii is a Danish-headquartered DTC yarn and patterns retailer with a similarly broad fiber assortment, pattern library, and global shipping — a head-to-head peer for European hobbyist knitters.
- Knit Picks: Knit Picks is a US-based DTC retailer pairing proprietary yarn lines with a large free pattern library, competing on the same pattern-plus-yarn bundle model as Knitting for Olive.
- Brooklyn Tweed: Brooklyn Tweed is a US premium yarn brand with a curated designer pattern collection, overlapping on the natural-fiber, design-forward, sustainability narrative Knitting for Olive pursues.
- Quince & Co: Quince & Co is a small-batch American yarn brand emphasizing American-grown natural fibers and timeless patterns, making it a near-analog peer in positioning and assortment philosophy.
- We Are Knitters: We Are Knitters sells curated knitting kits (yarn + pattern + needles) DTC globally, targeting a similar design-conscious, sustainability-leaning hobbyist customer as Knitting for Olive.
- Drops Design: Garnstudio/Drops is one of the largest Scandinavian-origin DTC yarn and pattern brands, offering free and paid patterns bundled with a wide yarn catalog — the closest direct competitor to Knitting for Olive in category, customer, and go-to-market.
- LoveCrafts: LoveCrafts is a large online marketplace for yarn, patterns, and craft supplies across multiple brands; it competes directly for the same global knitting audience and bundles patterns with yarn purchases.
Broad incumbents
- Etsy: Etsy is a global marketplace for handmade and craft supplies including patterns and indie yarn dyers; it functions as a broad channel competitor and indirect peer for the maker-customer Knitting for Olive targets.
- Rowan Yarns: Rowan is a heritage British premium yarn brand with a deep designer pattern archive; it competes in the same premium-natural-fiber segment but is older, broader in distribution (wholesale + DTC), and brand-led rather than indie.
Regional players
- Pink Label Yarns (retail banners such as Loop London): Loop is a London-based specialty yarn and notions boutique with a curated designer brand assortment; it is comparable as a multi-brand yarn retailer but operates regionally in the UK rather than globally DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Knitting for Olive social profiles
Digital presenceKnitting for Olive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knitting for Olive leadership team
Management profileNumber of profiles
Knitting for Olive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knitting for Olive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knitting for Olive
What does Knitting for Olive do?
Knitting for Olive designs and sells digital knitting patterns for adults and children (sweaters, cardigans, tops, accessories, dresses, skirts, jumpsuits, pants) and supplies a line of premium sustainably sourced yarns (Merino, Pure Silk, Cotton Merino, No Waste Wool, Heavy Merino, Soft Silk Mohair, Compatible Cashmere) along with knitting accessories and gift cards, all sold through its own e-commerce platform with worldwide shipping.
Is Knitting for Olive a public or private company?
Knitting for Olive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knitting for Olive founded?
Knitting for Olive was founded in 2015.
Where is Knitting for Olive based?
Knitting for Olive is headquartered in Frederiksberg, Denmark, in the Europe region.
How does Knitting for Olive make money?
One revenue line is on record: product Sales.
Who are Knitting for Olive's main competitors?
Direct peers on record are Hobbii, Knit Picks, Brooklyn Tweed, Quince & Co, We Are Knitters, Drops Design and LoveCrafts. Broad incumbents are Etsy and Rowan Yarns. Pink Label Yarns (retail banners such as Loop London) is listed as a regional player.
Does Knitting for Olive have an API?
No public API is recorded for Knitting for Olive.
What industry is Knitting for Olive in?
Knitting for Olive's product category is Hand Knitting Patterns and Yarn. Its primary akta.pro industry code is CRALACAF, Yarn, Knitting & Crochet Supplies Retail, with a secondary code of CRALADAA, General Fabric & Textile Stores. Its NAICS code is 45913 and its SIC code is 5600.