Solarex

What Solarex does

Solarex LLC is a privately held U.S. renewable energy company founded in 2020 and headquartered in Houston, Texas, that designs, sells, finances, and installs residential and commercial photovoltaic (PV) solar energy systems, with complementary in-house electrical, roofing, plumbing, and HVAC services. The core product is a turnkey solar installation delivered through a four-step process (Solar Evaluation, Consulting & Design, On-Site Survey and Permitting, Installation & Monitoring) backed by a 25-year production guarantee covering up to 90% of designed energy output, with ongoing 24/7 system monitoring delivered through the Vivint real-time monitoring app.

The company's revenue model combines hardware sales (solar panels and battery storage), professional services (bundled home improvements and trade services), financing/loan products (Solarex ONE, PLUS, and ZERO), and an affiliate/referral program paying $250 per successful referral with a $1,000 app-based bonus. Pricing is structured around monthly subscription-style payments, with $0 down, monthly payments from $100 (purchase) or $70 (pre-purchase), and 10-25 year repayment terms; the 30% Federal Solar Investment Tax Credit is featured prominently. Customers can initiate contact through the company website, phone (+1 909-765-2739), or SMS.

Go-to-market is direct-to-consumer and sales-led, with virtual or in-person one-on-one appointments run by independent contractor sales representatives — many of whom are recruited through the Latino Help Latino (LHL) community program aimed at Latino students from South and Central America, which also awards a $50,000 annual scholarship. Marketing channels include Facebook, Instagram, LinkedIn, a content blog, the referral program, and community partnerships. Operations, technology, and team are all in-house, with founder and CEO David Soliman leading a small team of 11-50 employees alongside a Vice President (John Sheffield), Lead Web Developer (Feisal Abbasi), Office Manager (Daniel Soliman), and Project Manager (Julio Faciolince).

Name

Solarex

Legal name

Solarex LLC

Website

https://solarexpro.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Solarex is a privately held Houston-based solar installer that designs, finances, and installs residential PV systems with bundled electrical, roofing, plumbing, and HVAC services, selling through direct-to-consumer field sales and a community-driven independent contractor program.

Ownership category

akta.pro rank

Product category

Residential Solar Installation Services

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

Keywords

• Residential solar installation
• Solar panel financing
• Photovoltaic energy systems
• Home improvement services
• Renewable energy contracting

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: Solarex sells and installs solar panels as the primary revenue stream. Customers can purchase solar energy systems with financing options including $0 down payment and monthly payments starting from $100. The company also offers pre-purchase agreements with monthly payments from $70 with no upfront purchase needed.
2. Bundled Home Services: Solarex bundles solar installation with related home services including electrical, roofing, plumbing, and HVAC. Services are provided by in-house teams of contractors, electricians, plumbers, and HVAC specialists.
3. Referral Program Revenue: Solarex operates a referral program where existing customers can refer friends and family, earning $250 per referral that results in a sale. Customers can also earn $1,000 bonus per referred customer through the app with no limit.
4. Financing and Loan Products: Solarex provides financing plans for solar panel purchases including 0$ down payment options, 30% Investment Tax Credit eligibility, and repayment terms of 10-25 years. The company offers Solarex ONE (with Federal Solar Investment Tax Credit), Solarex PLUS (bundled home improvements), and Solarex ZERO (zero payments for 12 or 18 months).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Solarex designs, sells, finances, and installs residential and commercial photovoltaic (PV) solar panel systems with optional battery storage, bundled home-improvement services (electrical, roofing, plumbing, HVAC), and integrated Vivint smart-home security. Customers progress through a four-step process — Solar Evaluation, Consulting & Design, On-Site Survey and Permitting, and Installation & Monitoring — and can choose from three financing programs (Solarex ONE, PLUS, ZERO) with $0 down, monthly payments starting at $70–$100, and a 25-year production warranty.

Product overview

Solarex is a solar energy solutions company offering a comprehensive portfolio of products and services for residential, commercial, and industrial customers. The core offering centers on three main financing programs: Solarex ONE (solar/battery with tax credits), Solarex PLUS (bundled home improvements), and Solarex ZERO (deferred payment options). The company provides turnkey solar installation services including Solar Energy System Purchase Agreements and Pre-Purchase Agreements, both backed by a 25-year production guarantee. Add-on services include Vivint smart home security and real-time monitoring capabilities. Solarex also offers complementary home services (electrical, roofing, plumbing, HVAC) and a customer referral program. The company operates with a four-step process: evaluation, consulting and design, permitting, and installation with 24/7 monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panel Installation Turnkey residential (and commercial/industrial) rooftop photovoltaic solar panel installation service that follows a four-step process — Solar Evaluation, Consulting & Design, On-Site Survey and Permitting, and Installation & Monitoring — including energy-usage assessment, custom system design, permitting, physical installation, real-time panel-level monitoring via the Vivint-powered app, and 24/7 performance monitoring backed by a 25-year production warranty covering up to 90% of designed energy output.
• Electrical Services Full-service in-house electrical contracting offered alongside solar installation, covering specialty installations, troubleshooting, lighting, and wiring for residential and commercial customers.
• Roofing Services Professional roofing services bundled with solar installation, covering new construction, renovations, and additions for residential and commercial properties.
• Plumbing Services Plumbing services with an average of 15 years of team experience, focused on quality, prompt scheduling, and reliable service for residential and commercial customers.
• HVAC Services Heating, ventilation, and air-conditioning installation, maintenance, and repair services with extended 10-year warranties available on equipment, delivered in-house alongside solar installation.

Quantifiable outcome

• Reduce monthly electricity bills with some customers saving over $50,000 throughout the lifetime of their system
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vivint Smart Home SecuritycoreTechnology or IntegrationVivint provides smart home security packages available through Solarex as an add-on service. The Essential Package is offered at no additional cost to Solarex customers, and greater packages are available below market price. Smart home security system installation is completed within 4 days after signing the solar contract.
• Latino Help Latino Community NetworkcoreStrategic or Co-development PartnerA community initiative powered by Solarex LLC to help Latino students achieve higher education, professional skills, and financial freedom. Solarex is one of the largest student recruiters in South and Central America. The program provides sales representative opportunities to young adults with over 80% of sales reps being Latino students. An annual $50,000 scholarship is awarded to top-performing student reps.
• United LatinosminorOthersPartner organization within Solarex's Community Connections network, supporting charitable giving and community impact initiatives in areas where Solarex operates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tesla Energy: Tesla Energy sells residential solar panels, Solar Roof, and Powerwall batteries as part of a broader clean energy ecosystem including EVs and stationary storage. It overlaps with Solarex on rooftop solar and battery add-ons, but Tesla operates at vastly larger scale with its own financing and branded product portfolio.

Direct peers

• Sunrun: Sunrun is the largest U.S. residential solar installer with a leasing, PPA, and cash purchase model directly comparable to Solarex's ONE/PLUS/ZERO programs. Both target homeowners with low-to-no upfront cost financing and 25-year coverage, competing for the same U.S. residential customer.
• Momentum Solar: Momentum Solar is a vertically integrated residential solar installer operating across multiple U.S. states with in-house sales, design, and installation crews. Directly comparable to Solarex's in-house operating model and direct-to-consumer go-to-market.
• ADT Solar: ADT Solar (formerly Sunpro Solar) is a national residential solar installer offering solar plus smart home/security bundles similar to Solarex's Vivint pairing. Competes for the same U.S. homeowner segment with comparable in-house sales and installation teams.
• Trinity Solar:
• SunPower (now Maxeon): SunPower/Maxeon designs and supplies premium residential solar panels and partners with dealer-installers for U.S. residential deployment. Its direct sales and dealer network model closely parallels Solarex's direct-to-homeowner approach with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/solarexpro
• Instagraminstagram.com/mysolarex/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solarex