United Latinos

What United Latinos does

United Latinos is a Sacramento-based 501(c)(3) nonprofit founded in 2009 that delivers education, advocacy, and civic engagement services to the Latino community of the Sacramento region, with primary focus on South Sacramento. Its core program portfolio includes the Juntos Afuera outdoor/nature program (delivered with La Familia Counseling Center), the Green Team environmental justice initiative (composting, tree planting, air quality monitoring), the SIWD (Sacramento Investment Without Displacement) Coalition anti-displacement work, and the SCUSD-Nicholas Elementary educational partnership. The organization also runs voter forums, candidate forums, cultural events (Dia De La Tierra, Posada Navideña, Mercado Miercoles, Cesar Chavez March, Noche de Cumbias y Calaveras), and coalition-driven policy advocacy on affordable housing and climate equity. There is no proprietary technology platform; program delivery relies on direct community engagement, coalition-based organizing, and partner venues rather than software products.

Funding flows from three sources: donations accepted via Donorbox with suggested small-dollar tiers, ticketed fundraising events (e.g., Noche de Cumbias y Calaveras at $15 presale / $20 door), and grants from institutional funders. Disclosed funders include the Latino Community Foundation's Latino Power Fund (2022 grant), the US EPA under the ARP Enhanced Air Quality Monitoring Competitive Grant program (selected 2023), the Sacramento Metropolitan Air Quality Management District, California Air Resources Board, SMUD, and the Maharlika Lions Club. The organization has no parent company, subsidiaries, or outside ownership stakes, is governed by a Board of Directors led by Board President Juan C. Yniguez, and appointed Dr. Manuel Guillot as Executive Director in March 2025, followed by a four-person staff expansion in May 2025.

Customer/producer relationships are B2B-style partnership arrangements rather than commercial customers: strategic partners include La Familia Counseling Center (tier-core), Sacramento Tree Foundation, 350 Sacramento, NorCal Resist, SMUD, Valley Vision, CARB, SCUSD, and the Sac Metro Air District, while end beneficiaries are Latino residents and youth across Sacramento. Go-to-market is community-led via grassroots organizing, social media (Instagram, Facebook), Mailchimp email, press releases, and coalition networks. Geographic scope is regional and Sacramento-anchored, with no current international operations.

Name

United Latinos

Legal name

United Latinos

Website

https://unitedlatinos.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

United Latinos is a Sacramento-based 501(c)(3) nonprofit founded in 2009 that advances civic engagement, environmental justice, and affordable housing advocacy for the Sacramento Latino community through programs including Juntos Afuera, Green Team, and the SIWD Coalition.

Ownership category

akta.pro rank

Product category

Community Advocacy Services

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

akta.pro secondary industries

Environmental Justice & Community Environmental Health (BPAGAGAL), Cultural Festivals & Events Organizations (BPAGAHAG), Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Community advocacy services
• Civic engagement programs
• Environmental justice organizing
• Nonprofit community organizing
• Latino community services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: United Latinos accepts donations through Donorbox. No specific donation tiers or amounts are publicly listed on the main page.
2. Grants: United Latinos has received grants from organizations including the Latino Community Foundation (Latino Power Fund grant in 2022). Grants have been awarded for health/mental health, environmental justice, youth programs, and workforce development.
3. Fundraising Events: The organization hosts fundraising events such as 'Noche de Cumbias y Calaveras' (tickets $15 presale / $20 at the door), which raise money for partner organizations like NorCal Resist.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

United Latinos is a 501(c)(3) nonprofit organization that delivers community advocacy, civic engagement, environmental justice, and youth empowerment programs for Latino residents in the Sacramento region. The organization operates a portfolio of programs including Juntos Afuera (outdoor/nature experiences), Green Team (composting, tree planting, and air quality initiatives), SIWD Coalition (anti-displacement and affordable housing advocacy), and educational partnerships with Sacramento City Unified School District. It also convenes voter forums, candidates forums, environmental celebrations such as Dia De La Tierra, and cultural events.

Product overview

United Latinos operates as a nonprofit community organization offering a portfolio of programs focused on civic engagement, environmental justice, and youth empowerment. The core programs include the Juntos Afuera Program (outdoor/nature experiences), Green Team (environmental justice and tree planting), SIWD Coalition (anti-displacement advocacy), and SCUSD educational partnerships. These programs are unified by the organization's mission to build power for Latinos through education, advocacy, and civic engagement, functioning as an integrated community organizing ecosystem rather than a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Juntos Afuera Program

Quantifiable outcome

• Over 15 years of continuous community advocacy and empowerment
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• La Familia Counseling CentercoreStrategic or Co-development PartnerLong-standing strategic partner co-hosting multiple programs including the Juntos Afuera outdoor program, Dia De La Tierra, Posada Navideña, Mercado Miercoles, and other community events. La Familia's Maple Neighborhood Center (3301 37th Ave) serves as a primary venue for United Latinos programming. La Familia is also Sacramento's first federally-recognized climate resilience hub.
• Sacramento Tree FoundationcoreStrategic or Co-development PartnerEnvironmental justice partner co-hosting Dia De La Tierra celebrations. Partners on tree planting initiatives providing free trees to residents in North City Farm, South City Farm, and Woodbine neighborhoods. United Latinos and Sacramento Tree Foundation received Clean Air Project funding from Sac Metro Air District Supplemental Environmental Projects program.
• Valley VisionsupportingStrategic or Co-development PartnerListed as a community partner on the United Latinos website, contributing to regional civic engagement and advocacy efforts.
• California Air Resources Board (CARB)supportingStrategic or Co-development PartnerListed as a community partner. Collaboration relates to air quality monitoring and environmental justice initiatives.
• Sacramento City Unified School District (SCUSD)supportingStrategic or Co-development PartnerPartner through the SCUSD – Nicholas Elementary program. Listed as a community partner on the United Latinos website.
• NorCal ResistcoreStrategic or Co-development PartnerUnited Latinos hosted 'Noche de Cumbias y Calaveras' fundraiser to support NorCal Resist's grassroots work in immigrant justice and community defense, including bonding individuals out of ICE detention, Know Your Rights workshops, and direct actions.
• 350 SacramentosupportingStrategic or Co-development PartnerJoint contributor to the 2023 Sacramento Climate Report Card. United Latinos organizer Richard Falcon provided climate equity perspectives. Both organizations advocate for stronger climate action from the City of Sacramento.
• SMUDsupportingStrategic or Co-development PartnerPartnered with United Latinos' Green Team for tree planting events, providing resources and support for free tree distribution in underserved neighborhoods.
• Sacramento Metropolitan Air Quality Management DistrictcoreStrategic or Co-development PartnerPartner on the Community Air Protection Program (South Sacramento/Florin Steering Committee) and Clean Air Project funding. United Latinos participates in air quality monitoring initiatives and the Air Quality Steering Committee for South Sacramento/Florin community.
• Maharlika Lions ClubsupportingStrategic or Co-development PartnerPartnered with United Latinos' Green Team for tree planting events on October 12th.
• SIWD Coalition (Sacramento Investment Without Displacement)coreStrategic or Co-development PartnerUnited Latinos has been a member of the SIWD Coalition since its founding in 2020. The coalition works to protect neighborhoods from displacement through Community Benefits Agreement Ordinance advocacy, affordable housing preservation, and community organizing against negative development impacts.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hispanic Federation: National Latino nonprofit advocacy and direct-service organization. Comparable in mission (Latino empowerment, advocacy, civic engagement) and in operating model of combining direct community programs with coalition-based advocacy.
• UnidosUS: Largest national Latino civil rights and advocacy organization. Comparable because it addresses Latino civic participation, education, and health equity through advocacy and community programs — the same pillars United Latinos operates on, but at a national scale.
• NAACP: National racial justice and civil rights advocacy organization. Comparable as a broader civil rights / racial & ethnic justice advocacy peer operating across civic engagement, environmental justice, and housing equity — the same intersecting issues United Latinos works on.

Direct peers

• NALEO Educational Fund: National Latino civic leadership and electoral participation organization. Comparable in its focus on Latino political representation, civic engagement, and convening Latino community dialogue with elected leaders.
• GreenLatinos: National Latino-led environmental justice advocacy organization. Highly comparable because both organizations center Latino community leadership on environmental equity, climate action, and civic engagement — directly mirroring United Latinos' Green Team and broader advocacy model.
• La Familia Counseling Center: Sacramento-based Latino family services nonprofit and United Latinos' core programmatic partner. Directly comparable because both serve Sacramento's Latino community through integrated social services, environmental programming, and community engagement, with shared venue infrastructure.
• Mi Familia Vota: National Latino civic engagement and voter mobilization nonprofit. Directly comparable because it focuses on Latino voter education, registration, and civic participation — the same core programmatic thrust as United Latinos' civic engagement and candidate forum work.
• CHISPA: LCV's Latino community engagement and environmental advocacy program. Comparable in its focus on building Latino political power around climate and environmental justice, paralleling United Latinos' integration of civic engagement and environmental advocacy.

Emerging players

• Center for Community Action and Environmental Justice (CCAEJ): California-based community-led environmental justice nonprofit. Comparable because it combines air quality monitoring, community organizing, and grassroots advocacy for underserved communities — overlapping with United Latinos' Green Team and South Sacramento/Florin air quality work.

Others

• Valley Vision: Sacramento regional civic engagement and community development organization. Comparable as a regional coalition partner working on civic engagement, sustainability, and inclusive growth in the Sacramento region — overlapping with United Latinos' SIWD and civic engagement agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnitedLatinosAccionCivica
• Instagraminstagram.com/unitedlatinossacvalley
• Xx.com/unitedlatinos1
• LinkedInlinkedin.com/company/united-latinos

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Latinos