N3ON
N3ON Sports is a London-based boutique advisory firm that structures commercial partnerships between rights holders, technology companies, athletes, and brands across crypto, Web3, AI, payments, and traditional sports sponsorship, operating from offices in London, Dubai, Spain, and Florida.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What N3ON does
N3ON Sports is a London-headquartered boutique advisory firm that structures and activates commercial partnerships between sports rights holders (leagues, federations, clubs, athletes), technology companies (cryptocurrency exchanges, AI platforms, fintechs), and brands entering sport. Founded by Ryan Horn — a former Binance Director with 28+ years in sports marketing — the firm operates across six service verticals: AI & Data, Payments & Infrastructure, Fan Engagement & Web3, Sponsorship & Commercial Rights, Brand IP & Athlete Platforms, and Campaign Execution & Growth. It is incorporated as N3ON Sports Ltd under English law, headquartered at Level 39, One Canada Square (Canary Wharf), with additional offices in Dubai, Spain, and Florida supporting global deal flow across the UK, Europe, the Middle East, and the US.
The firm's positioning is built around a "practitioner-led" model that claims to have built and deployed the technologies it advises on, particularly in crypto, Web3, AI, and payments. Documented work includes the Cristiano Ronaldo × Binance global partnership and the ForeverCR7 NFT collection, AFA (Argentina) and FC Porto fan token integrations with Binance, Alpine F1 commercial crypto integration, NFL and global rights-holder payment integrations, and athlete representation for former Manchester United and France international Mikaël Silvestre. The firm reports 40+ major global deals structured and over $1bn in cumulative commercial activation value delivered for clients — a measure of deal value generated on behalf of clients, not N3ON's own revenue.
N3ON monetizes through professional services fees, including project-based advisory, recurring retainers, and success/performance fees tied to deal value or milestones. Distribution is founder-led and direct: Ryan Horn and a small senior bench (1–10 employees, four co-founders, plus specialists covering AI, crypto, payments, legal/IP, and engineering) engage enterprise clients personally with no account-manager layer. Pricing is not publicly disclosed; market benchmarks referenced in the source material place comparable agency retainers at $10,000–$50,000+ per month with 5–15% success fees on closed deals. Demand generation runs primarily through content marketing — educational guides, case studies, and comparison pages on n3on.co — supplemented by direct outreach and earned media.
N3ON firmographics
Firmographics- Name
- N3ON
- Legal name
- N3ON Sports Ltd
- Website
- https://n3on.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- N3ON Sports is a London-based boutique advisory firm that structures commercial partnerships between rights holders, technology companies, athletes, and brands across crypto, Web3, AI, payments, and traditional sports sponsorship, operating from offices in London, Dubai, Spain, and Florida.
- Ownership category
- akta.pro rank
N3ON industry classification
Industry- Product category
- Sports Advisory Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
- akta.pro secondary industries
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where N3ON is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
N3ON business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory & Consulting Fees: Project-based and retainer advisory engagements for sports partnership structuring. Flexible engagement models including retainer, project-based, and success-fee arrangements.
- Success / Performance Fees: Performance-aligned fees tied to deal value or specific milestones, aligning firm incentives with client outcomes.
- Strategic Advisory Retainers: Base retainer for ongoing strategic counsel plus success component for deal closures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible engagement models — project-based, retainer, and success-fee structures available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
N3ON product offering
Product offeringCore offering
N3ON Sports is a boutique sports advisory and partnership agency that designs, structures and activates high-impact commercial partnerships at the intersection of sport, technology and commercial innovation. The firm delivers services across six core verticals — AI & Data, Payments & Infrastructure, Fan Engagement & Web3, Sponsorship & Commercial Rights, Brand IP & Athlete Platforms, and Campaign Execution & Growth — for rights holders, technology companies, brands and athletes globally.
Product overview
N3ON Sports is a sports advisory and partnership agency offering technology-first advisory services at the intersection of sport, technology, and commercial innovation. The core offering consists of six service verticals: AI & Data, Payments & Infrastructure, Fan Engagement & Web3, Sponsorship & Commercial Rights, Brand IP & Athlete Platforms, and Campaign Execution & Growth. These are complemented by specialist practices in athlete representation and crypto/Web3 sports partnerships. The portfolio also includes thought leadership content through educational guides and competitive comparisons. The company operates globally from London, Dubai, Spain, and Florida, and has structured 40+ major global deals worth over $1 billion in commercial activation value.
Differentiator
Problem solved
Functional benefit
Products and services
- N3ON Sports Advisory Services Sports advisory and partnership agency that activates clients, partners and rights holders across AI, payments, data, fan engagement, crypto, brand IP and sponsorship. Operates as a technology-first advisory structuring high-impact commercial partnerships for rights holders, technology companies, athletes and brands entering sport.
- Athlete Representation & Commercial Partnerships Commercial partnership strategy, brand IP and platform development, Web3/NFT and fan token services, payment and fintech partnerships, media and content ecosystems, and post-career planning for elite athletes.
- Crypto & Web3 Sports Partnerships Specialist advisory for exchange and brand sponsorships, fan tokens, NFT collections and digital collectibles, Web3 fan engagement platforms, and payment and stablecoin integrations in sports.
Quantifiable outcome
- 40+ major global deals structured and activated with $1bn+ commercial activation value
- +3 more outcomes
Companies that use N3ON
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
N3ON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
N3ON partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BinancecoreBinance, the world's largest cryptocurrency exchange, is a primary partner for sports partnerships structured by N3ON. Key deals include the Cristiano Ronaldo x Binance global partnership (the most significant athlete-crypto partnership), ForeverCR7 NFT collection series, and multiple club and league integrations including FC Porto and Argentina National Team fan tokens.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
N3ON competitors and assessment
Company assessmentBroad incumbents
- CAA (Creative Artists Agency): Major talent and sports agency representing elite athletes and structuring global partnerships. A direct competitor on athlete commercial work and brand partnership activation, with deeper entertainment adjacency than N3ON.
- IMG (TKO Group Holdings): Global sports, events, and talent management agency and rights-holder. Competes with N3ON on sponsorship structuring and athlete representation at the elite tier, with vastly greater scale and a non-crypto-native focus.
- Octagon: Global sports marketing and athlete representation agency (part of Interpublic Group). A direct competitor in sports partnership structuring and athlete commercial work, but with a much larger portfolio, broader service lines, and a less crypto-native positioning than N3ON.
- Endeavor: Global sports and entertainment holding company (WME, UFC, PBR, etc.). Overlaps with N3ON on commercial rights, sponsorship, and athlete monetization advisory, though at much larger scale and broader scope.
- Sportfive: Global sports rights, marketing, and media agency. Competes on sponsorship sales, partnership structuring, and rights-holder advisory, with deeper rights-sales heritage but less Web3/crypto specialization than N3ON.
- Deloitte Sports Business Group: Big Four consulting practice advising rights holders on strategy, technology, and digital transformation in sport. Overlaps with N3ON's consulting positioning but with vastly greater scale, slower delivery, and less crypto-native execution depth (N3ON explicitly compares against this group).
Emerging players
- Socios.com (Chiliz): Fan token and Web3 fan engagement platform for sports rights holders (incl. FC Barcelona, PSG, AFA). Operates in the same tokenized-fan-engagement space N3ON advises clients on, but as a product company rather than an advisory firm.
- Kylian Sports / Sportsology: Boutique sports strategy and commercial advisory firm serving rights holders, investors, and brands. Comparable to N3ON as a specialist advisory, though focused more on M&A and investment-side advisory than crypto/Web3 deal structuring.
Direct peers
- Two Circles: Sports rights-holder data and digital revenue advisory firm. Closely comparable as a specialist sports commercial advisory serving leagues, federations, and clubs on data-led fan monetization — directly parallel to N3ON's AI & Data vertical.
- B/R Football (Burnham Rosen): Boutique sports consulting firm advising rights holders, brands, and technology companies on commercial strategy and partnership activation. Most directly comparable to N3ON as a small, specialist sports commercial advisory with overlapping client profiles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
N3ON social profiles
Digital presenceN3ON financial estimates
Financial estimateRevenue estimate
Valuation estimate
N3ON leadership team
Management profileNumber of profiles
Profiles2 records
N3ON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N3ON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N3ON
What does N3ON do?
N3ON Sports is a boutique sports advisory and partnership agency that designs, structures and activates high-impact commercial partnerships at the intersection of sport, technology and commercial innovation. The firm delivers services across six core verticals — AI & Data, Payments & Infrastructure, Fan Engagement & Web3, Sponsorship & Commercial Rights, Brand IP & Athlete Platforms, and Campaign Execution & Growth — for rights holders, technology companies, brands and athletes globally.
Is N3ON a public or private company?
N3ON is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was N3ON founded?
N3ON was founded in -1. It employs 1 to 10 people.
Where is N3ON based?
N3ON is headquartered in London, United Kingdom, in the Europe region.
How does N3ON make money?
Three revenue lines are on record. Advisory & Consulting Fees are the primary driver. The others are success / Performance Fees and strategic Advisory Retainers.
Who are N3ON's main competitors?
Broad incumbents on record are CAA (Creative Artists Agency), IMG (TKO Group Holdings), Octagon, Endeavor, Sportfive and Deloitte Sports Business Group. Emerging players are Socios.com (Chiliz) and Kylian Sports / Sportsology. Direct peers are Two Circles and B/R Football (Burnham Rosen).
Does N3ON have an API?
No public API is recorded for N3ON.
What industry is N3ON in?
N3ON's product category is Sports Advisory Services. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence), with a secondary code of MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social). Its NAICS code is 7114 and its SIC code is 7900.