What Studio Nash does

Studio Nash is a boutique New Zealand brand strategy and development firm founded in 2008, operating studios in Auckland and Hawke's Bay with a team of 1–10 employees. The firm serves clients in the wine, spirits, hospitality, and luxury property sectors, with named engagements involving LVMH, Kumeu River, Neudorf, Red Seal, and NZ Tourism. Its output spans an unusually broad creative surface — brand identities, consumer products, physical venues, software, and a feature-length film — indicating multidisciplinary capability compressed into a small team.

The firm's business model combines fee-based brand and product development work with a co-development partnership approach in which Studio Nash works alongside entrepreneurs to create and own stakes in new brands and venues (e.g., Helio wine, Bluff Distillery, The Wine Room at Atelier Nash). This dual model blends services revenue with longer-duration equity-adjacent participation, which both diversifies revenue sources and aligns incentives with founders of premium NZ consumer brands. Notable output also includes the NZ Wine Story feature film, situating the firm in long-form content production as part of its storytelling capability.

Geographically, the firm is concentrated in New Zealand but operates across two offices — Auckland and Hawke's Bay — placing it adjacent to both urban commercial clients and the country's primary wine-producing region. Its go-to-market appears relationship-driven, anchored by referral and a portfolio of co-developed brands that serve as proof points to attract new luxury and lifestyle clients.

Name

Studio Nash

Legal name

Studio Nash

Website

https://studionash.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Nash is a boutique New Zealand brand strategy and development firm creating brands, products, venues, software, and media for clients in the wine, spirits, hospitality, and luxury property sectors.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Brand strategy services
• Brand identity design
• Packaging design
• Luxury brand development
• Creative studio services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Studio Nash provides strategic brand development and creative services for luxury businesses in New Zealand. Its offerings include brand strategy, identity design, packaging, web design, and content creation, delivered through a partnership model with ambitious entrepreneurs. The studio creates complete brands and experiences across the wine, spirits, hospitality, and luxury property sectors.

Product overview

Studio Nash is a strategic and brand development company that operates as a single integrated offering rather than a modular platform. Their portfolio consists of luxury New Zealand brands and experiences primarily focused on the wine, spirit, hospitality, and luxury property sectors. The company creates tangible products and assets including: the Helio wine brand, Bluff Distillery spirits and products, The Wine Room hospitality venue, a feature-length film (New Zealand Wine Story), and software products. These offerings reflect Studio Nash's approach of partnering with ambitious clients to create brands and experiences that did not previously exist.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Development
• Brand Identity Design
• Packaging Design
• Web Design
• Content Creation

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HeliocoreStrategic or Co-development PartnerStudio Nash created the Helio brand, which appears to be a wine brand venture. Helio is listed as one of their created brands on their website, indicating a co-development or ownership partnership model.
• Bluff DistillerycoreStrategic or Co-development PartnerStudio Nash created the Bluff Distillery brand and products. This represents a co-development partnership where Studio Nash was instrumental in creating the brand identity and product offering.
• Atelier Nash - The Wine RoomcoreStrategic or Co-development PartnerStudio Nash developed the venue concept and brand for The Wine Room at Atelier Nash. This is a hospitality venue they co-created as part of their brand development work.
• NZ Wine StoryminorStrategic or Co-development PartnerStudio Nash was involved in creating a feature-length film about New Zealand wine. This represents an unusual content/marketing venture beyond traditional branding.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mother Design: Mother Design is the design arm of Mother, an independent creative company building brand identities and campaigns for ambitious clients. Like Studio Nash, it operates on an embedded partner model producing brand strategy and creative output for premium clients.
• Denomination: Denomination is a brand strategy and design agency specializing in wine, spirits and food & beverage — directly comparable to Studio Nash's wine and spirits sector focus. Both are boutique firms building luxury beverage brands from identity through to packaging.
• COLLINS: COLLINS is an independent brand and experience design studio that partners with ambitious companies to build brands, products and digital experiences. Its integrated, multi-disciplinary approach closely mirrors Studio Nash's brand-plus-product-plus-software model.
• Saffron Brand Consultants: Saffron is a global brand strategy consultancy that has built strategy, identity and naming for many wine, spirits and luxury hospitality clients. It competes with Studio Nash for the same enterprise mandates in the beverage luxury space.
• Pentagram: Pentagram is the world's largest independently owned design studio, providing brand strategy, identity and packaging across luxury and consumer sectors. Like Studio Nash, it operates as a partner-led creative firm embedding with ambitious clients, but at significantly greater scale.
• B&B Studio: B&B Studio is an independent London branding agency focused on luxury food, drink and hospitality brands, including wine and spirits. Its vertical specialization in premium beverage branding closely parallels Studio Nash's NZ wine and spirits focus.

Broad incumbents

• Lippincott: Lippincott is a long-established brand strategy and design firm with deep luxury and consumer packaged goods expertise. It competes for similar premium brand development engagements as Studio Nash but operates as a larger, multi-office consultancy.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm serving many of the same luxury wine, spirits and hospitality clients as Studio Nash (including LVMH group work). It is a much larger incumbent with broader geographic reach and end-to-end brand capabilities.
• Interbrand: Interbrand is a global brand consultancy offering strategy, naming, identity and experience design across industries including luxury wine, spirits and hospitality. It represents the scaled incumbent alternative to a boutique studio like Studio Nash.

Regional players

• Robot Food: Robot Food is a UK-based brand and packaging design agency specializing in beer, wine and spirits branding. It serves the same beverage luxury category as Studio Nash but operates primarily in the UK and European markets rather than New Zealand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studionash
• LinkedInlinkedin.com/company/studionash

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Nash