Hollywood Lace

Name

Hollywood Lace

Legal name

Hollywood Lace

Website

https://hollywoodlace.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Men's Hair Replacement Systems

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE)

Keywords

• Men's hair replacement
• Custom hair systems
• Hairpiece manufacturing
• Non-surgical hair loss
• Toupee and wigs

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hair System Sales: One-time sales of custom and stock men's hair replacement systems, toupees, and hairpieces. Products range from basic stock units to premium custom systems with various base materials (lace, thin skin, silicone, monofilament).
2. Repair and Refurbishment Services: Hair system repair services including adding hair, fixing tears, and full refurbishment. Services priced from $159 for add hair to $249 for complete refurbishment.
3. Cut-In and Styling Services: Salon services for cutting, blending, and styling hair systems either on-client (cut-in) or off-client (cut-away). Professional styling by certified specialists.
4. Hair System Supplies: Ongoing sales of attachment supplies including tapes, glues, scalp prep, adhesive removers, and hair fiber repair products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hollywood Lace manufactures and supplies custom and stock men's hair replacement systems, including toupees, hairpieces, and wigs, made with lace, thin skin, monofilament, and silicone base materials. Products are sold direct-to-consumer via their e-commerce website and phone sales, with complementary services including duplication, repair, professional cut-in/styling, and attachment supplies.

Product overview

Hollywood Lace is a U.S.-based company offering premium men's hair replacement systems and hairpieces. The product portfolio centers on non-surgical hair replacement solutions available in both custom (made-to-order) and stock (pre-made) configurations. Custom systems are built to individual specifications including base size, material, hair color, density, wave/curl pattern, and style. Core base materials include HD Thin Skin (polyurethane), Hollywood Lace (proprietary Swiss lace), French Lace, Super Silk (dual-layer monofilament), Light Monofilament, and HD Silicone. The company also offers hybrid combinations (Lace/Skin, Lace Front/French). Supporting services include a Duplicate Service (exact replication of existing units), Hair System Repair, and professional Cut-In/Styling services. The product line is complemented by a full range of supplies including tape, adhesive glues, scalp preparations, and adhesive removers. Hollywood Lace serves both general market and specialized segments including African American clients.

Differentiator

Problem solved

Functional benefit

Products and services

• HD Thin Skin Hair System Ultra-thin polyurethane skin base (.028mm) hair system with V-loop hair injection creating a seamless scalp-flush appearance with no visible knots. Available in Thinnest, Thin, and Medium skin options for men experiencing hair loss.
• Hollywood Lace Full Lace Hair System Lightweight full lace system with proprietary root bleach and knot bleaching techniques providing 100% undetectable hairline. Uses single-strand ventilation and transitional density for natural appearance, designed for men seeking premium hair replacement.
• French Lace Hair System Breathable French lace base hair system offering durability with natural appearance. Available as full lace or with poly perimeter options for men seeking a balance of comfort and invisibility.
• Super Silk Hair System Dual-layer silk monofilament system where hair is pulled through the second layer one strand at a time, creating the appearance of hair growing from the scalp. No knots, no tangling, and most natural appearance available.
• Light Monofilament Hair System Breathable monofilament base with full poly perimeter. Durable 'work horse' system suitable for active lifestyles with latest gauge for comfort.
• HD Silicone Hair System Advanced skin-like base combining Hollywood Lace front with fully breathable thin skin silicone base. Soft, durable, and easy to attach with scalloped poly perimeter.
• Stock Hair Systems Pre-made hair systems ready to ship, made from the same materials and processes as custom systems. Can be customized (size, wave, style) for an additional fee. Ships same day before 4pm.
• Duplicate Hair System Service Service to precisely replicate any existing hair system using the same base material and construction. Customer sends current unit and receives exact duplicate with improved craftsmanship at lower pricing.
• Hair System Repair Services Refurbishment and repair services including add hair ($159), fix tear, and full-refurbishment ($249). Salon work returns in 7-14 days, factory work takes 3-6 weeks.
• Cut-In Styling Services Professional haircut and styling services by specialist 'Luz' with 15+ years experience. Offers both cut-in (on-head) and cut-away (off-head) services using razor blend technique. Available at Orlando, Florida salon.
• Hair System Supplies Complete range of supplies including Extended Tape, Daily Tape (Red Liner), Glues (Ultra Hold, Ascend, Hollywood Lace Extreme Hold), Scalp Prep, Adhesive Remover, Super Lace Release, and Hair Fiber for repair.
• African American Hair Systems Specialized hair systems for African American clients featuring appropriate curl patterns (including Afro curl), textures, and hairline styles. Uses Remy human hair with color mix options.
• Lace/Skin Hybrid Hair System Breakthrough Lace/Skin Hybrid Hair System that combines the secure attachment of skin systems with the breathability of lace systems. Features premium human hair with refined hairline design for a natural appearance.
• Hollywood Lace w/Poly Perimeter Hair System Hollywood Lace front hairline combined with poly perimeter (S&B or Full Poly) for secure adhesion. Provides natural hairline with added durability for travelers and athletes.
• HD Lace Front Hair System Hollywood Lace front combined with French lace base. Provides natural hairline benefits with added durability and comfort.

Quantifiable outcome

• Over 60,000 clients served nationwide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• HairDirectWigs / His Hair Clinic: Smaller DTC players in the custom and stock men's hair system niche, often catering to specific regional or ethnic segments. Compete for price-sensitive switchers and represent a fragmented competitive set Hollywood Lace must continuously differentiate from.
• Wigs.com (also dba Daniel Alain): Specialty wig and hairpiece retailer serving primarily women with hair loss, including medical alopecia customers. Adjacent in product category and shares the DTC hair system consumer base Hollywood Lace is expanding into.
• Hair Direct (successor brands): Hair Direct operated a mail-order men's hairpiece business for 26+ years before closing in 2022. Several successor brands and white-label operations have emerged in its wake, which Hollywood Lace must defend against for displaced HD customers.

Direct peers

• Lordhair: Direct-to-consumer men's hair system manufacturer and supplier. Hollywood Lace explicitly benchmarks against Lordhair, having won 8 of 9 head-to-head categories including hairline naturalness, base materials, and customization depth.
• Superhairpieces: Direct competitor in custom and stock men's hair systems, toupees, and hairpieces, serving a similar online DTC customer base with comparable lace, skin, and monofilament base materials.
• Toplace: Manufacturer of custom men's hair replacement systems with multiple base designs (lace, skin, mono) sold direct to consumers worldwide. Closely overlaps Hollywood Lace's product matrix and pricing.
• Farrell Hair Replacement: Long-established non-surgical hair replacement provider offering custom hair systems and salon services. Hollywood Lace explicitly lists Farrell among former-provider customers it actively targets for switching.
• American Hairlines: U.S.-based custom hair system manufacturer serving the men's hair replacement market with custom and stock systems, similar in product range and target customer to Hollywood Lace.

Broad incumbents

• Hair Club (Aderans): Largest U.S. non-surgical hair replacement chain with a $500/month membership model, dozens of physical centers, and broader service offerings. Hollywood Lace positions explicitly against Hair Club on price and quality, capturing switchers like the 500+ former Hair Direct customers.

Others

• Bosley: Leading surgical hair restoration and transplantation provider. Not a direct competitor (medical/surgical vs. non-surgical replacement), but operates in the broader male hair loss market and could represent either a customer acquisition source or a long-term substitute threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hollywood_lace
• Facebookfacebook.com/hollywoodlace
• Instagraminstagram.com/_hollywoodlace?igshid=YmMyMTA2M2Y=
• LinkedInlinkedin.com/company/hollywood-lace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Lace